Racing Equipment News - 2021 Media Guide

FUELING YOUR PASSION FOR POWER & PERFORMANCE

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STARTING LINE

We have a passion for racing...

We have a passion for performance...

We have a passion for growing your business!

Passion is a driving force. The racing marketplace represents one of the most active sales segments in the performance industry. The end-users of racers, retailers, and general car enthusiasts live with a desire for speed, performance, and the latest technology to give a competitive edge against the competition.

Our passion has driven Racing Equipment News to develop a platform to meet the needs of the modern racer.

Through our core marketing strategies and editorial coverage, we connect our readers to the latest parts, processes, track details, and information anytime, and anywhere on desktop and mobile devices.

Racers have a passion for success and will do whatever it takes to beat the competition. With equal passion, Racing Equipment News wants to earn your business as a media partner. We offer a variety of production services for your creative needs, including producing your advertisements and other marketing materials.

We look forward to working with you on the starting line.

Stay up-to-d ate follow us on.. and .

FEBR

Clint W. Cabiness Owner/Publisher Racing Equipment News/Dialed-In Media Group clint@dialedinmediagroup.com | 205.613.5910

UARY racingequ ipmentnew2018 s.com

TIRES

HEELS & BRAK,EW S

PLUS:

American For

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NIT TO

Rotor Surfacin g

Portable Air

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DISTRIBUTION & REACH The reach of the Performance Industry at your fingertips!

Racing Equipment News digital magazine, marketplace, and website, focuses on the ever changing performance industry.

Technology is always changing which in-turn improves the ability to reach your racing marketplace. Today’s racer is more tech savvy than ever before and is always looking to improve their performance, knowledge, and equipment.

Racing Equipment News distribution will reach all aspects of racing and performance industry. The reach will extend to today’s racers, future racers, crew chiefs, car owners, retailers, race car builders, engine builders, hot rod builders, car clubs, race track promoters, warehouse distributors, subscribers, racing organizations and online promotions.

According to SEMA’s 2019 Market Report, the racing industry is a $44.6 billion industry. Their research found nearly half (41%) of consumers found their information on products from search engines. Having a strong, competitive, online presence, with a focus on Search Engine Optimization (SEO), and engaging your core consumer is the key to your success.

With Racing Equipment News being primarily a digital and online publication, it is highly portable and can go anywhere the racers go with information about your products, services or tools at their fingertips.

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EDITORIAL LINE-UP

Wrap it up!

DEI EXO Series™ Extreme Use Exhaust & Pipe Wrap Premium wrap with stainless steel exoskeleton for superior heat protection

• •

Available in Black or Tan in 10’ or 20’ lengths Dual layer design for long term durability

•

Superior abrasion and impact protection

• •

Racing Equipment News understands the importance of equipment knowledge for both the part-time and full-time racer. That is why our editorial focus is on the products, services and tools needed to accomplish their goals.

Our Mobile Magazine allows for up to the minute coverage of power and performance for the street, stip, circle tracks, road and off-road racing.

304 grade stainless steel exoskeleton High heat protection

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Stay up-to-date and follow us on...

DECEMBER 2015

SYNTHETIC RACING ONLY MOTOR OIL Lucas High Performance Racing Only is a purpose built product designed for the high performance racing industry. It’s blended with an exclusive additive package that includes lubricity agents and anti-seize agents that control drag like a zero weight oil and protects metal like a heavy multi-viscosity oil. It is perfect for high RPM & high horsepower Engines. For more specific information on each racing oil please review our product specification sheets.

KEY BENEFITS • High Zinc Fortified • Perfect oil for high RPM engines

For an editorial submission please contact Nick Boliek, Editorial Director nick@racingequipmentnews.com | 205-381-1400 VOLUME 5 ISSUE 1 SEMA & PRI Show Wrap Up Covers products and news from the SEMA & PRI Shows.

January

racingequipmentnew2018 s.com

for the Str eet or Strip > Cra te Engine Pow er > Purpose-Bu ilt Turbocharg ers > “Latest Pro ducts for On & Off the Road!”

PLUS:

Precision Turbo

Mick ey Thom pson

ESAB

CTECH

VOLUME 5 ISSUE 5 Fuel and Lubricants Best fuels and lubricants for race applications

Late December 2020

Late May 2021

VOLUME 5 ISSUE 2 Wheels, Tires & Brakes This issue will cover tires, wheels, and brakes.

VOLUME 5 ISSUE 6 Exterior/Interior & Electrical Products Products needed for racing interiors and exteriors.

