Radhika Arvind: Portfolio Compilation | Graphic Design

PORTFOLIO

2014

RADHIKA ARVIND

TABLE OF

CONTENTS

01 RESUME 02 BRAND IDENTITY Self Identity Gitanjali Display Trio Developments

03 LOGO DESIGN TakeOff Pixelgaze Experience Boxes

05 AD CAMPAIGN Levi’s

Samsonite

06 PHOTOGRAPHY Portrait Photography Macro Photography

04 POSTER DESIGN Smoking Kills Women & Child Abuse

Street Photography

07 FINAL PROJECT Hypothetical Project: The Filter Coffee House

01 RESUME

RADHIKA ARVIND

Graphic Designer. Visualizer. Web Designer.

Copy Writer. Photographer.

FREELANCE PROJECTS

DETAILS 2012

Flat No. 8, Satyadeep, Dr. Ambedkar Road, Mulund (W), Mumbai - 80

Designed the corporate website for Tulsi Constructions, a Construction company based in Mumbai.

2013

+91 961 946 8505

2013

Brand Identity for Pixelgaze, a photography studio based in Bangalore.

Designined the Presentation for Pro Kabaddi league, (One Network) Mumbai.

Also worked on a part time basis with renowned painter, Akbar Padamsee.

Date of Birth: 28 October, 1993 [20 Years] th

radhika.arvind28@gmail.com

2013

PERSONAL STATEMENT I am a designer with experience in both Print & Web. I provide solutions to communication problems from concept to the final product. I am a problem solver at heart & strive to deliver the most effective solutions at the highest standards. I am open minded and capable of working as a part of a team or individually.

CREATIVE ARENA Intern, Visualizer

Responsible for working on projects both individually and as a team; from ideation to execution Main areas of work include Brand Identity, Print and Web design 1st September, 2013 to 31st August, 2014

SOFTWARE PROFICIENCY 75%

50%

50%

ILLUSTRATOR

INDESIGN

PHOTOSHOP

25%

25%

25%

DREAMWEAVER

FLASH

AFTER EFFECTS

EDUCATION 2011-2014

WIGAN & LEIGH COLLEGE Graduate Diploma Advertising & Graphic Design

2012-2015

B.A (University of Mumbai) Bachelor of Arts (Degree)

CERTIFICATIONS

WORK EXPERIENCE 2013-2014

SKILLS

2013

NATIONAL INSTITUTE OF PHOTOGRAPHY Advanced Diploma: Photography

PERSONAL SKILLS CREATIVITY ORIGINALITY INTERACTION ORGANIZATION

PROFESSIONAL SKILLS 90%

IDEATION COPY WRITING

70%

EXECUTION

95%

DEADLINES

80%

HOBBIES

REFERENCES

Available on Request

i SELF IDENTITY To come up with a Brand Identity Design of one’s own name and present oneself as a brand.

02 BRAND IDENTITY

THE CONCEPT

COLOUR PALETTE

Much like my personality, I wanted the logo to convey ‘friendliness’ & ‘approachability’. Which is why the idea was to go for a rounded typeface and bright colours, making it look fresh and exciting.

THE PROCESS

FONT

HEX: #ED1B58 RGB: (237, 27, 88) CMYK: (0, 99, 73, 0)

PRIMARY FONT: BAUHAUS BOLD abcdefghijkmnopqrstuvwxyz

FRESH, FEMININE, FRIENDLY

SECONDARY FONT: DIN ABCDEFGHIJKMNOPQRSTUVWXYZ

HEX: #F5851F RGB: (245, 133, 31) CMYK: (0, 58, 100, 0)

WARMTH, CHEERFUL, POSITIVE

The idea was to make a monogram, which is simple making printing on various surfaces easier.

HEX: #58585B RGB: (88, 88, 91) CMYK: (0, 0, 0, 80)

AUTHORITY, SOMBRE, NEUTRAL

STATIONERY DESIGN

FINAL LOGO

RADHIKA ARVIND RADHIKA ARVIND Founder

RADHIKA ARVIND

Address: 8, Satyadeep, Dr. Ambedkar Road, Mulund (W), Mumbai - 80 (P) 961 946 8505 (E) radhika.arvind28@gmail.com

RADHIKA ARVIND

RADHIKA ARVIND

RADHIKA ARVIND

RADHIKA ARVIND

RADHIKA ARVIND

RADHIKA ARVIND

Address: 8, Satyadeep, Dr. Ambedkar Road, Mulund (W), Mumbai - 80 (P) 961 946 8505 (E) radhika.arvind28@gmail.com

RADHIKA ARVIND

RADHIKA ARVIND

RADHIKA ARVIND Address: 8, Satyadeep, Dr. Ambedkar Road, Mulund (W), Mumbai - 80 (P) 961 946 8505 (E) radhika.arvind28@gmail.com

ii GITANJALI DISPLAY Brand Identity Design for Gitanjali Display, a retail Enterprise based in Mumbai.

