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October 2013 Publisher Chief Editor Senior Journalist Designer Sales

Vol 1

No 1

: Raghav Khosla : Mrs. Tarang Khosla : Smriti Sehgal : Nirmala : Dharam Dutt

No. F. 2 ( E – 5 ) Press/2013

Published Monthly By:

Seagem media SyStemS M – 20, Diwan House, Ajay Enclave, New Delhi 110018 Mob.: +91 9811 80 6260 Mail : seagemmedia@gmail.com

The publisher does not necessarily agree with the views expressed by contributors nor do they accept any responsibility for any errors of translation. The publisher reserves the right to accept or reject any advertising or editorial material. Acceptance of advertising does not imply endorsement from the publisher. All rights reserved. Letters to the editor are welcome. Printed at SHIV SHAKTI OFFSET A-21/27, Naraina Industrial Area, Phase-2, New Delhi- 110028

For Advertising Call : 09811806260


The world is witnessing an economic slowdown and India too is facing the music. Companies are facing credit crunch & are adopting to cost cutting measures. Revenues are dwindling and the bottom line across businesses is taking big blows due to adverse environmental situations. Corporates across all sectors likewise, are looking for innovative ways to promote their business. In this hour of decline, the companies, big & small alike, are understanding the limitations of traditional advertising practices. They are now looking to spread their marketing budgets across a 360 degree media spectrum. Just focusing on one media platform is passé. Print, Television & Radio are highly priced and heaps of advertisements across these mediums have only gone to create a distorted, cluttered image in the minds of consumers. Therefore, to carve out a desired brand image in the minds of consumers is getting increasingly difficult. It is here that exhibitions are pitching in. In these difficult times, the exhibitions are stealing the show. They are getting significant not just from marketing point of view, but also because they help build up sales volumes. They help in reaching out to new markets and build reputation in the existing ones. New exhibitions are coming up and even non-traditional industries are understanding the importance of exhibitions. But as the proverb goes,” if you choose to play, then play well”, similarly, one thing that can help you gain desired results from exhibitions is – Exhibit Smart! In this issue we bring together a collage of issues relating to the exhibition industry. It’s an interesting mix of articles that will keep our readers absorbed all through. The special focus this month focuses on how exhibitions can help you revive your business. Need of emergency services during shows is high indeed, & its important that the organizers do not consider such services as an extra burden on their pockets. Our readers will get knowledge about the major event venues in India. Hyderabad, as an inbound MICE destination is captured. We have poured light on the significance of portable services and as usual the reviews of exhibitions held last month are also included. Happy Reading! TarangKhosla

Editor-in-chief


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How Exhibitions Can Lift Your

Business 08

NEWS BUZZ

14

WHAT’S IN

22

FEATURED SHOWS

26

GLOBAL FEEDS

28

AUTOMECHANIKA SHANGHAI WILL EXPAND FOR DECEMBER SHOW

31

THAILAND, PHILIPPINES FORM MICE PARTNERSHIP AGREEMENT 46

38

EFFECTIVE REGISTRATION

39

SIGNIFICANCE OF EMERGENCY SERVICES

43

EXHIBITING SMART IS THE KEY

HYDERABAD

EXHIBITION SHOWCASE | OCTOBER 2013 08


NEWS BUZZ

FY Expo has been providing the global electronics industry with a comprehensive platform to interact and do business with such an industry, which so far has been dependent majorly on imports. Indian electronics industry has seen promising growth in the last decade or so, and with the kind of attention it is getting from the government, it is only going to see a huge surge in electronics manufacturing. The exhibition is being organized by EFY group, that publishes South Asia’s most popular electronics magazine, Electronics For You (popularly known as EFY). India’s western electronics industry is one of the fastest growing markets in India. The EFY Expo – Western India edition is all set to provide the western electronics industry with a platform to grow to its true potential. The expo will be held on 21-23 November, 2013 at Bombay Convention & Exhibition

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Centre, Mumbai. The expo will target electronics manufacturing companies, design engineers, traders and companies with innovative electronic products. The event has already created a stir among the people who follow electronics and are always thirsty for new technology. EXHIBITORS CRAZE FOR THE EVENT: Some big names of western electronics industry from Mumbai, Pune and Ahmedabad have already participated in the exhibition, which is good news for buyers who want to source components and other electronic equipment. This will also be a wonderful opportunity for small and medium sized companies to market their products in front of the complete western electronics industry.It has been the trusted sounding board for the industry over the last four decades.


NEWS BUZZ

IFSEC India 2013 set to grab the attention of the industry FSEC India 2013 - India’s largest Commercial, Government Security & Fire safety show - organized by UBM India Pvt. Ltd, will be held from 5-7 December 2013 at India Expo Centre, Greater Noida. More than just an exhibition space for top security professionals, IFSEC India will provide a robust platform for business growth through partnerships, project assessment and market intelligence. Alongside the traditional exhibition IFSEC India fosters innovation by hosting forward-thinking conferences that will provide beneficial and actionable insights on future trends in security market, attracting visitors looking to invest in an enhanced level of security. Delighted by the resounding success of the event, many exhibitors have already booked their place to be at the seventh edition of the show to be held at the same venue on December 5-7, 2013.

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NEWS BUZZ

the 9th edition of Plastivision india is awaited lastivision is organized by The All India Plastics Manufacturers' Association (AIPMA) once in every 3 years in India since 1986. The 8th edition of Plastivision India 2011 was 55% larger than the 7th edition. 1000 exhibitors from 17 countries attracting over one lakh visitors with business generation of 1000 crore, speaks volumes about the huge success of the show. The 9th Edition of Plastivision India, will be hosted in Mumbai on 12-16 Dec, 2013. In the forthcoming event is expected an even better response with the exhibitor area of around 70,000 sq. m. covering 6 Halls & 2 Hangars. With participation from India & more than 45 countries and visitors from over 61 countries, this will be an exhibition every businessman from the plastic industry would be looking forward to. Plastivision has emerged as a key exhibition in the Plastics Industry. Below are its statistics.

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Key Highlights: l l l l l l l l l l l

1500 Exhibitors Participation of 45+ Countries 1,00,000 Business Visitors Live Demonstration of Machines Packaging, Printing & Product. Emerged as one of the top 10 global Plastics -Exhibition. 75,000 sq. meters area covering 9 halls. Business generated worth Rs 1000 crore in PVI 2011. 75% rise in the footfall compared to the previous exhibition. 58% rise in exhibitors participation Visitors & Buyers expected from over 61 countries


NEWS BUZZ

A Permanent Exhibition on The Life of Swami Vivekananda wami Vivekananda – A legendary monk, True Patriot, social worker, Savior of Souls, prophet of harmony; is a name that needs no introduction. The chief disciple of Sri Ramakrishna Paramhansa, this fearless soul dedicated his life to the selfless service of nation. His heart felt profusely for the poor and to find a solution to uplift the nation from poverty, he went to far off lands to preach religion. In his short life span of forty years, he did such work for the society which is beyond description. He envisioned & laid the foundation stone of Ramakrishna Mission, which has now spread its wings and is doing a wonderful job for the service of fellow beings. Be there to visit the exhibition on the life of this great soul. The exhibition is being held at RK Ashram – New Delhi, next to RK Ashram Metro Station. The exhibition features Interactive Surface, Digital Flipbooks, Videos, Quiz corner, a 3-D Cinema & much more that will give you valuable insights into the life & teachings of Swami Vivekananda. Brief Facts: Ticket Rates – Rs. 20 & Rs.10 Entry for General Public – Saturday & Sunday Visiting Hours – 9:30 AM – 11:30 AM & 4:00 PM – 8:00 PM Contact – RK Mission: 011 23587110

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exhibition Centre to boost Ludhiana textile industry’s prospects nion minister of textiles KS Rao met representatives of the local textile industry and assured that the government is taking initiatives to boost the local industry. The steps included removal of central excise duty on certain items. Agreeing to the industry's demand for a training centre in the city, the minister said District Industries Centre (DIC) will be asked for immediate action. In order to promote training of unskilled labor, Rao announced that the Centre will provide Rs 10,000 for each trainee whom the industry undertakes to train.

