Rakka saputra - Digital strategist portfolio 2024

Data-driven creativity for smarter solutions.

Digital Strategist

Work Port folio.

Rakka Saputra Iqbal 2018

PRESENT

Data-driven

Storyteller,

crafting -

Engaging

campaigns that convert.

About Me My journey as a digital strategist began with a spark: a graphic design degree fuelled by a growing fascination with branding and digital marketing. This creative fire led me into diverse industries like telecom, fashion retail, and even Gov-Tech, where I spent the past six years honing my skills across varied landscapes.

Each company became a testing ground, a unique canvas for me to blend my artistic eye with analytical precision. I delved into the world of digital data, becoming fluent in powerful tools like Google Data Analytics, Digimind, Talkwalker, and other Digital marketing tools.

These became my weapons of choice, empowering me to decipher audience insights, track trends, and inform data-driven decisions that drove real results.

But data alone isn't the end of the story. My graphic design background has instilled an inherent understanding of visual storytelling, the power of color, and composition to capture attention and ignite emotions. This blend of analytical rigor and creative problem-solving allows me to approach challenges from multiple angles, crafting campaigns that are as insightful as they are engaging.

Today, I am a seasoned strategist with a unique perspective at the intersection of data and creativity.

Work Experience

Social Media Specialist

Digital Strategist Diskominfo Jabar

Digital Activation and Social Media Strategy Smartfren Tbk

January 2018 – August 2020

January – December 2021

Febuary 2022 – December 2023

As a social media specialist with experience in creating and executing successful campaigns that drive engagement and sales. I have a track record of driving significant growth on social media and leading audiences to consider purchasing products through online activity and campaigns. My skills include social media marketing, strategic planning, and digital marketing.

I specialize in creating data-driven campaigns and content plans that are rooted in comprehensive data analysis. My expertise spans social media management, marketing strategy, effective communication, and data analysis. I bring a variety of skills to the table, including analytical abilities, SEO, digital strategy, and social media proficiency.

Expertise in Crafting and Implementing Data-Driven Marketing Campaigns My forte lies in creating and executing data-driven marketing campaigns that deliver tangible business results. I have a knack for utilizing consumer data and insights to inform my strategies and am well-versed in conceptualizing and directing successful TikTok campaigns that capture audiences' attention.

Eigerindo Multi Produk Industri - Bodypack

Education

Bachelor of Design at

Institut Teknologi Nasional Bandung (2013 - 2017) With a 3.16/4.00 GPA and studied design in college. I enjoyed creating illustrations and learning multimedia technology to improve my skills and also learned about advertising basic about how to make designs more human-centered.

C ompetences

Rakka Saputra Iqbal, S.Ds

+62 822 1830 6139 rakkasapt@gmail.com https://www.linkedin.com/in/rakkasapt/

Google Data Studio Google Analytics Talkwalker Synthesio Digimind Fanpage Karma AppsFlyer Firebase WordPress Admin OBS Adobe Creative suites Procreate Microsoft Offices

Digital Marketing Campaign planning Digital Data insight Social media listening Data-driven Creative Omnichannel Marketing Content Marketing Digital Optimisation

C reative fields

Graphic design Simple animation & Motion graphics Social Media Filter Illustration Photography Art directing

I nterrest Digital Marketing Art & Design Fashion Product design Music culture Streetart

Certification The Fundamental of Digital Marketing Google Digital garage | 2020

Social Media Marketing Certification Hub Spot | Mar 2021 - Apr 2023

Content Marketing Hub Spot | Mar 2021 - Apr 2023

Google Analytic Individual Certivication Google Digital garage | 2021

Google Ads Display Certification Google Digital garage | 2021

Work portfolio From insights to impact, I bridge the gap between data and creativity.

From Insights to Impact:

Turning Data into Your Creative Weapon What if I don't like it?

1st Point of discover

Can I afford it?

Do I really need this?

Do i realy need it?

Am I making the right decision?

Is this the right time to buy?

BUY! Is this brand trustworthy?

Expectation

What other people Opinion?

Is it have any promo?

Did I make the right choice?

