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January 2014 Publisher Editor Senior Journalist Designer Sales

Vol 1

Issue 4

: Raghav Khosla : Mrs. Tarang Khosla : Smriti Sehgal : Nirmala : Dharam Dutt

For Advertising Call : 09811806260

RNI No. DELENG / 2013 / 53372

M – 20, Diwan House, Ajay Enclave, New Delhi-110018 Mob.: +91 9811 80 6260 Mail : seagemmedia@gmail.com

The publisher does not necessarily agree with the views expressed by contributors nor do they accept any responsibility for any errors of translation. The publisher reserves the right to accept or reject any advertising or editorial material. Acceptance of advertising does not imply endorsement from the publisher. All rights reserved. Letters to the editor are welcome. Printed at SHIV SHAKTI OFFSET A-21/27, Naraina Industrial Area, Phase-2, New Delhi- 110028

Printed, Published & Owned by Raghav Khosla and Printed at Shiv Shakti Offset ( A-21/27, Naraina Industrial Area Phase 2, New Delhi 110028. Published at M 20, Diwan House, Ajay Enclave, New Delhi - 110018. Editor: Tarang Khosla


nd how time flies! It seems as if yesterday only we were talking about what 2013 will bring along, how the industry will fare, & who will come up with the best exhibition. And here we are, analyzing the year already gone by!! It is rightly said, If you want to achieve something – Start Now. Let bygones be bygones, do not impress upon trifle things & be true to yourself. Work in the keenest spirit & worry not about the outcome. This is the secret to success. The year 2013 was overall good. In my opinion, the shows were bigger & better. New & grand booth designs were witnessed. Around 390 A & B class events were held this year. The focus on giving exhibitions an industry status is gaining steam & awareness about the significance of exhibitions is constantly increasing. Aahar was grand & so were IFSEC, AceTech, Franchise India & Excon amongst many others. There must be some big lessons learnt too. It is imperative that the mistakes which happened last year do not crop up this year. The growing competition will ensure a dip in profit margins. The only way to be in a better position is by being in touch with the past clients, ensuring client satisfaction & serving even small clients with big enthusiasm. The social media can be a great friend if used effectively. It can serve as a great tool for your business. As Arwind Kejriwal takes the oath of being Delhi’s CM, the message is clear. Change is a key parameter. Understand it, adapt & evolve continuously to succeed in your domain. In this issue we bring together a collage of issues relating to the exhibition industry. It’s an interesting mix of articles that will keep our readers absorbed all through.Role of digital media in the event industry is highlighted & an overview of exhibition industry in 2013 has been covered. Coimbatore as an inbound MICE destination is captured. Mr. Devender Prashad from Exporing speaks his mind and as usual the reviews of exhibitions held last month are also included. Team Exhibition Showcase wishes you a Very Happy New Year!

A

Editor-in-chief


15 Print Pack Sign Digital 2014

14

NEWS BUZZ

16

SATTE 2014: SHOWCASING TOURISM

20

WHAT’S IN

24

KRACKERJACK KARNIVAL

26

FEATURED SHOWS

28

GLOBAL FEEDS

34

EXHIBITION SHOWCASE INSIGHTS

37

CALENDER OF EVENTS

17 IFSEC INDIA 2013

42 COIMBATORE


NEWS BUZZ

INDIA HOSTING UFI Open Seminar in

2014 U

FI, The global association for Exhibition Industry is organizing its Open Seminar in India. Come march 6,2014 & you will witness Bangalore International Exhibition Center host the UFI grand event with great pride. The two day event will throw light on the key parameters effecting the exhibition industry. The event, being hosted in India goes to show the growing significance of the Indian trade-fair market in the Global Arena. The theme for this year’s UFI Open Seminar would be : Exhibitions: A Puzzle with Changing Pieces The exhibition industry is moving through a period of considerable change. Although the key exhibition stakeholders - organisers, venues, contractors, exhibitors and visitors – remain the same; the pieces of the puzzle that come together to form any successful exhibition are changing. In Bangalore, innovative venue strategies, the importance of tackling the health & safety issue, the changing look and feel of exhibitions, marketing from the perspective of an exhibitor and much, much more shall be evaluated and analyzed.

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NEWS BUZZ

Print Pack Sign Digital 2014 When: Jan 17 - 19, 2014 Where: Ahmedabad, Gujarat

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rint Pack Sign Digital 2014 will be the premier exhibition for the designing, processing, printing, post-press, packaging, labelling, digital, signage, and many more related industries providing a unique platform for manufacturers and service providers of packaging and printing industry to exhibit to their targeted audience. The exhibition will present excellent opportunities for the industries in the region to evaluate its

investing decisions in the said printing equipments and technologies. It is inevitable that the Hi-tech age has and will continue to play a vital part in almost every facet of our daily live in the years ahead. In this regard the printing industry has also revolutionised as well as embraced itself with the latest, state of the art technologies in tandem with the environment. Print Pack Sign Digital 2014 will be a step further in forwarding the growth of Print industry.

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NEWS BUZZ

SATTE 2014:

ShowcaSing TouriSm S

ATTE is India's biggest tourism event and recognises the growing importance of India as a B2B Travel and Tourism destination. SATTE provides an opportunity to meet and conduct business with targeted 6500 travel agents and tour operators (buyers) from all over India and neighboring markets. South Asia’s leading travel and tourism event, SATTE has evolved into an exceptional platform providing immense opportunities for buyers and sellers from across

16 EXHIBITION SHOWCASE | JANUARY 2014

the world to come and experience Indian culture. SATTE has always played a vital role in promoting diverse segments of tourism. The vast participation of many major Indian and global players and the presence of the who’s who of the travel industry, is a testimony to the importance the travel and tourism industry gives to SATTE. SATTE has grown in terms of exhibitors, visitors and buyers, and is today the biggest networking forum for the travel and tourism industry in South Asia.


NEWS BUZZ

Leading exhibition for ceramic users

T Date: 26-28 February 2014 Venue: Gujarat University Exhibition Centre

he Indian Ceramics trade fair will now be even more attractive for international visitors and exhibitors as a result of its close association with CERAMITEC, the world's leading trade fair for the ceramics industry. CERAMITEC, which in 2012 attracted 16,733 visitors from more than 100 countries, is beyond comparison with any other similar event, and is globally recognised as the key meeting place on a triennial basis. By acquiring Indian Ceramics, through its subsidiary MMI India, the organisers of CERAMITEC (Messe Mue-

nchen GmbH), will be able to transfer their expertise and industry knowledge to this rapidly emerging event, and raise the exhibitor and visitor experience in India to new heights. What is more, the annual nature of Indian Ceramics will ensure that the CERAMITEC brand is actively represented and expanded in those years when the Germany-based event does not take place. In addition to focusing attention on the sub-continent, Indian Ceramics provides a global platform for companies to network, and attracts visitors from over 30 countries on a regular basis.

