December 2013 Publisher Editor Senior Journalist Designer Sales
: Raghav Khosla : Mrs. Tarang Khosla : Smriti Sehgal : Nirmala : Dharam Dutt
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No. F. 2 ( E â€“ 5 ) Press/2013
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he world of Exhibitions is fascinating indeed! Go to any exhibition, and chances are you will come out learning new, interesting facts about the industry it caters to. Every exhibition houses some fabulous, eye catching booths, with names of representing brands leaving a lasting impression on the minds of the visitors. Exhibitions are in, when the goings are good. But exhibitions make even greater sense when there is a downturn and the business is struggling for fresh customers. Thatâ€™s why I keep saying, the significance of exhibitions is quite misunderstood. It is like that unsung hero which comes to the rescue, quite unexpected. As a matter of fact, exhibitions are now capturing as much as 20% of annual marketing budgets of B2B companies. A word of caution though: Prepare well before exhibiting your brand. Understand the nuances of exhibiting effectively otherwise it will be of little use. The state of infrastructure, sadly, is disheartening. With the kind of cross-functional revenues it generates besides massive employment generation, the Indian Exhibition scenario looks ignored. China holds around ten times the number of exhibitions held in India. As a general trend observed, there has been a direct proportionate relationship between growth in Exhibition industry and the GDP of several economies across the world. Despite the challenges, the organizers are brave enough to put through and still be benefited. Besides, the number of exhibitions held annually is also increasing. It remains a fact that if proper infrastructure is promised, Indian Exhibitions can become world class& truly stimulating. Infrastructure here refers to amenities like Good Venues & convention centers, proper taxation guidelines and licensing rules, to name a few. In this issue we bring together a collage of issues relating to the exhibition industry. Itâ€™s an interesting mix of articles that will keep our readers absorbed all through.There are interesting bits on the new international shows. There is a ISO standard of Exhibition and we have talked about it. The case study revolves around in-depth analysis of the electronics industry. Our readers will get knowledge about the benefits of In-Premise marketing at the exhibition. Bangalore, as an inbound MICE destination is captured. We have poured some light on the significance of post event analysis and as usual the reviews of exhibitions held last month are also included. Happy Reading!
15 AUTO EXPO TO BE HELD IN FEBRUARY 2014
WHAT’S IN 17
33rd IITF DRAWS TO A CLOSE
EXHIBITION SHOWCASE INSIGHTS
CALENDER OF EVENTS
42 BANGALORE : A capable All - Rounder
INDIA EXHIBITION P
oultry India 2013, an international standard exhibition for the poultry industry presented its 7th Edition of the show in the City of Hyderabad on 2728-29 November. This event was a wide forum with valuable information about poultry industry, feed equipments, technology, breeders, Egg farming, poultry nutrition, animal health and international poultry production. • It also offered latest advances in poultry research, science and technology like cages and feed milling importance. • It also proposed advanced knowledge and understanding of poultry industry via scientific forums, trainings and career opportunities in the Poultry Industry. • This Exhibition, in association with IPEMA took place at HITEX Exhibition Centre, Izzat Nagar, Hyderabad on
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27th November 2013. Industry View: Poultry farming in India is a culmination of many years of innovation and ingenuity, in the face of tough circumstances. Moreover, today, the industry as a whole, with its enabling of low cost model with increased productivity, is a showcase of success like few, across the world. In the event, Poultry farmers, breeding companies, integrators and animal health nutritionist saw the progress of their peers and review the usefulness of such procedures and practices for their national and international poultry productions. Poultry India was a unique platform that displayed, developments and thinking for the improvement of the industry and also attracted ample trading and investment opportunities.
AUTO EXPO TO BE HELD IN FEBRUARY 2014 A
“Due to space restrictions we are unable to have it (the AutoExpo) at Pragati Maidan. So, we have divided into two shows.” said, Vikram Kirloskar, President, SIAM.
utoExpo 2014, the biennial event is divided into two shows –Motor Show and Component Show to be held at two venues to make it more spacious and bigger than ever before. MotorShow, representing vehicle manufacturers will be held between 5th and 11th February at India Expo Mart, Greater Noida near New Delhi, while Component Show will be organized between 6th and 9th February at the older venue Pragati Maidan, New Delhi. AutoExpo is organized jointly by the apex industry bodies CII, SIAM and ACMA. Till 2012 it was held jointly at the Pragati Maidan but due to poor crowd management, lack of space and facilities the motor show was negatively received by both media and participants. Highlights: • With the new arrangement India Expo Mart will offer around 50,000 square meters where only the MotorShow will be held. • The number of OEMs participation
has also increased to 41 from 35 in the last edition of show. Among the new participants are Chrysler (Fiat Group), Isuzu Motors and DSK Hyosung. Apart from the 41 vehicle manufacturers others miscellaneous participants such as tyre manufacturers and lubricant companies will be present at the Motor Show in India Expo Mart. • The India Expo Mart can handle a total footfall of around 75,000 people. There will be three different categories of participation for the MotorShow, these will be badged Visitors, Exhibitors/ Media and VIPs. Day one of the Motor Show, 5th February, would be exclusively open for media while the official opening ceremony for the public will be held on 6th February. On week days, business hours will be observed between 1000 hrs to 1300 hrs and the later part of the day will be open for public. All of Saturday and Sunday will be open entirely to the public.
EXHIBITION SHOWCASE | DECEMBER 2013 15
2013 IN DELHI
he seventh edition of Indiaâ€™s number one international LED lighting products and technology exhibition offers a lucrative opportunity to accelerate business growth by presenting exhibitors from segments like LED applications and lighting products, LED signage and displays etc.
The main focus of the event will be different lighting technology and its other segments, which are growing rapidly in the LED market. So, it is a huge market for visitors as well as exhibitors. The expo is much awaited to benefit the LED industry.
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KRACKERJACK KARNIVAL K rackerjack Karnival will be held on the 22nd and 23rd of December. KrackerJack Karnival is the only event dedicated to kids, families and fun! Krackerjck Karnival aims to create Delhi’s only Children festival where children and their parents can enjoy a fun and memorable family day. Family friendly entertainment will include children’s rides & games, shows, arts & craft, puppet & magic shows, and much more – not to mention great shopping, sweets, and a variety of treats for an audience of parents and kids alike. • Over 90 brands – such as Usha, Warner Brothers, Firefox, Huffy Cycles, The British Council, Green Gold Animation, ING Life Insurance, Hallmark, and many more – will participate.
