Alumni Profile: Brixton Albert '10

Attention, golfers. What’s your weakness on the course? Do you need to add length to your drive? Do you have a slice that needs adjusting? (Who doesn’t?) Sand traps giving you nightmares? Is your putting missing the mark far too often?

If you answered yes to any of those questions – or all of them – Radford alumnus Brixton Albert ’10 has a solution.

Nearly a decade ago, Albert opened Performance Golf, a Fort Lauderdale, Florida-based company built to help average golfers improve their scores and experience more joy out on the links. The company offers its customers numerous ways to improve their game through digital e-learning videos – “We’re building the Netflix of golf,” Albert said emphatically – as well as game-improvement clubs and training aids, in-person experiences and “a rapidly growing app ecosystem which is becoming the world’s smartest platform to guide you through your golf journey.”

Simply stated, Performance Golf is helping recreational golfers get better faster.

Golfers who use Albert’s digital learning experience –there is a subscription service and one-off lessons – get tips and instruction from some of the best players and coaches from around the world. Included in that mix are Tiger Woods’s former coach Hank Haney and Sir Nick Faldo, who has won six major tournaments, three of those at the prestigious Masters in Augusta, Georgia. Some other prominent names that golf enthusiasts may recognize – Chris Como, David Leadbetter, Martin Chuck and Cameron McCormick – are all part of the Performance Golf faculty.

“We have the best-of-the-best teachers that the average golfer would have a really difficult time gaining access to,” Albert said.

How did Albert lure those much-sought-after-coaches? We’ll get to that, but here’s a hint: Think of all those networking opportunities Radford offers its students. Albert, a scratch golfer himself, continuously receives countless messages from clients who are lowering their scoring and having more fun on the course thanks to Performance Golf.

“Nothing beats getting emails from the 74-year-old golfer who’s loving our products, and he’s writing to tell us how he can now go out and show up the younger guys,” Albert said with a smile. “That guy feels good about himself, and he’s getting outdoors. It feels great to help golfers enjoy the game more.”

But running a fast-growing business isn’t always a rush of good feelings. There are plenty of daily challenges the CEO must meet head-on.

“Being an entrepreneur is always about solving problems. You’re always running into things that you have to figure out,” Albert explained. “We have more than 200 individuals working for the company worldwide, and there are many challenges when you are working with that many personalities. You’re always looking for people with the right skills and talent to help you grow the company.”

Albert sharpened many of his own entrepreneurial skills and talents as a business major at Radford. He arrived at the university straight out of Lancaster County, Pennsylvania, on a golf scholarship; he left four years later, ready to ignite his lifelong desire to start and run his own business.

The day after his graduation from Radford, Albert drove home and immediately began working for a digital marketing firm, helping the company rapidly increase its sales “from $2 million to $100 million,” he said. Radford taught Albert the knowledge and confidence “to hit the ground running.”

“I grew a lot in those four years at Radford. I learned how to network and talk to people, and as a shy kid coming from Pennsylvania, I gained a lot of confidence,” he said from his Florida office. “I knew when I got out of school, I was just going to crush it because of what I learned at Radford. I had full confidence in myself that I could start something special.”

Performance Golf, with its $110 million in sales in 2024, has definitively transformed into something special, gaining the attention of not only golfers but industry insiders and finance media companies such as Forbes and Inc. Magazine, which labeled Albert’s company one of the fastest growing in the world.