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November 2013 Publisher Editor Senior Journalist Designer Sales

Vol 1

Issue 2

: Raghav Khosla : Mrs. Tarang Khosla : Smriti Sehgal : Nirmala : Dharam Dutt

For Advertising Call : 09811806260

No. F. 2 ( E – 5 ) Press/2013

M – 20, Diwan House, Ajay Enclave, New Delhi-110018 Mob.: +91 9811 80 6260 Mail : seagemmedia@gmail.com

The publisher does not necessarily agree with the views expressed by contributors nor do they accept any responsibility for any errors of translation. The publisher reserves the right to accept or reject any advertising or editorial material. Acceptance of advertising does not imply endorsement from the publisher. All rights reserved. Letters to the editor are welcome. Printed at SHIV SHAKTI OFFSET A-21/27, Naraina Industrial Area, Phase-2, New Delhi- 110028

Printed, Published & Owned by Raghav Khosla and Printed at Shiv Shakti Offset ( A-21/27, Naraina Industrial Area Phase 2, New Delhi 110028. Published at M 20, Diwan House, Ajay Enclave, New Delhi - 110018. Editor: Tarang Khosla


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oday it has become imperative that Organizers and Service Providers alike, are well in line with what is happening internationally. They must know the latest trends in the global scenario and make an effort to introduce the same here. Innovation and passion are the keywords for success! Everyone wants to curb expenditure but sometimes it is important to shell out little extra to make a difference. For example, take the case of a basic stall and a customized one. No doubt, getting stall designed costs that extra buck, but research says that it goes a long way in defining your brand image and drawing visitor attention to your stand. Same is the case with getting third party insurance done, arranging for emergency services and hiring a professional visitor registration company. All such aspects are often ignored, but their significance is high indeed. Such is the scenario abroad that all these are generally counted as just basic routine!! Booth staff is another such concept. Usually in Indian shows, we find smart young girls sitting at booth to greet the visitors. But the point is: Are these girls well trained to address the queries of visitors? More often than not, you will find a negative reply to this question. It is hence very important that exhibitors take out a day atleast in advance, to train the booth staff on all issues starting from greeting courtesies to visitor analytics and company profile to product information. In this issue we bring together a collage of issues relating to the exhibition industry. It’s an interesting mix of articles that will keep our readers absorbed all through. Role of visitors during shows is high indeed, but it is more important to receive quality visitors who are your target audience and have decision making authority. Franchise India was a big hit and left exhibitors in awe. Find out facts related to the show. Our readers will get knowledge about the major aims for participation in trade shows. Agra, as an inbound MICE destination is captured.We have poured light on the significance of Audio Visuals and as usual the reviews of exhibitions held last month are also included.

Tarang Khosla

Editor-in-chief


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BOOTH STAFF: IMPORTANT ASPECT OFTEN IGNORED 14

NEWS BUZZ

20

WHAT’S IN

24

PERFECT START! FIRST IFAT INDIA EXCITES THE MARKET

28

FEATURED SHOWS

32

GLOBAL FEEDS

37

CALENDER OF EVENTS

39

AIMS OF PARTICIPATION IN TRADE FAIRS

41

ROLE OF VISITORS IN TRADE SHOWS

42

LIFE SIZE CONNECTIONS - A CONFERENCING TOOL

46

AGRA: INBOUND MICE DESTINATION

EXHIBITION SHOWCASE | NOVEMBER 2013 08


NEWS BUZZ

ITE takes control of

EXPOMEDIA IN INDIA I

nternational exhibition organiser ITE has taken control of Expomedia’s exhibition business in New Delhi in an attempt to get a strong foothold in India. 70 percent controlling stake in Expomedia is in the hands of ITE while the remaining 30 per cent being held by Expo Fund, the previous Expomedia holding company. The new company will be based in Delhi. The acquisition gives ITE control of the Paperex and IMMM mining and metals exhibitions, both of which moved from Noida to New Delhi last year.

14 EXHIBITION SHOWCASE | NOVEMBER 2013

ITE’s regional director for Russia, Ukraine, India and Turkey, Stepehen Keane, told that ITE can succeed where others have failed. ITE, which recently won the rights to organise the New Delhibased oil and natural gas exhibition Petrotech, is currently in negotiations with Expo Fund over rebranding the holding and operating company. The company will not be able to trade under the moniker ITE India, as this company already exists, but “there will be an ITE stamp on it at some stage,” according to Keane.


NEWS BUZZ

EXHIBITION FOR INNOVATION IN FOOD INDUSTRY

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ith Indian food industry growing at 11%, it is expected to reach Rs 408,040 crore by 2018 from the current size of Rs 247,680 crore. Fi & Hi India 2013 was held at Bombay Convention and Exhibition Centre, Goregaon, Mumbai from October 3rd - 5th 2013. Joji George, managing director, UBM India, said, "Today's global consumers are demanding food and drinks that are low in salt and calories, consist fiber, are sustainably sourced and above all use natural preservatives. In order to suit the changing tastes of the consumers and to be a platform for a varied range of product enhancements and ingredient solutions, UBM India presents Fi & Hi India 2013." Fi & Hi India in its 8th edition joined with Leatherhead Market Research to bring the latest exhibitor innovations through the Discovery Tours.In addition, Fi & Hi India 2013

presented a content rich Onsite Seminar Series. With these new additional features for the benefit of the Food industry, Fi & Hi India 2013 offered the best business opportunities. Fi & Hi India 2013 provided the companies to introduce modern techniques and practices which in turn will help the visitors to look out for techniques and process that help improve the consistency of food in terms of quality and quantity. Supported by AIFPA (All India Food Processors' Association), HADSA (Health Food and Dietary Supplements Association), Association of Food Scientists and Technologists of India- Mumbai Chapter (AFSTI), Society of Indian Bakers (SIB) and Pharmexcil (Pharmaceuticals Export Promotion Council of India, Set up by Ministry of Commerce & industry, Government of India), the event had a great record attendance levels this year.

EXHIBITION SHOWCASE | NOVEMBER 2013 15


NEWS BUZZ Visitors throng exhibition showcasing 400 newspaper articles written by India’s father of nation

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eace lovers and patriots thronged a three-day exhibition where more than 400 copies of rare columns written by Mahatma Gandhi, were displayed at western Rajkot city in Gujarat. Gandhi was not only a prolific writer and a journalist but also the editor and was associated with many newspapers. Gandhi’s great grandson, Tushar Gandhi, inaugurated the

exhibition inclusive of all the rare archaic newspaper columns that were both written and edited by Gandhi. HasmukhBhai whose grandfather used to run the library in those days where this newspaper used to come, organized the collection. His grandfather and his father used to collect these newspapers, which now have become an asset for the country.

“This is a very inspirational collection. This is a documentation of the history of those times. I think this is national treasure, there is no doubt about that and it should be preserved for the generations to come,” said Tushar Gandhi

INDIAN CIVIL AVIATION SECTOR -

THE HORIZON IS EXPANDING

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fter the Grand success of India Aviation 2012, Ministry of Civil Aviation, Government of India, Jointly with Federation of Indian Chambers of Commerce and Industry is organizing the 4th Edition of India Aviation 2014 from March 12 - 16, 2014 at Hyderabad, India Conference on Civil Aviation sector with focus on policy issues and business aspects will be held concurrent to the exhibition. Eminent

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speakers, policy makers and experts will address the conference. Salient Features of India Aviation 2014: • More than 20,000 sqmtrs of exhibition area • More than 250 exhibitors • Only focused event on Civil Aviation Industry • Delegation from around the world • Networking opportunities • Excellent facilities of Business Centre, Lounge, Exhibitors


NEWS BUZZ

REED SHOWCASES INDIA CORR EXPO 2013 IN DELHI

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ndiaCorr Expo was held for three days in New Delhi. This expo was attended by technical and professional experts related to global corrugated manufacturing industry and Corrugated Box Manufacturers. This expo was facilitated to share their knowledge and experience with each other. IndiaCorr Expo scheduled for 17-18-19 October 2013 was India’s largest business platform for the global corrugated manufacturing industry. IndiaCorr Expo 2013 was the one-stop shop connecting buyers and exhibitors. The highlights of IndiaCorr Expo included: • Networking opportunities • Discussions • Over 120 represented companies • Over 4,000 key industry professionals

• Around 5,700 sqm of gross area • 70+ Indian & International Machinery at display This event not only showcased the latest global corrugated equipment and consumables but also helped carton box manufacturers to make informed purchasing decisions by alerting them about new products, latest technologies and emerging market trends. Corrugation Industry in India today Corrugation Industry in India is constantly growing at the rate of 12% and values over USD 14 Billion. Presently, the industry is unorganized with over 90% Corrugated plants as semi-automatic. China& Taiwan have an imperative impact on the industry as the equipment imported from them results in low cost investment and high performance delivery. Apart from these nations, majority of automated plants are being imported from European nations including Germany, Italy and Netherlands among others. Conclusion: The future of corrugation industry appears bright with over 50% corrugation businesses expected to adapt fully automated technology in their plants. IndiaCorr Expo was the business platform which helped buyers and exhibitors communicate directly and effectively.

