HU-MANS of Cashify

Mandeep Manocha Amit Sethi

Co-founder & CEO Co-founder & CTO

Like everyone around the globe, in 2021, the top thing we’ve learned is that we still have much more to learn. As Cashify closes the e-waste loop with a recommerce model, refurbished smartphones are being accepted by the masses in a way they weren't until just a few years ago. The past 12 months have been a succession of our views on data privacy and security, characterized by transparency and profound ethical shifts. We are optimistic about multifold changes after having a triumphant year of 2021. Our goals have evolved & have gotten bolder. Here’s an in-depth recap of everything that unfolded in the industry in 2021. It is not utopic that people of tech have greatly supported everyone in this COVID-19 era. With automation as the future, Cashify in the State of Recommerce Business is providing fundamental solutions. As tech innovation rises, such as the emergence of 5G smartphones, the time span people took to upgrade to a newer technology is constantly and consecutively reducing. In this whitepaper, we give you a carousel of how Top OEMs performed in 2021 and how the Indian population has shed its inhibitions about choosing pre-owned smartphones.

Nakul Kumar

Co-founder & CMO

Coming and living through this pandemic in its different stages, the smartphone market saw rapid growth despite plethora of issues to deal with. Value-conscious people of India — the world's second-largest consumer market — want to upgrade to better technology without spending a fortune & Cashify fulfills this demand with flying colors. In 2021, 400 million smartphone users needed an upgrade & we provided big-on-quality and small-on-price products. With remote digital strategies, we defeated challenges like supply chain issues, frequent lockdowns & labor scarcity. In this circular cartel market, none is feeling miss-out and we are excited to take you on this roller coaster ride with us. The Cashify nomenclature and typical strategy of growth is “Plussing up” instead of just “Nailing it”. We aim to expand our presence to 25 emerging economic geographies over the next 3 years.Similar to the domestic landscape, there is a huge opportunity for consumer offerings in tech led affordability, mobile insurance and device related services in the developing markets of Eastern Europe, the Middle East, Latin America, South East Asia and Africa. Adopting a mix of SaaS offerings and local operational partnerships, this move will make Cashify a Global player in the BBTi and mobile device product space. We are ecstatic to expand the spectrum of the Cashify umbrella, breaking all borders on the map.