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Rao also announced Rs 10 crore for an exhibition Centre within the upcoming apparel Park for the textile sector in the town. He also assured all possible support from the government of india to promote the knitwear industry. EXHIBITION SHOWCASE | OCTOBER 2013 11


NEWS BUZZ

North East Design festival hosted in Delhi According to event director Vikram Rai Medhi, "The festival acts as a curtain raiser to showcase upcoming designers, performing artists, artisans, craftsmen, weavers coming from different parts of North East region. People of the capital got an opportunity to interact with these wonderful talented young visionaries and this shall create a bridge of understanding and mutual growth of thought process between NER and mainstream."

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elhi hosted for the first time a Design festival that showcased a strong history of traditional textiles and handicrafts from states of Assam, Arunachal Pradesh, Tripura, Meghalaya, Nagaland , Manipur Mizoram and Sikkim. The North East Design Fest was organized by the North East Institute of Fashion Technology (NEIFT). The four day festival included fashion shows, cultural event, musical show and exhibition stalls of handloom and handicrafts of the North East region. Bollywood actors Minisha Lamba, Sonal Chauhan walked the ramp as showstoppers. The event took place at the Select City walk mall in the capital, from 19th September to 22nd September. The festival was presented by Ministry of Textiles with the support of Ministry of MSME, Ministry of Home Affairs, Handicrafts, Government of Arunachal Pradesh. The event showcased works of upcoming designers from North East region like Aji Semy, Meghna Rai Medhi, Boney Darang, Rinzing Choden, Charlee Lalthlenmawia, Melody Runremsangi, Vianney Nongrum, and others. The band members performed during the festival included Featherhead- Folk/Rock Fusion, MOD (Minute of Decay), Red Light Passengers and Towering Faith Rock Band. The event was a great success and an effort to bring textile industry into notice.

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NEWS BUZZ

Greater Cochin Development Authority exhibition Centre goes above ground he Greater Cochin Development Authority (GCDA) has finally dropped its preposterous plan to construct an underground exhibition centre at Jawaharlal Nehru International Stadium. Instead, the agency will now build one above the ground for an estimated cost of Rs 90 crore. The authority which held discussions with officials of the Kerala Industrial and Technical Consultancy Organisation (Kitco) decided to have a 1.30 lakh-sqft permanent structure for the exhibition centre with a 1.05 lakh-sqft underground parking facility. The auditorium has been planned in 8,000 sqft area. The underground parking area will be able to accommodate about 350 cars. Though the authority said that it preferred an ellipsoid design, it would also consider a shell-like design. The design was finalized on August 26. A four-lane road 15-metre wide will run around the exhibition centre. Pedestrian pathways will be provided on either side. Each walkway will be two-and-a-half-metre wide. GCDA said that they expected to complete the construction of the project in 18 months after work begins. The GCDA had dropped its plan to construct an underground exhibition centre after experts from IIT New Delhi suggested it would entail expensive and deep piling work. For the underground structure, piles will have to be anchored to rocks to prevent the structure from collapsing. This would result in an estimated cost escalation of over Rs 160 crore.

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GCDA chairman N Venugopal said that Kitco presented five designs. "We have chosen two designs and asked Kitco to give us the complete structural design, including that of interiors." EXHIBITION SHOWCASE | OCTOBER 2013 13


WHAT’S IN

Stationery Fair 2013 he Indian Stationery Sector is ready to write its success story. The sector which is influenced by microeconomic development, national income and growth of literacy is slowly but surely transforming to an international player. Indeed the organized sector is gearing up to face completion from imported stationery items while the unorganized sector is becoming more and more quality conscious and competitive. The 15th Stationery Fair was an offer to all the players of this industry for display and

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WHAT’S IN

sale of their products and an opportunity for marketing. The Stationary Industry is one of the most evolutionary sectors which blend looks, utility, functional aspect and durability in generating product appeal. This sector is influenced by Microeconomic development & national income. This organized sector is gearing up to face competition from imported stationary items while the unorganized sector is becoming more and more quality conscious and competitive. India Trade Promotion Organization has been organizing Stationary Fair since 1998 and it has since established itself as an annual event in the history of Delhi and showcases the progress made by Indian Stationary Sector over the years. It provides a big opportunity to Indian Stationary companies to expose their Stationary items to a vast number of consumers.

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WHAT’S IN

Venue : Hall No - 15, Pragati Maidan, New Delhi. Date : August 23 - 31, 2013 Timings : 11.00 AM to 8.00 PM Products on Display: All Stationery items Writing Instruments/ material/pens, Pencils, Sketch Pens, Erasers, Geometry boxes, Drawing, painting material, Crayons, Paints, Brushes, Computers related stationery items, Office Supplies, Files, File covers/boards, Labels, Photocopy paper, Staplers, Highlighters, Diaries, Calendars, Adhesives, Writing Pads; Material for Seminar Conferences; Stationery packing machines and materials. Conclusion: Stationery industry is one of the dynamic industries that is going through a process of constant innovating changes. The benchmark of the stationery product in the current market scenario is trend setting designs with optimum functional capacities. Stationery products today are no longer mere utility items but are statements on life style. The event gave an outstanding end with great sale and purchase opportunities for both exhibitors and buyers.

" Excellent experience and the kind of volume we received was outstanding and above our expectations. We are looking forward for the next edition of the show." Mr. Mahesh Kukreja, Sales Manager of EMONTE PENS PVT. LTD.

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WHAT’S IN

Secure Cities 2013 Held Successfully Date: 17-18 September 2013-09-03 Venue: Hotel Le-Meridien, New Delhi

Mr. Gopal Pillai, IAS (Retd.), Former Home Secretary, Ministry of Home Affairs, India citing the recent Muzzafar Nagar riots said that communities should trust each other and we should use technologies to build trust amongst various communities. Sandeep Goel, Joint Commissioner, Economic Offences Wing, Delhi Police stated about the real time problem that the city police takes with respect to getting high resolution pictures of terror suspects even when their faces have been captured by the CCTV. He mentioned that often the faces of the terror perpetrators even when they have been caught on CCTV remain blurred and becomes difficult to do a facial reconstruction. He emphasised on the need for more customised products from the industry which can help in solving the practical problems that the police face during investigation. Mr. Shyam Ratan Mehra, IPS (Retd.) Former Secretary Security, Government of India said, “ In India there is still no publically stated definition of critical infrastructure or legislatively backed mechanism for critical infrastructure protection. Western world has even included iconic historical monuments into the realm of critical infrastructure protection. 8 or 9 critical plot to attack aviation in western world was thwarted by excellent intelligence operations. US has spent around $70 billion on aviation security since 9/11. Smart critical infrastructure protection starts with smart plan and smart policy. Mr Sanjay Sahay, IPS, IG (Internal Security), Karnataka Police said ‘The nation has to think in unison on issues of internal security and it has to be incoherence with global thought process on issues of terrorism. His stress on the importance of city based video surveillance system which is technologically far ahead of CCTV networks. “TETRA RADIO NETWORK is very much needed” he said. “Lack of legislative frame work like patriot act”. There is a need for a macro picture and that macro picture need to have micro detailing”.

overnment Officials from Ministry of Communications & information technology, Ministry of Home Affairs, National Disaster Management Authority, Police and Paramilitary forces, law enforcement agencies, National Technical Research Organisation (NTRO), academia, security heads from various commercial organizations like banks, hotels, BPO’s, shopping malls, multinational companies from all over India gathered together at the conference: Secure Cities 2013 at Hotel Le-Meridien, to share reallife experience, debate strategies, brainstorm issues, shape policy, explore new technological solutions and define effective counter-measures, with a special focus on Information and Communication Technology for safety, security & disaster management.

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About SWI: SWI is a non-partisan not for profit initiative launched in the aftermath of the 26/11 terrorist attacks in Mumbai. SWI seeks to provide a neutral platform to engage stake holders in security from the Govt., public and private sectors, industry, business and civil society to discuss security issues, best practices and cutting edge technologies, to enhance national security, particularly critical infrastructure security. SWI also seeks to promote a public private partnership in security, particularly in India to synergise our national security resources to meet the multifarious and protracted security challenges that we face. Media Contact: Ms. Nutei Mob: 098733 68569 E: nutei@securitywatchindia.org.in

EXHIBITION SHOWCASE | OCTOBER 2013 17


WHAT’S IN

19th DELHI BOOK FAIR

HITS BIG!! Venue: Pragatimaidan Date : 23-31 August 2013 Industry: Education and Training

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he 19th Delhi Book Fair started off on 23 August 2013 at Pragati Maidan, New Delhi. The theme of the 19th Delhi Book Fair was Libraries and Readership. The theme focused on the role of libraries on the Indian society. The book fair took place till 31 August 2013. In this era of digitization and ebook, this book fair helped in throwing the spotlight on the function of libraries and readership growth. The Federation of Indian Publishers (FIP) with association of India Trade

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WHAT’S IN Promotion Organization organized this 9day fair where 250 participants took part, Including overseas participants.

HIGHLIGHTS OF THE SHOW: In the nine-day event, around 250 participants were there, which also included the overseas publishers. Various publishers from across the country including those from Delhi, Maharashtra, Kerala, Jharkhand, Andhra Pradesh and international participants from the US and China took part in the event. In the fair, apart from book display, various discussions, book releases events, seminars and conferences were a part of it. The fair was opened for public from 11.00 a.m. to 8.00 p.m.

FAIR SUMMARY: Delhi Book Fair has established itself as a door to the Indian book publishing industry. The fair offers a platform for all the bookseller authors, publishers, translators and book lovers. It is important to note that India is the only country which publishes books in more than 24 languages. In the official languages of India, around 90000 titles are published with over 16000 publishing-houses. Delhi Book Fair started off in the year 1995. It is the annual cultural event and depicts the performance of the Indian Publishing Industry.

Profiles on the show: Product Display Publishers, Seller and Distributors of Books, Periodicals and Magazines; Manufacturers and Dealers of Teaching Aids and Computer Software were the attractions at the fair.

MAJOR EXHIBITORS • BENNETT COLEMAN AND CO. LTD. • MARK TO MARK PRINTING TECHNOLOGIES • NAVNEET PUBLICATIONS • PANKAJ PUBLICATIONS • SAI BABA EDUCATIONAL AIDS • S CHAND AND CO. LTD> • VISHV BOOKS PVT. LTD.

CONCLUSION: The Delhi book fair offered a platform for making new contacts, business transactions, translation and copyright arrangement, entering into publishing arrangement and reprinting of rare and old books. This Book Fair attracted many readers as well as publishers , distributors, teachers, students and many more which are directly or indirectly related to books and gave an outstanding end to a successful fair.

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Portable Facilities – a must entity in Exhibitions and Events

WHAT’S IN

he portable toilet industry began in the 1940's in the ship building yards of USA. A wood cabana was developed with a small holding tank which became the first portable toilet. This unique concept soon spread to the construction industry and to organizers of large crowd events. In the early 1970's, portable toilets made of fiberglass were introduced. However, problems persisted. These toilets required more maintenance due to the brittle nature of the material. In addition, fiberglass absorbed odors in the cabana and holding tank, thus proving, to be a poor choice of material. In the mid-1970's, polyethylene portable toilets were introduced. Polyethylene made toilets lightweight and more durable. Polyethylene is easier to clean, since it is a non-porous and non-absorbing material. It is the most popular material for portable toilets today. The success of the clean and portable toilet is almost unparalleled. The advantage of being self-contained, having no moving parts, requiring no power source and the use of attractive non-porous plastic with smooth surfaces, has made the portable toilet superior to many permanent facilities.Whether you are holding a big party at home or you have invited hundreds of friends to an outdoor event, Portable facilities are needed everywhere. Mr. Naresh Wadhwa (CEO), ONSITE RENTALS SERVICES PRIVATE LIMITED is one of the initiators of bringing Portable Toilet systems in India. Portable toilet system is an accepted concept and a mandatory item in the developed countries all over the world for holding any outdoor event or for construction sites. Exhibition Showcase talks with Mr.Naresh Wadhwa, (CEO), ONSITE RENTALS SERVICES PRIVATE LIMITED

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Q. What was the thought behind bringing the concept of portable items in India? Ans. The zeal of being unique made me opt for this concept. This concept was popularly used in developed countries but its existence in India was

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nowhere. I decided to launch this concept in India. About 5 years back the concept of washrooms on wheels was launched in India. Q. What are the new advancement that has made Portable Items a must for the Exhibition industry? Ans. Ac washrooms on wheels have been appreciated by the corporate. The new advancement that adds to it is Shower facility given in these Portable Systems having the shape of Mercedes Trucks which will be launched soon. Q. Please Share your Growth story of the past 2 years Ans. I have displayed my products at major events like Formula 1, President House, Film Fare Awards, Auto Expo and many more major events. Q. What challenges did you face to establish this organization? Ans. It was a complete hard-work and dedication that has made me launch this concept of Portable Systems. In 2007, I manufactured the item from Abroad. It took 1 year to execute and bring such concept in India. I had myself travelled abroad numerous times to check the product reliability. The biggest challenge was to keep faith and guts to launch such an item which was new to the people and not well known. Q. Where do you see these Portable items in the next 10 years? Ans. The future is great as people are accepting the product. The only thing is that the portable systems should be made mandatory in order to give a world class facility to the industry with more hygienic systems.


FEATURED SHOWS World Dental Show When: 04 - 06 October 2013 Where: MMRDA Exhibition Centre, Mumbai, India Industry: Medical & Pharmaceutical orld Dental Show will be organized by Indian Dental Association at MMRDA G Block, BandraKurla Complex in Mumbai. More than thousand visitors will take an active part in this show and they will have the chance to interact with the industry leaders. This event will be the ideal platform for potential clients and participating companies associated with dental sector to exchange information. This show will help exhibitors and visitors to explore the growing market of this sector in India. This event will present wide range of dental products available around the world. Manufacturers and organizations associated with this sector will come together to exchange their views. They will display modern products and can get aware of the recent developments taking place in the dental market. This show will boost India's image as a prime mover in dentistry sector.

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International Commercial Vehicle Fair: When: 04 - 06 October 2013 Where: Chennai Trade Centre Chennai, India Industry:Automotive nternational Commercial Vehicle Fair 2013 is a three day international show that is dedicated to the commercial vehicles segment. This is the first automotive fair of India and aims to facilitate the growth of the transport industry and its allied sectors. The show is also known as TICVF. The main objective of this event is to provide a good platform to the professionals and attendees to network with each other and discuss about the new challenges and problems faced by the industry in the modern days. It focuses on the Light, Medium and Heavy commercial vehicles and other categories that are related with it and helps the visitors to get a better and deeper understanding about the growth and expansion of the industry. It renders a single but ideal platform to the participants to get a chance for manufacturing, consulting and outsourcing nationally and globally.

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PackPlus 2013 When: 06 - 09 October, 2013 Where: Greater Noida, India Industry: Packaging Materials & Machines ackPlus 2013 will be held in New Delhi for four consecutive days, it will attract industry stalwarts and market regulators from packaging, pharmaceutical, and food industry to discuss about the recent developments related to these sectors. The participants will have the opportunity to share the platform with representatives and professionals from package development, production and procurement industries and to generate sales leads. The attendees will have the opportunity to establish business relationship with potential clients. Products such as counting, weighing, forming, filling, closing, bottling, sealing machines, jugs, cups, drums and containers will be displayed in this show. Networking opportunities, conference, meeting with clients and product display will some of the highlights of this show. The show will attract more than 200 exhibitors and 7000 visitors

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FEATURED SHOWS MRO India

Broadcast India

When: 07 - 09 November 2013 Where: Bombay Convention & Exhibition Centre (BCEC) Industry: Marine & Boat Shows

When: 09 - 11 October 2013 Where: Bombay Convention & Exhibition Centre (BCEC) Industry: Media & Advertising

RO India is a high profile international networking conference cum exhibition that is scheduled to take place in the city of Mumbai in India and dedicated to the areas of maintenance, repair and overhaul of aircrafts of both commercial as well as defense sectors. The event has been mainly designed by the organizers in order to tap into the unexplored potential of the aviation industry of the country. MRO India will be a meeting place for all the leading industrial players in the country to display their products and services in order to gain visibility and exposure for their products and services. The high profile event hopes to rake in a lot of revenue and business for the participating exhibitors.

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aicom Trade Fairs & Exhibitions Pvt. Ltd. will be holding the 23rd BROADCAST INDIA EXHIBITION from 9-11 October, 2013 at the Bombay Exhibition Centre, Goregaon (E), Mumbai, India. Broadcast India shows cover all aspects of Television, Film, Audio, Radio, IPTV, Mobile TV, Computer Graphics, Visual Effects, Multimedia, Music, Lights, Cable, Satellite, Broadband, Internet, Transmission apart from the leading innovations from the infotainment industry.

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The Economic Times ACETECH When: 08 - 10 November 2013 Where: Bangalore International Exhibition Centre (BIEC) Industry: Building Construction he Economic Times ACETECH-Bangalore opens its doors for the construction sector of India to gain huge profits and enhance their marketing networks. This show is being held in four other cities of India and is organized with a motive to present the construction sector with better assortment of products and equipments. The exhibitors participating in this show are the renowned names who are recognized as the leaders in producing building equipments and services. Launch of new range of products, which have latest technologies implemented in them, also form a major feature of this event. The attendees can interact with the suppliers and examine the huge collection of equipments. The exhibitors find this exhibition to be the right destination where they can enrich their technical skills and also improve their networks effortlessly. The exhibitors have provided favorable feedbacks about the show over its past editions, helping it generate enormous popularity.

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Intersolar India

Excon

When: 12 - 14 November 2013 Where: Bombay Convention & Exhibition Centre (BCEC) Industry: Renewable Energy

When: 20 - 24 November 2013 Where: Bangalore International Exhibition Centre (BIEC) Industry: Building Construction

ntersolar India will once again open its door for diverse group of suppliers, distributors and key industry leaders from solar sector to display their services and products. This mega event will be held at Bombay Exhibition Center for three consecutive days and more than 300 exhibitors and 8500 visitors are expected to attend this show. This show will create the perfect platform to build international and national business contacts for the attendees. Industry stalwarts, government officials and key decision makers will discuss about project plans, networking opportunities and current market trend associated with solar industry. PV cells, PV components, software, production machineries tracking systems and modules are some of the important products which will be at display during this show.

xcon 2013 will be a five day event and will be held at Bangalore International Exhibition Centre, India. Exhibitors from China, Italy, Japan, Turkey, Spain, UK, Ireland, Finland and Germany will be some of the important attendees of this construction equipment and technology show. Key industry leaders and market regulators will discuss about the impact of growing urbanization and planned investments which will help the construction industry to grow over the next few years. Hydraulic and pneumatic drilling equipments, earth moving equipments, trenchers, underground cable laying, pipe laying and sewer construction and maintenance systems will be some of the highlighted products of this show. This show will create business opportunities for the attendees and will generate sales leads for them.

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GLOBAL FEEDS

Unifair’s Ceramic Asia set to rock India eramics Asia is designed to explore the emerging potentials of the ceramic industry in Asia. This unique event is going to highlight the latest developments in the industry in the region and what future has in store for this industry. The ceramic market in Asia, especially in India and China, has a huge growth potential. This event will be organized to enhance that potential by bringing industry professionals from different corners of the world under one roof. The highlights of Ceramics Asia will include: 1.New product and technology release 2.Technical seminars 3. Interaction with target buyers 4.Presence of national and international traders The participants of Ceramics Asia will exhibit the following products and services: 1. Ceramic Machinery and Fitting

C Ceramics Asia is going to be organized for three days at the Gujarat University Exhibition Center in Ahmedabad, India and is going to benefit both large and small scale companies that are involved in the Heavy Clay industry.This event will definitely add new dimensions to the ceramics industry.

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2.

Ceramic Raw Materials Extraction and Preparation 3. Batching and Weighing 4. Pressing 5. Forming and Casting 6. Drying 7. Firing and Heating 8. Glazing 9. Screen Printing and Decoration 10. Surface Treatment and Finishing Machines 11. Analyzes, measuring and laboratory equipment 12. Quality and Process Control 13. Sorting 14. Packaging 15. Storage 16. Loading and Transportation 17.Environment protection 18.Purification 19. Sound proofing equipment OrganiserDetails : Unifair Exhibition Service Co. Limited


GLOBAL FEEDS

Reed eXHiBitiONS PRePaReS FOR LaRgeSt eVeR

gLOBaL gamiNg eXPO "We are extremely pleased to announce that the trade show floor at G2E 2013 will be the largest showcase since 2008 and will feature the latest technologies, products and services that will shape the business of the gaming industry for years to come," said Courtney Muller, senior vice president at Reed Exhibitions. "G2E is the top show in the world for the gaming industry and once again will provide attendees with a oneof-a-kind experience that will keep them at the forefront of the latest trends and insights.�

eed Exhibitions has declared its Global Gaming Expo (G2E) on target for its largest trade show floor, following a 10 per cent annual increase. According to co-organiser American Gaming Association (AGA), the show has had more than 455 companies registered across more than 26,000sqm. The Food, Beverage and Hospitality Pavilion is returning with the show, along with a two-day conference programme. G2E 2013 will take place on 24-26 September at Sands Expo and Convention Centre, Las Vegas. The organisersmoved the show from the Las Vegas Convention Centre in 2011, to give casinos more leeway to buy products and potentially boost exhibitors' profits.

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GLOBAL FEEDS

automechanika Shanghai Will expand for december Show he 2013 edition of Automechanika Shanghai will expand to all 17 halls, covering 200,000 square meters Dec. 10-13 at the Shanghai New International Expo Centre. The show features leading brands, including APSIS, Asiawash, Bantam, Bosch, Carlas, Car-union, Delphi, FAWER, GYS, HSAE, Hennessy, Launch, Luoshi, MANN+HUMMEL, SONAX, SVAUTO, Wanxiang, WD-40, Yuchai and Yunhan, representing the automotive OE and aftermarket products and services from the three main product sectors of Parts & Components, Repair & Maintenance, and Accessories & Tuning. “Automechanika Shanghai continues to grow and exhibition space for our upcoming show has increased by 11 percent compared to 2012 and now

T Organized by messe Frankfurt (Shanghai) and the China National automotive industry international Corporation, the show is now the world’s second-largest automechanika show for automotive parts, accessories, equipment and services, with the largest one being held in Frankfurt, germany. 28 EXHIBITION SHOWCASE | OCTOBER 2013

totals 200,000 sq. m.,” said Jason Cao, senior general manager of Messe Frankfurt. Supported by various industry organisations, it is expected to attract 200 exhibitors, who will present their auto air-conditioning systems, components and related chemicals. In addition, there will be relevant seminars relating to auto air-conditioning industry. Also, with a 17-percent increase in the commercial trucking sector, theTruck Competence program has enhanced its industry focus and will be supported by global promotional campaigns, industry related fringe program, together with invitations to specific VIP buyers. Automechanika Shanghai is one of 13 Automechanika fairs held in Africa, Asia, Europe and Central and South America.


GLOBAL FEEDS

ITE Group Will Launch Paperex Indonesia 2014 aperex Indonesia 2014 will be Indonesia’s first major international trade exhibition and conference for the pulp, paper and allied industries and will be held Dec. 3-4, 2014, at the Jakarta Convention Centre. "This launch further demonstrates our commitment to expanding our event portfolio in Southeast Asia," said Richard Wightman, ITE Group's head of marketing. Pulp and paper are one of Indonesia’s top 10 export commodities. The pulp and paper sector is worth almost 6 percent of Indonesia's US $169 billion non-oil and gas exports. The growth of Indonesia's pulp and paper industries has been boosted by investment and the support of the Indonesian government, which has provided substantial capital subsidies to pulp and paper producers. Indonesia is now ranked as the world's 9th biggest paper producer and 7th for pulp production. Paperex Indonesia’s business platform will have a special focus on the Tissue and Converting Zones, which are two key industry sectors relating to the paper sector. Key highlights include invited delegations from Southeast Asia's major paper mills; a one day seminar on 'New Technologies and Growth Opportunities'; and the presence of global leaders in the 'World Paper Forum' at the event.

P "The outlook for the paper and pulp sector in Indonesia is very promising and we are looking forward to working with new and existing Paperex customers who are keen to develop their business in the region."

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GLOBAL FEEDS “We currently already hold some of Sydney’s major exhibitions such as AIMEX, AusPack and Home & Giving to name just a few, with a number of other exciting expos coming on board from 2014, & need to ensure that our planning is robust and future focussed and that our infrastructure is therefore capable of taking on any challenge that organisers and promoters throw at us”.

Expansion for Sydney Showground Sydney Showground is to construct a new, purpose built exhibition pavilion in the coming months to cater to an expected increase in demand at the end of 2013. he announcement was made by general manager Peter Thorpe and follows last year’s $64 million upgrade of Sydney Showground Stadium. The new building, which is set to be completed early 2014, will lie adjacent to the Dome and Halls and will interface with the existing Southee Complex, requiring the removal of the Badgery Pavilion, and is set to provide approximately 8500sqm of useable exhibition and event space dividable into two separate facilities. Thorpe said that “demand for space will be at a premium from the end of 2013”.

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LAS VEGAS CONVENTION CENTER COMPLETES RENOVATION "The Las Vegas Convention Centre is home to many of the top trade shows in the country," said senior VP of operations for the LVCVA, Terry Jicinsky. "It is important to keep the facility fresh and offer its more than a million yearly guests the convenience that will make conducting business in Las Vegas a success."

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he Las Vegas Convention and Visitors Authority (LVCVA)has completed a US$20 million renovation of the Las Vegas Convention Centre (LVCC). As part of the wider US$2.5bn improvements being made to the Las Vegas Business District, the LVCVA implemented the changes to the LVCC over the past two years while working around shows and events in the building. All of the improvements will be integrated into future plans for Las Vegas Global Business District, a further vision will be to look over the surrounding area. The US$2.5bn Global Business District aims to create an international business destination by incorporating major renovations of the LVCC, leveraging the World Trade Centre designation, and developing transportation connectivity through a centralised hub. This centre will encompass all the facilities of any world class centre.

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GLOBAL FEEDS

Thailand, Philippines Form MICE Partnership Agreement As an Asian economy on the rise, The Philippines will play an important role in contributing to the success of Thailand’s MICE industry. Last year, The Philippines was ranked ninth in terms of numbers of MICE visitors to many business events in Thailand, accounting for 16,745 MICE visitors in total. In addition, TCEB expects the figure to grow by a further 10 percent in 2013, in line with the dynamism and rapid growth of the broader economy. The formation of the AEC in 2015 will add to these numbers when the 10 member states of ASEAN will become a single market with free flow of goods, services, skilled labor and investment.

he Thailand Convention and Exhibition Bureau (TCEB), in collaboration with the Philippine Chamber of Commerce and Industry (PCCI) and Chamber of Commerce of the Philippine Islands (CCPI), recently signed a memorandum of understanding to further improve and expand trade promotion and MICE industries between the two countries. Speaking at the MOU Signing Ceremony on behalf of an official Thai counterpart, Nopparat Maythave kulchai, TCEB’s President said, "... Thailand's MICE sector has been growing strongly in recent years. In 2012 we welcomed 895,224 MICE visitors,exceeding our annual target by 19 percent, with 7,382 MICE events and earnings of US$2.66 billion.MICE travelers from Asia have been largely responsible for this strong growth, representing 65 percent of all MICE travelers last year. The Philippines is one of Thailand’s priority countries.” Thailand and the Philippines already enjoy a strong trade partnership. A 2012 report from

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the Thai Ministry of Commerce (MOC) ranked the Philippines as the 12th export destination for Thai products, with total value amounting to US$ 4,861.17 million. The same report showed that the Philippines was Thailand’s 20th largest supplier of goods in 2012, with trade valued at US$2,724.21 million. This year Thailand has welcomed a number of MICE visitors from the Philippines in several exhibitions, such as VIV Asia, ISRMAX Asia, THAIFEX – World of Food Asia, Food Ingredient Asia and TFBO & TRAFS, and in meetings and incentives groups including Yokohama Tires Philippines. In addition, Thailand is home to a wide range of international MICE events, including the 65th World Newspaper Congress, 20th World Editor Forum, 23rd World Advertising Forum, 11th International Congress on Aids in Asia and the Pacific (ICAAP) 2013, Herbalife Asia Pacific Extravaganza 2013 and ITU TELECOM WORLD 2013.

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COVER STORY

How Exhibitions Can Lift Your

Business 32 EXHIBITION SHOWCASE | OCTOBER 2013


COVER STORY

EXHIBITION SHOWCASE | OCTOBER 2013 33


COVER STORY

INTRODUCTION:

Exhibitions provide excellent interactive marketing platforms and when combined with Internet or email marketing offer a 360 degree communications channel to reach your new and existing customers.

34 EXHIBITION SHOWCASE | OCTOBER 2013

The Indian economy is nominally worth US$1.843 trillion; it is the tenth largest economy by market exchange rates, and is, at US$4.469 trillion, the thirdlargest by purchasing power parity, or PPP. With its average annual GDP growth rate of just above 5% over the past two decades, and reaching 10.4% during 2010, India is one of the world's fastest-growing economies. However, the country ranks 138th in the world in nominal GDP per capita and 129th in GDP per capita at PPP.


COVER STORY INDUSTRY: The pace of India’s economic growth has dropped significantly in the last three years. The dwindling rupee, rising Inflation ,global recession, together with the deep rooted internal corruption are causing great harm to the Indian business environment. India has to think over the crisis of economy soon; else all the sectors will face a disaster. Local businesses are facing credit crunch, start-ups are being shut down, costs are rising & business promotion is getting expensive by the day. In this hour of downturn, Exhibitions are the source of business promotion which every industry is coming to. Exhibition is the place where the industry interacts and moves a way ahead in making sales and getting recognition in the market. It is a great, cost effective medium to reach out to new markets.

Modes of Advertising: In terms of overall advertising expenditures, media advertising is still dominated by Press and television, which are of comparable size (by value of 'sales'). Posters and radio follow some way behind, with cinema representing a very specialist medium. But is there something more that adds to the value of sales directly?? The answer is yes. It’s Exhibitions.

Press, Television, Radio, Internet/Web Advertising and Mobile Advertising are the common ways of Advertising. But there is another effective way of increasing your sales and recalling Brand identity.Its called “Exhibitions” By the end of 2013, available venue capacity in Asia will reach 6,617,755 m2. The number of venues operating in Asia this year will be 191 across 15 different markets. Of those, more than 100 are in China – which now accounts for 69% of total capacity in the region.

These are normally the most expensive mediums, and as such are generally only open to the major advertisers, although some regional contractors offer more affordable packages to their local advertisers. Advertising has increased greatly in recent years, with the granting of many more licenses. This has only increased the clutter in the minds of the audiences. Its getting increasingly difficult to create brand awareness through conventional advertising alone.

WHY CHOOSE EXHIBITIONS: It is a common assumption that all visitors to a given B2B trade show will be the target audience for the exhibiting company. After all, most B2B shows are already segmented by specific industries; however, there are actually “targets within targets” at any particular exhibition. For that reason, it is important to “sort” the demographics at shows. It’s important to create a striking and visual exhibition stand so that it stands out at a show and attracts the right kind of visitors.

IDEOLOGY BEHIND EXHIBITIONS: Exhibitions provide a unique opportunity to display your product and business to large numbers of potential customers. A clear idea of what you are trying to achieve, and how to go about it, helps you maximize the impact of your stand and the number of sales leads. There has been a lot of speculation around whether exhibitions and trade shows are becoming a thing of the past and that many companies are not bothering to exhibit anymore. Company’s budgets and sizes are smaller but exhibition stands are still very much in demand. Sales are obviously important, but creating a good impression for your company is just as vital. Depending on the type of show you are attending, you can have a themed exhibition stand with lots of additions and giveaways, or you could have an informative and straight to the point stand with literature racks and a reception counter. Lights and graphics are also important to create an atmosphere and make your allocated space stand out. Lighting is very important on an exhibition stand to illuminate the graphics.

EXHIBITIONS AS A MAJOR MARKETING TOOL As a way to meet many potential customers face-to-face in a short period of time, and to do so cost effectively, trade shows can't be beaten, which accounts for their enormous popularity with compa-

EXHIBITION SHOWCASE | OCTOBER 2013 35


COVER STORY

nies of all sizes. Because trade shows generally take place at a single location, have short runs, and bring together thousands of exhibitors and potential customers,this is a very costeffective marketing medium. In marketing,trade shows are discussed mainly from the exhibitor point of view – their aims, decisions and evaluation of thetrade show participation, mainly selling techniques or the possibility of using trade shows for selling and communication purposes. It can be assumedthat the course of communication process between the exhibitor and visitor should be adapted to the preferencesof the visitor

Also, it's possible during the course of only one trade show to personally meet most of your important clients and suppliers, making shows a good way to establish and reinforce relationships.

KNOW WHY YOU ARE THERE: To get the most out of a exhibition, first determine what you want it to accomplish. Common reasons for exhibiting include: • Generating sales leads. • Generating actual sales at the show. • Enhancing your image and visibility.

36 EXHIBITION SHOWCASE | OCTOBER 2013

• •

Reaching a specific audience. Establishing a presence in the marketplace. • Improving the effectiveness and efficiency of your marketing efforts. • Personally meeting your customers, competitors and suppliers. • Prospecting for new customers. • Introducing new products and services. • Demonstrating your product in ways not possible using other marketing channels. • Recruiting distributors or dealers. • Educating your target audience. Tradeshow marketing and PR is changing in step with the communications revolution. Traditional marketing tools can still be effective, but driving awareness of events and exhibits is more challenging than ever in a clutter of competitive communications. The most effective exhibition marketing and PR programs leverage multimedia assets to deliver real value to a show or exhibit by engaging target audiences with compelling messages and relevant information.


COVER STORY MAKING AN EXPO WORK IN A RECESSION LED CLIMATE:

At Exhibitions, time is everything, so you can't spend much of it qualifying leads. Yet the better you qualify leads during the event, the less effort you waste following up. A major time and money waster is the fish bowl into which everybody is encouraged to drop their business cards. It's much more efficient to qualify people before you ask for their card.

As the ‘credit crunch’ continues, exhibition budgets are often one of the first areas of spend to get the microscope treatment.It’s a dilemma that we all face and, in pretty much every scenario, it’s vital to continue promoting your brand, even when times are tough. All too often, in today’s e-culture, days are spent re-acting to emails, leaving little time to chat over the phone, let alone meet people face to face. Trade exhibitions give us a rare and valuable opportunity to get together as a whole industry and to

chat to customers and other manufacturers. In the current economic slowdown exhibitions and online marketing come into their own because not only are they effective but perhaps even more importantly they are measurable. With exhibitions and events the buyer/visitor chooses to attend in order to see the advertisements. Time is our most precious commodity. Customers give both their time and permission to clients at events, at a time they are ready to buy. Other forms of advertising hit their target audience on the 'off-chance' that they are ready to buy.

It is fast becoming a saying, “When the chips are down and the profits are dwindling, then go out & exhibit.. & exhibit smart!”

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EXHIBITION SHOWCASE INSIGHTS

EFFECTIVE REGISTRATION Latest innovation has bridged a direct business relation with the potential clients and the exhibitor. egistration in a groundbreaking means has significantly changed the way to deal with attendee information. Third-party registration companies are considered part and parcel of a exhibition supplier checklist. At the heart of their offering is the visitor badge, a well-recognized identifier that allows organizers to register who’s attending the shows, and exhibitors to record the details of potential customers. The database management is a crucial factor for any kind of registration. The exhibitors not only get the chance to know their potential customers but it also reveals the footfall during the show.

badges in advance. Much like the online flight check-in procedures and electronic boarding passes we’ve become familiar with, visitors are digitally supplied with a ready-made badge, which they print off in the comfort of their home or office and fold to fit it into a badge holder.

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TECHNOLOGY INVOLVEMENT: •

38 EXHIBITION SHOWCASE | OCTOBER 2013

Technology offering has made registration, ability for visitors to print their own

The exhibitor can also take the barcode of the visitor pass so as to keep the database updated. This is the new tech that keeps the record of potential clients.

The new registration system is the latest step in the evolution of badging and moves it a sizeable inch closer to environmentally-fr iendly badging. In Long-term,electronic badges via mobile devices will be the only identifier visitors will need.


EXHIBITION SHOWCASE INSIGHTS

SIGNIFICANCE OF EMERGENCY SERVICES edical services for Exhibitions &Mela Grounds, Music Shows Rock Shows, Fashion Shows large religious gatherings school sports days etc. are the places where emergency services should be incorporated in advance. The team should be well trained and equipped to handle any medical emergency situation.

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SERVICES SHOWCASED: • MEDICAL SERVICES: 1. Ambulance Type Vehicles with on board Oxygen, Suction, Airway Management, Trauma 2. Symptom Relief Medication. 3. Detailed clinical reports for every patient treated. 4. First Aid Posts / Tent. 5. Paramedic Bicycles. 6. All other required equipment. • On-site services: Recommended for: indoor or outdoor event Exhibitions, melas, Shows ,Festival, religious meet • First Aid Facility Counter shall provide the following: 1. All kinds of Emergency drugs.

(Only tablet forms, no injections). 2. Complete First aid box. 3. Trained nurse, paramedic. 4. One Stretcher. 5. Splints. • Complete medical intensive care unit: This is a small room that would cater to all kinds of Medical problems. This structure and function of this would be similar to an accident and emergency room of a hospital. The medical equipment shall be the best available in the healthcare industry. This unit shall be manned by a Emergency Physician from the field of accident and Emergency with experience from the Intensive care units of large hospitals. There shall also be trained paramedic on call. An experienced nursing aid and a medical technician shall also be posted for 24 hrs a day. Conclusion: 24x7 Medical Service is committed to providing the best level of care at any exhibitions or event. Medical teams are kept to meet the exact needs of your event at the time of any emergency. These services

CLIENT HIGHLIGHT: Rana Ambulance Services is providing Emergency Ambulance services round the clock with fleet of 30 ambulances. Specializes in event management, Tie-up with 50 management organizatons, it has all the facilities under one roof. Providing all the latest technology in their services, they have Ambulance with ventilator, Suction Machine, Scoop Stretcher, Centralized Oxygen with doctors & Para medical Staff, etc., (ACLS (+) BLS) Ambulances, Rana Mortuary Services and Death Management is also our specialization. "Our motto is to provide the best and immediate service on call to all. Any event should be executed safely with all the emergency services. " -Mr. S.P Rana, Chairman of RANA GROUP OF NURSING SERVICE (Ambulance Services) should not be considered a liability by organizers. Because at the time of emergency, these alone shall save precious lives & safeguard the organizer’s image.