THE CONCEPT The requirement was to create a professional, sophisticated and corporate look and feel.

The approach was minimalism, with a color palette that conveyed sophistication.

THE PROCESS The brief insisted on creating a monogram based logo for the company. Such was the ideation process.

FINAL LOGO

COLOUR PALETTE HEX: #7C0048 RGB: (124, 0, 72) CMYK: (0, 100, 42, 51)

FONT HEX: #FFFFFF RGB: (255, 255, 255) CMYK: (0, 0, 0, 0)

SOPHISTICATED, ROYAL

PURITY, REFINEMENT

HEX: #000000 RGB: (35, 31, 32) CMYK: (0, 0, 0, 100)

HEX: #58585B RGB: (88, 88, 91) CMYK: (0, 0, 0, 80)

CORPORATE

PRIMARY FONT: FUTURA BOLD ABCDEFGHIJKMNOPQRSTUVWXYZ SECONDARY FONT: FUTURA MEDIUM

AUTHORITY, SOMBRE

STATIONERY DESIGN

iii TRIO DEVELOPMENTS Brand Identity for Trio Developments, a Real Estate Company.

THE CONCEPT The identity design was angled in such a way that both the numeric aspect ; as well as the values of the company (Solidarity, Promise) etc. be highlighted in a minimal way.

THE PROCESS Initial ideation; conceptualization revolved around solid shapes and multiples of three.

FINAL LOGO

COLOUR PALETTE HEX: 092D4B RGB: (9, 45, 75) CMYK: (100, 81, 43, 42)

CORPORATE, ELEGANCE

FONT PRIMARY FONT: HUMANIST 777 BT BOLD ABCDEFGHIJKMNOPQRSTUVWXYZ SECONDARY FONT: HUMANIST 777 BT LIGHT ABCDEFGHIJKMNOPQRSTUVWXYZ

HEX: #000000 RGB: (35, 31, 32) CMYK: (0, 0, 0, 100)

CORPORATE

STATIONERY DESIGN

iv PIXELGAZE Logo Design for Pixelgaze, a photography studio that provides photography solutions tailormade for the requirements.

THE CONCEPT The idea was to bring about the uniqueness of the name in the symbol; so as to make it identifiable even without the text underneath.

COLOUR PALETTE

PRIMARY FONT: ABEATBY KAI HEX: #F5851F RGB: (245, 133, 31) CMYK: (0, 58, 100, 0)

WARMTH, CHEERFUL, POSITIVE

THE PROCESS Explorations continued with every possible idea, that depicted ‘pushing something up’ viz: taking off.

FINAL LOGO

FONT

ABCDEFGHIJKMNOPQRSTUVWXYZ SECONDARY FONT: FUTURA ABCDEFGHIJKMNOPQRSTUVWXYZ

HEX: #000000 RGB: (35, 31, 32) CMYK: (0, 0, 0, 100)

CORPORATE

STATIONERY DESIGN

PUS

HKA

R CH

OUD 987 HRY 65 4 321 0

in

xelgaze.

www.pi

143 , Ind iabu lls Lowe One, Se r Pare n l, Mu apati Ba p mba i - 10 at Marg,

14 3, In di ab

ul ls O ne , Se na pa

143, Indiabulls One, Senapati Bapat Marg, Lower Parel, Mumbai - 10. (P) 98765 43210 (E): info@pixelgaze.in. (W): www.pixelgaze.in

ti Ba pa t

M ar g, Lo w er (E ): in Pa re l, fo @ pi xe M um ba lg az e. i - 10 . in . (W (P ) 98 ): w w w.

76 5 43 pi xe lg 21 0 (E az e. in ): in fo @ pi

xe lg az

e. in

i TAKEOFF Brand Identity for Takeoff, an enterprise that aims at providing design solutions coupled with business development strategies to startup companies.