Reality (based on my experience)

Imagine customer anxieties as tangled knots, holding them back from buying. My approach uses data as a laser, untangling those knots one by one. I analyze insights to understand their concerns, then craft creative solutions that address them head-on. From affordability questions to trust worries, data has become my paintbrush, painting a picture of confidence and satisfaction. Every stroke, fueled by insights, leads them closer to a worry-free purchase.

So, let's cut through the anxieties and turn hesitant "maybes" into confident "yesses."

yes, i put my "cheat sheet" ot my general thought process to this portfolio, i wont gatekeep if you had any other thought, i'm glad to discuss

From Insights to Impact: Turning Data into Your Creative Weapon

Define the Challenge

Gather Insights

Spark Creativity

Test & Review

To solve a problem, use data to find the root cause and frame the challenge as a clear, actionable question, starting with "why" and focusing on achievable "how."

Exploring diverse data sources, including quantitative and qualitative data, internal and external data can reveal hidden details and connections such as user behavior patterns and trends. Tools like Google Analytics, Digimind, and Talkwalker can be used for deeper analysis.

To generate new ideas, use creative frameworks like SCAMPER, collaborate with diverse teams for new perspectives, and challenge assumptions through brainstorming to take ownership of projects.

Create a prototype, test it in the real world, be open to feedback, and measure the impact of your solution. Optimize and refine it based on data-driven feedback for continuous improvement. Be adaptable, willing to learn from failures, and not afraid to fail fast.

Key insights:

Data paints a picture, but creativity brings it to life. | We're not just crunching numbers, but sparking innovative solutions. | It's about combining logic with a sprinkle of "what if?".

Work portfolio Handpicked Work Archive with Comprehensive Project Details, each with three layers of information: Plan, Result, Achievement & Feedback.

smartfren

Digital Activation :

Live shopping

2023

initial Plan: Imagine a live shopping event that's not just about deals, but about building a powerful bond between Smartfren, JKT48, and WOTA (JKT48 Fans). We're not just acquiring first-time customers or winning back the "gonta-ganti nomor" crowd; we're creating a digital community where passion fuels loyalty and authentic interactions that Spark a long lasting connections.

Key points that i will do to this activity JKT48 takes center stage: Our beloved idols will not only showcase exciting products & deals, but also host fun challenges, share personal stories, and engage in real-time conversations with fans.

This authentic interaction builds trust and emotional resonance, making fans feel like valued members of the smartfren community.

More than just deals: We're offering experiences.

Fans can win personalized merchandise from their favorite members and exclusive phone numbers.

This creates lasting memories and reinforces the emotional connection between fans and retaining fans for using smartfren.

Optimize the rollout campaign: by making a simple interaction with screencapture-a-pose, i want the user get a special photo duiring the event and create social buzz while they share the photo on the social media.

The output: The live session is not just a shopping event, we aim to create memories, build connections, and foster a community between fans and Smartfren. JKT48 is a key partner in creating this unique experience. A small milestone will be created to interact with JKT48 members, with a focus on achieving a sales target. New users will have a chance to win exclusive signed merchandise, encouraging them to buy Smartfren numbers. Additionally, a random strike-a-pose themedia. image This above to see the archive moment will provide entertainment and encourage users to share their experiences onClick social aims to leverage the live shopping moment into user share of voice in digital media.

smartfren

Result from the campaign

average number of sales in a day

didn't stop there. One month later, we witnessed a 94% activation rate from event registrants, showcasing the powerful influence of JKT48 and the appeal of our offerings. And most importantly, these new customers weren't just buying; they were investing in themselves, with the majority opting for our 3-month data plan.

2023

Through live shopping events, we gain 30 times higher purchase rates in a day. the sales come from new users (purchase a new number) with a three-month data package. this indicates the user is interested in using smartfren numbers in the long run.

Conversion rate

Engagement rate

Total Viewers

Peak viewers

Team member feedback I had the pleasure of working alongside Rakka as a Digital Strategist for the past year, and I can confidently say he embodies the ideal combination of analytical prowess, creative ideation, and strategic thinking. His contributions have been invaluable, consistently exceeding expectations and propelling our team's success.

— Eli Tio, Digital Paid Media Strategist (Project lead at this campaign)

smartfren

Digital Activation :

TiktokFilter initial Plan:

2022

The output: Based on the existing plan, We created a TikTok filter that is engaging and fun to use. This filter uses roasting sounds to show what kind of friend you are. In Indonesia, the highest form of friendship is when you can tease each other without feeling hurt. That's where I try to convey the "friend" persona in this campaign.