• In addition to the exhibition, there will be a spellbinding festival area that included exciting rides, astonishing games, puppet & magic shows, an art & crafts area, and exciting giveaways – all of which will make it an enriching experience for kids and their families. • The festival will allow kids to lose themselves in an exciting environment that is interactive and sparked their creativity. Glimpses of 2012: KRACKERJACK 2012 WAS A ROARING SUCCESS • Over 90 exhibitors, full of fun products and services • 18,000 visitors • Over 30 workshops, performances, games, contests and activities, • 2 full days of fun, excitement and
mayhem. The Karnival will be held on the 21st and 22nd of December at the exclusive Ashok Hotel in the heart of New Delhi and will be the focal point for all businesses, manufactures, and distributors of children’s products and services. This unique event provides a exciting and enriching experience that allows kids to lose themselves in a stimulating environment that’s interactive and sparks their creativity. Tremendous growth in the childcare industry makes this one of the fastest growing markets in the world. And the 2013 KrakerjackKarnival will be the meeting point between the needs and aspirations of a discerning public with the best that the industry has to offer.
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THIRD EDITION OF FINE FOOD INDIA TO BE HELD IN DECEMBER
auging the steady growth and exposure of Indian consumers towards foreign food and beverages, Diversified Communication is planning to organise the third edition of Fine Food India (FFI) on December 11-13, 2013. The event is claimed to focus on giving the platform to food and drink importers and distributors to meet partners, manufacturers, visitors from leading hotel chains, restaurants and caterers through concurrent events-- Culinary Master class, Business Forum and Drinks Academy. Over the 3 days of the expo, Fine Food India will host a number of educative, entertaining and networking activities for trade visitors. • The Business Forum will feature wellknown industry specialists talking
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about the latest products, technologies, trends and the future of the food & beverage industry. • Leading speciality food & beverage companies from Australia, Chile, Columbia, Catalonia, Lithuania & Spain have already confirmed their participation at the show and leading international brands from Canada, Thailand, Italy & Austria are soon expected to be on board. • FFI 2013 will bring together the food products and exquisite wines, spirits and non-alcoholic beverages along with a special pavilion to showcase new products. Visitors can expect the introduction and launch of gourmet food products like cheese, olive oil, exotic fruits, chocolates etc. and a range of rare meat and seafood specialities.
THIRD EDITION OF COMING UP I
ndigo is the ONE and ONLY denim trade event in Asia, conceived to cover the entire denim value chain, from fibre to finished products, and provide an unmatched opportunity to all stake holders and segment leaders, from across the globe to show-case their offerings to a large gathering of professionals. The third edition of Indigo is being organized on 15-16-17 January, 2014 at International Trade
Expo centre, Sector 62, NOIDA. • The two editions of Indigo, organized in 2012 and 2013, have been highly acclaimed by the industry as the need of the hour. • In a short span of time, Indigo has established itself as the flag-ship denim B2B expo in Asia, with international participation, and presence and association of leaders and icons from the
denim business and industry from India and other Asian countries. • Denim Club is aiming at increased international participation, greater coverage of various segments of denim value chain. Moreover, the event is proposed to be held over three days, instead of two, to enable the exhibitors and visitors to get more benefit out of the event.
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INTERSOLAR INDIA 2013 I
ntersolar India 2013 is the India’s largest exhibition and conference for the solar industry. It presented products, solutions and services at the Bombay Exhibition Centre (BEC) in Mumbai. The show was held from 12-14 November 2013. Highlights: • 170 exhibitors in the areas of photovoltaic (PV), PV production technologies, energy storage systems and solar thermal technologies represented the solar industry’s entire valueadded chain.
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• The 2013 exhibition proved to be a magnet for the international industry, with 75% of the exhibitors in 2013 came from India, 13% from Europe and 12% from across the rest of the globe. • Around 8,000 visitors flocked to the exhibition from all over the globe. The number increased by 10% compared to the previous year, underlining this year’s success. One of the most discussed topics at Intersolar India 2013 was the launch of the second phase of
the Jawaharlal Nehru National Solar Mission (JNNSM) . Solar projects with a maximum capacity of 750 megawatts (MW) are now eligible to receive funding from the scheme. In particular, discussions centered around the selection process and the newly introduced Viability Gap Funding (VGF), which provides government loans for part of the investment costs. Intersolar India 2014 will take place at the Bombay Exhibition Centre (BEC) in Mumbai from November 18–20, 2014.
LASER WORLD OF PHOTONICS INDIA
“The market for laser used in the country is close to 20 million euros (estimated) of which laser for the automotive industry, which TRUMPF specializes in is close to 70%. Platforms like LASER World of PHOTONICS INDIA provide the right platform for interaction with peers from the Industry, Government, Academia and Asso-ciations”, said Mr. Dharmendra Nautiyal, National Sales Manager, TRUMPF INDIA
he second edition of LASER World of PHOTONICS INDIA was held on 12-14 November at Bombay convention and exhibition centre (BCEC). HIGHLIGHTS: • Registered a record number of 3644 visitors, an increase of more than 35%over the previous edition. • 118 companies participated at the trade fair. • The three day trade fair gained strong support not only from industry associations like the Indian Laser Association (ILA) and the Optical Society of India (OSI), but also from the Government of India, Ministry of Communication and Information Technology, Department of Electronics & Information Technology (DEITY) and the Ministry of Micro, Small and Medium Enterprises (MSME). This edition of the event witnessed an impressive line-up of the key players from the industry, like Ametek
Precitec, Anatech Instruments, IDEX Optics & Photonics, IPG Photonics, Laser Science, Laserline, Laservall, nlight, Physik Instruments, Sahajanand Laser Technology Ltd, Scanlab SPI Lasers, Toptica Photonics, TRUMPF India etc. “LASER World of PHOTONICS INDIA has given us the opportunity to interact with industry peers and showcase our technologies in the Indian market. The show has quality visitors and provides a dialogue platform for the industry, the academia, associations etc. We had research scientists and institutions showing interest in our technologies that can possibly benefit their own projects”, expressed Xiadong He, Technical Sales Manager, Scanlab The next edition of LASER World of PHOTONICS INDIA will take place from October, 8-10, 2014 at the Bombay Exhibition Centre, Mumbai.
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INDIA LAB EXPO 2013 I
NDIA LAB EXPO is the biggest lab exhibition in South East Asia &was held at the Hitex Exhibition Centre, Hyderabad, India from 21-23 November, 2013. The purpose of this exhibition and conference was to bring suppliers and buyers of local industries and institutions face-to-face for three days. • India lab Expo has become the biggest platform within a short span of time and continuously growing at the rate of 25% annually in terms of number of exhibitors and visitors • Sector witnessed 19 percent growth in 2013 and is clustered and concentrated in the state of Andhra Pradesh and nearby states. • Launch of Pharma Mac Pac Expo – Focused Exhibition on Pharmaceutical & Packaging Machineries took place concurrently with India
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Lab Expo 2013 at same venue. • A Bio-Pharmaceutical Hub, Pharmaceutical Capital, produces 1/3rd of India's total bulk drugs, rank 2nd in producing value added food & beverages, premier technical and research institutions, large number of hospitals and diagnostic labs, etc. Exhibitor Profile: This year, more than 50 foreign companies directly participated and more than 400 foreign principals participated through their channel partners in India. The foreign companies which are participating are from Germany, USA, UK, Hungary, Switzerland, Italy, Canada, China, South Korea, Russia, Taiwan, Sweden, Nederland etc. 300 + exhibitors and 10000 + visitors representing diverse industries participated in 5th India Lab Expo, 2013.
MRO INDIA 2013 held successfully T “We are very happy to welcome the UK as a valued Partner Country for MRO India 2013. The aerospace industry in the UK is a well-developed industry, including the MRO sector. The Indian MRO Industry can highly benefit from the participation of UK MRO companies at MRO India 2013. The UK has some significant strengths in MROs operations, with over 450 companies spread all across the UK in centres such as Stanstead, Edinburgh, Liverpool, Belfast, Cardiff, Manchester, Christchurch, Luton, Exeter, Harlow, Wolverhampton, Gloucester, Nottinghamshire, Derby, Glasgow, Prestwick and more,” said Pulak Sen, Director, MRO India and Founder SecretaryGeneral, MRO Association of India.
he 3rd edition of the International Networking Conference & Exhibition on Maintenance, Repair and Overhaul, MRO INDIA 2013 (Civil & Military), was held from November 07 – 09, 2013 at the Bombay Exhibition Centre, Mumbai. “MRO INDIA 2013” is a joint venture of India’s leading aviation publications “Indian Aviation” and The STAT Trade Times. The event is the only one of its kind held in India. Sector Status: Recent studies suggest that by the year 2020, India is likely to become the 3rd largest aviation market handling 336 million domestic and 85 million international passengers with projected investment to the tune of US$ 120 billion. Indian Aviation Industry has been instrumental in the overall economic development of the country. It contributes 1.5% of GDP, supports 9.95 million jobs and is an impor-
tant driver for economic growth. India will soon become a global aviation hub with its present success and expected robust growth. MRO India 2013 had speakers from India and overseas who presented the advances in MRO industry globally, panel discussions on steps to strengthen the Indian MRO Industry. MRO India, which had the distinction of being only one of its kind conducted at India, through two of its successfully conducted earlier editions during 2011 and 2012, has been able to highlight the issues that are of paramount importance and emphasized the need for the inevitable coordination of the activities between Indian MRO Industry with that of its counterparts across the world to exploit the still latent and abundantly rich, but yet to be tapped resources in order to grow to its full extent.
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33rd IITF DRAWS TO A CLOSE Next IITF Theme : Women Entrepreneurship.
he 33rd India International Trade Fair (IITF ) concluded on 27th November, with the Minister of New and Renewable Energy, Dr. Farooq Abdullah giving away awards to winners in various categories for display, design and aesthetics of presentation. Also present were the Commerce Secretary Shri S.R. Rao, Additional Secretary, Shri J.S. Deepak, DG-CRPF, Shri Dilip Trivedi, Joint Com-
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missioner of Delhi Police, Shri M.K. Meena. Dr. Abdullah was all praise for Team ITPO for successfully showcasing the excellence of Indian industries yet again. He said, exhibitions such as IITF were not only to aid trading but also to bring together nations culturally and peacefully. It is India’s desire to see a happy world of peace and progress, he added. Sighting
He said, exhibitions such as IITF were not only to aid trading but also to bring together nations culturally and peacefully. It is India’s desire to see a happy world of peace and progress, he added. Sighting India’s import dependency in the past for food products to exporting the same now, Dr. Abdullah said, India has come a long way. Yet, there is much to be attained,
India’s import dependency in the past for food products to exporting the same now, Dr. Abdullah said, India has come a long way. Yet, there is much to be attained, he said. Dr. Abdullah gave away trophies to winners among state pavilions, foreign participants, ministries, domestic private companies, PSUs etc. The top honours of Gold, Silver, Commendation went to Assam, Madhya Pradesh, Goa respectively in the States and Union Territories category, and to Arunachal Pradesh in the North Eastern States category. The Ministry of Power was adjudged the best, followed by the Ministry of Health. South Africa and Japan in the foreign participation sector won the top honours. Japan and Pakistan were commended for their cuisine. The KVIC, RBI and CBES won the appreciation of the jury among the participating PSUs. Kritika Poly Corporation Pvt. Ltd. and BLUDO were recognized for their excellence from among the Innovation Pavilion exhibitors. Earlier, CMD-ITPO Mrs. Rita Menon, while welcoming the gathering declared ‘Women Entrepreneurs’ as the theme of next IITF, that is, IITF 2014. She disclosed that the services of Indian Institute of Management, (Ahmedabad) was requisitioned to study and analyse the fair for Business Confidence Index and Consumer Confidence Index. The study would enable in identifying critical areas and improve facilities for exhibitors and visitors, she added.