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NEWS BUZZ

Plumbex IndIa : an Ideal Platform for ConstruCtIon seCtor

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lumbex India is an international exhibition of plumbing and allied products. The three day event will be held at Bombay Convention & Exhibition Centre (BCEC) from 21-23 February 2014. It is the perfect place for introducing brands and products in the Indian market segment & enhancing the brand image for plumbing and allied products. Facts of the earlier edition: With 65000 sqft of exhibition space, 80 exhibitors, products displayed from 19 countries and quality foot falls of more than 4000 plumbing professionals, PlumbexIndia'08- India's first

18 EXHIBITION SHOWCASE | JANUARY 2014

ever international exhibition of plumbing and allied productswas a grand success. It is being organized by India's only body of plumbing professionals - Indian Plumbing Association (IPA), jointly with AkarInfoMedia Private Limited (AIM). Products on Show: The participants will have the opportunity to meet with foreign delegates and to establish new business relationship with the probable clients. The attendees of this show will have the opportunity to interact with the industry leaders and will discuss about potential of the domestic market related to construction and infra-

structure development. Products such as swimming pool equipments, spa systems, waste water pumps, multilayered pipes, paper dispensers, flooring, and cladding material will be at display during this show. IPA and Akar Info-Media Private Limited (AIM), a sister Company of AIMEX, have so far organised seventeen trade shows on plumbing and allied products across India, and also in the process, have created a very strong platform for connecting and networking amongst the right kind of people and the same is expected in the upcoming edition.


NEWS BUZZ

InternatIonal PolICe The International Police Expo includes : • Fire, Disaster and Rescue Management • Home Land Security and Policing. • IT and Communication. • Healthcare, Training, Sports &Fitness . • Traffic Control & Support and Logistics . • Forensic and Investigation Technology

E

ncouraged by ongoing modernization and technological up gradation of Indian police, as well as to address a long felt need to have a dedicated platform for Civil Police, International Police Expo 2014 a dedicated exhibition on Civil Policing is being organized at Pragati Maidan New Delhi during 19th-20th July 2014. International Police Expo 2014 is Asia’s one and only exhibition on Police Forces ,their Wellness and Fitness, Disaster and Rescue Management, Law Enforcement, Fire fighting devises, Forensic and Investigation

Technology, Traffic Control and Surveillance System. The International Police Expo 2014 targets prospective buyers from entire India and overseas to open a gateway opportunity for the entire safety, protection and rescue fraternity from across the global. The show will provide a platform to various Home-grown and International companies, to impart an all-round perspective on police and allied forces health and safety, Industrial health and safety, fire, disaster and rescue, forensic and Investigation technology.

EXHIBITION SHOWCASE | JANUARY 2014 19


WHAT’S IN

CERAMICS ASIA 2013 Leaves a Lasting Impression Date: 18 – 20 December 2013 Venue: Gujrat University Exhibition Center Organizer: Unifair Exhibition Service (China) Event Management: GPE Expo Pvt. Ltd.(Ahmedabad) Official Stand Contractor: Blitz Kraft &Xpand Gandhi Corp. Official Freight Forwarder: Big Logistics

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eramics Asia 2013 was organized in the land of India’s largest ceramic producer – Gujarat, where dozens of ceramic production giants, thousands of medium and small-sized ceramic enterprises were gathered. Gujarat has more than 75% of India‘s total ceramic production. It is indeed the core of Indian Ceramic Market. Highlights of CERAMICS ASIA 1. Chinese exhibitors’ introduction of cost-effective and suitable ceramic equipment, raw materials, products and technology for Indian market brought business opportunities for buyers and traders in India and its neighboring countries. 2. High-level internationalization. Except for China, there were also exhibitors from Italy, Spain, the UK, USA, Thailand, Japan, India etc., including dozens of leading enter-

prises such as Keda, Teckwin, Modena, Henglitai, Jumper, Aosibo, New King Time, Yongda, Golden Eagles, Flora, Welkin, ACMI, Meijia, XAAR, Air Power, Tecno Ferrari, Mectiles, Nova Intertex, Ceramicure, BlauEstil‘s, Konica and many new players. 3. Technical Press Conference was also held focusing on the leading technology during the exhibition. This unique event highlighted the latest developments in the industry and what future has in store for this industry. The ceramic market in Asia, especially in India and China, has a huge growth potential. Ceramics Asia was held for three days at the Gujarat University Exhibition Center in Ahmedabad and it benefited both large and small scale companies that were involved in the show. This event definitely added new dimensions to the ceramics industry.


WHAT’S IN

IFSEC INDIA 2013 I

FSEC India 2013, India’s largest and most prestigious security & fire safety event, took place from 5 - 7 December 2013 at India Expo Centre, Greater Noida, New Delhi (NCR). IFSEC India is the leading platform to source end-toend solutions to meet specific project needs, and to generate leads, benefitting from one-toone interactions. More than just an exhibition space for top security professionals, IFSEC India provided a robust platform for business growth through partnerships, project assessment and market intelligence. Alongside the traditional exhibition IFSEC India fostered innovation, hosting thought-leading conferences that provide beneficial and actionable insights on future trends in security market, attracting visitors looking to invest in an enhanced level of

security. With a heritage of success, the 2013 was built on the highly successful seventh edition, over 20 countries displayed the most cutting edge private and government security and fire safety technologies, products, solutions and services, with onsite product launches from major industry suppliers. Spread over 15000 sq. meters, the exhibition ensured that the exhibiting suppliers met both channel partners (system integrators and valueadded resellers) as well as the end-user organizations including private security professionals, alongside governmental agencies including defense, paramilitary and police. Highlights The chief highlights of IFSEC India included: 1. High level conference. 2. Concurrent event of Home-

land Security India. 3. Industry discussions. 4. Networking sessions. SOME OF THE EXHIBITORS OF 2013 • 1Mobility • Aax Global • ADI Global Distribution • Beacon Extender Inc. • CTC Impex • Delta India Electronics Pvt Ltd • EUNIR Systems • NV / Wuhan Guide Infrared Co., Ltd • Fujica System Co., Ltd • Hangzhou Puwell Optoel ectronic Tech Ltd The visitors and exhibitors were overwhelmed with the response to IFSEC India 2013. Serious business visitors thronged the venue in large numbers on all three days and the expo turned out to be a perfect meeting platform for the buyer & seller communities.

EXHIBITION SHOWCASE | JANUARY 2014 21


WHAT’S IN

LED EXPO DELHI 2013 When: 19-21 December,2013 Where: Pragati Maidan Organizer: Mex Exhibitions Pvt. Ltd. Edition: 9th Footfall: 22,000+ Exhibitors: 250+

L

ED expo, India’s biggest international exhibition on LED lighting products and technology, received tremendous response after 3 days of intense activity. Show records a footfall of 22348 visitors and a record high of 250+ exhibitors from 14 participating international countries. India’s largest exhibition on LED lighting products and technology commenced on a positive note with Dr. Farooq Abdulla, Honb’le minister, Ministry of New & Renewable Technology (MNRE) inaugurating both the LED expo show as well as the concurrent LED summit-India’s premier conference on LED lighting technology & applications. RENOWNED BRANDS MAKE A POSITIVE SHOW The 9th edition of LED expo attracted over 250 major global brands of the LED industry such as Everlight Electronics Co; Limited, Neev Energy, Philips Lumiled, Nihon Garter Co. Ltd, Jona LED, Edison Opto Corporation, Dominant Opto Technologies, Andslite Pvt. Ltd.,

Agate & Agate Marketing Resources (I) Pvt. Ltd., Carclo Technical Plastics Pvt. Ltd., Crescent Lighting, Goldwyn, Juki India, Kwality Photonic Pvt. Ltd., Nichia Chemical India Pvt. Ltd., SemitechOpto etc. Dignitaries from embassies, trade councils, government bodies, policy makers, decision makers, industry players, end users and a varied spectrum of visitors attended the show. LED EXPO 2013 PRELIMINARY STATISTICS The iconic show was way ahead of its previous editions in terms of number of exhibitors, international participation, serious buyers and quality visitors. The mega event had almost 400 booths and drew in a record breaking footfall of 22348 visitors, reaffirming the level of vibrancy that was expected at the show. LED EXPO witnessed participation from top brands from 14 countries across the globe. The Taiwan Pavilion was another highlight of the show. The Pavilion comprised of companies such as LED Link, T&L Plastic Co., Ltd, Rich Sphere, Full Sun, Mean Well, Yun

Countries & Regions of Exhibitors 2013 ASIA India

China

Hong Kong

Malaysia

Korea

Japan

Thailand

Taiwan

Singapore

Russia EUROPE

Germany

Italy

United Kingdom (UK) NORTH AMERICA

United States of America

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WHAT’S IN

Chung, Easlite, Everlight, Prolight, Edison Optowherein visitors has an opportunity to interact with key decision makers from the participating top

Taiwan companies for a better understanding of the Taiwan LED industry. There was also a China Pavilion with representatives from China-

based LED companies such as Euchips Industrial Co. Ltd, Jorle Fine Chemical Co. Ltd, Yongming Electronics Co. Ltd, Aurora Photo-electricity Technology Co. Ltd, Chip Optech Co. Ltd, JieweiYida Electronic Technology Co. Ltd, Shenzhen Mary Photoelectricity Co. Ltd, and Uniview LED Co. Ltd. showcasing a range of LED-related products that reflected the growth in market technology in China. This year, LED expo undoubtedly catered to and fulfilled business expectations of all its participants and visitors.

EXHIBITION SHOWCASE | JANUARY 2014 23


WHAT’S IN

KracKerjacK Karnival The biggest kid's festival in india creates its magic yet again!

“We received a phenomenal response from everyone who attended last year’s event, andthis gave us the confidence to further widen the scope of the Krackerjack Karnival in 2013 and beyond. As a parent, I’ve always felt the lack of quality events and destinations for my kids, and for us as a family. We feel that the Krackerjack Karnival fulfill this void. In addition to showcasing leading brands, our aim is to be a platform for emerging companies, which provide captivating activities for children,” said Chandrika Behl, Director, Exhibitions India Group, organizer of the Krackerjack Karnival.

T

he 2nd edition of India’s only ‘Exhibition Carnival’ catering exclusively to kids and their needs proves to be a memorable two days event for children and their families DATE: 21-22 December, 2013 Venue: the Ashok Hotel, New Delhi Organizer: Exhibition India Group The 2nd edition of the Krackerjack Karnival – the biggest kid's festival in India – created a world of wonderment and excitement for both children and their families on 21-22 December, 2013, at the Ashok Hotel in New Delhi. The hotel lawns were transformed into a preChristmas winter wonderland for two full days of non-stop fun, learning and mayhem for a beaming crowd of 20,000 people. The show, which was powered by Amiown –a chain of leading playschools by Amity – saw participation by over 100 brands and prominent exhibitors, such as Pigeon, The British Council, Hallmark, Sheena Creations, Gymboree, Ecowayz, Kinder homes, Room on the Broom, Mother's Pride, OMG, Abracadabra, My Kido, Exotic Bedding, and many more. In addition to the engaging exhibits, the highlights of the Carnival were high engagement & entertainment quotient.

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Aspellbinding festival area was specially created withthrilling rides & games, puppet & magic shows, an art & crafts area, and exciting giveaways – all of which made it an enriching experience for kids of all ages. The KrackerjackKarnival fulfilled its aim of providing a stimulating environmentfor kids where they could experience unbridled joy and learning through a wide range of activities, performances& workshops throughout the two days. Key attractions of the show included: • Fun workshops by Gymboree, Hallmark, Dr. Maths, Sesame School house • Cultural Performances by Kingdom of Dreams and a Christmas concert. • Cookies and Cupcakes by Young Chefs Academy • Gymboree Music, Parachute & Gymbo workshops • Santa’s Christmas Corner to make the little ones dreams come true • Incredible Magic Shows, Puppet Shows and Memorable Photo-ops • Interactive session with Chotta Bheem and the whole gang from Dholakpur, as well as Chamki from GlliGalliSimSim, and Dora the Explorer


INTERVIEW Exhibition Showcase talks with Mr. Devender Prashad, Booth Designing Specialist from Exporing • Mission Statement : THOROUGH PROFESSIONALS • Some Projects undertaken: Malaysia Tourism Stall for Satte 2013 - 394 Sq. mt. Devils Circuit with 3C Event - Knowledge Park 5 Greater Noida Indonesia & Outboand Marketing Stall for CII Tourism Fest 2013 KCC Stall for Aspirations World 2013 at Pragati Maidan Indian Armour Stall for IISE 2013 at Pragati Maidan Diamond Constellation Stall for Bride & Groom2013 at Ashoka Hotel Mectron, KaVo & Prevest for Expodent at Pragati Maidan • Awards & Recognitions : Vetoquinol Award for stall at PDFA 2013, Jagraon • What a. b. c. • What a. b. c. • What a. b. c.

• •

is the MBA learning you apply in your operational management? Explore Opportunities Engage mutually befitting relationships Expand on the Strengths / Aspirations / Challenges made you enter into the field of Customized designing and fabrication? The challenge to deliver dreams and aspirations The opportunity to showcase creativeness To affiliate and cross utilize resources from our affiliates does your work entail and how do you reach the level of completion? Understanding the concept – customer’s brief, practical limitations Designing & creative – deliberations, sketches & modulations, layout Fabrication & Installation – design to scale, set up design, collating with external parties, maintaining timelines, contingency measures d. Handover to Customer – In process buy-in and updates to customers, handover of final prod uct/s What is the new advancement that has made stall designing and fabrication a must for the Exhibition industry? a. Availability of newer & better materials b. Customer’s aspirations and will to experiment c. Specialized players with enhanced capabilities to deliver modular parts / products / services What kind of work is required to make a customized stall look attractive in the crowd? a. It must showcase the brand image of the client b. It should carry forward / be in continuation of the existing business campaigns (for that carryforward approach) c. It should be different than the rest – at least from the others in that particular enclosure d. It should generate good attention span of the visitor, in case there are multiple “heroes” to be highlighted, each should be exclusive to hold the attention span of the visitor as well as be in continuation to the overall theme of the stall Why should one choose Modular systems than the simple structures? a. It always allows better styling and construction possibilities b. It is easier to replace / correct without hampering the overall structure What is the most unique thing about “EXPORING” that differentiates it from others? a. Best Quality b. Best Cost c. Best Service What suggestions would you like to give to the budding entrepreneurs of the industry? a. Perseverance b. Thinking out of the box c. Develop network of suppliers and support services Where do you see the Indian exhibition industry in the next 10years? a. Multiple national and international events b. Multiple cities and towns c. More theme exhibitions

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FEATURED SHOWS

DefexpoIndia When: 06 - 09 February 2014 Where: Pragati Maidan Industry: Industrial Goods

D

efexpo India is the largest showcase for new and future defence technology and it is the largest exhibition for the world's defence companies to display their land, sea and air capabilities at a single exhibition. Organized by the Ministry of Defence, Government of India, the event is expected to grow 40%, spread over 25000 sqm with more than 200 exhibitors from 25 countries and delegates from 40 countries around the world.

The Economic Times Acetech Kolkata When: 07 - 09 February 2014 Where: Science City Exhibition Ground Industry: Building Construction

T

he Economic Times Acetech Kolkata will be held for a period of three days in Kolkata, India. This is a must attend event for the representatives of construction and infrastructure companies, architects, engineers, builders, technical experts, agents and building and construction industry professionals. This show will help these professionals and industry leaders to come together and network with each other. The Economic Times Acetech Kolkata will put on display some of the important products like modular steel systems, steel building components, decorative & architectural lighting, architectural lighting, windows & doors, shutters, automated gate systems, cabinet hardware, industrial control & automation systems, colour coated metal roofing sheets, garage & parking elevators and innovative products and equipments related to building and construction industry.

Power T&D Expo When: 12 - 13 February 2014 Where: India Habitat Centre, New Delhi Industry: Renewable Energy

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ower T&D Expo will be a two day event and it will be held in New Delhi. Product launches, conference and networking opportunities will be some of the highlight of this show. The participants of this show will share their views about policies, regulations, government incentives, infrastructure upgradation, technological improvements and financing issues associated with the power transmission sector in India. Electrical test and measurement equipment, cables and tower and capacitors and calibration will be some of the important products which will be at display in this show. More than 300 participants will attend this show and will discuss about the latest developments associated with this industry. This power transmission and distribution event will generate more sales leads for the exhibitors.

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FEATURED SHOWS

World Book Fair When: 15 - 23 February 2014 Where: Pragati Maidan Industry: Paper New Delhi World Book Fair, the pre-eminent event for the business of books in all formats, and the products, services and education that supports the buyers and sellers of books. Visitors' Profile Booksellers, book retailers, wholesaler, librarians, literary agents and scouts, book buyers for speciality stores (museums, toy stores, gift stores, etc.) & General public are the target visitors.

37th Indian Handicrafts & Gifts Fair When: 17 - 20 February 2014 Where: India Expo Centre and Mart Industry:Gifts & Handicrafts

I

ndia's most prominent &honored trade show for Handicrafts & Gifts, known as Indian Handicrafts & Gifts Fair (IHGF). The IHGF is enthusiastically visited by numerous buyers from across the world. Autumn Edition with its fantastic weather is just perfect for visitors from all over the world, who want to experience India's offerings of Art & Craft. Upcoming expo in February 2014 will be the 37th edition of the celebrated show. India Expo Center and Mart is the place where the show will take place. With its more than 2 decades of successful history, the show is expected to exhibit products from more than 2400 exhibitors; personifying their latest and huge range for the buyers/visitors. Moreover, the exhibition area spans across 97,000 square meters, which is enough to showcase a wide variety of products. A wide mixture of Indian Handicrafts, Gifts & Decorative, Home Furnishing, Home Textiles, Housewares, and Jewelry etc. will be displayed at the show. With these import assortment, the buyers/visitors will get the support to establish trends, generate business opportunities, create sales and ascertain growth in the coming months and years.

Secutech India When: 06 - 08 March 2014 Where: Bombay Convention & Exhibition Centre (BCEC) Industry:Electronics & Electricals

S

ecutech India is a much talked about security show that will be held at Bombay Exhibition Centre, Mumbai and will be running for three consecutive days and will draw the attention of more than 170 leading manufacturing companies who are producing and designing security equipments and devices since ages. It is expected that across 20000 visitors will be coming to this event and maximum of them will also take part in the seminar program, which is the prime highlight of this show. Architects, planners, security service providers, telecom industrialists and many more are the expected as well as targeted audiences. This show has already taken away the attention of hundreds of visitors from various sectors from India because security and protection is the prime essentiality of every field. One of the most vital features of the event is that the business professionals are informed about every minor and major updates that took place in the security and protection sectors.

EXHIBITION SHOWCASE | JANUARY 2014 27


GLOBAL FEEDS

IAEE’s Expo! Expo! 2013 A Resounding Success Expo! Expo! IAEE's Annual Meeting & Exhibition was held from 10-12 December 2013 at the George R. Brown Convention Center in Houston, Texas!

28 EXHIBITION SHOWCASE | JANUARY 2014

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or thousands of exhibition and event professionals who know the essential value of staying current and connected, the industry’s most important annual gathering is their one “must-attend” event every year. Expo! Expo! assembles the brightest and best in the business to set the standard for the industry—delivering innovative ideas, vital resources, new opportunities and creative thought leadership that helps exhibition organizers guide their own meetings and events to long-running success. Great events start with great ideas—and there was no shortage of innovation at Expo! Expo!, where one had the opportunity to explore and assess this year’s fresh new crop of ingenious approaches to exhibition and event management. Whether you’re a seasoned professional or new to

the business—whether you’re here for the education, the networking or the resources—it was all praise for Expo! Expo! to give the forward-leaning advantage that will keep you competitive and bring greater success to your career, your company and your events. Expo! Expo! IAEE’s Annual Meeting & Exhibition brought the exhibitions and events industry’s best minds and brightest stars together to reach out, collaborate and share their expertise. Expo! Expo! Helped connect directly with hundreds of key players, industry veterans and professional peers who have the essential answers and new ideas that can make a difference. This year, an expanded schedule of breakfasts, luncheons, award presentations and mentoring programs provided even greater opportunities to network and profit.


GLOBAL FEEDS

CEIR INDEX Q3 NUMBERS INDICATE CONTINUED SLOWDOWN

C

"The paltry growth was mainly due to a 2.1pecent year-over-year decline in attendees, which in part is attributable to the budget impasse,” said CEIR's economist Allen Shaw, Ph.D., chief economist for Global Economic Consulting Associates.

enter for Exhibition Industry Research, the third quarter showed slowing growth of 0.2 percent, compared with 0.9 percent in the same quarter last year. Three metrics showed decline, also compared with the same quarter last year – net square feet, exhibitors and attendees – with real revenues the only in-crease in the third quarter since the same period in 2012. The results also showed continued slowing growth in contrast to the overall economy, which saw the GDP gaining 1.6 percent year-onyear in the third quarter.

He added, “Poor attendance appeared in many industries, especially the Government (GV) and Education (ED) sectors.” Though attendance declined in the third quarter, there was slight growth in the other three metrics, compared with the second quarter.

Analysis: The PACK EXPO Las Vegas show spanned

more than 740,000 square feet and attracted 1,700-plus exhibitors and 28,000 attendees. The previous PACK EXPO Las Vegas came in at 700,000 sq. ft., 1,600 exhibitors and 26,000 attendees. Messe Frankfurt’s Tex world USA also saw exhibit space growth in July at the Jacob K. Javits Convention Ce nter of New York. In addition, woodworking saw a boost in showfloor numbers at the 2013 AWFS (Ass -ociation of Wood working & Furnishing Suppliers) Fair when it was held July 24-27 at the Las Vegas Convention Center.

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GLOBAL FEEDS

iTE group Forms JV with hong Kong-based world coat Exhibitions

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"This is an important step as we begin building a business in China and it further increases our presence in the wider Asian region,” said ITE Group CEO Russell Taylor.

30 EXHIBITION SHOWCASE | JANUARY 2014

he ITE Group formed a 50:50 Joint Venture with Hong Kong-based Worldcoat Exhibitions Ltd., resulting in the creation of a new organizer, Sinostar ITE, and acquisition of two major trade events, ChinaCoat and SFChina (surface finishing). He added, “This JV represents progress in achieving the Group’s aims to expand its territorial operations in markets with further potential for growth. China Coat and SF China serve the decorative, industrial coatings and finishing industries in China and the surrounding region. They are concurrently held in November each year and alternate between Shanghai and Guangzhou. The upcoming exhibition will be held in Shanghai, marking the 26th edition of this event, and is expected to be in the region of 35,000 square meters net, as well as attended by more than 30,000

professional visitors. The owner of Worldcoat and the current CEO of Sinostar International, Raymond Ho, will become CEO of Sinostar ITE. “China Coat and SFChina are the leading coatings and finishings exhibitions in Asia. The addition of these sectors to ITE’s portfolio is also consistent with our strategy of building market leading positions in key growth sectors,” Taylor said. He added, “We will leverage Sinostar ITE’s international exhibition expertise to continue to grow these exhibitions as well as developing a wider portfolio in this sector.” The Sinostar deal is just the latest in a string of expansion announcements by ITE. The company also will launch Paperex Indonesia 2014, their existing Cosmobeauté into Myanmar and TransAsia into Singapore next year, among many others.


GLOBAL FEEDS

Pro Wine China in Shanghai Debuts with More than 7,500 Visitors

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“We are proud and happy to have succeeded in bringing the prosperous concept of ProWein, which is based on variety, internationality and a pure business focus, to the Chinese market,” said Michael Degen, executive director at Messe Düsseldorf and director of ProWein.

roWine China, a new event from the organizer of ProWein – the largest exhibition for wines and spirits held annually in Düsseldorf, Germany – was jointly organized by the MesseDüsseldorf Group and China International Exhibitions Ltd, a member of the Allworld Exhibitions network. The new show drew 570 exhibitors from 30 nations, who showcased their new vintages and product innovations to 7,650 trade visitors. ProWine China also was collocated with FHC China, the country’s leading trade fair for imported food. The first edition of ProWine China was in demand, with organizers increasing space by 25 percent because of international exhibitors. On the visitor side, the organizers said there were 6,727 Mainland China visitors (as well as some 900 overseas buyers), with exhibitors confirming that ProWine China set a new benchmark regarding the large participation of professional importers, distributors, retailers and F&B managers. He added, “ProWine China had a very good start this year and on this basis we will continue the work for the next edition in 2014. We

look forward to further developing this exhibition into the No. 1 trade fair for wines and spirits in China.” Brendan Jennings, General Manager of China International Exhibitions Ltd, added: “ProWine China 2013 has exceeded our expectations on every front – from the quality to the quantity of trade visitors. By welcoming some 900 overseas buyers from outside Mainland China we have established ProWine China as the must attend event for wine professionals in Asia.” Michael Jordan, U.S. Master Sommelier, who participated as a judge in the China Sommeliers Wines and Spirits Challenge (CSWSC) that took place from Nov. 10-12 as part of the extensive ProWine China ancillary program, also was pleased with the new trade fair. The exhibits at ProWine China 2013 were complemented by the ProWine China Forum and the ProWine China Master Classes with more than 100 events. It's one of the best eventsin 2013. The next edition of ProWine China will take place on 12-14 November 2014 in Shanghai.

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GLOBAL FEEDS

NEW YORK’S JAVITS CENTER COMPLETES 110,000 SQUARE FOOT EXPANSION, $465 MILLION RENOVATION “The Javits Center fuels the economic engines of New York City and New York State unlike any other facility, and with our renovation complete, we have more horsepower than ever before,” said Alan Steel, CEO of the New York Convention Center Operating Corporation, which owns and operates the facility.

R

enovations included the installation of a new 240,000 sq. ft. glass curtain wall and the construction of the largest green roof in the Northeast. Billed as “the busiest convention center in the United States”, the Javits Center generated $1.4 billion of economic activity in FY 2012 for New York City and New York State. The $465 million renovation that began in 2009 included improvements such as the green roof and the installation energy-efficient glass, among other enhancements, that allowed the building to obtain Silver LEED certification from the U.S. Green Building Council. Even with the added space, the center currently has some issues stemming from New York State Gov. Andrew M. Cuomo requesting to have the Progressive New York Boat Show dates moved later in January in an effort to boost attendance.

REED EXHIBITIONS BUYS BRAZILIAN TRAVEL EVENT R

“Travelweek Sao Paulo, has established itself as the event for delivering quality business from the Brazilian and Latin American luxury travel sector,” said Reed Exhibitions UK chief executive officer Richard Mortimore.

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eed Exhibitions has acquired Travelweek Sao Paulo, a high-end travel event that introduces select international travel suppliers to premium buyers from across Brazil and other Latin American countries. Travelweek Sao Paulo, launched in 2011, attracted more than 590 international exhibitors from more than 70 destinations, 600 travel specialists from 19 cities across Brazil and another seven Latin America countries plus 2,000 highend Brazilian consumers during the 2013 edition. The show will be joining Reed Exhibitions’ growing portfolio of International Luxury Travel Market

(ILTM) events. The fourth edition of Travelweek Sao Paulo will take place at the Bienal Pavilion in Ibirapuera Park, Sao Paulo, on 6-9 May 2014. “I am very excited to be joining Reed Exhibitions and the ILTM team to steer Travelweek Sao Paulo to even greater success,” said Travelweek Sao Paulo founder Carolina Perez. “We will be able to take advantage of ILTM’s established resources and global experience that will undoubtedly help to ensure we continue to surpass market expectations in delivering a show of exceptional quality every year.”


GLOBAL FEEDS

ITE GROUP REPORTS STRONGER BIENNIAL YEAR FOR 2013 “ITE has continued to expand its business this year through a mixture of organic and acquisition led growth,” ITE Group’s CEO Russell Taylor told EN. “We have made five acquisitions this year, a substantial achievement as ITE has now established itself a strong business base in Asia and Russia.”

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he ITE Group has reported increased results for the financial year 2013 “a little ahead of forecasts” reflecting a surge in revenues. The UK-based exhibition organiser has reported record results in 2013, with the last 12 months seen as the stronger biennial year. Revenues during the financial year 2013 have risen 12 per cent to £192.3m up from £172.3m in 2012. Headline pre-tax profit also rose from £53m in 2012 to £59.4m this year. “We have now firmly established ITE in the Asian exhibition markets through investments in ABEC in India, Tradelink and ECMI “In terms of geography both in Malaysia and Russian and Asian performSinostar in China,” ances stood out, more so said Taylor. “When than the UK and Western we acquired 50 per cent of ECMI Trade Europe. And although our Fairs earlier this major markets have proyear, we wanted to duced strong financial develop new exhibitions in the Asian results, much of this year’s region, so we are growth has come from our using this as a portfolio of medium sized launch engine parevents,” said Taylor. ticularly in the emerging Indonesia, Vietnam and Myanmar markets.” Taylor also reported “good organic growth” across ITE’s core portfolios in Russia and the Commonwealth of Independent States which made up the old Soviet Union, with a particularly strong biennial performance from the Moscow International Oil and Gas

Exhibition having attracted more than 73,500 visitors in 2013. Together with the newly acquired businesses in Asia, Taylor said the group has delivered record financial and operating results. At 30 November, revenues booked for the financial year 2014 were £106m, in line with the board’s expectations, representing approximately 55 per cent of market expectations for 2014 revenues. “On a like-for-like basis revenues are seven per cent ahead of last year,” added Taylor. “These smaller shows have the market scope to be just as big as the larger events as they are starting to reach full capacity and exhibition floor space. The growth in the next tier of events looks set to continue into 2014.” “ITE Group is not looking to move further out geographically at the moment. We have a large opportunity to exploit in the geographic regions we are already in and strengthen in sectors. We will follow industry verticals and expand our industry portfolios before thinking about launching new events in new areas. Of the recently acquired events, we know we have a lot of work ahead of us to reap the benefits before we look at anything new,” said Taylor. “With a strong balance sheet and operating cash flows, the group remains in an excellent position to expand its business through organic development and acquisitions,” said ITE chairman Marco Sodi. “The Board is focused on the execution of ITE’s strategy, and has confidence in ITE’s future prospects.”

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EXHIBITION SHOWCASE INSIGHTS

DIGITAL MEDIA

INTRODUCTION:

Growing importance in the Exhibition industry The term 'Digital Marketing' was first used in the 1990s.In the 2000s and since 2010 precisely, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has much depth and relevance. In 2012 and 2013 statistics showed digital marketing is growing the fastest amongst conventional marketing platforms & is increasingly getting more share from the marketing budgets of Events. One reason attributed to its rise is the fact that everything on internet is measurable & quantifiable. It also is the cheapest & has the ability to hit the targeted core audience directly.

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EXHIBITION SHOWCASE INSIGHTS

TYPES OF DIGITAL MARKETING

PULL DIGITAL MARKETING PUSH DIGITAL MARKETING

• Pull digital marketing is characterized by consumers actively seeking marketing content. Consumers might use tactics including search engines, email newsletters, text messaging, or web feeds to search for brand information. Websites, blogs, and streaming media (audio and video) are examples of pull digital marketing. • Push digital marketing occurs when marketers send messages with or without the consent of the recipients. Email, text messaging, and web feeds are also considered push digital marketing when the recipient has not agreed to receiving the marketing message. These are the basic results of a survey amongst 230 event planners and representatives of national and international associations, corporations and event agencies. The research revealed as well that Linkedin (59%), YouTube (53%) and Twitter (46%) are the most relevant online platform for the event industry. Photo-sharing sites such as Pinterest (12%), Flickr (10%) or Instagram (7%) are significantly less relevant. The survey was conducted by Saxion University of Applied Sciences in the Netherlands on behalf of visit Berlin Convention Office and relates to the first half of 2013. Social Media Survey: Latest industry figures show 2.5 million Twitter users across the UK and 145million or more worldwide, along with over 500million active Facebook and 50million LinkedIn users globally. Digital Marketing in Exhibitions: Exhibition and event marketers continue to look for innovative digital media to engage audiences, interestingly, e-mail marketing (85%) is perceived as the tactic that provides the greatest ROI in the marketing of an event. • Forty-six percent of respondents report that there is an increasing use of digital marketing in event promotion over the past year. • 78% believe digital marketing increases

EXHIBITION SHOWCASE | JANUARY 2014 35


EXHIBITION SHOWCASE INSIGHTS the effectiveness of exhibition promotion. • The leading motivators for exhibition and event marketers to integrate digital marketing into their event marketing promotional plans are to drive awareness (71%), extend reach (70%) and increase event attendance (61%). Digital Media Taxonomy: • E-mail marketing/advertising • Online advertising (banner ads, search marketing) • Audio downloads/podcasts • Webcasts • Online video • Online games • Web site/micro sites • Social media sites (Facebook, LinkedIn, Twitter, etc.) • RSS • SMS/MMS Mobility • Virtual media/virtual complements to live events • Web-based event management tools • Blogs According to the organizer of

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DENIM CLUB INDIA, Digital marketing plays a major role in promotion of any event. E-mailers are sent to the prospective industry fraternity. Digital marketing holds 60% of the promotional activities and acts as a catalyst in the success of the event. The majority of both brand marketers and meeting organizers prioritize email. Organizers also say it’s their numberone tool for revenue generation. Conclusion: Digital Marketing is gaining reputation as a platform thataids in increasing the ROI of Exhibitions and events. To strengthen the sales and drive revenue for the Exhibition, Digital Marketing has become an essential factor.Successful exhibitions create multiple interactions with customers that occur over multiple channels and through different tactics. Digital marketing is the cost–effective method and the analytics it generates can help increase effectiveness leaps & bounds. It is important though that the marketer is smart enough to tap this resource optimally.


EXHIBITION SHOWCASE INSIGHTS

REVIEW OF EXHIBITION INDUSTRY IN

2013

E

xhibitions showcase and demonstrate new products and services. Exhibition is the platform of communication. Exhibition is the place where corporate interact and make business relations. Exhibitions are also one ofthe best ways to make immediate sales.As a matter of fact, exhibitions are now capturing as much as 20% of annual marketing budgets of B2B companies History: The word exhibition was mentioned in 1649. It is a derivative of the Latin word "exposition", meaning "displaying" or "putting on a show". Exhibitions are not just collections of interesting objects brought together at a certain place and time. They are a form of human exchange, whereby the promoters and exhibitors communicate with the visitors. GLOBAL INDUSTRY OUTLINE: Germany is the world’s number one venue for holding international trade fairs. Around two-thirds of the

38 EXHIBITION SHOWCASE | JANUARY 2014

world’s leading trade fairs for various industries take place in Germany. Every year in Germany, around 150 international trade fairs and exhibitions take place, attended by 180,000 exhibitors and around ten million visitors. The total hall area at the 22 trade fair venues attracting exhibitors from national regions is close to 2.8 million m². At ten of the exhibition grounds hall capacity exceeds 100,000 m²; three of the world’s five largest exhibition grounds are in Germany. Trade fair organisers in Germany register a combined turnover of over 3 billion euros. In terms of turnover, four of the world’s ten leading trade fair companies are based in Germany. Center for Exhibition Industry Research says: • 76% of exhibition attendees arrive with an agenda; • 48% of exhibition leads don't require a sales call to close the deal; • Exhibition leads cost 56% less to close than field sales calls; • 87% of exhibition attendees say they will share information


