Bring Your Branding to Life

Aura Brand Solutions regularly works in close contact with the highest level of suppliers to bring its customers’ projects to life. Taking on contracts across all sectors but mainly specialising in large, complex branding projects where it can utilise the team’s rail expertise and project management skills. In the last year alone, Aura Brand Solutions had the opportunity to work on several high-profile projects that are now coming to fruition – with incredible results that showcase its close partnerships.

Some of Aura Brand Solutions’ most recent notable work includes:

• Heathrow Express – Full refurbishment, including supply and apply of exterior rail carriage branding, as well as labels and branding for interiors of 14 x 4 car sets.

• SouthWest Railway and Greater Anglia – Supply and application of branding to new build trains, through the C2C train operator.

• Irish Rail – Recently awarded a £1.2 million livery contract with Irish Rail, after an extensive tender process.

Aura Brand Solutions has also been hard at work providing refurbishment services to Transport for Wales Class 150 trains, supplying them with heat reflect window films, which are used to control the ambient temperature of their trains.

In the coming months, with energy bills due to rise, the specialised window films will help to reduce heat inside the train –leading to less costs for running interior air conditioning units. The films also work to retain heat in the winter months, which will help with spiralling heating costs.

Alongside this offering, Aura Brand Solutions’ has also been supplying window protection films to various rail operators to protect their rolling stock from graffiti and vandalism attempts.

Aura was also recently awarded the full supply and application for 68 sets of livery for Cairo Monorail, in partnership with Alstom.

Currently under construction in Cairo, Egypt, the Monorail will be the largest driverless monorail system in the world. Alstom are leading the project in designing, constructing, operating and maintaining the two lines. One line will connect the New Administrative City with East of Nile covering 57 kilometres, and the second line will connect West of Nile with Giza covering 42 kilometres.

The new Monorail will provide improved mobility for the citizens of Cairo, able to transport 45,000 passengers per hour in each direction, along with reduced traffic congestion and environmental impact.

In an age where sustainability is at the forefront of business, it’s incredibly important to continue using cutting-edge products and solutions. Aura will always champion state-of-the-art solutions that transform the face of the rail industry.

In line with this, the Cairo Monorail will be produced from the highly versatile 3M Envision range film, further strengthening our sustainable ambitions.

The range includes the 3M Envision Print Wrap Film 480, which is a non-PVC, highquality film that has twelve years durability, and can amazingly be used for both external and internal application. It also has a sixyear warranty, a slower burn rate with less smoke giving 4.5x longer evacuation time and is equipped to withstand the UV rays and high temperatures in Cairo.

Through its ongoing partnership with 3M, Aura has used the phenomenal 3M Envision Print Wrap Film 480 on other several projects and continue to gain great feedback from clients. Another sustainability initiative that Aura has regularly used on fleets, but recently adopted for rail livery, is the RE:CYCLE system. This solution gives decommissioned train wraps a new lease of life as a sustainable product, and drastically reduces carbon footprints.

As part of the GreenBrand portfolio, this system is zero waste to landfill or incineration and provides a complete lifecycle service through utilising existing materials. Once stripped down, PVC graphics are then compacted and turned into bales that are taken away to be further recycled into products, such as plastic furniture, traffic cones, and road barriers.

This recyclable film is responsibly manufactured in the UK and utilises existing materials, providing proven durability and performance. Alongside this, over the course of the past three months, Aura has successfully negotiated terms to become one of four companies globally to sign a five-year framework agreement with Alstom.

This agreement will see Aura become one of the main approved suppliers of Alstom globally, opening up the opportunity to take on extensive international rail projects of various offerings – including maintenance, design, and paint refurbishment.

Aura’s Director of Rail, Tim Locke, negotiated this joint commitment following several months of discussions with Alstom’s head office in Paris to allow Aura to bid for more work. This will include offering Aura’s comprehensive services, including our industry-leading online portal, digital printing processes, and customer services hub to a host of new customers.

If you’re looking for comprehensive, expert rail branding solutions, get in contact with Aura Brand Solutions via the contact

Tel:0774 473 707

LinkedIn: www.linkedin.com/company/860668

Address: Freemantle Road, NR33 0EA