The number one Pharma sourcing event yet to come

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PhI and P-MEC form the country's largest and leading pharma event. The event would be held on 3 - 5 December 2013 at Bombay Convention and Exhibition Centre, Mumbai, India. The show brings pharma professional from all over the world to Mumbai .With estimated industry growth upto 15% annually from 2010 to 2014 a view to reach US$ 18 billion, the shows offers a great opportunity to the exhibitors. Mix with the world of Pharma, products, people & solutions, the show will give chance to the exhibitorsto showcase their products and services enhancing their brand at one of the Best pharma industry event. The show will leave a benchmark and the innovative products will increase the technological demand of the industry too.

EXHIBITION SHOWCASE | NOVEMBER 2013 17


NEWS BUZZ

China Sourcing Fairs up to boost the market trend

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hina Sourcing Fairs is the premier trade show helping volume buyer's source from Greater China. Well timed to meet new market demands in India, the China Sourcing Fair are set to facilitate another dynamic and B2B interaction among Indian buyers and China suppliers. The show will be held on 12-14 December 2013 at Pragatimaidan. The show organized by Pico Event management aims to provide a one-stop sourcing hub for the latest offerings from manufacturers from China, Taiwan and Hong Kong. The fair will feature hundreds of quality manufacturers of electronics & components, hardware & building materials, bathroom products and home products from Mainland China, Hong Kong and Taiwan. HIGHLIGHTS OF THE SHOW: The Fair allows to: • Direct, face-to-face sourcing from hundreds of private, China-based manufacturers so you can cut out the middleman and lower your sourcing cost • Inspect products up-close before placing your orders • All close to home in Delhi • Conferences • Special Korea Pavilion

Pharmaceutical EXPO 2013 to be held at Noida

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harmaceutical EXPO 2013 is organized by Federation of Indian Chamber of Commerce and Industry concurrent with the 65th Indian Pharmaceutical Congress scheduled to be held at Amity University, Noida, Delhi NCR from December 20-22, 2013. Pharmaceutical EXPO 2013, concurrent with 65th Indian Pharmaceutical Congress is the industry’s most attended event on Pharmaceutical Industry for more than a decade. The show has been major contributor to the growth and innovation of Indian Pharmaceutical Industry. The show generates new business opportunity among the Exhibitors and Visitors. Pharmaceutical EXPO 2013 covers the whole process of Pharmaceutical Manufacturing, from various kind of manufacturing/processing machineries to Lab Equipment, Analytical Instruments, APIs and other total solutions. Show Features • More than 6000 Sqm of Exhibition Space • 300+ Exhibitors showcasing New Products & Solutions • Only Focused Event of Pharmaceutical Industry • Networking Opportunities • Joint venture partnership, project collaborations, transfer of technology, invest ents and R &D

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NEWS BUZZ TH

INDPACK 2014 TO SHOWCASE 16 EDITION OF NATIONAL PACKAGING EXHIBITION & CONFERENCE

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he Indian Institute of Packaging (IIP), premier institute in the country and an autonomous body working under Ministry of Commerce & Industry, Government of India will be organising its 16th edition of national packaging exhibition & conference "INDPACK 2014" from January 16-18, 2014. This three-day mega event will be held at the Hall no. 7, PragatiMaidan, New Delhi. The 'National Conference on Modern Trends in Consumer Packaging Challenges & Opportunities' is also planned concurrently with INDPACK 2014. Renowned experts will present their papers in the conference to cover the latest trends and needs of consumer packaging industry. The three-day mega event is all set to take the packaging

business to the next level. Comprehensive range of packaging equipment, services and technologies from various leading industry players will be on display to meet the visitor's requirements of packaging. INDPACK 2014 will serve as an important platform for companies providing an end-toend solution to the packaging end users from pharmaceuticals, processed and fresh food industry, chemicals and confectionery, perfume and toiletries, cosmetics, toys, sports good and allied industries. This year the buyers will see products from some of the largest and eminent Industry exhibitors. Apart from the industry, many trade bodies, association and state governments have shown their keen interest to participate in form of a Theme Pavilion.

“The packaging industry will witness the most professionally organized packaging exhibition bringing a comprehensive range of packaging equipment, services and packaging technologies from across the country and especially north region to meet the sourcing requirements of packaging and allied industries,” said Prof NC Saha, director, IIP. “The main objective of INDPACK 2014 is to provide Indian packaging industry a unique platform where the industry could showcase "state of the art" packaging technology and machinery, products and services along with international companies providing effective packaging solutions in terms of costs, productivity suitability and quality,” said Sunil Jain, chairman, INDPACK2014.

EXHIBITION SHOWCASE | NOVEMBER 2013 19


WHAT’S IN

Participation from over 600 companies from 40 Countries including 7 Country Pavilions from Holland, Norway, Denmark, Germany, Korea, Singapore and China.

INMEX INDIA 2013, SOUTH ASIA’S LARGEST AND MOST SUCCESSFUL SHIPPING EVENT HELD AT MUMBAI

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nforma Exhibitions India organized the 8th Edition of INMEX India 2013, South Asia’s largest and most successful Shipping event at the Bombay Exhibition Centre from 8th October 2013 to 10th October 2013. The products and solutions showcased at the event included dredging, marine equipment, marine offshore technology, ocean engineering, port equipment, port technology, ship repair, shipbuilding, underwater robotics etc. The event was supported by the Ministry of Shipping and several other key associations and trade bodies.

Highlights of the Show: The 2013 edition attendedover 8,000 visitors that embraced shipping company owners, shipbuilders, port authorities, marine offshore technology, marine equipment, Indian Navy, Coastguards, Government officials, international trade representatives and many other high profile solution providers and decision makers under one roof. INMEX India 2013 brought together the national and international shipping, and maritime community making it the best platform to promote India’s scope of being a global

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maritime hub and leader. The shipping industry is considered to be a catalyst for economic development, as it facilitates 90% of world trade. Exhibitor Profile Profile of exhibitors included Port infrastructure, Port Construction & development, Cargo Handling & Transport System, Offshore technology, Naval & passenger ships, Oil tankers, Deck machinery and accessories, Anchor fittings & accessories, Marine equipment, Shipboard networks, Ship management systems, Ship operation & equipment, Ship safety equipment, Marine technology, Systems & equipment for marine research and various other entities. Industry Watch: Indian government has announced a combined US$ 110 billion package to develop its ports and shipbuilding industry by 2020. The overall cargo traffic at major ports in India is about 600 million tones and is likely to reach 1,230 million tonnes by 2015 and 3,000 million tons by 2020 growing at a compounded annual growth rate (CAGR) of about 20 per cent. The international INMEX conference took place beside the exhibition focused on the issues and solutions within the Indian maritime sector. The event was quite successful and the new date for the next edition is awaited.