This years’ fair was path-breaking in the sense that conscious efforts were made to introduce hi-tech features that would eventually be visitor-friendly, she added. The fair has redeemed all promises made by ITPO to the exhibitors and visitors, she added. The Executive Director of ITPO, Shri Malay Shrivastava, in his report on the fair, highlighted the salient features of the fair, especially the use of mobile application by visitors and the live web cast. He also commended the DMRC for taking a number of steps that enabled visitors to prefer a metro ride to PragatiMaidan rather than drive their personal vehicles. ShriShrivastava disclosed that there were 51 foreign delegations from Afghanistan, Australia, Canada, China, Ethiopia, Iran, Japan, Jordan, Kazakhstan, Korea-DPR, Mongolia, Nepal, New Zealand, Pakistan, Russia, Sri Lanka, South Africa, Thailand, Turkey, USA, Vietnam , Yemen. The Innovation Pavilion launched this year on an experimental basis proved to be a big draw. Even though the area of exhibition was higher this year in comparison to last year, the ITPO – by using CFL and LED lighting saved energy consumption by 17%, said the Executive Director. ShriDalel Singh, General Manager and Project Officer of IITF 2013 proposed a vote of thanks. He expressed his gratitude to the MCD, DMRC, DIMTS, Railway, BSES, CPWD, PWD, Horticulture Deptt., MTNL and all service providers for their unstinted support.
EXHIBITION SHOWCASE | DECEMBER 2013 25
FEATURED SHOWS EMAT (Exhibition on Machine Tools and Automation Technology) When: 04 - 07 January 2014 Where: Auto Cluster Exhibition Centre, Pune Industry: Plant & Machinery
MAT (Exhibition on Machine Tools and Automation Technology) will be a four day event and it will be held in Pune. Machine tools, cutting tools, motors, gears, assembly tools and industrial machinery will be some of the important products which will be at display in this show. This show will provide opportunity to the attendees to discuss about the latest tools and services associated with automation technology and industrial engineering sectors. Interaction with potential clients, launching of products, conference and marketing opportunities will be some of the highlights of this show. Industrial engineers, product testing executives, key decision makers and trade association members will share the same platform and will discuss about the hurdles and current market scenarios associated with industrial engineering and automation technology.
ELECRAMA When: 08 - 12 January 2014 Where: Bengaluru International Exhibition Centre Industry: Electronics & Electricals
efined as the largest power T&D confluence, ELECRAMA is back again with its 11th edition which will focus on the evolution based on continuous innovation. Moreover, this field is also going to focus on the improvisation based on participant feedback from previous sessions which will surely lead to a vital radical transformation in services and amenities as well. The main aim of this event is to maximize the participant experience by its multilateral approach to exhibitions which will be held by some eminent exhibitors. Some of the leading products you will get to know about are instrument transformers, transmission line towers, cables, winding wires, Equipment for process control and the list is endless.
Everything About Water Expo When: 09 - 11 January 2014 Where: NSIC Exhibition Complex Industry: Waste Management
verything About Water Expo will be held in Delhi, for three consecutive days. Representatives from irrigation, ground water and municipal authorities, pollution control board, technocrats and decision makers will share the same platform and will discuss about the current market scenario of water industry. This event will generate more sales leads for the participants and will open new avenues for them so that they can explore both international and domestic market. This event will be an ideal platform for the attendees to promote their products and services associated with water and wastewater industry. The participants will share their views about wastewater and water management processes. The attendees will learn about the tools and techniques related to water recycle and reuse.
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FEATURED SHOWS Petrotech When: 12 - 15 January 2014 Where: India Expo Centre and Mart, Greater Noida Industry: Chemicals & Dyes
etrotech is one of the most professionally organized petroleum and natural gas sector trade shows in India. The show is held on a biennial basis and brings together more than 8000 qualified visitors and more than 300 exhibiting companies at each of its editions. The line of items put on exhibit at the show is truly extensive, ranging right from power generation tools, oil and gas machinery, engineering equipment and pollution control tools, to construction machinery, insurance services and training and education facilities. A series of highly informative conference sessions, helmed by professional experts, are organized during the event, with a view to acquaint participants with the latest innovations and updates from this sector. The show highlights upon the importance of using renewable energy sources as well. Separate country pavilions are also set up during the event, which brings in a large contingent of foreign participants too.
IAAPI AMUSEMENT EXPO When: 05-06 February 2014 Where: Bombay Convention & Exhibition Centre (BCEC) Industry: Sporting goods, toys and games
AAPI Amusement Expo 2014 will be held at Bombay Exhibition Centre for three consecutive days. This B2B event will attract industry stalwarts and key market players from amusement industry to showcase their innovative products and services. The attendees will learn about innovative ideas, real life experience and latest schemes from the industrial tycoons who will be participating in this show. Bowling alleys, computer systems and software, games and devices, playground equipment, toys and vending machines are some of the important products which will be at display in this show. This expo will create business opportunities for the participants and will also open new avenues to expand their business network. Both domestic and international delegates will participate in this expo and will discuss about the current development in amusement industry.
Auto Expo Delhi When: 07 - 11 February 2014 Where: India Expo Centre and Mart Industry: Automotive
uto Expo Delhi ranks as one of the leading automobile industry trade shows that are held in India.The Auto Expo Delhi show is hosted at the India Expo Centre and Mart, Greater Noida in Delhi NCR,and is attended by several leading professionals from this sector.A number of topical seminars and interactive conference sessions are organized during the event,with the SIAM-SMMT and the Recycling of Vehicles being two of the most noteworthy of such sessions.At the Auto Expo-New Delhi,the Garage Pavilion,the Diesel Pavilion and the Engine Pavilion are worth a special mention,and participants can also take part in the automobile designing contests that are held during the show.The Auto Expo 2014 show draws in a large number of exhibiting participants,showcasing lubricants,vehicles,CNG Units,autoelectrical items,CAD/CAM tools and a host of other related automotive instruments and design solutions.The show boasts of impressive visitor count as well,and has a large number of foreign participants visiting the show too.
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Expo is about to freeze!!
he 2014 Ice Cream Expo will be held at the Yorkshire Event Centre, Harrogate on 18-20 February 2014. The exhibition will feature a wide range of suppliers from machinery to refrigeration and ingredients. It will also host The National Ice Cream Competition where ice cream makers from across the UK will compete to be crowned Britain's champion ice cream maker. With the following industryâ€™s growth of 300 per cent in sales during the 2013 summer, the organizers are confident that the 2014 show will surplus previous years result. "We are experiencing strong interest from companies wishing to exhibit, many of whom have not previously exhibited at the Expo and we already have bookings from major equipment providers plus top Italian flavour houses. It promises to be an exciting event and I'm sure we will be seeing more new flavours and products being revealed providing consumers with even more choice." said Zelica Carr, chief executive officer of show organiser The Ice Cream Alliance.
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FIRST WEARABLE TECHNOLOGY CONFERENCE AND
EXPO TO LAUNCH IN
he Wearable Technology Conference and Expo will take place at Olympia Conference Centre on 18-19 March 2014. The organizer said the market for wearable technology could be worth ÂŁ15 billion by 2020. Hosting over 70 sessions on fashion, sports and fitness, health, M2M, live product demos, a developer hackfest and a business start up track.
BEAUTY SHOW LAUNCHED IN
UBM Asia is launching Philbeauty, a new beauty show in the Philippines.
his will be the only beauty show in the Philippines which offers local and international buyers and suppliers the opportunity to meet and network in a professional business environment. Philbeauty will be held on 18-20 June 2014 at the SMX Convention Centre, and will include a conference and exhibition. "We are pleased to be a part of this fast-growing beauty market, and to help stimulate its development by providing a platform for buyers and trade professionals from the Philippines and surrounding region to network with local and international suppliers, forge partnerships and conduct business," said M Gandhi, managing director, UBM ASEAN Business.
EXHIBITION SHOWCASE | DECEMBER 2013 29
Informa Exhibitions Print & Media Group director Trevor Crawford said Cross Media Production will sit “perfectly” alongside IPEX. “Both events promote the benefits of incorporating print into the marketing mix, but focus on different concepts within the printsupply chain," he said.
IMPEX 2014 I
nforma Exhibitions has launched a new event, Cross Media Production to “look under the hood” of technologies and solutions in cross media campaigns. The dedicated production and premedia event will be held on 25-27 March 2014 at Excel London and will focus on the effective implementation of cross media communication across multiple platforms.
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Cross Media Production will co-locate with IPEX 2014 and benefit from the attraction of Impex’s 500-plus international exhibitors and 25,000 expected international visitors. Cross Media Production marketing manager Andrew Thornhill, said the new show will look beyond campaign planning and will examine building, managing and delivering communications across multiple platforms.
INTEROP LONDON featuring Internet World “Interop is one of UBM’s leading global event brands and we’re delighted to incorporate it into Internet World 2014,” said Internet World event manager Nathalie Davies.
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Interop featuring Internet World is taking place at Excel London in June 2014.
he show stand will take the form of an IT zone within Internet World and will include a dedicated Interop theatre delivering professional education surrounding issues facing businesses and professionals including network infrastructure, enterprise mobility, cloud computing, storage and security. Internet World, including The Big Data Show and Interop London, will also be part of London Technology Week, an initiative run with London & Partners which will bring together numerous tech focused events in the UK’s capital on 16-20 June.
CEIR announces a new report C
EIR (Center for Exhibition Industry Research) is out with a new report on supporting objectives of exhibiting. The report summarizes onsite marketing activities exhibitors engage in while onpremise at business to-business exhibitions. This report documents the most common on-site marketing activities exhibitors engage in while on-premise at an exhibition. It also takes a further, important step in identifying how effective users find each activity to be in supporting objectives for exhibiting.
Top line findings: • The top five most common onsite marketing activities engaged in by exhibitors include: exhibition program advertising, speaking at educational seminars/workshops and sponsoring an exhibition giveaway. Each is used by more than seven out of ten exhibiting companies. • In terms of how effective each method is in supporting an exhibiting company’s overall objectives for exhibiting, activities that give an exhibiting company singular attention achieve higher effectiveness scores, with speaking at
an educational seminar/workshop (86 percent) ranked at the top. CEIR’s Research Director, Nancy Drapeau, PRC notes: “This report reveals that most exhibitors are engaging in at least one marketing activity beyond activities in their booths. Results offer useful benchmarking statistics for exhibitors and great insights for organizers to consider when crafting onsite exhibitor marketing program opportunities. Effectiveness ratings offer great statistics to use in selling the value of such exhibition-sponsored activities.”
EXHIBITION SHOWCASE | DECEMBER 2013 33
he electronics industry, especially meaning consumer electronics emerged in the 20th century and has now become a global industry worth billions of dollars. HISTORICAL DEVELOPMENTS: The Indian electronic industry has its origins to the year 1965 with an orientation towards space and defence technologies. This was rigidly controlled and initiated by the government. This was followed by developments in consumer electronics mainly with transistor radios, black and white TV's, calculators and other audio products. Colour television soon followed. 1982 was a significant year in the history of television in India when the government allowed thousands of colour TV sets to be imported in the country to coincide with the broadcast of Asian Games in Delhi. The period between 1984 and 1990 was the golden period for electronics during which the industry witnessed continuous and rapid growth. CURRENT SCINARIO: In recent years the industry is growing at a brisk pace. The demand in the Indian market is expected to touch $400 billion by 2020. The largest segment is consumer electronics segment. Under modified special incentive Package scheme , the government will provide up to Rs. 100 billion in benefits to the industry during the 12th five year plan (2012-2017). India's production constitutes only about 1.3 % of the global electronics hardware production of $1.7 trillion.
Hence it is miniscule by international comparison. However the demand in the Indian market is growing rapidly and investments are flowing in to the augment manufacturing capacity. The consumer electronics and durables industry is currently poised at about Rs. 340 billion. India is also an exporter of a vast range of electronic components and products for the following segments. • Display technologies • Entertainment Electronics • Optical Storage devices • Passive Components • Electro-mechanical components • Telecom Equipments • Transmission and signalling equipments • Semiconductor designing • Electronic manufacturing services(EMS) CHALLENGES IN THE INDUSTRY: Major challenges facing the Indian electronic manufacturing market are the infrastructure that needs to be improved at the earliest possible. There are also some problems that
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hamper the growth of Indian electronic industry. • Lack of World-class infrastructure • Lack of clear-cut government policy for the industry • Very little expenditure in Research and Development area • Power of Marketing not harnessed to the maximum
MAJOR GLOBAL ELECTRONICS SHOWS: 1.CHINA SOURCING FAIR: ELECTRONICS & COMPONENTS AT ASIA WORLD-EXPO: The world’s fastest-growing trade event of its kind will be held on October 12-15, 2013 in Hong Kong. The Fair features 4,000 booths grouped into Consumer Electronics, Computer and Mobile & Wireless zones, including Asia’s largest in-car electronics and GPS pavilions. The Fair is also home to largest pavilions for computer peripherals, computer terminals, networking products and telecom products.
2. 2014 INTERNATIONAL CES: DATE: JANUARY 7-10, 2014 PLACE: LAS VEGAS The International CES is a global consumer electronics and consumer technology tradeshow that takes place every January in Las Vegas, Nevada. It is owned and produced by the Consumer Electronics Ass-ociation (CEA), the technology trade association representing the $203 billion U.S. consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed. The International CES features products—and the companies that create them—from 15consumer technology markets, including: • Audio • Automotive Electronics • Computer Hardware & Software • Connected Home • Content Distribution • Digital Health and Fitness • Digital Imaging/Photography • Electronic Gaming • Emerging Technology • Entertainment/Content • Internet-Based Multimedia Systems • Lifestyle Electronics • Telecommunications/Infrastructure • Video • Wireless & Wireless Devices
INDIAN ELECTRONICS SHOWS: 1.HOME ELECTRONICS SHOW: Global Consumer Electronic Trade shows have been the face & voice of the global consumer electronics industry since the early sixties. Over the past five decades of success, these shows have reached across global markets, connected the industry and enabled consumer electronics innovations to grow and thrive. They have been the global platform for launch of breakthrough innovations & products like VCR, Camcorder, CD, DVD, Plasma TV and many more. In continuation with the legacy set by these global shows, HES-New Delhi was launched as an industry led initiative to showcase its products, capabilities & innovations to not just its gadget hungry customers in India but the world at large. Now in its 2nd edition, HES-New Delhi is geared to
be a bigger, better and more exciting platform for both the brands & their consumers. As India’s biggest exhibition on Consumer Techno-logy, the show is supported by leading trade & mass media organizations; assuring participating brands the highest levels of visibility, coverage & face to face interactions with their customers. Show Facts • Expo Area: 5000 sqm • Exhibitors: 200+ (Expected) • General Visitors: 200,000+ (Expected) • Trade Buyers: 10,000+ (Expected) 2. EFY Expo 2014 The Electronics for You Expo 2014 once again aims to bring the entire electronics industry under one roof from 20-22 February, 2014, at Pragati Maidan, New Delhi. This is the only electronics industry event that covers the
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CASE STUDY entire eco-system of the electronics industry as it focuses on the electronics value chain, including components, parts, materials, manufacturing services and equipment. The EFY Expo is a comprehensive and ideal platform for the electronics industry, where exhibitors comprise of innovators, designers, manufacturers and sellers. The Expo attracts visitors from all functional branches and verticals of the electronics industry including buyers, production managers as well as engineers (from R&D and design) and innovators. The previous editions of the expo saw number of new initiatives like Buyer-Seller Meet, LIVE SMT LINE, Conferences etc. to promote the industry. EFY Expo 2014 too will bring in an exciting array of new and exciting initiatives.
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CHINA SOURCING FAIRS China Sourcing Fairs is the premier trade shows helping volume buyer's source from Greater China. Well timed to meet new market demands in India, the China Sourcing Fair is set to facilitate another dynamic and profitable B2B interaction among Indian buyers and China suppliers. China Sourcing Fair seeks to provide Indian (importers, re-exporters, wholesalers and distributors) of electronic products and components, hardware & building materials, bathroom products and home products a
one-stop sourcing hub for the latest offerings from manufacturers from China, Taiwan and Hong Kong. The fair will feature hundreds of quality manufacturers of electronics & components, hardware & building materials, bathroom products and home products from Mainland China, Hong Kong and Taiwan. For your next chance to meet reliable suppliers from China face to face, catch the Fair's upcoming edition at Pragati Maidan, New Delhi on December 12-14, 2013.
ELECTRONICA INDIA AND PRODUCTRONICA INDIA Electronica India and Productronica India is a three day trade event which was held at PragatiMaidan in New Delhi, this year. As the most important communication platform for the electronics industry, electronica India displayed all that a specialized fair could offer with products ranging from semiconductors, sensors, relays, switched and interconnection technology to passive components, motors/ drives, cables, ED/EDA, assemblies and subsystems to test and measurement technology, Displays and power supplies. With electronica India, the entire value-added chain of the electronics industry was presented. Productronica India was an innovative platform for production technologies which covered as wide as packaging, material processing, component manufacturing, manufacturing equipment and logistics for PCBs and “The Indian electronic industry is growing well. The shows included the latest and unique technological trend. The industry has all the technological equipment but the usage of it is less as compared to the global market” – Mr. Rakesh Sharma, trade visitor at Electronica India and Productronica India.
other circuit carries, technologies in cable processing, soldering technology, manufacturing equipment and logistics for assemblies, modules and hybrids, general operation aids, production subsystems, production related services, laser and laser systems for electronics production. Last year around 11,000 visitors visited the fairs in Bangalore. Exhibiting at these fairs is a great opportunity to connect and interact with the professionals and experts. Through this unique platform exhibitors also get a chance to continue with the expansion of their business and explore the market. Conclusion: The government has approved Rs. 100 billion, as financial support for the development of electronic manufacturing clusters. While electronics sector in India is currently small as per global standards, but with rising income levels and greater competition, it will grow substantially in the time to come. The importance of Exhibitions remain unparalleled for this sector and more number of shows should be organized to facilitate greater business.
ASSOCIATION HIGHLIGHT: ELCINA was established in 1967 when India's Electronics industry was still in its infancy. Since then, ELCINA has been well known as an interactive forum for electronics and IT manufacturers. Apart from the basic objective of promoting hardware manufacturing through active representation and advice to the Government, ELCINA has been networking with national and international technical institutions and business promotion bodies to further the interests of its members. Today, in an increasingly liberalised environment, there is greater focus on professional and value-added services rendered by the Association to the Electronics and IT Community. As India's oldest and largest electronics Association, ELCINA has always remained committed to the promotion of electronics manufacturing culture in the country, focusing on components - the building blocks of electronics industry. ELCINA, now renamed as ELCINA Electronic Industries Association of India, has widened its horizons and broadened its activities to include the development of entire Electronics and IT Hardware, including components & assemblies, consumer electronics, telecom, IT, industrial/professional, defence/strategic electronics and other emerging areas like medical and automobile electronics, embedded systems and hardware design. ELCINA continues to work towards correlating the common interest of electronic hardware manufacturers with that of manufacturers of electronic materials, machinery and service providers, for accelerating growth.