EXHIBITION SHOWCASE INSIGHTS obtained at exhibitions with their immediate superiors. The global exhibition market growth is driven by improving global economic conditions, growth in emerging markets and high quality marketing achieved from B2B exhibitions. Emerging nations are expected to report stronger revenue growth in their respective exhibitions market in comparison to its mature counterparts. High growth emerging markets like Brazil, Russia, China, Hong Kong, India, etc. are expected to report high revenue growth. Indian Exhibition Size: The Indian economy is expected to quadruple in size between now and 2020, according to a report by Edelweiss Capital. Currently worth US$160m, India’s exhibition industry has the potential to grow to US$990m, according to a recent report compiled for UFI by the Business Strategies Group. Some Major Global Exhibitions in 2013: • Anuga: Anuga is the world’s largest and most important food and beverage fair — for new markets and target groups and, above all, for firstrate contacts and business deals. For five days, around 155,000 trade visitors from 187 countries ensured there was lots of activity at the stands of the 6,777 exhibitors. The following trends were observed at the fair: Convenience products are becoming more and more widespread. With these products, the food supply chain is consistently meeting the needs of an increasing number of people who are adapting their eating habits to the changed nature of daily life. More and more manufacturers and brand-name products are now focusing on the freshness, taste, nutrition and sustainability of their food products as well as on the products' high quality. • DEMA Show 2013 saw four fantastic show days with thousands of people visiting the exhibition which featured hundreds of exhibits all dedicated to the diving, action watersports and travel industries. • The latest Fi Europe & Ni 2013 was held on 19-21 November 2013. 3 halls of over 1,300 food industry exhibitors had three busy days of meeting with high quality, international key contacts and decision makers.Food ingredients Europe proved once again it’s the world’s leading

FACT ANALYSIS

food industry event. In Frankfurt from the 19-21 November the doors welcomed close to 25,000 attendees. And an outstanding 80% of visitors confirmed that they control the purse strings of some the world’s leading food and beverage manufacturers. • K Show 2013: The rubber industry is delighted at the success of the trade and innovation show. Over 400 exhibitors with rubber / TPE coatings: from the perspective of rubber processing firms the K trade fair remained a central international hub for meeting upstream suppliers. • 162.093 m2 net - exhibition space • 3.094 exhibitors from 56 countries • global market-leader as well as young spin-offs • 222.486 high-calibre trade visitors from 109 countries • 57 % international visitors • Cebit 2013: More trade visitors, strong participation from more than 120 countries, and a big increase in the number of IT and purchasing decision-makers made CeBIT 2013 the best in years. Poland, this year's Partner Country, used CeBIT 2013 to firmly establish itself as one of the world's high tech nations. With its top theme, Shareconomy, CeBIT triggered discussions throughout the world’s digital economy. The CeBIT Global Conferences – with 75 hours of international programming on three stages, 103 speakers from all over the world, and a unique mix of topics - was the digital world’s most important conference event and think tank.

Major Indian Exhibitions in 2013: • AAHAR International Food and hospitality fair: 1.Largest fair so far in terms of participation and visitorship 2.Area covered was 41666.84 sqm as against 39200 sqm in Aahar, 2012 3.676 exhibitors including 50 from 17 overseas countries such as – Austria, Canada, China, Denmark, Germany, Indonesia, Italy, Malaysia, Romania, Singapore, Spain, South Korea, Sweden, Thailand, Turkey, UAE & USA. Size of participation increased 20% compared to previous edition 4.24016 business visitors including 73 overseas business visitors from countries such as Australia, Bangladesh, Belgium, China, Canada, Finalnd, Ghana, Hong Kong, Italy, Kuwait, Pakistan, Malaysia, Nigeria, Nepal, NewZealand, Oman, Philippines, Spain, Sri Lanka, Sweden, United Arab Emirates, United Kingdom and United States of America visited Aahar 2013 against a figure of 22264 for Aahar, 2012. 5.90% of participants indicated that their objectives were achieved. This points to high level satisfaction in the exhibition. • Electronica India is India’s and South-Asia’s leading fair for electronic components, systems and applications. One important pillar to the trade fair is the communication platform for the electronics industry. Each year international decision makers get together discussing latest topics on the market.

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EXHIBITION SHOWCASE INSIGHTS

Exhibition Area:3,000 sqm Exhibitors: 523 (in 2013) Visitors: 11,589 (in 2013) • EXCON: The 7th edition of the international construction equipment and construction technology trade fair, EXCON 2013, recently concluded in Bangalore. The fiveday event (20-24 Nov) was organized by the Confederation of Indian Industry (CII), with the Indian Construction Equipment Manufacturers’ Association (ICEMA) being the sector partnerand the Government of Karnataka the partner state. EXCON 2013 saw over 700 companies exhibiting their products and services, with a large number of new product launches, as well as upgrades to existing product lines.Based on the feedback received from the expo, all participants expressed satisfaction over the response they received. Orders received at the expo were as per expectations, said most exhibitors. • IFSEC: IFSEC India 2013, India’s largest and most prestigious security & fire safety event, took place from 5 - 7 December 2013 at India Expo Centre, Greater Noida, New

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Delhi (NCR). With a heritage of success, the 2013 was built on the highly successful seventh edition, over 20 countries displayed the most cutting edge private and government security and fire safety technologies, products, solutions and services, with onsite product launches from major industry suppliers. Spread over 15000 sq meters, the exhibition ensured that the exhibiting suppliers met both channel partners (system integra-

tors and value-added resellers) as well as the end-user organizations including private security professionals, alongside governmental agencies including defence, paramilitary and police. • ET ACETECH: ET ACETECH has gained much popularity since its inception in 2006. ACETECH is an exhibition of designers, architects and construction material manufacturers organized by ABEC Ltd which happens every year in Delhi,


EXHIBITION SHOWCASE INSIGHTS

Mumbai, Bangalore, Ahmedabad and Chennai. ACETECH is an event completely dedicated to the fast moving construction business in Asia, especially in India. This is a common platform for architect, construction and engineering fraternity to showcase their out of the box work and sharing ideas with each other. ACE represents Architecture, Construction and Engineering. The Show received tremendous response this year as well. • Satte: The 20th edition of South Asia’s leading B2B travel and tourism trade exhibition SATTE held from 16-18 January, 2013 at PragatiMaidan, New Delhi, achieved immense success. With 590 exhibitors from 35 over-

seas countries and 23 Indian states; buyers from over 43 countries and 74 cities of India, SATTE 2013 has seen the participation of many new countries as their launch platform to showcase their diverse tourism profile to Indian travel trade. CHALLENGES: Factors which are seen as hindrance to the industry’s growth are limited venue capacity for holding exhibitions, long lead time, high associated risk and increased pressure on corporates to cut down on business travels. The global exhibition industry is characterized by on-going mergers and acquisitions, prevalence of exhibition audit and popularity of consumer services and consumer goods exhibition. The Exhibition Industry has been growing at a steady pace. Specialized exhibitions are organized covering all segments of the industry. The Trade exhibitions have Shifted out of Metro cities. In my opinion, decent year on year growth of the industry can be expected in near future." - Mr. Raibat Basu, Director of Aduex Display Service “Competition in the industry may lead to downfall in the Margin. Professionalism is missing within the Indian Exhibition industry and this needs to be worked upon. Our Company, has seen a growth of 40-

50% in 2013. " - Mr. Chetan Sharma, Director of BXI EXHIBITS Exhibition Industry Survey: According to UFI, the 11th Barometer surveyed the evolution of participants’ turnover expectations for the 2 halves of 2013 and the first half of 2014 as compared to their expectations during the same period the year before. Survey results indicate: • The first half of 2014 appears as the first period since 2008 in which 3 companies out of 4 in all regions expect a turnover increase. • The detailed figures available for several major national markets (China, Germany, Italy, Netherlands, Russia, South Africa and USA) show a rather similar pattern where, on average, between 56% and 71% of the companies anticipate a turnover increase in the coming year. • Whereas this “+/- 75%” proportion of companies expecting a turnover increase has been rather stable in Asia/Pacific since 2010 and - with the exception of year 2012 – in the Americas, it was only reached in the second half of 2012 for Middle East &Africa and it is not expected to be reached until the beginning of 2014 for Europe. The general outlook is positive with a majority of companies in all regions still declaring turnover increases.