WHAT’S IN

LARGEST COMMERCIAL VEHICLE FAIR IN INDIA

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he International Commercial Vehicle Fair was held on 4th 6th October, 2013 at Chennai. It was India's first ever automotive fair dedicated to the commercial vehicles segment. It offered exhibitors exposure to new markets and key decision makers in the local and global market. The event was organized by Business Live that was dedicated to the commercial vehicles segment. Highlights of the Show: The highlights of International Commercial Vehicle Fair 2013 comprised: • Networking Opportunity. • Platform to meet with the professionals and decision makers. • Ideal platform to showcase new

products and services. • Direct interaction with high profile attendees. Exhibition Response: A large number of satisfied exhibitors showed their presence in the exhibition displaying wide array of products & services related to Heavy Commercial Vehicle Manufacturers, Medium Commercial Vehicle Manufacturers, Light Commercial Vehicle Manufacturers, Chassis manufacturers and Truck body builders, Component manufacturers (OEM), Spare parts manufacturers (RM), Accessories manufacturers, Windshield Manufacturers Oil & many more. The show was attended by large

no. of visitors who have immensely benefitted from the event and these were Automotive,Pharmaceuticals,chemicals,earth moving equipment, farmequipment, auto components,Defence,Aerospace,railways,Household appliances,electrical & electronics, Printing machinery, Textile machinery,Food processing equipment, industrial machinery,agricultural machinery,Plastics,computer peripherals etc. J. Shunmugavel, project director, International Commercial Vehicle Fair, said that the objective of the fair was to render itself as the foremost neutral platform for showcasing a comprehensive range of commercial vehicles. Conclusion: The fair was supported by seven major associations such as All India Motor Transport Congress, State Lorry Owners Federation of Tamil Nadu, Tamil Nadu Omni Bus Owners Association, Confederation of Surface Transport of Tamil Nadu, NamakkalTaluk Lorry Owners Association, Thiruchengodu Lorry Owners Association and Sankagiri Lorry UrimaiyalargalSangam. The fair was concluded on October 6 having exceptional response for the exhibitors.

EXHIBITION SHOWCASE | NOVEMBER 2013 21


WHAT’S IN

INTERNATIONAL RAILWAY EQUIPMENT EXHIBITION I

REE 2013 - International Exhibition & Conference on railway products, equipment, machineries, automation, technologies and services was scheduled from 3rd to 5th October, 2013 at Pragati Maidan, New Delhi

The event provided a glittering centre-stage for any rail-related organization or individual to display the strength, advancement and their future plans and possibilities.

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Facts of the Show: IREE wasa gateway of various joint ventures, marketing arrangements, and one on one interaction with industry experts designed to change the face of rail related business. Over 500 participants from 25 countries, more than 15000 visitors, and presence of large number of international visitors, government delegates and media personnel had set to power the wheels of the industry. “I found the IREE 2013 very useful. The IREE showcased a large number of exhibitors from rail industries. There was extensive participation from other countries too. The developments in various sectors were very heartening and educative.” AK Khosla Chief Operations Officer, Jindal Rail Infrastructure Ltd. Major Products Displayed: • AC Systems • Basic Metals • Brakes and Batteries • Bridge & Tunnel Equipment • Civil Construction • Compressors / Compressed Air Technology • Computer Hardware and Software • Cranes & Hoists • Electrical, Electrification • Energy, Energy Conservation • Finishing / Information/Air Conditioning / Security • Railway Track Machinery, Equipment and Tools • Safety and Control Engineering • Services Signaling, Telecommunications and Train Control Systems International Conference An International Conference on Railways was also organized in association with Indian Railways during the exhibition. The conferencehighlighted the various aspects relating to modernization of railway, technological advancement in railway equipment and private sector participation in railways.


WHAT’S IN

IISE 2013: Exhibition on Security Surveillance Systems

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ndia International Security Expo 2013 is most famous event focussing on new security products from different companies which produce Homeland Security, Fire Safety, Traffic Management, Industrial Safety and Public Safety, Hospitality and Reality Security. Schedule: Sept 26-29, 2013 Venue: Halls 8-12, Pragati Maidan, New Delhi The exhibition was co-organised with the Central Industrial Security Force (CISF), the largest paramilitary force of the country which is guarding all vital installations including airports, shipyards, industrial houses, refineries and large PSUs.A group of enterprising members of the security industry have formed the Security Promotion Group of India (SPGI). SPGI are also co-organisers of the event. IISE aimed to provide a fair opportunity to establish businessto the new entrepreneurs in the field of security. IISE 2013 had received active support from AMCHAM, NDMA, Fire Protection Association of India, All India Architect Association, Practicing Engineers, Architects and Town This four day B2B event was

PRODUCTS ON SHOW: Armoured Vehicles, Goods, Access Control Systems, X-Ray Baggage Scanners, Under Carriage, Large Vehicle, Container – Scanners, Smart Cards, Perimeter Protection Devices, Security Equipment for Bank and Hospital Security

Surveillance and De-Bugging Devices, Explosive Detection & Disposal, Personnel Safety Equipment, Anti-Riot Devices, Forensic Laboratory Equipment, Non-lethal Weapons, Anti Mine Vehicles, Mine Detectors, Bomb suits, Helmets, Police first aid Kits Smoke Alarm,

bench mark significance specially when the police forces have been facing security and safety related challenges all across the country. The event aimed to provide an excellent opportunity to the security professionals and decision makers to witness and source the latest technology and innovations available in the field of security gadgets, equipment and systems to meet the emerging challenges. Present Scenario: In the present security scenario, a considerable fund to the tune of Rs. 1000 crore has been earmarked by the Government to equip the police forces and the paramilitary forces to meet their requirements. Security today has become an integral part of every facet of life starting from

household and vehicle security to security of all public places. This industry will see an exponential growth in the foreseeable future. Highlights: IISE had been the most visited and popular security show with officers from State Police organizations, paramilitary, coast guard, army and officials from Ministry of Home Affairs, facilitating easy contact with exhibitors and security equipment manufacturers. ITPO intended to make IISE the largest exhibition on homeland security with versatility of products to make this an annual shoppers’ stop for police officers from across the country. With a view to provide an impetus to the Indian security industry, ITPO had decided not to enhance the space rents for the exhibition. The participation charges are the most economical in comparison to all other similar shows held in India. Exhibitor Speak: "The experience of this event was very different and the marketing of all kinds of security products was interesting. The customers focus on the post scale services is a crucial part for the security products. Though the footfall was less than the previous edition yet the experience was OK" Ritesh Kumar, CTC Security World Pvt. Ltd.

EXHIBITION SHOWCASE | NOVEMBER 2013 23


WHAT’S IN

Perfect Start! First IFAT INDIA excites the market

A • 4934 trade visitors • Strong demand for environmental technology for the Indian market • 131 exhibitors from 17 countries • Highlight: Innovation Exchange Forum

total of 131 exhibitors from 17 countries presented the latest solutions and products for the environmental technology sector on 5,000 square meters of exhibition space. 62 percent of the exhibitors came from countries other than India. Besides joint exhibition stands from China, Germany, and Switzerland, companies from Belgium, Denmark, Finland, France, Great Britain, Italy, Japan, the Netherlands, Austria, Poland, Spain, Thailand and the United States also participated.4934 trade-fair visitors attended the premiere of IFAT INDIA. There were sizeable visitors from municipalities, state government agencies and government departments. “We are very happy that we were able to establish India’s leading trade fair for Water, Sewage, Refuse and Recycling – IFAT INDIA. The response from our exhibitors was very positive” said Gerhard Gerritzen, Deputy Managing Director at MesseMünchen, "Although India is facing some economic challenges, we feel that

Messe München International Messe München International is one of the world´s leading trade show companies. In Munich alone it organizes around 40 trade shows for capital and consumer goods, and key high tech industries. Each year more than 30,000 exhibitors and around two million visitors take part in the events held at MesseMünchen exhibition center, the ICM – International Congress Center München, and in the MOC Veranstaltungscenter München. The leading international trade fairs of MesseMünchen

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our trust in the Indian market has been corroborated and can say that IFAT INDIA has established itself at this growing industrial location.” Mr. SatyaNarayana Y.V.V, Director, CTech, SFC Environmental Technologies Pvt. Ltd. - We had a great experience in comparison to other Indian exhibitions that we participated. In all IFAT INDIA 2013 is an excellent show with great environment. Mr.Fillipo Cappozzo, Owner, Ecostar S.R.L - The visitor’s turnout was very good and we are very satisfied with the trade fair. We have never participated in a trade fair in India and for the first time IFAT INDIA gave us a good platform and networking opportunity with the industry. The next IFAT INDIA will be held at the Bombay Exhibition Centre from October 9 – 11, 2014. Additional information is available online: www.ifat-india.com

International are all FKM-certified, i.e. exhibitor and visitor numbers and the figures for exhibition space are collected in line with agreed standards and independently audited. In addition, Messe München International organizes trade shows in Asia, Russia, the Middle East and South Africa. With nine affiliates abroad – in Europe, Asia and Africa – and over 60 foreign representatives actively serving over 90 countries, MesseMünchen International has a worldwide business network.


