Issuu

jaehan

#RUN4MAYBANK

Campaign Proposal 2 0 1 9

C O N T E N T S

Campaign Introduction Campaign Scope SWOT ANALYSIS TimeLINE dESIGN rATIONALE Budget Campaign Colllaterals user acceptance evaluation Conclusion references

Aim The aim of this campaign is to introduce a new financial product for each of the Malaysia financing banking who are targeted to Malaysian Millennials.

Maybank is the Malaysian finance and banking organisation; it is considered as the big 4 of Malaysian finance in the country. The client of this banks wants to develop a campaign which is targeting specific Malaysian demographic between the age of 16-35.

The Objective Create a campaign for targeting Young Millennials

cliient value

NIKE PARTHNERSHIP To understanding what young millennials nowadays are thinking, we are aiming Malaysian millenniums is because that nowadays th ey like to spend lots of money on Nike where they want a comfortable and cool product. Therefore, people can't control themselves instead of buying what they like. So, I will partner up with Nike to help Millenniums to save their money, investing smartly and preparing for their future. we have collaborated with Nike company which they can sponsor us and even promoting their product to increase their sales which they can also help us to get lots of customers who join a part with us.

“once you know failure feels like, determination chases SUCCESS” -Kobe bryant-

CampAign SCOPE

Campaign Scope The campaign t hat nike and m aybank will going t o create a campaign which is know a s a Marathon campaign.The r eason why they are creating something like Marathon is because that the brand it self of nike is a brand of more towards on sports, so they are creating a marathon campaign for this. The objective of this is to have a Saving Money, Investing Smartly and Preparing for Their Future.

Campaign Mechanics Saving Money: Get discounts and cashbacks when purchasing Nike products using Maybank credit/debit card as a payment method. The more you spend, the more returns you will receive in the form points which can be redeemed for Nike merchandise Investing smartly: The Maybank X Nike campaign focuses on encouraging millennials to invest in their health through a series of marathon events in conjunction with the campaign. Millennials will be given incentives to participate in these health-based events through cashback and point based rewards. Preparing for the future: Millennials will also be encouraged to save money through this account and also invest smartly through a variety of safe and secure future investment plans.

Create a saving money strategic Get any discount when purchasing Nike item by using (Maybank)credit/debit Lead them to the future Will give any promotion once you are a user of Maybank

Didnâ€™t receive any promotion sms or E-mail Hard to encourage young millenniums

swot Analysis

Collaboration with other company, and we will get the promotion from the company based on the what company Maybank are going for. By collaboration with other company ,they can advertise their own promotion. Improve the system of banking

Some of the running campaign are done from other Some of the bank are doing same promotion method

TIMELINE

“no alarm clock needed my passion wake me up” -KYRIE IRVING-

timeline 2020

The Campaign for this marathon event will going to make an announcement in 15/1/2020 to register. The actual date will be held on December 19/12/2020 Saturday

January-March

We will be going to p ublish our Billboard in location of Shah Alam highway (KESAS HIGHWAY),The reason why we are publishing in there is because that , That i s the most traffic jam i n the road every time even in the day of morning to night time, the road will keep jam. While are jamming people can look around on billboard so that we will gain a lot of participant to join this campaign.

Billboard

april-july

POSTER

Thus, for the poster this company w ill going to d esign a p oster t o delivery out our message and s ent to public. The location that this company will going to be t arget are S unway P yramid, Sunway Velocity, Pavilion, Time Square and Mid Valley. The reason why this company are targeting this fell shopping c omplex is because that, usually young millenniums will be going this few places for shopping and this fell Shopping Complex are the most people who went there.

august-september

Besides t hat, this company will also d esign a digital a dvertising for social media. Through promoting in social media, the company will gain a lot of customer who are interest on this campaign but n ot just targeting in l ocal,Targeting Malaysian millennials who are either studying or working abroad to encourage them t o apply for this savings plan.Through social media, in business, it can also be one of a marketing strategy for social news to promote product and also direct connect to customer for business.

digital advertising

october-december

pos materials

The materials are the customer who are be a one of a part of the maybank company, so it will receive a credit card/ debit. The useful of t his card will get a discount when purchase any product that are from nike shop or outlet. The reason why this company are doing a credit card / debit is to involved young millenniums to save up money.