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EXHIBITION SHOWCASE INSIGHTS

Inadequate Venues has backed the Growth of Exhibitions in India he Indian exhibition industry is in a modernization mode and growing at a rapid pace. New trade shows are being held, new exhibition centers have been constructed, and the market is opening up to foreign investors. The Indian exhibition market witnessed significant growth in the last 15 years. Several new exhibition venues came up during this period in several Indian cities. Despite this growth the country needs massive inputs as far as venue and space availability to hold

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40 EXHIBITION SHOWCASE | OCTOBER 2013

exhibitions is concerned. India has the same exhibition capacity as Chicago yet number of venues is by far lesser. India is far behind China, whose exhibition space is eight times larger and where the number of exhibitions held is also three times bigger. This inadequate infrastructure is obstructing the rapid growth of the Indian exhibition business. Venues are the most important obstacle facing the Indian exhibition; convention and trade show industry business. We need world-class infrastructure to host our big exhibitions.


EXHIBITION SHOWCASE INSIGHTS

The shortage of space in cities like Mumbai and New Delhi is a particular problem, as it is these cities that have the critical mass of potential visitors necessary to support a busy trade fair calendar. It is believed that for the Indian exhibition industry to achieve its US$990m market potential, needs to create an additional 800,000sqm of exhibition space. Currently worth US$160m, India’s exhibition industry has the potential to grow to US$990m. Opening up India’s international exhibition industry will bring benefit to people on every rung of the socioeconomic ladder, creating jobs and boosting international ties. With so much scope for foreign investment, India must embrace its exhibition sector. Grim Facts : India has huge potential to become an exhibition giant, but for the time being, two related statistics paint a glum story. The first is this: the relatively tiny island state of Singapore, a country with three truly world-class international venues, claims 40 million tourists every year. By contrast, tourist traffic in India last year was less than six million. The second is that China, the coun-

try perhaps most commonly compared with India in terms of size, growth and international potential, has almost four million square meters of space now, and an exhibitions industry over 10 times larger than that of India. Some major Venues of India • PRAGATI MAIDAN: PragatiMaidan is a venue for large exhibitions and conventions in New Delhi, and with 72,000 sq. metres of exhibition space, it is presently Delhi's largest exhibition centre. • BOMBAY CONVENTION & EXHIBITION CENTRE (BCEC): Bombay Convention & Exhibition Centre (BCEC) is the largest and permanent exhibition centre, in the private sector, in India and was set up in 1991. BEC has hosted several prestigious International trade fairs/exhibitions ever since. • BANGALORE INTERNATIONAL EXHIBITION CENTRE: BIEC offers its exhibitors services and amenities of the highest quality on par with international standards. Beautifully landscaped over 34 acres this multi-purpose facility is a common ground for industry exhibitions, conferences, product demonstrations

and training programs. • INDIA EXPO CENTRE AND MART, GREATER NOIDA: India Expo Center is among the world’s best when it comes to hosting exhibitions, conferences, meetings, seminars, and other special events. With 28000 square meters indoor exhibition space, banquet cum conference hall, restaurants, meeting rooms – all furnished with the most recent in telecommunications, multimedia and high speed connectivity, under one roof, this is the best venue for all types of formal events. • EXPO CENTRE NOIDA: This center has a luxurious hall with all modern facilities. The exhibition hall integrates multiple functions such as exhibitions, product launches, banquets, conferences, trading, information exchanging, catering and entertainment. The exhibition center provides all the art facilities. It provides with a full range of services, attains domestic top-class standard and has rich experience in trade. • GUJARAT UNIVERSITY CONVENTION AND EXHIBITION CENTRE The Gujarat University Convention

EXHIBITION SHOWCASE | OCTOBER 2013 41


EXHIBITION SHOWCASE INSIGHTS and Exhibition Centre is a purposebuilt and state-of-the-art convention facility.Located in the heart of urban Ahmedabad, in the vibrant state of Gujarat, it typically offers sufficient floor area to accommodate several thousand attendees. The structure is suitable for major trade shows, conferences, exhibitions, banquets, sport meets, concerts, theatre performances, educational lectures and seminars.With a joint venture between Gujarat University and Gandhi Corporation, the venue, flourishes in all business sector promotions and entertainment occasions, and offers state of the art exhibition, meeting and convention services. • HITEX EXHIBITION CENTRE: HITEX Exhibition Centre is a world class Exhibition facility in Hyderabad, the vibrant capital of India's fourth largest state by area and fifth largest by population - Andhra Pradesh. HITEX Exhibition Centre has been the platform for the local industry to ‘CONVERGE AND CONNECT’ with their global counterparts.Its one amongst the best in India and being lately developed, is better in terms of infrastructure as well. • CHENNAI TRADE CENTRE:

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Chennai Trade Centre is a permanent exhibition complex in Nandambakkam, Chennai, hosting several trade fairs and conventions round the year. The Trade Centre is 6,714 m2 which includes a multipurpose hall of 1,900 m2, a stage of 500 m2, a banquet hall of 750 m2, a lounge of 269 m2, and business and meeting rooms. Venue rates in India are high. Despite this, it should be seen as economic development weaponry. In some places, organizers of exhibitions are charged with entertainment tax, and in some cases luxury tax. These are not viable approaches to promote the exhibition sector. Also, on the other hand, hotels are the

biggest beneficiaries of large exhibitions taking place in a city. CONCLUSION Indian Industry, very much in the nascent stage, remains unable to capitalize on the potential its international exhibition industry presents. The Indian exhibition industry needs to be recognized as an industry sector by the government. We call it the ‘exhibition industry’, but it is still not given that status by the Government, and it cannot be called with pride, an industry. It is time for the country to tap this opportunity by offering space for large exhibitions and events.


EXHIBITION SHOWCASE INSIGHTS

Exhibiting Smart is the Key E xhibition stalls are effective medium to promote Company’s Brand /Product/ Services to a direct target audience. Exhibition Stalls give the visibility to the Company in the competitive market in a desired manner. Whenever a company participates in an Exhibition, the main question arises is how to make it most effective participation to attain their objective of participation.There are various consultants and agencies in the market that can offer the solutions for designing and fabrications, however selecting right agencies are a crucial part. Smaller exhibition stalls are generally offered a shell octonorm structure with basic furniture, however leaving the structure plane as it has no impact at all. Small Exhibition Stall Design There are various modes to make small exhibition stalls look creative and pull the crowd in your stall. Using a right branding and display panels make a highly crucial part. Portable Options: 1. Popup Stand: Popup stands though not that cost

effective media but it gives a good impact for the small stall used to cover your entire back walls and create a professional atmosphere. There are various customized options available in popup for product display shelves, top logo paneling etc. based on restrictions and requirement in an exhibition. 2. Banner Stand: Banner stand is a highly cost effective medium to show your branding in an exhibition and easy to use systems as well. There are various quality of stands available, however standard used are roll up and luxury banner stand depending on the budget 3.Hanging Banner Stand: Hanging Banner Stand is an efficient medium to cover your back walls without occupying space at all and branding being part of your back wall gives more space for discussions and display. This again is highly cost effective medium for display and can be easily set 4. Catalogue Stand: Folding Catalogue stand are a very effective medium for brochures/ leaflet display and looks great too as

a part of the stall. These Stands are easily carried in a bag and set in minutes for last minute setups 5. Podium/ Counters: There are various counters and podiums available in the market that can be used as reception / product display etc. and give great visibility to the brand. Fabrication option: Fabrication option can cover up your shell scheme walls with branding or elements to make the stall look unique. Though they are one time setup, they are highly effective medium for exposure in the exhibitions. There are various options available. Following are the 7 quick tips for better exhibit design: • Get Clarity: Decide the size & shape of the stall i.e. square or rectangle. The rectangle shape gives a good impact as compared to a square stall. • Look & Feel of the booth design: Decide whether it will be an Island stall, one, two or three side open stall, as this will make a huge difference in booth designing and brand exposure

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EXHIBITION SHOWCASE INSIGHTS