WHAT’S IN

EXHIBITORS AND ORGANISERS ARE HIGHLY SATISFIED WITH FIRST INFOCOMM INDIA.

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he inaugural InfoComm India 2013 ended its three-day run on 18 September, with exhibitors expressing great satisfaction with their participation, and the organizers highly gratified with the positive reaction all round. Mr Adam Teevan CTS, Da-Lite's Asia-Pacific Sales Manager, noted: "InfoComm India 2013 has been a very good show. Lots of visitors including those from outside of Mumbai have come to attend the show. It was very interesting to see products which were difficult to showcase under road show conditions. Overall the event has been very positive for us." Da-Lite has been staunchly behind InfoComm India, even when it made its first presence in India as a road show. From 24 exhibiting companies in 2012's road show to 127 in 2013's main event, there was naturally high expectation for the Show. InfoComm India 2013 did not disappoint. Exhibitor Speak: Mr Hiten M Desai, Country Manager – India, Cue System remarked: "I had great expectations from the Show. I'm happy to say that I have been pleasantly surprised - it was better than I expected. We got positive feedback from our distributors show-

casing CUE. We met a lot of integrators and industry professionals." Another exhibitor with similar sentiments was Mr AnjumParwaiz, Area Sales Manager of dnp Denmark. "InfoComm India 2013 has gone beyond my expectation. I am very happy to have made the decision to participate. It is a great platform to meet industry players and to further develop the Indian AV Industry," he commented. There were indeed visitors – and senior ranking ones too - from diverse industries, coming from not just Mumbai but also from all parts of India. The Deputy Commandant (Procurement) of the National Disaster Response Force in Mumbai Dr RakeshRanjan, was pleased to see a wide range of cutting-edge from the world market at the Show. Sharing his experience were Mr MukteshChander, Joint Commissioner of Delhi Police; Ms. Khyali Sharma from the State Bank of Mysore; and Professor Rajbir Singh, Director of Consortium for Educational Communication; who were all impressed with the innovative AV technologies on display, and cherished the opportunity to learn and compare latest technologies. Mr Rashid Ali Khan, Manager

(Marketing) of Delhi Metro rail Corporation Limited and Mr C B Singh, Senior Principal Scientist from CSIR (National Institute of Science Communication & Information Resources), were thankful too for the Summit sessions. Said Mr Singh: "The sessions that we attended were more on concepts and technologies instead of promoting a particular product." In total, the exhibitors hosted 4,416 visitors over the two and a half-day event, with a good mix of professional end-users from various industries and trade channel professionals including systems integrators, distributors and dealers. 36% of these visitors came from outside of Mumbai, with large numbers from New Delhi, Bangalore, Ahmadabad, Chennai, Hyderabad and Vadodara and Thane. 542 visitors attended the InfoComm India Summit education sessions. For the organizers, InfoComm India 2013 marks a milestone in the Pro AV industry development in India. After several years of 'testing' the Indian market with a score or two of avid AV brand leaders, their efforts have finally paid off. "We are extremely encouraged by the keen support of the Pro AV industry in this venture, and by the enthusiastic response from the Indian sector. InfoComm India looks poised for more success. Re-bookings for the next Show, scheduled from 17-19 September 2014, have already exceeded this year's size. Said Show Organizer Richard Tan, General Manager of InfoCommAsia Pte Ltd: "We couldn't ask for more for the inaugural launch of InfoComm India. Booth space for this year's Show was completely sold out, thanks to the strong support of our exhibitors. Every exhibitor we spoke to during the show expressed their satisfaction with the quality of visitors they met during the show as well as the footfall."

EXHIBITION SHOWCASE | NOVEMBER 2013 25


WHAT’S IN

Franchise India 2013 Hits Big !!

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ranchising has grown much beyond the expectation in the last 5 years. Franchise India 2013 was a forum where India's franchise, retail, licensing industry and entrepreneurs big and small came together to work out strategies to achieve ambitious growth. A tremendous response was received for the 270 exhibitors. Asia's biggest Franchise exhibition, regarded as India's only bonafide International Franchise Expo, this exhibition was held for two days from 19 to 20 October, 2013 at Pragati Maidan, Delhi. The Brand Mascot for Franchise India 2013 was the wise old Chacha Chaudhary, which was created by cartoonist Pran Symbolizing the growth of Franchise India 2013. Show Profile • The event Showcased 500 + Business Concepts and 10 + New Industries with Full-time & part-time Opportunities. • Over 85 International Brands were launched for India market • There were 10 exclusive Business Zones showcasing F&B; Health & Wellness; Education & Training ; Fashion, Licensing, Retail, Auto, Real Estate, Manufacturing & OEM's, Distribution & Niche concepts for all the trade visitors. Exhibitor Profile: This was the perfectplatform to meet Prospective Business Partners and Trade visitors. International franchise associations can showcase their franchise events. Investors and prospective Master/Multi-unit Franchisees, Retail Real Estate Developers etc. showcased their services at the event. Other Exhibitors included marketing & selling persons, advisors, franchisee, business opportunity companies and Consumer Commissions. Highlights of the show: The show provided a platform for highly evolved prospects, qualified entrepreneurs from across India, neighbouring countries and delegations from the other parts of the world for the most accomplished Business Ideas. The unparalleled business summits and seminars were part and parcel of the show which spoke about India and fast growing MSME industry in India. How India got business at Franchise India 2013 Corporate who took advantage of talks, training; expert advice and explored 450 business opportunities, all in one place must have been benefited for start-up processes of business growth. Conclusion: Over two days, the show comprised of a comprehensive Exhibition which covered all the industries extensively with massive domestic and international participation. With informative and enlightening Conference & Workshops, the objective of the show was to impart knowledge. Prominent international and national speakers took part in this event. Also highly prestigious Franchise Awards 2013 were held to recognize the excellence in franchise & retail industries. This show has set the example for the growth of Franchise and retail sectors.

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FEATURED SHOWS INTER SOLAR INDIA When: 12 - 14 November 2013 Where: Bombay Convention & Exhibition Centre (BCEC) Industry: Renewable Energy Intersolar India will once again open its door for diverse group of suppliers, distributors and key industry leaders from solar sector to display their services and products. This mega event will be held at Bombay Exhibition Center for three consecutive days and more than 300 exhibitors and 8500 visitors are expected to attend this show. This show will create the perfect platform to build international and national business contacts for the attendees. Industry stalwarts, government officials and key decision makers will discuss about project plans, networking opportunities and current market trend associated with solar industry. PV cells, PV components, software, production machineries tracking systems and modules are some of the important products which will be at display during this show.

IFSEC INDIA When: 05 - 07 December 2013 Where: India Expo Centre and Mart Greater Noida, India Industry: Electronics & Electricals IFSEC India is a high profile security exhibition and is considered to be the largest in India. The event is scheduled to open its doors to the visitors at the India Expo Centre, Greater Noida in the course of three days of exhibitor visitor negotiations and industrial discussions. A diverse range of technologies, equipments and services will be presented at the event by national and international exhibitors. For the exhibitors taking part in the proceedings, it is all about expanding their client base and taking part in the industry discussions to forge new business deals. The Exhibition will focus on the commercial & government security, fire and safety. As for the visitors, it will be a great opportunity to interact with prominent exhibitors and take home a comprehensive resource pool of important insights about the industry.

INDIA MED EXPO When: 06 - 08 December 2013 Where: Hyderabad International Trade Exposition Centre(HITEX) Industry: Medical &Pharmaceutical India Med Expo will be a three day event and will be held in Hyderabad. Conferences, seminars, product launches and networking opportunities will be some of the highlights of this event. The participants of this event will have the opportunity to showcase products such as surgical equipments, healthcare products and hospital equipments during this event. The attendees will share the same platform with industry leaders and market regulators and will discuss various business strategies with them. Hospital managers and directors, microbiologists, chemists, surgeons and government officials will participate in this event and will discuss about the roles of modern equipment and technology in healthcare industry. The participants will have the opportunity to meet and interact with foreign delegates and to explore international market.

