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Champagne still winning
Champagne still the winner with consumers
THE SPARKLING WINES THAT AUSTRALIANS ARE REACHING FOR ON SHELVES.
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Champagne imports may have dipped 1.8% in Australia in 2018, but French bubbles came out on top at the 2019 Australian Drinks Awards.
Moët & Chandon took out Fan Favourite Sparkling Wine at the awards ceremony, however there was an even split between Champagne and domestic sparkling in the top 10 list of Fan Favourite sparkling wines. Last year saw a local sparkling, Brown Brothers, win the award.
This year, the Hunter Valley’s Tempus Two sparkling took out the Gaining In Popularity Award, but Most Distinctive Sparkling Award went to Dom Perignon. In fact, the top 4 wines in the Most Distinctive section were French.
Manildra sponsored the Fan Favourite award at the 2019 Australian Drinks Awards, while BevChain sponsored Gaining in Popularity and IRI sponsored Most Distinctive Brand.
According to IRI data released in June the top three selling Champagne brands, which collectively account for 68% of white champagne varietal sales, were Mumm, Moët & Chandon and Veuve Clicquot.
Despite the drop in Champagne imports, Australia is still the sixth-biggest consumer of bubbly in the world. We drink more than the Italians, twice as much as the Spanish, and four times more than the Russians.