• Space Planning: This is the most important part of the exhibition stall designing. One has to plan the space for proper product placement, branding, live activities for good visibility. A good brief to the marketing person would help achieve the desired result • Cost Concern: The cost of the exhibition booth design and fabrication is based on the materials used. A high quality stall would have materials like wooden flooring, laminates, glass, steel, etc., whereas if one uses material like flex, paint, carpet etc, then it will be a cost effective stall • Appropriate lighting: The exhibition designer should take care of the lighting of the stand so that all the products and branding are in focus and the stand looks bright • Set-up: The exhibit design company should have a functional set-up with a proper office and fabrication unit with all the departments in place so as to manage the project professionally • Warehouse & Storage: The exhibition stall designing company should have its own warehouse & storage

Expert Speak: "Stall fabrication and designing is a challenging task as there is competition in the industry. Though it increases the visibility and recalls brand identity which is very important these days" - Mr. Ashwani Kalra, Director of Legend Expoevents Pvt. Ltd. "Depending upon the requirement of the client, presentation of the products should be displayed in a customized way. You have to be unique in your style to compete in this industry. " -Mr. Sunil Naagar, Director of Naagar Engineering "It is a growing industry and corporates should display their brand better with customized designs and portable displays." - Mr. Shekhar Kumar, Execution Head, Onixx Communication Pvt. Ltd. Usually, booth designers take notes from the client’s discussions and then work around those ideas to design the ideal booth for them. The client gives an approval for the design. The presentation should give an idea of layout, product display, seating arrangement, etc and also about the materials used. The design once finalized then goes to the production team to start the execution process. Thus, creating and designing a booth stall isn’t that simple as it looks. There is a lot of hard work and creativity that goes into it.

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MICE

HYDERABAD – Promising Aspects 46 EXHIBITION SHOWCASE | OCTOBER 2013


MICE MICE is fast emerging as the profit segment for the City rom bustling cosmopolitan cities to tiny hamlets that seem frozen in time, India offers a heady blend of culture, history, tradition, hospitality, beauty coupled with modern amenities like deluxe and super deluxe hotels and resorts that would appeal to the business traveller. The importance of the MICE industry is that it adds a stirring layer to annual business meetings and conferences transforming them from boring, dull all-work-noplay get-togethers to something enjoyable.

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FOCUS HYDERABAD Hyderabad combines an old world charm with the buzz and atmosphere of a business city. So, what does Hyderabad takes to cater to the huge MICE market? To put it simply - almost all aspects of meetings, incentives, conventions and exhibitions. The Meetings, Incentives, Conferences and Exhibitions (Mice) facilities of international standards would be taken up in a 34-acre land (three parcels of 15.48 acres, 8.20 acres and 9.23 acres) at the National Academy of Construction (NAC) and surrounding areas under public private partnership (PPP) basis.

ACCOMODATIONS FOR MICE:

To mix a rejuvenating stay with a business conference you could consider Aalankrita - an ethnic business getaway resort situated on Shameerpet Road. The most striking feature is the abundance of flora and fauna. Set in a tranquil location, Aalankrita boasts of traditional conference setups. With a capacity ranging from 20 to 2,000 people, the property has everything from an open-air auditorium Taraana - to a conference cum banquet hall and multicuisine restaurants.

In hotel accommodation, at present, Hyderabad has six five-star category hotels and there are many more in the pipeline. What’s surprising though is that all these hotels register an average occupancy of 70 per cent. Business is so good that the city spaceis actually sold out for months. In addition to hotels, Hyderabad also has resort properties that can be ideal venues for business cum leisure. Subsequently, for ‘serious fun at work’, the best option would be Ramoji Film City. A breathtaking destination by itself, what sets Ramoji apart is its theme-based conferences. The 10 to 12 convention halls there can cater from 20 to 6,500 people. And in the

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MICE

India’s MICE industry is very much at growth stage and we are seeing the emerging of new destinations within the country including the two and three tier cities, which are attracting MICE business from various multinational companies setting up in INDIA. There are new hotels opening up and also luxury hotels and brands which are existing already, are not taking a back seat anymore in promoting MICE activities. The hotels are adding world class facilities to lure the high end corporate so that they do not have to look for international destinations anymore. Hyderabad definitely is in the race to become a hot MICE destination Radhika Khanijo, MD: Welgrow Group

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MICE

As Hyderabad has become a hub for international events, the Hyderabad Metropolitan Development Authority (HMDA) has decided to develop facilities in three parcels of land near Hyderabad International Convention Centre (HICC) and Hyderabad International Trade and Expositions (HITEX) areas in Izzatnagar near Madhapur.

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MICE FAMOUS CONVENTION CENTRES : •Shilpakala Vedika, a multipurpose auditorium-cum-convention centre situated at Shilparamam (an arts and crafts village). It has been developed by the tourism and department of culture, Andhra Pradesh, and is a clear indication that the AP Tourism agenda has business as top priority. The look and feel of the place is a perfect blend of tradition with modernity. Right from the entrance, tradition – be it art, architecture, etc – class exudes from all over. With a seating capacity ranging from 50 to 2,500 people, the venue recently hosted dinners for the Afro-Asian games. • On the private sector front, the Viceroy Hotel & Convention Centre, overlooking the scenic HussainSagar Lake, is the only hotel in Hyderabad that has a dedicated convention centre. Its main convention hall is a sprawling 15,000 square feet and can accommodate up to 4,000 people. In addition there are 21 meeting rooms, boardrooms and private dinning rooms. The property is undergoing a phased revamp and there is lots more in store. • To host exhibitions, there is HITEX (Hyderabad International Trade Expositions Ltd), located 20-25 kms away from the city. HITEX is developing the trade fair centre in two phases, the first phase is operational with three exhibition halls, trade fair building and a functional entrance plaza. In the second phase, a convention centre-cum-hotel is being planned that would have a capacity to seat 4,500 people along with five more exhibition halls. The existent exhibition halls showcase state-of-the-art facilities to meet international standards. The Centre also boasts a 1000-car park area.

50 EXHIBITION SHOWCASE | OCTOBER 2013

The price range is affordable with a daily tariff of Rs 3,500 plus taxes for the deluxe rooms and Rs 4,500 for suites. For long-term guests, the tariff is reduced. If the stay is between one and three months then the tariff is Rs 2,500 per day (deluxe) and Rs 4,000 per day (suite).

evenings one can visit a theme park, take a stroll at one of the many gardens, or even drop in to watch a film shooting.

PRICE FOR LODGING SPACE: On the accommodation front, there is a range of category hotels. For a longer stay in Hyderabad, the city’s first boutique style apartment hotel - Ohri’sBanjara with four specialty restaurants, sound good. The hotel has 24 rooms with international style services in rooms like kitchenette, electrical induction cooking stoves, Faber electronic chimney, videophone to screen visitors and staff, free wireless Internet, chef-on-call to teach you recipes in the comfort of your room or cook you breakfast, butler-on-demand, personalized visiting cards on arrival and much more.

MICE & More Apart from its budding business potential, Hyderabad has a lot to offer to visiting tourists in terms of heritage and culture. Right from the city’s icon - Charminar - a captivating structure, to the splendid age-old Golconda Fort. A must-see is the light and sound show at the Fort. The next offering is the Salarjung Museum that is a class apart and the QutubShahi Tombs. There are plenty gardens or short cruise around the HussainSagarlake in the evening can be a better option for leisure. Needless to mention about the sumptuous, mouthwatering Hyderabadi biryani with a dash of lemon, that has become a symbol of pride for the city.

CONCLUSION: The Pearl City Hyderabad is fast becoming an information and technology hub of India. Studded with numerous heritage monuments, the heritage city Hyderabad has come up with a sophisticated business venue.Hyderabad not only attracts conference guests, but also a large percentage of business clients. India is now starting to understand the significance of this Industry and so is Hyderabad which is starting to look up to Delhi & Mumbai in areas of infrastructure enhancements.


COVER STORY

08 EXHIBITION SHOWCASE | OCTOBER 2013

Oct issue  

Showcasing The World of Exhibitions

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