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FEATURED SHOWS

CEMAT INDIA When: 17 - 20 December 2013 Where: Pragati maidan Industry: Industrial Goods Cemat India will offer domestic and overseas manufacturers and suppliers anuniquechance to showcase their latest products and services to diverse user sectorswho are looking for solutions to their new challenges in the areas of materialhandling and intralogistics

Excon When: 20 - 24 November 2013 Where: Bangalore International Exhibition Centre (BIEC) Industry: Building Construction Excon 2013 will be a five day event and will be held at Bangalore International Exhibition Centre, India. Exhibitors from China, Italy, Japan, Turkey, Spain, UK, Ireland, Finland and Germany will be some of the important attendees of this construction equipment and technology show. Key industry leaders and market regulators will discuss about the impact of growing urbanization and planned investments which will help the construction industry to grow over the next few years. Hydraulic and pneumatic drilling equipments, earth moving equipments, trenchers, underground cable laying, pipe laying and sewer construction and maintenance systems will be some of the highlighted products of this show. This show will create business opportunities for the attendees and will generate sales leads for them.

PLASTIVISION INDIA When: 12 - 16 December 2013 Where: Bombay Convention & Exhibition Centre (BCEC) Industry: Plastic & Plastic Products Plastivision India is one of the largest exhibitions of India that concentrates on the plastic industry. This international event will be held for a period of five consecutive days at the Bombay Exhibition Center in Mumbai, India. It aims to tap the potential of the India as an emerging market for plastics and machinery. It will bring together more than 1, 00,000 business visitors, entrepreneurs and industry fraternity under the same roof and helps them to discover the new and latest products, technologies and services that will be showcased by above 1500 exhibitors coming from different parts of the world. It will highlight the progress and the changes of the plastic industry and will also promote the development of the sector. It presents a unique platform for the exhibitors to enhance their brand image and widen the horizons of their company.

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INTERVIEW

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Exhibition Showcase talks with Mr. UTTAM GUPTA, Director of BIG LOGISTICS India Pvt. Ltd.

air, event organizers and exhibitors have specific logistic needs. BIG LOGISTICS INDIA PRIVATE LIMITED is one such companywho understands the requirement for safe and reliable transfer of exhibits, instruments, oversized and fragile goods and props from one destination to another. 1. When was Big Logistics established and when it started its operations in India? Big logistics India Pvt. Ltd. was incorporated approximately two years ago, in April 2011 but the staff and management of this organization is vastly experienced having worked for more than 25 years in this field. 2. How does Big Logistics serve the exhibition industry? Experience and hard work are our forte. With the amount of knowledge we have, we try to serve our clients in the best possible way thereby building stronger and healthier relationships with them. We try to fulfill the basic needs of our customerswith the most efficient, quick and cheapest solution. This includes reliable transfer of exhibits, instruments, oversized and fragile goods from one part of the world to another. No matter how long or small the distance is or how easy or challenging the job is, BIG logistics India Pvt. Ltd. Will always be there to serve its clients. Keeping in view the requirements and demands of the customers we have fully functional offices in Delhi, Mumbai and Bangalore. We also have a makeshift office in Chennai which will be converted into a fully functional work zone in the near future. Next up, we have Hyderabad to conquer. 3. What major challenges do you face in the industry? Exhibition/event handling is a very big industry in today’s world. It will be very difficult for someone to survive without the basic qualities of dedication, knowledge and customer relationship management. Everyday new companies are entering into the market with innovative ideas. If one plans to keep progressing in this industry, he/she has to have the talent and provide new opportunities to young entrepreneurs to showcase their intelligence. Client satisfaction is the need of the hour. You win the heart of your client, half the battle is won their itself. 4. Any success event you would like to share. Big Logistics is a well reputed company. We aim atmaintaining our relationship with various public and private sector organizers. Frankly speaking, they invited usto fill up the vacuum which had been created during the past years and as the results show, in these two yearsour company has shown remarkable improvement. We now have some of the most reputed shows of India and abroad under our belt which includes UBM,REED International, FICCI, EEPC, IPMMA, BRAHMOS AEROSPACE ,GPEEXOP and many more. Next, looking into the day to day demands of our valued customers, we are aimingto increase the fleet of our transport facility and handling equipments.

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Issues such as bigger warehouse with round the clock security, FTWZ services etc are also on our radar. We are sure that through our performance and new and improved in house services we will be able to add some new names in our Valued Customer List We have also rendered our services as the logistical service provider in Various prestigious Events such as Fire India, Intermodal, Index, Ceramics Asia etc. are the shows where we are the logistic service providers. 5. What are the three essential things to succeed in the business? The three essential things to succeed in this business are Networking, Building Business Relationships and reputation of customer service. 6. How different is Big Logistics different from other exhibition logistics Service Providers? BIG LOGISTICS INDIA PRIVATE LIMITED is a well tailored exhibition logistical handling company. It offers total logistical support to event/exhibition organizers and exhibitors to ensure that the exhibits are delivered to them on their booths/stands itself, on time and in the perfect condition when the show opens. We also take care of things like Custom clearance, government clearance for special cargoes, temporary import etc. All these must be in place and when the cargo arrives. One of the very major things in exhibition industry is safe transport of goods from air/sea port to the exhibition ground as well as unpacking and repacking of the goods. We take care that all these things takes place through the hands of experienced personnel. We believe in healthy competition and try never to disappoint our clients while completing any job or fulfilling the contract. We always respect our organizers’ decision and believe that everyone has a scope to improve. We can all learn from our mistakes and should never repeat them. Hence we wait to get the next tender so that we can complete our homework in a much better way as compared to the last time and thereby prove our self to the industry and our respected clients. This helps in maintaining our reputation in the society and building better relationships. 7. Where do you see Indian Exhibition Industry in the forthcoming years? The Indian exhibition industry is on a high and is growing at a very fast rate. I do not sense a downfall in this industry in the near future. We are inspired to give new shape to the Indian exhibition industry, internationally as well as nationally.


GLOBAL FEEDS

REED TRAVEL EXHIBITIONS TO STAGE BIGGEST EIBTM WITH NEW LAYOUT

Reed Travel Exhibitions' (RTE) EIBTM is expecting its biggest hosted buyer programme this year.

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arnett said there will be a new layout and features to the 2013 event. The new layout will also see a further two aisles on the show floor, to increase the flow of visitor traffic to all stands. The event has partnered with the International Congress and Convention Association (ICCA) again, to deliver The Forum for Young Professionals. RTE announced the launch of a sustainable support campaign for exhibitors, with advice to ensure they adopt a sustainable approach to their participation at the show. The organiser also launched an African pavilion, due to an increased demand from international buyers seeking to place outbound MICE business with African suppliers. The organiser recently confirmed that it has 75 new hosted buyer groups signed up to attend the show.

“Although we are looking to host our biggest EIBTM yet, we judge our success more on the quality of the event rather than numbers,” said EIBTM event director Graeme Barnett.

“We have seen a huge increase in new groups coming on board from Europe, with 53 signed up to date. Our team has also recruited an additional 22 long-haul groups for the show this year,” said RTE hosted buyer manager at EIBTM Joanna Warr

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GLOBAL FEEDS

BIC will inaugurate Life Begins 50+ Show in 2014 D

orset-based IMS Group is launching the new exhibition Life Begins 50+ Show at the Bournemouth International Centre (BIC) in 2014. The inaugural show will be divided into five zones; Health, Learning, Leisure, Finance & Law, and Property, and will feature a climbing wall, speed dating event, and taster hobby demonstrations. “The south coast is well known as being a haven for the retired and semi-retired, Dorset and Hampshire alone have a population of 2.5m of which a staggering 50 per cent are over the age of 45 which is well above the national average.” An exhibition kitchen will be staged at the show for cooking demonstrations. TV chef James Martin will feature on stage, in three 45 minute cooking demonstrations as well as Q&A sessions with the audience. Life Begins at 50+ Show will be held on 23 March 2014.

“We've hosted various events and expos in the past but have identified a real market for a 50+ show in Bournemouth,” said director of IMS Group Jason Harris.

“It follows that this important group of people want a show that's just for them, opening up a new world of opportunities and things to explore. For many life begins at 50, hence the name of the show,” said Harris.