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EXHIBITION SHOWCASE INSIGHTS
ISO 25639:2008: International Standard for Exhibition Industry
n ISO standard was launchedto bring greater transparency and consistency to the exhibition industry worldwide by providing internationally agreed terminology and statistical methods, thus reducing the potential for misunderstanding and disappointments between organizers and exhibitors. ISO 25639 : 2008 was the first International Standard for exhibitions, shows, fairs and conventions. Highlights: ISO 25639 ensures conformity amongst all players in the industry. ISO 25639 thus aims to facilitate communication within the industry on the whole. By enabling industry members to provide more reliable and
structured data, the dissemination of this data becomes easier. It consists of two parts, respectively addressing exhibition terminology and statistical methods. ISO 25639-1: Exhibitions, shows, fairs and conventions –Includes terms and definitions often used in the exhibition industry. It is intended to facilitate a common and universal interpretation of this terminology, facilitating understanding between industry players. It is also intended to help improve professionalism and raise standards for the exhibition industry and to serve as a guideline for industry players to be more discerning with regard to the various statistical data released on
exhibitions. ISO 25639 -1 groups terms into four categories: • Individual and entity, which lists and classifies the various types of people involved in the exhibition industry • Type of event • Physical item, which describes the various components such as size of the exhibition, type of facility, associated print material etc. ISO 25639-2 : 2008 : Exhibitions, shows, fairs and conventions — Measurement procedures for statistical purposes, provides standard measurement procedures to increase confidence in statistics related to exhibitions.
Many national exhibition industry associations have used ISO 25639-1 and the Standard has gained international recognition and acceptance. The Global Association of the Exhibition Industry (UFI), a leading worldwide association for exhibition organizations, has aligned its terminology and measurement procedures according to ISO 25639. UFI, which represents 587 member organizations in 85 countries, said the Standard is a useful reference to clarify definitions with its stakeholders, especially those from outside the exhibitions industry..
AN ROI BOOSTER E
xhibitions are one of the best ways to get in front of your customers and prospects, but how do you decide which shows are best? How do you budget for them, how do you decide what kind of display you need, and how do you make sure you get back more than you put into it? Whether it’s exhibiting at an Exhibition or hosting a targeted gathering, what a company wants to achieve in terms of return on investment, or ROI, seems to influence its decision to take on either option or both. These targeted events allow us to build relationships and foster new ones in addition to creating an atmosphere that is beneficial for everyone who attends. Sponsors find new clients, attendees meet new suppliers and Exhibitors benefit through new sales and showcasing product. The advantage of tradeshows, and the reason we still do them, is the possibility to meet a lot of different customers in one place. Exhibitions continue to be a great way to get new customers as well as to see existing customers in person. Exhibiting companies need to do their part to make sure to get the ROI they need – participating in best “your
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industry shows”, setting objectives clearly, taking the appropriate sized booths in relation to the goods they wish to show, staffing the booth with the best sales team and making sure that every minute the booth is open is spent actively courting prospective buyers with information that is meaningful to them.
EXHIBITION SHOWCASE INSIGHTS
Post event analysis for
he event is over and the guests have gone home. While you may be eager to put your planning documents and files away and move on, right after the event is the time to evaluate your success and discuss opportunities for future event improvement Act Soon After Your Event Memories of event details fade quickly in light of current issues and responsibilities, and staff &volunteers may change from year to year. Don’t wait too long to conduct an event download. If possible, hold a meeting the week after the event so that you can have your analysis and action plan completed within the month following your event. Prepare Financial Reports Achieving your fundraising goals is key to event success and you will want to know as soon as possible if you met your goals. If you are using an event software, a variety of reports are available to report on event expenses and revenue, and to what initiative the revenue can be attributed. If you’re not using a software, you may need to put your expenses and revenue numbers into a spreadsheet. Your financial reports will help you to evaluate your fundraising success by answering these questions: • Did we achieve/surpass our fundraising goal? • Did our expenses stay within budget? • What is our net revenue? • How does the revenue from this event compare to last year’s revenue? • Where did your revenue come from (sponsorships, ticket sales, Booth Sales, live auction, special Innovations, etc.)? Meet with Your Core Team Invite your staff, event committee, and most involved volunteers to a download meeting. Make sure you set aside enough time for discussion. Create an agenda prior to the meeting and set a productive tone where
candid feedback is encouraged. Cover every aspect of the event, being careful to note which topics hit nerves in a positive or negative way so you can keep the meeting upbeat. Topics to discuss: • Venue • Entertainment • Food and beverages • Timeline for communications, invitations, etc. • Invitations and other printed materials • Auction segments (silent, live, funda-cause, and item evaluation) • Table arrangements • Volunteer assignments • Registration • Check-out and cashiering • General event flow and timing • Opportunities for improvements • Successes and failures at the event Generating Solutions with the Event Team At the meeting, start taking the steps necessary for improving next year’s event. For every major stumbling block, brainstorm with the team, then delegate someone to use that input to generate a list of possible solutions.
Ask that person to research the issue, review the brainstorming ideas, and develop a plan of action. Finalize the evaluation To complete the evaluation process, make files or binder sections for the materials you have created, including: • Financial report • Evaluation meeting minutes • List of stumbling blocks and possible solutions • Interview notes • A copy of the survey to guests and a summary of responses you received Be sure to back up any electronic files (including your software database) to a disk or flash drive and pass them along as well. Event evaluation can be challenging but is essential to next year’s success. Using this process will give your next event a valuable boost.
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EXHIBITION SHOWCASE INSIGHTS
ssociations are a fundamental part of any modern society. They give collective strength to an industry & work for the development of their respective sectors. Take a look at some prominent associations related to Exhibition Industry. • UFI, The Global Association of the Exhibition Industry is the association of trade show organizers, fairground owners, national and international associations of the exhibition industry, and its partners. As of 2013, it has more than 600 members from 85 countries. • EMECA is the European Major Exhibition Centre Association. The EMECA exhibition centre strives to provide exhibitors and visitors with an excellent infrastructure and firstclass information networks. • IAEE is composed of approximately 1,200 members (organizations) and over 8,000 member representatives (individuals). Over 50 percent of
IAEE's members are directly involved in the planning, management, and production of exhibitions and buyer-seller events. • Indian Exhibition Industry Association (IEIA) represents the entire country and all segments related to the exhibition industry. It brings together all the exhibition organizers, managers, designers & stand contractors, freight forwarders, services & facilities providers, venue owners etc. so that there is a common platform available to the entire industry. • India Convention Promotion Bureau (ICPB) is a management oriented organization that has been promoting and establishing India as a preferred MICE destination.For the past 25 years, under the direction of the Ministry of Tourism, ICPB has been providing free information and infrastructural assistance to its members in organizing and hosting
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many successful international conferences and conventions • Founded in 1907, AUMA, the German trade fair industry's umbrella organisation, combines all the forces representing partners shaping the trade fair market, in other words, exhibitors, visitors, trade fair organisers and service companies. • International Exhibition Logistics Association (IELA) provides a forum for those people and companies engaged in the international transportation of exhibition material. • InfoComm International is the trade association representing the professional audiovisual and information communications industries worldwide. Established in 1939, InfoComm has more than 5,000 members, from more than 80 countries.