MINI EVENT 19-12-2019

Maybank will be going Lorem ipsumto create a mini event, which is a 3-point contest basketball competition. This small event will also be one of a part in this marathon campaign. This competition will stand a chance to win A pair of shoes which is Nike Lebron XvII basketball shoe for the 1st prize and so on for 2nd and 3rd

1st Prize Lebron Xvii Basketball Shoe 2nd Lakers Lebron NBA SHIRT 3rd basketball + sock

Design rationale

POSTER

MARATHON

#run4maybank

www.maybank2u.com.my/home/m2u/common/login.do

Lore

The poster Iâ€™m design will some similar with Nike poster, simple, easier to understand and background with fell important m essage should b e deliver t o audience t o understand what we are trying to purpose. The colour of i t will following the c olour o f Maybank w hich is represent the company colour.

billboard

Here are the creative board that I’m going to do which is more in related to Nike and Maybank with a combination together. I’m going to design a billboard which is simple and less word. The reason why I’m designing this because that people w ho driving can’t even focus too m uch on the billboard so, I’m going to deliver the important message on the billboard with a simple image background and fell word.

DIGITAL ADVERTISING

Lore

For the Digital Advertising, I w ill b e designing m ore modern s tyle s o that y oung m illenniums will get attract on it. The colour of the background will be more apply with gradient colour tone. So that more suitable in modern style. The colour tone will be going using bck the colour of maybank and apply with gradient.

POS MATERIALS

Authorised Signature

TERMS AND CONDITIONS: -This card is only valid in Nike Outlet and it use in governed by the terms and conditions set forth from time to time this card is not credit or debit card -This card is non-transferable -if lost, please report to nike or call our customer service hotline. if found please return to the nike outlet.

partnerships

Lore

For the pos materials that I choose is creating a card who are a part of us. The colour scheme of the card will following the colour of nike which is black and white and a plain background. IM GOING TO design very simple design and cool which is front will be the logo of Nike X maybank and the back will be the terms and condition.

BUDGET

BUDGET $ Billboard

pOSTER

Contract per year SIZE:20f x 20 f Rent cost/yearly: Rm40,000 Lighting:RM500 (IF NECESSARY)

PIECE:500 Piece mATERIALS:FOAMBOARD SIZE:A2 COST:Rm 13000

pos materials

Prize

piece:3000 cards materials:polyvinyl chloride size:8cm x 5cm cost:RM 20,000

nike lebron xvii: rm815 nba jersey lebron: rm300 sock + basketball:rm150

TABLE OF BUDJET

item

cost

BILLBOARD

rm40,500

poster

rm13,000

POS MATERIALS

rm20,000

lEBRON xvii

rm815

nba jersey

rm300

sock+basketball

rm150

TOTAL

rm74,765

CAMPAIGN COLLATERALS

MARATHON

#run4maybank

www.maybank2u.com.my/home/m2u/common/login.do

Poster Design

BILLBOARD

DIGITAL ADVERTISING

Authorised Signature

partnerships

pos materials

SATURDAY

19.12.2020

cOME JOIN US, AND STAND A CHANCE TO WIN A PAIR OF NIKE lEBRON XVII LAKERS parthnership

sponsors

3-point contest

user acceptamce evaluation

User Acceptance Evaluation Name: Chow Ke Yin Gender: Female Age: 20 1) What do you think of the campaign? I think it is quite interesting since t here are lots o f marathon n owadays, such a s, colour run, electric run and more.

2) What are your thoughts on the design? The designs are quite interesting which they are in black, white and yellow theme, and they suit well all together.

3) Would you be interested in taking part with this campaign? Yes, because I personally hear something like this before and I feel like participate.

4) What areas of improvement would suggest for the campaign? The campaign is good where you put a mini games in the marathon and I think you could put a few more mini games to attract more people.

5) Any other feedback? The design of the port folio could be simpler cause there is too much geometric graphics. Also, the words in portfolio is a bit too much., could simplify them better.

User Acceptance Evaluation Name: chow zhen yao Gender: male Age: 20 1) What do you think of the campaign? this campaign is try to leave more development opportunities for Malaysian millennials.

2) What are your thoughts on the design? The design is really perfectly combine the elements between Maybank and Nike. 3) Would you be interested in taking part with this campaign? As a Malaysian millenial...Yes ! the campaign is attracting me and is well worth a try indeed!

4) What areas of improvement would suggest for the campaign? There is not enough details information about the saving money proposal based on the campaign mechanics

5) Any other feedback? The typefaces of the conetent is look heavy and hard to read

User Acceptance Evaluation Name: VIVIAN KOH SIM YEN Gender: FEMALE Age: 19 1)

What do you think of the campaign?

Good and attracting which may create awareness.

2) What are your thoughts on the design? - Eye catching. Good colour matching and nice layout. 3) Would you be interested in taking part with this campaign? As a Malaysian millenial...Yes ! the campaign is attracting me and is well worth a try indeed!