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GLOBAL FEEDS

Plasa: a successful event altogether "The response we've received to Plasa London 2013 has been overwhelmingly positive, both from visitors and exhibitors,” said Chris Toulmin, head of events at Plasa. “They have embraced the new venue and also enjoyed the new features such as the AudioLab Arena, Theatre and Interactive.” “The Plasa team has worked very hard to get to this point, and while we acknowledge that we have more work to do - in certain areas of the exhibition - we feel it has provided a great starting point for the future development of the show and are excited by the possibilities before us,” added Toulmin.

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LASA Events has claimed more than 11,000 visitors attended this year’s audio and entertainment lighting event in London. Plasa 2013 took place on 6-9 October, having moved to Excel, after more than two decades at Earls Court. The show attracted a total of 275 exhibitors. Co-located alongside the main exhibition was the fourth Plasa Rigging Conference, which included a keynote presentation from industry expert Robin Elias of Unusual Rigging. It attracted 140 delegates. New to the show, the AudioLab 2013 featured interactive sessions and demonstrations of the latest technology including the first public showcase of Pioneer's new club speakers, in the purpose-built AudioLab Arena. Last year Plasa attracted an ABC-audited 11,291 visitors.


GLOBAL FEEDS

Scoop International announces new dates

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coop International has decided to bring its Autumn/Winter show forward by a month. It will be held on 19-21 January at the Saatchi Gallery in the heart of Chelsea and Phillips within close proximity to Victoria. The event will feature more than 400 labels. The organiser hailed double the number of exhibitors at its summer 2013 event from the February show. “We tend to show in mid-February, however the positive implication of bringing the dates forward is that fashion designers selling earlier in the season look likely to have an advantage over those going with later dates, with many buyers looking to commit their budgets as early as possible,” said Scoop International MD Karen Radley.

PRO EXPO FOR AUDIO AND LIGHTING MARKET

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rganiser Marked Events has unveiled the PRO Audio and Lighting Technology Show set to come to The NEC in 2014. The exhibition will target the professional audio and lighting technology market and will be at the Midlands venue from 13 to 15 September 2014. The new show will be alongside the organiser’s BPM: DJ and Electronic Music Production Event, which had its latest edition at The NEC in September. “There is such a gaping hole in exhibitions specific to the venue installation and small to medium sized event technology sector that this seems like an obvious choice and one that has been prompted by multiple requests from new and existing exhibitors.”

“Creating the dual show approach is a bold move for us, but one we are really excited about,” said Marked Events sales director Mark Walsh. “By launching PRO we can mature into new areas with a dedicated marketing plan.

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GLOBAL FEEDS

IXL Events Centre opens in Warwickshire A "The UK, particularly Middle England, seemed to be lacking in large scale leisure and business facilities and providing the Midland hub with such a venue was a goal which I’m proud to see is now being realised," said owner, Dallas Burston.

"I’m excited by the prospect of introducing IXL to both a national and international audience, while simultaneously building interest in the sport of polo,” said Burston.

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new events and conference venue, IXL Events Centre, has opened in Warwickshire within the 600-acre Stoneythorpe Estate, home to Dallas Burston Polo Club. The £8.5m development is available to host events including exhibitions, concerts, tradeshows, conferences, corporate entertaining and product launches with a capacity of 3,000 guests. Event spaces include a main auditorium with elevated stage, retractable catwalk, retractable full size cinema screen and dance floor or exhibition areas spanning 784sqm, a range of meeting rooms with glass panelled aspect overlooking the auditorium, exclusive bars and dining areas; and a purpose-built all-weather front portico. There are also nine break-out rooms, measuring 30sqm each. Within the complex, a number of alternative, fully catered venues are available for smaller, more intimate events.


EXHIBITION SHOWCASE INSIGHTS

BOOTH STAFF: Important Aspect Often Ignored A n important detail that is often overlooked in trade show exhibiting is making sure that the company staff is fully prepared and trained for the trade show. Exhibiting at trade shows can be a profitable solution for promoting your company but being prepared is the key. Pre-show training is a cost-effective way to achieve success at a trade show and will add huge profit potential for the company attending exhibitions. There are many challenges that can arise and knowing how to properly handle them will create a stress free and smooth event. Most of the success at a tradeshow is determined by the booth staff at the event. Remember the booth staff is the image of the company! Who is the Booth Staffer? The ideal booth staffer is a people person, extremely knowledgeable about your products and services, has high energy and is very enthusiastic about your company, while also a good sales person. Odds are most of your employees or co-workers will have some of those traits, but rarely all of them. As a result, you will probably have to create shifts of people that have all those skills and talents in a combined form. Creating Highly Effective Booth Staffers Booth staff training is extremely

important to the success of your trade shows. There is no such thing as too much booth training nor is there any employee that knows it all. You should either hire an outside consultant to conduct this training, or develop your own training program. In either case the training needs to prepare your staffers to sell and function in a trade show environment, with competing sights and sounds. It's an oft-repeated truism that 85% of your trade show success depends on your booth staff's performance. Interacting With Attendees With booth staff training and role playing, your staffers would be taught how to interact with attendees gracefully and make them feel comfortable in your booth. Teach staffers to make their conversations warm and inviting, giving the prospect a reason to stay. They accomplish this by knowing what type of questions to ask, making the conversation focused on the prospect's needs and following the 80/20 rule i.e. staffers listening 80% of the time, and talking 20% of the time. Qualifying Attendees Booth staffers should understand that their conversations should be focused on gathering the data for them to draw a conclusion from. To truly understand what an attendee is

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looking for, booth staffers should be prepared to ask open ended questions. These are questions that require more than a yes or no answer, to get the prospect to explain what their needs and problems are, so staffers can properly qualify them and gauge how much time to devote to them. A good "rule of thumb" to follow is: • Engage: 30 seconds • Qualify Prospects: 2 minutes • Qualified Prospects: Spend about 10 minutes discussing needs and/or conducting a demonstration • Unqualified Prospects: Disengage • Close: In about 1 minute Conclusion: Staffers must make sure to gather complete lead data and know what the most critical information to gather is, so the sales team can effectively follow up with prospects. Staffers should track the follow-up process with the attendee and give a handshake before the prospect leaves the booth. Once they leave, the staffer should add notes from their conversation. The notes and data collected will help send the appropriate material after the show. These are the essential components of any effective booth staffer who works best for the company needs.


EXHIBITION SHOWCASE INSIGHTS

AIMS OF PARTICIPATION IN

TRADE FAIRS

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efore making the final decision about participation in a trade fair, an analysis of your company's situation and a clear definition of your own starting point have to be kept in mind. The company’s aims as established within the scope of medium term company planning can be seen as a starting point for a plan for committed participation in a trade fair.It is often argued that trade fairs have little or no sales value. The company introducing a new product can also take advantage of the trade fair for general sales promotion and advertising. The breadth of possibilities available is a direct result of the opportunity which the trade fair and no other medium – offers for personal contact with a large number of people interested in your branch of industry. Establishing the most important trade fair aims influences the whole organizational preparation right through to the completion and monitoring of participation aims Primary participation aims: • To encounter new markets (discover niches in the market place) • To examine your competitiveness • To assess export chances • To inform yourself about the situation of the branch of industry • To exchange experiences

• To initiate cooperation arrangements • To recognize development trends • To interest new markets in your company/product • To combine participation in a trade fair with complementary measures(special events, seminars, tours of the factory) • To meet competitions (which competitor exhibits at which trade fair?) • To increase profits Communication aims: • To develop personal contact • To meet new groups of customers • To increase company prominence • To increase the effectiveness of company advertising among customers and the public at large • To complete the index of customers • To consolidate press relations • To discuss requests and requirements with customers • To cultivate existing business contacts • To collect new market information • To put the corporate design plan into action • Research and sales training through an exchange of experiences Primary aims and communication aims are essential for any exhibitor to participate in a trade show. These aims should be fulfilled for making a great success at the event.