VOLUME 5 ISSUE 3 Drive-train, Suspension, and Chassis Drive-train, suspension and chassis components.

VOLUME 5 ISSUE 7 Safety Equipment Safety equipment for today’s racer.

• Extra Protection • Lower Oil Temperature • Less Drag For More Horsepower!

• Compatible With Methanol Or Racing Gas {READ MORE}

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JANUARY 2016

Late January 2021

Founded in 1967, WELD is the undisputed leader in maximum performance wheels. Whether it’s hard core off road, on the track, or on the street, WELD wheels have unleashed the performance potential of all types of machines for nearly 50 years.

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Early March 2021

JULY 2017

VOLUME 5 ISSUE 4 Motor Madness This issue covers engines and performance parts.

Mid April 2021

*

i

The calender’s editorial coverage and dates subject to change at the publishers or editorial director discretion.

Early July 2021

Mid August 2021

VOLUME 5 ISSUE 8 Racing Tools and Equipment Tools and equipment of the modern racer.

Late September 2021

VOLUME 4 ISSUE 9 SEMA & PRI Show Issue In-depth issue of the hottest products in the industry.

Mid November 2020

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MARKETPLACE PACKAGES

PRO PACKAGE

MARKETPLACE PAGE, DIGITAL MAGAZINE AND WEBSITE FOR A YEAR With 365 days of promotion on RacingEquipmentNews.com, and the option of substantially discounted rates for banner ads and interactive, full- or half-page digital ads in nine issues, the Pro Package delivers the most frequency and value of our cafeteria-style plan. Connect with professionals and enthusiasts with insight into your products or services in editorial features in four different issues for free.

PRO PACKAGE

MARKETPLACE PAGE ON REN WEBSITE

Company Logo and Name Company Contact Info Company Description up to 900 words Social Media Links Up to 15 Sub-Category Listings

PRICE/ MONTH

$25

$300

$50 $40 $10 FREE $5 $80 $55 $210 $185

$600 $480 $120 FREE $60 $960 $660 $2,520 $2,220

UPGRADES TO PAGE Leader Board (728px X 90px) Banner (600px X 75px) Video Gallery up to 9 Up to 12 PR’s on Racing Equipment Page 1 Catalog or Brochure Download Link 1 Full Page ad In Marketplace listing 1 Half Page ad in Marketplace listing Complete Package Full Page Totals Complete Package Half Page Totals

PACKAGE PRICE

REN DIGITAL MAGAZINE (9 ISSUES)

PRICE/ ISSUE

PACKAGE PRICE

1 FP ad in 9 issues of REN Magazine

$540 $390 FREE

$4,860 $3.510 FREE

PRICE/ MONTH

PACKAGE PRICE

LEADER BOARD: 728px X 90px LARGE DISPLAY: 700px w X 400px SQUARE DISPLAY: 300px X 250px SKY SCRAPER: 120px X 600px HALF SKY SCRAPER: 120px X 300px BANNERS: 728px X 90px BUTTONS: 300px X 100px VIDEO:

$225 $225 $180 $375 $225 $180 $105 $225

$2,700 $2,700 $2,160 $4,500 $2,700 $2,160 $1,260 $2,700

REN ENEWSLETTER (12 ISSUES)

PRICE/ ISSUE

PACKAGE PRICE

BANNERS SQUARE DISPLAY BUTTONS VIDEO

$90 $90 $50 $110

$1,080 $1,080 $600 $1,320

1 HP ad in 9 issues of REN Magazine 1 Editorial Feature in 4 different issues

REN WEBSITE (12 MONTHS)

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MARKETPLACE PACKAGES

PERFORMANCE PACKAGE MARKETPLACE PAGE ON REN WEBSITE AND THE DIGITAL MAGAZINE

The Marketplace Performance Package provides six months of promotion in RacingEquipmentNews.com, with up to ten sub-category listings. Highlight your company, product line up, or services you offer in six issues and editorial feature coverage in two different issues of Racing Equipment News digital magazine.

PERFORMANCE PACKAGE

MARKETPLACE PAGE ON REN WEBSITE Company Logo and Name Company Contact Info Company Description up to 600 words Social Media Links Up to 10 Sub-Category Listings

PRICE/ MONTH

$29

$174

$55 $45 $10 FREE $5 $90 $65 $234 $209

$330 $270 $60 FREE $30 $540 $390 $1,404 $1,254

UPGRADES TO PAGE Leader Board (728px X 90px) