MARKETING & BRANDING PROPOSAL
Prepared for (Dr Fazila Naeem)
EXECUTIVESUMMARY
Our proposal aims to enhance Dr Fazila Naeem’s online presence and drive patient acquisition through a comprehensive marketing strategy.
Leveraging our extensive experience and expertise in Performance Marketing, we will address your unique challenges and meet your specific objectives.
TheChallenges
Struggling to attract high-value patients.
Inconsistent branding failing to build trust and recognition.
Lacking a strategic, impactful content approach to drive growth.
Limited use of video content.
Missing opportunities to show expertise.
Lacking targeted ads to reach specific patient demographics.
Current marketing team lacks surgical & Non-surgical procedure knowledge.
Falling behind competitors with outdated social media trends.
HERE'SWHATWECAN HELPYOUWITH...
Business & Marketing Strategy
We conduct market research and competitor analysis to develop targeted marketing campaigns that align with your profile's goals.
Branding & Content Creation
We create a compelling brand and engaging content that resonates with your patients, building lasting connections and enhancing visibility.
Paid Ads & Marketing Campaigns
Our team manages paid advertising campaigns, ensuring your message reaches the right audience through effective ad creation and optimization.
Online Reputation Management
We enhance your profile's online presence by encouraging positive reviews and addressing negative feedback, to build trust with prospective patients.
Appointment Setting
We provide dedicated appointment setting services to convert leads into scheduled visits, keeping your calendar organized and full.
12-MONTHGOALS
RaiTek aims to achieve the following goals within one year
Develop a Winning Social Media Strategy:
Our first aim is to have a well-defined social media strategy within the next year. By further adopting a collaborative and data-driven approach, we plan to ensure the delivery of a strategy that truly captures your brand essence
Leverage Engaging Content to Build Patient Trust:
Secondly, by creating and sharing informative, patient-centred content, we will establish your brand as a trusted authority in healthcare. From educational posts to patient success stories, we’ll connect with your audience and boost patient inflows.
Ad Spend Optimization
Lastly, we'll optimize your paid campaigns and boosts to maximize your return on investment. We believe that every rupee of your ad spend should contribute to your campaign goals
ELEVATINGYOUR PERSONALBRANDING
We will enhance the your digital presence on Social Media platforms to create personal branding and strong positioning as top voice for skincare and aesthetic treatments.
3CriticalFactorsin PersonalBranding
Authenticity
We help doctors showcase their strengths in the 5 C's Caring, Comfort, Competency, Communication, and Cost to build strong patient relationships.
Consistency
We ensure your messaging and visuals are unified across all platforms for stronger brand recognition.
Adaptability
We keep your social accounts updated by refining strategies to stay relevant in the ever-evolving digital space.
BRANDING & CONTENTIDEAS
02
We will post educational content that positions you as an expert, such as posts debunking common skincare myths and providing tips for healthy skin.
Showcasing BTS like your office, staff, and services to give potential patients a glimpse into your practice.
03
Sharing patient success stories and before-and-after photos/videos (with permission) to inspire and reassure potential patients.
04
Joining podcasts a guest on dermatology - skincare focused podcasts to share your expertise on a specific topic.
05
Setting up live sessions to engage directly with patients and answer their questions in real-time.
ENGAGINGCONTENTON SOCIALMEDIAPLATFORMS
2-3 Posts/week 3-4 posts/week 3-4 posts/week
Patient Testimonials
Posting detailed patient stories to build trust.
Community Engagement
Starting polls, discussions, and respond to concerns.
Service Highlights
Detailed posts showcasing different treatments and their benefits.
Interactive Quizzes
Posting fun, informative quizzes about health or wellness to engage users.
Visual Storytelling
Using carousels and stories to showcase transformations and clinic experiences.
Educational Reels
Sharing short videos explaining procedures and post-care.
Live Q&A
Hosting live sessions with doctors to answer patient queries.
Health Campaigns
Creating infographics for awareness days.
Behind-the-Scenes
Showcasing daily clinic life and patient care.
Educational Content
Posting quick, engaging procedure demos and post treatment tips.
Challenges & MythBusting
Initiating healthcare challenges or debunk myths.
Fun Content
Tap into trends to make light-hearted, relatable videos.
SOCIALMEDIAPOSTIDEAS
Advertisement
Targeting
Gender,
Income
Behaviors
Interests Strategy Offer
Communications
Fine
Funnel (Pre Qualify For Appointment)
Takes
New Patient Appointment (In Your Door)
Appointment
LEADGENERATION & APPOINTMENTSETTING
We will use Rs 1500 per day to show you the performance of how pre-qualified new patient appointments flood into your calendar.
Rs 1500/day budget. 60 new patients apps/month
Ads Targeted Platforms
Leads Generated: 90-225
Cost/ Lead = 200-500 PKR
Appointments: 50% + Confirmed App = 45-113
Shows Up : 50% + New Patients = 25-60
WHATMAKESUSTHE BEST?
We understand surgical and non-surgical procedures, creating tailored strategies that attract new patients effectively.
With expertise in patient acquisition, we further ensure your services reach those who need them most, maximizing your return on investments (ROI) and the clinic’s growth potential.
WESPECIALIZEINSURGICAL& NONSURGICALPROCEDURES
Hair Transplant
Rhinoplasty
Liposuction
Rhytidectomy
Dental Implants
Botox & Dermal Fillers
Laser Hair Removal
Chemical Peels
PRP, Microneedling
HydraFacial
OURCLIENTS
Step 1: Getting Started
Audit your digital presence, identify your target audience and goals, and create a custom strategy.
Step 3: Campaign Setup
Launch campaigns, set up lead funnels, and activate tracking across channels.
Step 5: Appointment Setting
Send appointment reminders, nurture leads, and confirm visits through our call center services.
ROADMAP
Step 2: Content Finalization
Finalize all promotional and educational content.
Step 4: Lead Capture
Enable lead forms and optimize website and listings for conversions.
Step 6: Review and Reporting
Provide monthly reports, refine strategies, and having regular progress meetings.
Idealforstartupsand individualdoctors
15,000
Idealforsmalltomid sizedclinics
45,000
Our programs are designed for healthcare clinic & practitioners committed to expanding their practice and achieving business growth. / month / month / month
Idealforclinicsand hospitalsaiming
85,000
CUSTOM-TAILOREDPLAN
Get a personalized plan tailored to your clinic’s specific goals. Choose the services that fit your needs, and let us build a strategy to drive your growth.
Social Media Management
Reel Content Creation
SocialMediaGrowthStrategy
ContentPlanning&Optimization
ContentDesign&Editing
OnlineReputationManagement
20,000
Concept&EngagingScriptsDevelopment
Filmingsurgicalandnon-surgicalProcedures
Addingtransitions,effects,andclinicbranding
HDvideocontentshooting&editing
35,000
Paid Ads
Lead Gen
Appointment Setting
SmartTargetedAdsonMeta&Google
QualityLeadswithoptimizedfunnels
Boostvisibilitywithstrategicadplacements
Detailedanalyticsonadresults
15,000
PatientCallScheduling
LeadQualification/AppointmentReminders
Post-TreatmentFollow-upCalls MissedAppointmentRecovery
40,000