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EXHIBITION SHOWCASE INSIGHTS

Audio Visual Equipments and More

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he professional audio-visual industry is a multibillion-dollar industry, comprising the manufacturers, dealers, systems integrators, consultants, programmers, presentations professionals and technology managers of audio-visual products and services. Concerts and corporate events are among the most obvious venues where audio-visual equipment is used in a staged environment. Technology Glance The technology trends with the greatest impact on the AV industry include integration of AV systems into the customers’ IT networks; increased use of conferencing and collaboration; the growth in the use of digital signage, content aggregation and content management; and the acceptance of High Definition technology. Breakout room technology has seen audiovisual equipment shrink from huge, complex and cumbersome systems to tiny handheld devices capable of transmitting across thousands of miles. Event equipment such as wireless network array that connects 1,000's of devices to a central point to large venue projectors, projection screens, lighting, cameras, sound and video equipment can be set up in a presentation room or conference center to accommodate a small number to groups in the thousands. Association Highlight InfoComm International is the trade association of the professional audio-visual and information communications industries. Established in 1939, the association’s 3,600 members include manufacturers, systems integrators, dealers and distributors, independent consultants, programmers, rental and staging companies, end-users and multimedia professionals from more than 60 countries. InfoComm International is the leading resource for AV market intelligence and news. Its training and education programs, along with its Certified Technology Specialist (CTS) and Certified Audio-visual

Solutions Provider (CAVSP) credentials, set a standard of excellence for AV professionals. Largest AV show:-IBC 2013 Date: 12 September 2013 to 17 September 2013 Type: Exhibition & Conference Location: Amsterdam, The Netherlands Description: IBC (International Broadcasting Convention) is the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide. Attracting 50,000+ attendees from more than 160 countries, IBC combines a highly respected and peerreviewed conference with an exhibition that exhibits more than 1,400 leading suppliers of state of the art electronic media technology and provides unrivalled networking opportunities. Visitors can expect to learn about the developments which are shaping the industry, interact with the latest technology, experience world first demonstrations and do business in a professional and supportive environment. IBC is the event not to be missed for everyone involved in the world of content creation, management and delivery. Equipment Focus WATCHOUT multi-display software lets you orchestrate stills, animations, graphics, video, sound and live feeds across multiple display areas, soft-edge or scattered. WATCHOUT is fully scalable and Windows platform. For eg: Digital Projection InfoComm Trade Show Exhibit- The seamless 40' wide rear projected image was created with five 35HD 2048 x 1080 DLP machines, rotated vertically, overlapped and blended with WATCHOUT. The image area had a total pixel dimension of 4600 x 2048, with nearly 10 million onscreen pixels delivered from comput-

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ers to projectors through optical DVI connections. Industry Speak: "The digital technology has increased the growth of audio visual industry. The corporate should spend more on exhibition budgets as competition in the market is high. - Mr. Vijay Bansal , Director of Softech Audio Visual "The usage of LED Technology is an outstanding way to present any show. The output of LED FIXERS and Moving LIGHTS are amazing. The industry is increasing and there no bound to the technology. " -Mr. Tarandeep Singh- Director of MASTER SOUND Future Prospect Today, video wall rentals are in demand, particularly for new product launches and high profile companies, and a popular trade show item is often used to demonstrate a product or collect information from booth visitors. More advanced and experienced AV providers can actually customize software or event equipment to create a personalized experience for a large event or even for breakout room technology. Certain AV roviders can also offer lighting solutions to enhance other AV services and rental equipment. The upcoming scenario sees a huge uptake of computer-based audio-visual equipment and establishment of installing projection equipment and often using interactive whiteboard technology is the must for future. Equipment is improving at a rapid pace, making AV rental a far superior alternative to purchasing one's own technology. It is no longer sufficient to simply provide a comfortable setting for meetings - it is now essential to incorporate powerful audio- visual technology to punctuate your message and make a lasting impression.


EXHIBITION SHOWCASE INSIGHTS

Role of visitors in Trade shows

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here is a driving change in the world of events that concerns the type of interaction events offer to participants – potential vendors on one hand and potential buyers on the other. A golden rule of advertising communication is that the message gets across only if the recipient receives something. For example, people read advertisements because they provide information or the attraction of the event makes them see. Trade fairs are essential for both exhibitor and visitor. Exhibitor gets chance to promote while visitors receive the exhibitors’ promotion, they also receive information by comparing the varieties and features of the supply in a certain market. The characterized trade shows end users and industrial buyers to attend and gather information about the latest developments in products and technologies. Some consumer show organizers and exhibitors figured out that fairs, as live events, have the ability – through direct engagement with participants – to move from showcases into engaging exhibitions, where visitors become participants, placing themselves in active rela-

tionships with products and participants. Few still attend events to find out what’s new in the marketplace. After a few visits, they already know all about it and can easily find out the rest on the Internet. Consumers are driven to visit and return to a fair by the experience of the event itself. Visitors are driven primarily by the need to understand where the industry is going, to search for new ideas, and to ensure the choices they make for the future are appropriate. Businesses and cities are well aware of these phenomena and often respond by organizing spaces and opportunities for interaction, and not just commerciallyoriented activities, but also recreational and cultural events that enhance the climate and the fair experience tied to the participants’ field of interest. Ultimately, the driver of experiential activities is prompting for creativity on the part of event organizers, be they individual or collective. In other words, if an exhibition is to be memorable for visitors, the experience certainly can’t be the same as last time.

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EXHIBITION SHOWCASE INSIGHTS

LIFE SIZE CONNECTIONS A Conferencing tool

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ife size connections, a video collaboration tool which has become the most effective device for corporates. Life Size Connections is the fastest way to add and extend HD video conferencing calls to your business, enabling secure, immersive communication between meeting rooms and desktops through an intuitive, cloudbased platform. It is the easiest method to connect with one another as one does not need any operative assistance. It encompasses HD video/voice calling and chat as well as inviting guests to the connections. Why Life size connection? From a user perspective the software is quick and easy to set-up. The menus are initiative and very simple to navigate. The layout is clear with different windows to manage contacts, instant messages and video call. One touch collaboration button allows you to instantly share with the call participants. It is fully supported

so that the user can call and also troubleshoot the problem if arise. Simple to use Featuring 9-way video conference call bridging, data-sharing, instant messaging and voice, Life Size Connections provides you the quality to expect HD video conferencing equipment, without the complexity and maintenance that comes with installing hardware. Secure immersive communication in the cloud means you can be up and running video conferencing sessions and can expand it to other users within minutes. Configuration of Life size The connection supports high definition, nine way video voice, data and text bridging. It provides HD quality transmission and reception at 720p/30Hz. It is standards based connects to board room end points and fully compatible with the conferencing technologies. The tool is easy to use and most importantly well

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integrated into the layout with plenty of options on how to arrange video windows alongside a remote desktop and shared document. Flexible and Cost-Effective Natural, realistic interactions, datasharing, instant messaging and voice can now be added to any user at a moment’s notice. With flexible and predictable pay-as-you-go pricing— starting at an MSRP of US$30/month for a desktop seat and US$100/month for a meeting room seat—and free guest invitations, users can be up and running in this engaging environment for less than the price of regular phone service. Conclusion: Life Size Connections video conference calls are the epitome of anywhere, anytime access. Life Size Connections is delivered via the cloud, allowing you to scale your solution quickly and easily as your organization grows.


EXHIBITION SHOWCASE INSIGHTS

OBSTACLES IN EXHIBITING DRIVES EXHIBITORS CRAZY

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rom rising costs to frustrations with show labour, inadequate data and improper set-ups makes exhibiting tricky with such planning. It’s a two-way relationship: Exhibitions rely on exhibitors for the revenue they provide, while exhibitors participate in shows to get in front of customers. MAJOR OBSTACLES CONCERNING THE EXHIBITORS. Exhibitor-unfriendly venues: Budgets keep getting slashed, but the costs are going up. Already venue costing is increasing and so as space in the Exhibition. With increasing cost, the basic amenities are not taken care of. Such unfriendly environment of the venue frustrates the exhibitor and makes him give a second thought for the next show. Expensive, and often poor, Internet service: Free Internet would be one service that should be given free to the exhibitors but lack of connectivity brings hindrance in this facility. Attendee data issues: Planning plays an important role. While Quantity over quality doesn’t give us the return that is needed to make the show successful as the potential customers are not targeted during planning. Complicated and often expensive

access to data is seen in planning and execution. The sole purpose of the exhibitor is not only to sell the product but also to access the customer. We still find shows that encrypt the badges. So then exhibitor needs to spend his bit for the data. Before the show Obstacles: Exhibitors would like a single online portal where exhibitors can access show information, the service manual, vendor contacts, etc. But with the complicated online access, this becomes quite difficult for all. Exhibitors expect the contact of the show management team, confirmation of service orders within 48 hours, reminders, discount deadlines and alerts about revisions to the online manual should be taken in advance. Set-up issues: Incompetent labours do not have knowledge about the floor plan and not performing their tasks correctly. Rules vary greatly from city to city and venue to venue as to what exhibitors can do regarding set up, maintenance, and dismantling of their exhibits. The rules and regulations should be specified in the manual beforehand. Lack of food is another crucial element that lacks during the set-up of the show. As the exhibitor is busy in making arrangements of their space which takes time. Prior to this, Food

