Sep 2019 Vol 7 Issue 2
Embracing
The Tech
Digital platforms, such as Informa Markets' MarkitMakr product directory, connects visitors and exhibitors year-round and helps foster the relationship before and after the event. With the data we're generating from these platforms, we're able to create smart marketing campaigns, understand buyer intent and generate new sources of digital revenue, all the while enhancing the experience for buyers and sellers alike. Jason Brown, Chief Digital Ofď€ cer - Informa Markets