In this campaign, I also created a prototype, copywriting direction, and visual direction so that the campaign is still in line with the previous large campaign.

Smartfren's Creative Campaign to Drive Awareness and User Participation and Promoted a new product on TikTok, Smartfren launched a hashtag challenge as part of their rollout campaign. The challenge required a creative and engaging solution to attract users and generate interest in their products and services.

The insight that i found: Encourage user-generated content (UGC): Design your filter to be interactive and fun, prompting users to share their creative interpretations. Run challenges or contests with relevant hashtags to stimulate engagement.

Leverage local trends and memes: Understand local humor, slang, and current events to create relatable content. Adapt popular international trends to an Indonesian context.

Optimize for mobile data: Keep your filter lightweight and visually appealing even on slower internet connections.

Click the image above to see the archive

smartfren

2022

Result from the campaign

Relevancy Score

this score could reflect how well the campaign aligns with the platform's current priorities and interests of the target audience for the specific hashtag. A higher score here could potentially lead to increased visibility and promotion by the algorithm.

Within this number, we get a relevancy score of 0.81% the benchmark is 0.18% Relevancy score is success metrics from multiple variables As we performed better than the benchmark, it means this campaign is a success and attracted lots of Tiktok users Campaign report and KPI come directly from tiktok branded effect and hashtag challenge report

Views

Video creators

Engagement rate

Unique Click

Team member feedback Rakka has demonstrated exceptional creative and analytical skills throughout his time at Smartfren. one of Rakka key strength is ability to giving a unique idea for the campaign strategy — Norma Ayu AnggaraIni, Media Manager (Digital) I believe that our success is a testament to the power of good teamwork. In this campaign, I'm working with Norma Ayu AnggaraIni as Media Manager (Digital). Together, we have been able to implement innovative strategies that have helped us reach a wider audience and generate more engagement.

Digital Dashboard My digital dashboard initiative at Smartfren is underway, leveraging data from various sources including social media, paid advertising campaigns, customer service interactions, website traffic, and app usage. The dashboard is being developed using tools like Digimind and Google Data Studio to provide detailed performance analysis and visualization capabilities. Plans include tracking conversion rates for each funnel to optimize media and reach target audiences to achieve marketing goals.

smartfren

2023

Digital dashboard plan JOURNEY MAPPING AND PUBLIC DASHBOARD at this point analyze social media data to understand the customer journey, improve their experience, and tailor messages across channels. I hope our data-driven approach enables us to share impactful brand stories and build transparency through an accessible dashboard with industry benchmarks and competitor comparisons.

MONITORING AND ACTIONABLE INSIGHTS Strategies for optimizing campaigns include monitoring performance across platforms and. Proactive crisis management involves setting up alerts for negative sentiment and brand mentions, while audience analysis tools can help identify potential brand advocates and measure the effectiveness of influencer partnerships.

DATA INTEGRATION AND VISUALIZATION: The process involved setting up social media profiles and queries to capture relevant data, integrating Digimind and Fanpage Karma for deeper insights, ensuring data consistency, removing irrelevant noise, developing dynamic dashboards, displaying key metrics in real-time, and using visual storytelling to make data easily digestible.

smartfren

How this collaborative dashboard works?

2023

The data lake

River that split into decision

no more diving into separate platforms or sifting through endless spreadsheets. With this dashboard, social media engagement trends, ad performance insights, and even the emotional temperature of our audience are just a click away.

But the magic doesn't stop there. Like a master puzzle maker, I carefully assembled these insights into a single, unified dashboardNow, everyone's on the same page, literally. No more switching tabs or chasing elusive details. This centralized hub fuels collaboration and empowers swift action.

And the results speak for themselves. This integrated dashboard has already fueled successful digital campaigns, sparked viral content, and strengthened our bond with customers. It's a testament to the power of data when it's accessible, actionable, and shared across teams.

when a digital crisis happens, Instead of disjointed responses, the customer care team promptly informs the product team through the dashboard. At the same time, social media constructs a comforting message that directly addresses the issue. This is teamwork at its finest, facilitated by real-time data visibility.