EXHIBITION SHOWCASE | JANUARY 2014 41


MICE

COIMBATORE An ancient city transforming as a Mice Hub

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MICE

Coimbatore is usually referred as ‘The Manchester of South’ because of its growing textile industry. Coimbatore is a very good and better alternative to many of the other crowded cities for any organization or group looking at a MICE destination.

EXHIBITION SHOWCASE | JANUARY 2014 43


MICE

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MICE

MICE strengthening activities in Coimbatore

METTINGSThe last few years have seen a number of star class hotels, with excellent meeting space and corresponding accommodation in terms of the inventory of rooms available for business visitors. It has shown an almost vertical growth rate in Coimbatore. Park Plaza- A Carlson brand have their exotic property with Corporate event facilities incorporated well. Le Meridian, Vivanta by Taj- Surya also added to the ever growing inventory of rooms and meeting spaces. INCENTIVESAs part of the incentives given to employees, sponsored leisure travel is gaining tremendous importance. Coimbatore, with its ideal geographical location is suited for this aspect of MICE. Apart from the various places in and around the city, Coimbatore also enjoys closeness to some of the best tourist destinations in this part of the country. Ooty, Kodaikanal, Munnar, Guruvayoor, Palani, Madurai, Mysore, Bandipur are all located within a distance of less than 4 hours drive from Coimbatore. CONFERENCESCoimbatore is among the top five educational cities in the country and probably among the top five healthcare cities too. Healthcare and Education are two of the biggest conference organizers! What better a place to have a conference? Any major conference needs a great venue, solid support infrastructure for arranging presentations and speaker series, and a good pool of local resource persons. Coimbatore has an abundance of all the three. Add to that an inventory of over 2000 rooms in the luxury/business class. EXHIBITIONSCoimbatore is a hotspot for trade fairs. The CODISSIA trade fair complex is considered to be the second largest trade fair complex in India. The ancillary support infrastructure, are all easily available in Coimbatore and also at a considerably lower cost as compared to bigger cities. Coimbatore as a next Best mice Destination The city has emerged as the sev-

enth best business destination in the country.Some of the factors that have worked in Coimbatore's favor include great education system, climate, healthcare system and safety. The city has amazing potential. It remains to be seen how Coimbatore will manage to amplify its status. Coimbatore is a potential centre for meetings, exhibitions, conferences and events. Business landscape across the country is getting saturated; this ranking would be an attempt at identifying and creating alternate business destinations for evolving the needs of the sector. The city has 1,200 rooms in the three and five-star hotels, and about 2,000 lodging rooms. It also has apartment hotels. The district has several tourism destinations in the Nature and religious circuits – Anaikatti, Anamalai Wildlife Sanctuary, Coonoor, Palani, Valparai and Thirumurthy Temple to name a few. For instance, if a major conference is planned in Coimbatore, then the organisers should have meetings with tour operators, cab owners, hotels, and local businesses so that the visitors get an opportunity to explore the city during their leisure hours. Coimbatore should be promoted as a brand for tourism. Hotels and Accommodations: Le Meridien Coimbatore has changed the dimensions of the city. The hotel is just 3 kms away from airport and has 254 rooms to offer with 50,000sqft of conferencing space. State of the art technology be it video conferencing or international webinars, the hotel has very soon achieved a lot of Kudos from big MICE operators, conference organizers, corporate companies and guests. Number Of Guest Rooms - 254 Number Of Meeting Spaces - 14 Largest Meeting Space - 12,853 sqft(1,194 sq.m) Additional open venues, lawns, and exhibition Centre provides being catalyst to the destination. Vijay group of companies, based In Coimbatore, is a professional upcoming company, which offers, different types of Restaurants, Hotels , Resorts, Banquets, Outdoor catering, Event Planning,

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MICE

Sports events, Hotel Management and Hospitality Services for Families, corporate, marketing events, conferences, exhibitions, consumer shows, product launch. Hotel Alankar Grande Hotel Alankargrande is the perfect place for the person in search of a luxurious hotel in Coimbatore with 3 star facilities. Set right in the Gandhipuram area which is the heart of the cosmopolitan city of Coimbatore, just 2 km from the railway station and 10 km from the airport, Hotel Alankar Grande is one of the best hotels in Coimbatore. FAMOUS ATTRACTIONS OF COIMBATORE Anamalai Wildlife Sanctuary: This is also known as Indira Gandhi National Park, it is the most scenic national parks in South India. It is situated in the Western Ghats near Pollachi. It provides home for various kinds of fauna like wild bear, flying squirrel, jackal, civet cat, elephant, tiger and birds like black headed oriole, tree pie, spotted dove, green pigeon etc. Marudhamalai Temple: This is the most famous hindu pilgrimage destination in Tamil Nadu. The Temple is located at the distance of 12kms from Coimbatore on Marudhamalai Hill.

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Coimbatore has many tourist spots that include Perur Temple, Udhagamandalam (Ooty), The Sangameshwarar Temple etc.] Addressing a press conference on the occasion of SIHRA’s 61st annual general meeting, Natarajan said that except for Chennai and Coimbatore, the supply of hotels and tourism resorts in the rest of Tamil Nadu far outstripped demands. “It is only in Chennai that there has been a sudden spurt of hotels, followed by Coimbatore,” he said. CODISSIA TRADE FAIR COMPLEX A significant forum in Coimbatore, the CODISSA Trade Fair Complex is a

recognized venue in the industrial and exhibition industry of Tamil Nadu, India. Well-known amongst the regional exhibiting companies for hosting some of the most notable events and seminars in South India, it has been the main inspiration for all upcoming exhibition venues in the country. The exhibition building spans on an area of 1,60,000sqft and has been equipped with ultra-modern features. It also makes it available for its exhibitors an outdoor space of around 2,000 sqmts for hosting parties, open air events, and many more. It consists of 2 air-conditioned and up-to-date exhibition halls of around 210 sqmts for conducting indoor events, seminars and meetings. Purposely built keeping in mind the highest standards, the CODISSA Trade Fair Complex provides facilities such as parking space, food court, Security and communication facilities.Some Major exhibitions that have been hosted at this venue include INTEC, AGRI INTEX, FABTEC, BUILD EXPO, SUBCON and many more. Coimbatore has not only figured among the top 10 emerging cities in the country for business investment, but also beat some of the popular destinations.Coimbatore Mice Market is all set to take the next big leap.


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