EX-Bottega Veneta Designer For 66°North

Toyoshima ex-Bottega Veneta men ’ s designer has joined the Icelandic outerwear brand 66°North If you don’t know 66°North yet let me tell you a little bit about it!

The brand was founded in 1926 and is getting bigger and bigger every year They specialize in outerwear which, obviously, is very IMPORTANT for Icelandic weather By opening new stores everywhere in the world the brand is gaining recognition more and more by the day and just opened a HUGES store in London

Toyoshima joins 66°North after over a year and a half as Bottega Veneta’s head designer, of ready-to-wear menswear He was hired to build the brand up as the next big ‘fancy thing’ in winterwear

As the competition is high as Canada Goose, The North Face, and Moncler are currently represented the top tier of technical fashion brands and 66°North is just steps away BUT what 66°North has is that they maintain a strong base of European manufacturers, including some factories owned by 66°North outright They have teamed up with a PR firm for the US and previously collaborated with the FAMOUS Danish fashion brand GANNI

I don’t know about you, but we are definitely keeping an eye on Toyoshima x 66°North and looking forward to watching them grow!