03 LOGO DESIGN

THE CONCEPT My idea was to associate the company with objects that are associated that helps you achieve height, to understand what the company does, in an instant. Eg: Planes, Rockets etc.

THE PROCESS Explorations continued with every possible idea, that depicted ‘pushing something up’ viz: taking off.

FINAL LOGO

COLOUR PALETTE HEX: #7C0048 RGB: (124, 0, 72) CMYK: (0, 100, 42, 51)

SOPHISTICATION HEX: #DCCD22 RGB: (220, 205, 34) CMYK: (17, 11, 100, 0)

POSITIVE

FONT HEX: #EF4042 RGB: (239, 64, 66) CMYK: (0, 90, 76, 0)

ALERTNESS HEX: #58585B RGB: (94, 190, 214) CMYK: (58, 5, 12, 0)

MOVEMENT

PRIMARY FONT: MYRIAD PRO ABCDEFGHIJKMNOPQRSTUVWXYZ

ii EXPERIENCE BOXES Logo design for a company that specializes in gifting ‘experiences’; such as adventure sports, art and crafts etc.

THE CONCEPT The idea was to bring out the core business of the company teamed with quirky, fun colors inorder to make it stand out.

THE PROCESS Explorations started with gift boxes.. and more gift boxes.

Until we zeroed in on something unusual.

FINAL LOGO

COLOUR PALETTE HEX: #F7A824 RGB: (247, 168, 36) CMYK: (1, 38, 96, 0)

POSITIVE HEX: #CDD932 RGB: (205, 217, 50) CMYK: (24, 1, 96, 0)

FRESH

FONT HEX: #29BDC3 RGB: (41, 189, 195) CMYK: (69, 0, 27, 0)

MOVEMENT HEX: #E81665 RGB: (232, 22, 101) CMYK: (2, 99, 39, 0)

SENSITIVITY

PRIMARY FONT: CALIBRI ABCDEFGHIJKMNOPQRSTUVWXYZ

i

NO SMOKING AWARENESS Poster design for the given topic: Anti Smoking

04 POSTER DESIGN

smoke erases life

ii WOMEN AND CHILD ABUSE Poster design competition held

by Mumbai Police Topic: Awareness: Abuse against Women & Children

Among the three finalists for awards by The Commissioner of Police, Mumbai

i

LEVI’S Ad campaign for introducing the new range ‘Waste Less’ by Levi’s.

USP: One pair of jean is made by recycling 8 plastic bottles.

05 AD CAMPAIGN

Copy based print advertisement for Levi’s ‘Waste Less’ range.

One pair of jean is made by recycling 8 plastic bottles.

i

LEVI’S Ad campaign for introducing the new range ‘Waste Less’ by Levi’s.

USP: Wash half as frequently, Also, production of these jeans uses recycled water. Save water.

Copy based print advertisement for Levi’s ‘Waste Less’ range.

Recycled water is used in the production of each pair of jean.

ii

SAMSONITE Outdoor Advertising for Samsonite. USP: Extremely Sturdy and Lightweight

NOTHING WILL HAPPEN TO YOU

Outdoor Advertising for Samsonite

i

PORTRAIT PHOTOGRAPHY

06 PHOTOGRAPHY

ii MACRO PHOTOGRAPHY

ii MACRO PHOTOGRAPHY

iii STREET PHOTOGRAPHY

HYPOTHETICAL PROJECT Branding for own company’s concept and business idea. In my case, Filter Coffee House, The only place where authentic south indian filter coffee is served, without any compromise on quality.

06 FINAL PROJECT

TARGET AUDIENCE

OTHER FACILITIES

Coffee Lovers. A place for friends to chill. Ideal for Business Meetings. Couples attraction. Artists. Writers.

Ideal for passing free time.

Reading Room. Access to books. Music Library.

Workstations. Writing, drawing equipments for sale.

Plus, coffee powder for sale.

COLOUR PALETTE HEX: #7C0048 RGB: (124, 0, 72) CMYK: (0, 100, 42, 51)

SOPHISTICATED, ROYAL

THE OUTPUT

FONT HEX: #EF4042 RGB: (239, 64, 66) CMYK: (0, 90, 76, 0)

PURITY, REFINEMENT

PRIMARY FONT: TISA ABCDEFGHIJKMNOPQRSTUVWXYZ SECONDARY FONT: P22 UNDERGROUND ABCDEFGHIJKMNOPQRSTUVWXYZ

THANK YOU