4) What areas of improvement would suggest for the campaign? There is not enough details information about the saving money proposal based on the campaign mechanics

5) Any other feedback? i hope maybank will create this marathon every year,since this is very useful activity,i think it can be held in evryyear

User Acceptance Evaluation Name: BENNIE BEH HUE MAY Gender: FEmale Age: 19 1) What do you think of the campaign? I think this Maybank X Nike campaign is successfully targeting the young millennialsâ€™ preference these days because of the actively famous branded, Nike is collaborating with a most c ommon use bank in Malaysia, Maybank. With that, this campaign can attract the sporty young millennials to participate in and save their money at the same time. Other than that, the campaign can also teach them how to invest smartly good to prepare for their future. 2) What are your thoughts on the design? Firstly, the combination of yellow and black colour is the most attractive elements at my first sight which the colour scheme is good to follow back its corporate colour. Besides that, the font and mostly design elements used is very edgy and casual which suits t he s ports theme well. As the most interesting p art, there are lots of well-known athletesâ€™ quotes and pictures included in the design as well. 3) Would you be interested in taking part with this campaign? Of course, because I am a regular sportswoman. This campaign is perfectly suiting for me to join although I am not a Maybank user. However, if this is a regular campaign that Maybank would offer by season, I might consider becoming a Maybank user which will benefit me lot as well. At the same time, it serves the purpose as a wise consumer to save lots of money and invest smartly for my future. 4) What areas of improvement would suggest for the campaign? Honestly, the logo should not design in a way that is too long for people to read. You may consider a combination of Maybank logo and Nike logo rather than the Maybank word. Additionally, the font and placement for Maybank word doesnâ€™t suits as well because the swift is already in a thickness which they both fight for a strong attraction. 5) Any other feedback? Overall t he campaign is well fitting for the young millennials and it serves the purpose well. The design is also not bad but just some minor elements can be improved.

User Acceptance Evaluation Name: Jessica Tan Gender: Female Age: 19 1) What do you think of the campaign? I think that this Maybank x Nike campaign will draw many of the young millennials to join since this campaign benefits the young millennials b y aiming t o invest and manage our financial savings wisely while getting deals such as discounts and cashbacks when purchasing Nike products under Maybank. Events will be held by the campaign, which will encourage more young millennials which can show their talents in sports and win prizes. 2) What are your thoughts on the design? I think that the design still sticks to the original colour of both of the brands, Nike and Maybank (black, white and yellow) which is still very catchy. Sporty and edgy design which suits the theme of the campaign well enough for attractive promotions. Besides, known athletes are included in the poster, which will also give a big push in promoting this campaign to the young millennials. 3) Would you be interested in taking part with this campaign? Yes, this is because I personally am a user of Maybank and since I do sports regularly, this is a big opportunity for me to start to learn on the strategy of how to invest and manage my savings and finance. I could spend and benefit myself as a consumer while improving my financial management. This encourages me and satisfies m y curiosity t owards the future of my financial development as a Maybank user. 4) What areas of improvement would suggest for the campaign? I think that the newsletters can be improved for this campaign. Any news or updates of the campaign can be best notified via email or message. This campaign can also create a new social platform such as on Instagram or Facebook and also through social media or radio stations. 5) Any other feedback? By any chance, I will also introduce this campaign to my friends and encourage them to join with me so that we could discuss and learn with each other through this collaborated campaign. There will be more communication within young millennials in a circle of friends which is a good socializing topic for us for bonding sessions.

CONCLUSION So for the conclusion for this project of this campaign , alot of people would like to take part of this marathon and also agree the plan which helping them to p reparing the future and also s aving money. tHE MARATHON WAS A GOOD EVENT WHICH HELP THEM TO INVEST THEIR HEALTH. IT WAS A BIG CHANCE TO JOIN THIS BECAUSE THIS COMPANY HAD A PARTHNERSHIP WITH NIIKE WHICH IS A BIG COMPANY.sO I GUESS SOME OF THE THING SHOULD BE HIGHLIGHT AND THE POSTER SHOULD BE MORE ATTRACTIVE AT ALL.

Refereces https://www.pinterest.com/pin/405042560239267854/ https://www.pinterest.com/pin/405042560239267837/ https://www.pinterest.com/pin/405042560239267526/ https://www.pinterest.com/pin/405042560239267518/ https://www.pinterest.com/pin/405042560239241407/ https://www.pinterest.com/pin/405042560239234959/ https://www.pinterest.com/pin/596515913128461665/ https://www.pinterest.com/pin/572309065122030094/ https://sporteluxe.com/us/nike-zonal-tights/ https://www.pinterest.com/pin/450360031485579837/ https://www.pinterest.ru/pin/150307706301635120/ https: // ww w. reuters.com

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tures-nfls-kaepernick-among-athletes-in-just-do-it-campaign-idUSKCN1LJ21Y https://www.pinterest.com/pin/405042560239448248/ https://www.pinterest.com/pin/262968065725691847/ http://mansion-builders.com/billboards-for-lease/ https://www.pinterest.com/pin/675891856557766613/ https://www.pinterest.com/pin/284641638935366102/ https://www.pinterest.com/pin/204913851784286853/