Homeless Proposal Campaign

Proposal Presentation

Save the One, Save the All Week7

Digital Advertising

Lim Jae Han TP051898

01

Portfolio design and template

TYPOGRAPHY Fox & Cat typeface was designed and developed

by Jo Aguilar ; a graphic designer, illustrator and typographer from Philippines.

Fox & Cat

COLOUR SCHEME Malaysia Eco

Nasi Lemak Happiness

#33CC33

Fox and Cat is a thin sans serif stroke style font which consist of uppercase, lowercase letters as well as numbers.

#CC3333

#FFCC00

02

Executive Summary

Food & Beverage Industry Giving free Food to Homeless People & giving them job oppurtunities

03

Three areas to focus

Visual Branding Video And Motion Graphics Corporate Social Responsibility

04

Project Details

Issue

Probloem Solving

Increase the beggar

Take Advantages (No need works)

Unable to fulfill homeless people

Work Oppurtunities

create an awareness

Commit to community

05 References

Increase the beggar

Fonts, F. (2017). Fox & Cat Free Typeface. Free Fonts. Retrieved From: https://www.freefonts.io/fox-cat-free-typeface/ Moorwood, V. (2021). Jaden Smith to open LA restaurant to feed homeless people for free. REVOLT. Retrieved From: https://www.revolt.tv/news/2021/5/13/22434420/jaden-smith-i-love-you-restaurant-homeless Santan. (n.d.). Nasi lemak [Photography]. SANTAN. https://www.google.com/search?q=santan+air+asia+logo&tbm=isch&ved=2ahUKEwiquvfLj5_xAhV0ObcAHZlMAToQ2-cCegQIAB AA&oq=santan+air+asia+logo&gs_lcp=CgNpbWcQAzIECCMQJ zoECAAQHjoGCAAQBRAeOgYIABAIEB5QhA9Y4BVgkBdoAHAAe ACAATKIAeIBkgEBNZgBAKABAaoBC2d3cy13aXotaW1nwAEB&s client=img&ei=1HzLYKqAEPTy3LUPmZmF0AM&bih=937&biw= 1920&rlz=1C1CHZL_enMY804MY804#imgrc=xAS2QFgYRmdtO M Aguilar, J. (2017). Fox & Cat Typeface. Graphic Pear. Retrieved From: https://www.graphicpear.com/fox-cat-typeface/ Fleming, S. (2019). New solutions to the global homelessness problem.

World Economic Forum. Retrieved From:https://www.weforum.org/agenda/2019/12/how-to-solve-homelessness-poverty-cities-urbanizatio n/