BANGALORE A capable All-Rounder
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Bangalore is known throughout India as the greenest, liberal and a forward-thinking city. In recent years, these attributes have propelled Bangalore to the forefront of the high-tech industry boom in India, and it currently ranks as India's most developed city and one of the world's fastest growing urban areas. The city is hosting various corporate events and Exhibitions. It has several options for mainstream entertainment with malls, multiplexes, restaurants and hotels at nearly every major commercial district resulting in providing an exciting backdrop to many corporate events like conferences,meetings and Exhibitions in Bangalore.
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MICE Bangalore: An integrated approach towards an International City • 29.5 km of elevated core Ring Road • 7 to 10 km away from the city centre is the Outer Ring Road covering a length of 62 km • Airport Link Road –A high speed access road between the city and the International Airport already exists • Bangalore Metro Rail – a proposed mass rapid transport system has already been proposed to offer decongestion • Bus based transport system – 25 articulated buses offering 250 seats to commute from ORR to the city centre Strengths of the city: • Knowledge Hub with the best Management, IT and research institution in Science & technology • Global R & D centre in Aerospace, Defense, BT, IT, Microsoft, Yahoo, HAL • Industrial Hub, IT & BT City • Good Local Audience for conventions of any sector • Cosmopolitan city – English is a popular language • World – class Hotels & Service Apartments, alternative accommodation options • Excellent tourist attraction whether it isheritage, beaches, cuisine, culture, architecture, wildlife, adventure, religious • Well connected by air, rail and road • Good number of corporate houses • Good tourism policy CHALLENGES: • There should be a Scope for devel-
oping convention centers (medium and large). • Strategic marketing as a convention destination • Culture and heritage centre, theme parks • Organized youth hostels and budget accommodation • Need for Traffic and transport management • Public transport/ low cost like metro rail....etc A need to have a dedicated Bangalore convention promotion bureauwith participation from industry and government Major VENUES: MLR Convention Centre: Venues and facilities at the MLR Convention Centre are flexible and versatile. An indication of events that can be held at the venue: • Large conventions (up to 1,000 people) • Industry specific Seminars • Lecture series • Corporate cultural shows • Product launches • Poster displays
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• Product showcases • Large exhibitions • Residential conferences Venues can also be tailor made to suit specific requirements in terms of the number of attendees and the seating requirements Bangalore International Exhibition Centre • Exhibition and Conference facilities at BIEC are first of its kind in India which offer services and amenities of the highest quality at par with international standards. This complex, created with only one purpose - to make it a preferred destination for international business exhibitions, trade fairs, congresses, international conferences, seminars and training programmes in India. • This multipurpose 34 acres beautifully landscaped complex has 40,000 sqm of covered column-less air-conditioned exhibition space (three exhibition halls), a multi-facility conference centre spread over 5,600 sqm including 4 Conference Halls, a Helipad, an Amphitheater, VIP Lounge, Food Court of 7500 sqm, a Machine Tool Training Centre, and large outdoor area. It
also has an infrastructure to distribute 11 MW of power supply. • With the above facilities BIEC has already hosted an exhibition of over 1,10,000sqm of exhibit area. It has been able to cater to well over 20,000 business visitors per day on several exhibition days. Some of the leading exhibitions already held and scheduled at BIEC are IMTEX, EXCON, BANGALORE BIO, INDIA ITME, BANGALORE IT.COM, INDIA WOOD, IETF & IHF, DIEMOULD, EXPODENT, ELECTRONIC INDIA, INTERNATIONAL COMMERCIAL VEHICLE EXPO, ELCA, MDA, INDUSTRIAL AUTOMATION & CeMET INDIA, STONA, VIV, ASIA PRINT EXPO, BUILDARCH & BUILD UP, BANGALURU SPACE EXPO, INSTORE ASIA, etc. Palace Grounds — The hot choice for concerts and consumer shows.GayathriVihar is situated in more than one lakh sq. feet area at Bangalore Palace grounds and is having a wonderful main (stage) hall. Gayathrivihar is having spacious din-
ing hall with a seating capacity of 5000 too. In buffet system it accommodates nearly 10,000 guests at a time. Hotels in Bangalore: • Hyatt Bangalore MG Road • ITC Royal Gardenia • ITC Windsor • Moevenpick Hotel and Spa Bangalore • Park Plaza Bengaluru Hotel • Ritz Carlton Bangalore • Savannah Sinclairs • Taj West End • The LaLiT Ashok • The Leela Palace Kempinski Bangalore • The Oberoi Bangalore MICE AND MORE Lalbagh Botanical Garden: This enchanting garden is set on 240 acres with a rare collection of tropical and sub-tropical trees and plants, and a majestic glasshouse built on the lines of London's Crystal Palace. Cubbon Park: Located in the heart of city, set on a 300 acre area, Cubbon
Park is a great place to laze around in the lush green paradise. Bangalore Palace: Built in 1887 by Chamaraja Wodeyar, Bangalore Palace is inspired by England's Windsor Castle Tipu Sultan's Palace and Fort: Tipu Sultan's Palace and Fort was originally built by Chikkadeva Raya in mud. Ulsoor Lake: The beautiful Ulsoor Lake is spread over an area of 125 acres. MICE Ahead:The government's ability to expand and improve services is severely tested given the city's rapid economic and population growth. New opportunities and challenges are coexisting in the growth puzzle of Bangalore. Given the economic expansion and success of Bangalore, it is possible with proper investment and planning that the city could become a model for sustainable growth in the developing world.In the times to come, Bangalore definitely has the capability to become one of India’s major MICE destination.
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Haat of India