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facility should be provided to the exhibitor. Throughout Show Concerns: Education sessions scheduled during show hours are the worst thing. This should be done beforehand. The exhibitor should primarily concentrate on the exhibit. Lack of options for exhibitors to provide education, for example in a workshop or in a theatre on the show floor. Trade shows are a chance to make sales, but it’s also about trying to teach the audience about who you are and teach them something new that they didn’t know before the show. Untrained, unresponsive support of staff at the venue makes the execution difficult. When the base is not strong, then how can one make a better building? Similarly exhibitor should educate their staff well in advance. Highlighting what is new in a “New Product Showcase,” with special signage in front of a booth, notation in the show directory, etc. is the good practice of exhibiting. But inadequate promotion backs the success of exhibitor in the show. Conclusion: Exhibiting at events can be an effective way to generate revenue and increase awareness about your business. Hence overcoming all the obstacles one should focus on the success of their Brand Identity. The key ingredient in exhibiting effectively is to plan well & present the best in the trade shows.


MICE

AGRA: Inbound MICE Destination 46 EXHIBITION SHOWCASE | NOVEMBER 2013


MICE

Being a hot favorite tourist destination, Agra is also very much into the business. With the advanced technology and facilities, warm hospitality, personalized services coupled with immense natural beauty and rich cultural heritage, the goal seems to be not very far. MICE tourism is the new buzzword in the international tourist market and relates to various business groups and individual travelers. EXHIBITION SHOWCASE | NOVEMBER 2013 47


MICE

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he new form of business tourism is the fastest growing section of the tourism market. It caters to various forms of business meetings, International conferences and conventions, events and exhibitions and is slowly but steadily capturing every big hotelier's attention. Being a hot favorite tourist destination, Agra is also very much into the business. With the advanced technology and facilities, warm hospitality, personalized services coupled with immense natural beauty and rich cultural heritage, the goal seems to be not very far. MICE tourism is the new buzzword in the international tourist market and relates to various business groups and individual travelers. Agra, the Mughal capital in the 16th and early 17th century, is full of architectural splendor of forts, mausoleums, and palaces. The Agra property traditionally has attracted inbound and domestic travellers. The Agra is now

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however has gone beyond the being seen as a sightseeing destination. Various Hotels have beefedtheir MICE facilities to provide the best experience of Indian Hospitality. Accommodations & Venues in Agra: The excellent hotels in Agra offer you the best ambience to relax and enjoy your tour in this historic city of Agra, home to the beautiful Taj Mahal. • The Oberoi Amarvilas, Agra, is the perfect choicefor those looking for something exclusive. Ratedamongst the leading resorts of the world, The Oberoi Amarvilas claims to provide the best view of the Taj Mahal. Inspired by Moorish and Mughal architecture, The Oberoi Amarvilas, Agra lets you live the life of emperors, who took luxury and riches for granted.The Oberoi Amarvilas offers meeting and conference facilities for up to 150 persons. • The Gateway Hotel is also inspired by


MICE Five Star Hotels: • • • • • •

Oberoi Amarvilas Clarks Shiraz Jaypee Palace Mansingh Palace ITC Mughal Sheraton The Gateway Hotel Fatehbagh Road • Taj Homestay • Trident Hilton- Agra

the beauty of the Taj Mahal. The hotel can host up to 400 people. It has two Halls for meetings, cocktails and receptions. The beautiful lawns are amenable to outdoor events and catering facilityis available for all kinds of events. Exclusive property in Agra that is popular with MICE is the Jaypee Palace Hotel andConvention Centre. It opened in 1999 and since then has been the venue for several national and international conferences. The venue provides all the necessary back-up for MICE activities and is constantly being updated to suit the changing needs of the corporate groups coming here. The hotel can accommodate 1500 delegates at a given time and has thirteen suites, one summit suite, one presidential suite, 28 palace rooms and 40 executive rooms to accommodate the groups. Another venue that is gaining immense popularity with groups here is the Kalakriti Culture and Convention Centre, an initiative of the Ashok Oswal Group. It can host conferences, product launches, concerts and other business gatherings. The venue is well fitted with MICE paraphernalia like hydraulic lifts for product launches and exhibitions and multi-lingual sound technology for conferences. The Kalakriti Intenational convention Centre has seating for 585 people at a time. The

venue also hosts a number of cultural events through the year. Agravan Banquet venue is also a very good place where a meeting or conference maybe arranged. It has a very big air-conditioned hall with a seating capacity of approximately 50 Persons. Open space is also available for meals organised by the local caterer. Taj View, Agra: - Two meeting rooms PhoolBagh and Mumtaz, seat 10 to 130 auditorium-style or 30 to 200 for cocktails and receptions. Lush green lawns for large outdoor functions and exhibitions/events well equipped with audio visual facilities and other facilities like fax, internet. Outdoor catering is available for breakfast, lunch, dinner, meeting breaks and cocktail parties. Clarks Shiraz Hotel, Agra: Clarks Shiraz has Banqueting and conferencing amenities which have been upgraded to state-of-the-art technology, thereby facilitating a smooth functioning of your event. Monuments in Agra India The city of Agra is known for the beautiful Taj Mahal, but there are many more grand monuments worth seeing when you travel to this historic city. The Mughal dynasty ruled from Agra and endowed it with many fine buildings and monuments such as Agra Fort, which contains grand halls and palaces and the tomb of Itimad-ud-Daulah, a model for the Taj

EXHIBITION SHOWCASE | NOVEMBER 2013 49


MICE Mahal. Because of Agra's location in the heart of North India, a trip to Agra can be combined with a tour of many other North Indian heritage destinations. The tomb of Akbar is in Sikandra near Agra, the deserted Mughal city of FatehpurSikri and the holy city of Mathura are nearby. Enjoy traveling back to Mughal times while exploring the monuments and architectural attractions of Agra and its surroundings, while staying at a hotel in Agra. Places for leisure visit: TAJ MAHAL – The Taj Mahal, the epitome of love, stands on the banks of the river Yamuna. Built in the 17th century by the Mughal Emperor Shahjahan, the Taj attracts millions of tourists from all over the world. To experience the beauty of this architectural marvel, it needs to be viewed at different times of the day and year. AGRA FORT - The city built by Emperor Akbar and beautified with palaces and gardens by Jahangir is dominated by Agra Fort. The crescent-shaped fort is enclosed by its 20-metre high, 2.4 km long outer walls. The fort contains a maze of buildings forming a small city within a city. One enters the fort through the Amar Singh Gate, into the southern part of the fort which includes nearly all the buildings of tourist interest. ITMAD-UD-DAULAH – To the north of Agra fort, on the opposite bank of the Yamuna, is the tomb of MirzaGhiyas Beg, Jahangir’s wazir, also known as Itmad-ud-daulah. The

tomb is also referred to as the ’baby Taj’, as it was the very first Mughal structure to be totally built from marble and make extensive use of pietradura. SIKANDRA – The sandstone and marble tomb of Akbar lies in the centre of a serene garden at Sikandara, 4 km north-west of Agra. The mausoleum blends Islamic, Hindu, Buddhist, Jain and Christian motifs and styles to represents Akbar’s philosophy and secular outlook. RAMBAGH – Ram Bagh, one of the earliest Mughal Gardens, laid out by the fisrtmughal emperor Babar lies 3 kilometers upstream from Itmad-ud-daulah. It is held that Babar

50 EXHIBITION SHOWCASE | NOVEMBER 2013

was initially buried here before being permanently interred at his homeland in Kabul, Afghanistan. DAYAL BAGH –DayalBagh, the headquarters of Radhaswami sect, has a beautiful white marble temple coming up. On a trip to the temple, having been under construction for almost 100 years now, one can witness the pietradura marble inlay work in process. Conclusion: Agra is famed as the epitome of love. Agra has some excellent venues to hold Conferences, conventions and meetings. It is a fine city for both heritage and business tours.


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