By having all of our digital marketing data in one place, we can quickly identify trends, opportunities, and pain points. We can see which campaigns are performing well and which ones need improvement.

Think of it as a symphony conductor bringing together diverse instruments. I meticulously tagged and grouped the data from each source, ensuring seamless harmony within the dashboard. The result?

A beautiful melody of insights that guides our marketing efforts and fosters a deeper understanding of our audience.

The sea of unlimited possibilites

Feedback about my data dashboard.

Rakka has been instrumental in setting up Smartfren Social Media Command Center, he poses robust technical and analytical skills. It’s been a pleasure working with Rakka and build award winning digital campaign together.

-- Roberto saputra, Chief Brand Officer

Content planning :

JabarDigital services

initial Plan:

Diskominfo

2021

The output: By implementing this multi-channel approach, JDS can ensure clear and effective communication during critical times, fostering informed and empowered warga communities. Remember, clear communication is the bridge that builds trust and navigates challenges together.. Efforts were made to accelerate the Covid-19 vaccination program in West Java by collaborating with the West Java Disaster Management Agency (BPBD) to establish vaccination centers in six locations.

However, low participation from the elderly occurred due to fear and reluctance towards the vaccination

Jabar Digital Service launched a platform called PIKOBAR in response to the COVID-19 pandemic to provide up-to-date information on the number of cases. It frequently updates and monitors its social media pages and content website to ensure data accuracy and relevance. The initiative aims to provide users with current information while building their confidence in the platform as a reliable source. Jabar Digital Service is an essential public service media in the fight against the pandemic in West Java.

Key Actions : providing real-time updates on cases, healthcare resources, and official guidelines.

Used data analytics to track virus spread and identify hotspots, guiding resource allocation and targeted interventions.

Developed Ekosistem Data Jabar (EDJ), a data hub connecting government agencies and providing real-time insights for informed decisionmaking.

Click the image above to see the archive

Diskominfo

Result from the campaign

Growth of active user based on pikobar apps & webiste

JDS is using a combination of traditional and innovative data sources to help policymakers identify areas at risk of COVID-19 transmission. This information can be used to target resources and interventions to help prevent the spread of the virus.

With the success of Pikobar, we're now focused on making it even better. We want to create a simple, yet comprehensive communication model that can help the government implement its programs effectively. This journey with Pikobar wasn't just about building an app; it was a crash course in harnessing data-driven decisions, leading a communicationfocused team, and bridging the gap between worlds.

2021

followers growth

Request created

Engagement rate

avg active user

every databased on pikobar social media, apps & webiste

Collaborating with government relations folks and web/app programmers taught me the delicate dance of translating complex information into a single, comprehensive message that resonated with everyone. Learning to wield data as a compass, guide our team with clear communication, and find common ground with diverse stakeholders – that's a skillset I'm incredibly proud of, and one that continues to shape my approach to every project.

Team member feedback Rakka has demonstrated exceptional creative and analytical skills throughout his time at Smartfren. one of Rakka key strength is ability to giving a unique idea for the campaign strategy — Vulca Veda, Copywriter - Jabar digital service

threadbare thread into pixelated peaks with

BODYPACK

Bodypack

2020

The journey begin: For more than two years, me and my team were the sole architects of Bodypack's social media universe. Building from scratch, I crafted and planned engaging content, nurtured conversations with the audience, and wielded analytics like a magic wand to optimize performance.

This wasn't a solo flight, mind you. I actively sought audience insights across platforms, transforming them into targeted advertising campaigns that expanded Bodypack's reach and ignited deeper engagement. (this is my first time using meta ads to gain more reach and traffic to the website ) Remember the Wellpack campaign? That strategic blend of informative landing pages, targeted ads, and interactive stories, all born from my social media alchemy, turned heads and boosted engagement tenfold.

My time at Bodypack wasn't just about managing accounts; it was about mastering the art of storytelling. It was about understanding the pulse of an audience and weaving content that resonated, informed, and entertained. It was about building bridges between a brand and its community, brick by social media posts, tweet by tweet.

And that, friends, is a skillset I proudly carry with me, forever shaped by the lessons learned and the impact made within the vibrant walls of Bodypack until today..

Behind the scene of campaign production

bodypack

2020

Visual that stich a thousand story

Return on ad spent

While interactive stories like those in the Product campaign boosted average engagement by a whopping 1.2% (the average engagement rate for Bodypack is 0.8%). This wasn't just about likes and shares, though. My work translated to tangible user traffic to website growth, directly influencing a 1.5% average CTR in product purchases driven by social media campaigns. By weaving brand identity and audience desire, I didn't just build a social media presence, I built a community that propelled Bodypack forward.

Social media feed from 20220

Through the year, as the growth catalyst. more than two years, I orchestrated a 120% increase in followers across platforms, igniting a 15 times jump in brand return on ad spent . My targeted ad campaigns, and social media strategy, fueled by audience insights, expanded reach by 78%

Avg CTR

Avg impression

Engagement rate

followers growth per year

A pocket that connect with the audience

bodypack

2020

Pack- A-Talk But my impact went far beyond the ephemeral realm of clicks and shares. I and my team created Pack-A-Talks, It wasn't just another podcast; it was an experience, a sonic canvas where trendy topics were painted with chilled-out vibes and insightful chatter. it became a sanctuary for a loyal audience seeking more than just entertainment. It was an extension of Bodypack's soul, each episode weaving the brand's essence into the very fabric of the conversation.

But my ambitions didn't stop at podcast production. As a strategist with a keen eye for virality, I leveraged YouTube ads, cleverly repurposing snippets of captivating Pack-A-Talks content to lure viewers into the Bodypack universe. These weren't mere teasers; they were invitations, personalized gateways to a brand that resonated on a deeper level. And boy, did they work!

Avg Viewer

Highest viewer

Engagement rate

Click the image below to see the talkshow

A Collection of Product Campaign from bodypack

bodypack

2019

Wellpack I brought Wellpack's story to life, while my strategic eye guided the content, landing each interaction like a perfectly executed pirouette. No digital curtain call was complete without our dedicated landing page, a vibrant stage for Wellpack to shine. Targeted ads, like spotlights drawing curious eyes, guided the audience. Interactive stories and product tags kept them engaged, transforming clicks into purchases. The final applause? Soaring sales and a loyal community, proof that Wellpack truly danced its way into hearts.

Click the image below to see the Content

Campus hustler Forget dull routines and endless to-do lists. Bodypack's "Back to School" campaign reimagines the classroom as a vibrant tapestry of experiences, woven into every stitch of your backpack. This video isn't just a commercial; it's a portal, inviting you to relive the thrill of learning, the whispered secrets between friends, and the quiet victories celebrated under fluorescent lights. the main message isn't about cramming formulas or memorizing dates. It's about capturing the heartbeat of school life – the nervous flutter before a presentation, the laughter echoing down hallways, the camaraderie forged over shared coffee breaks. This backpack, Bodypack whispers, isn't just a carrier of textbooks; it's a treasure chest of memories, each scribbled note and worn corner a testament to the adventures it holds.

Click the image below to see the Content

A Collection of Product Campaign from bodypack

bodypack

2019

Formation Forget dense specs and tedious features – my Bodypack campaign for the Good Design Award Asia was a story, not a spreadsheet. I sculpted a communication flow that danced from the product's initial sketch to its seamless integration into your daily routine. Every frame pulsated with purpose, each scene revealing the innovation, convenience, and sheer joy of owning a Bodypack. This wasn't just a video; it was a window into a vibrant world where function met form, and everyday moments were elevated by thoughtful design Click the image below to see the Content

Sustainability Products The series is made from recycled materials, including plastic bottles, recycled polyester, and organic cotton. The Sustainable Series is part of Bodypack's commitment to sustainability. bodypack. believes that everyone has a role to play in protecting the environment. By using recycled materials, Bodypack is reducing its impact on the planet and helping to create a more sustainable future.

The main message for the Sustainable Series campaign is designed to educate consumers about the importance of sustainability. The campaign highlights the environmental benefits of recycled materials, such as reducing pollution and saving natural resources. The campaign also encourages consumers to take action. By choosing to buy sustainable products, consumers can help to make a difference in the world.

Click the image below to see the Content

LET'S WORK TOGETHER

WORK PORTFOLIO

L A B IQ A R T U P A S A K K A R rakkasapt@gmail.com +62822-1830-6139

linkedin.com/in/rakkasapt

Click the image below for hidden portfolio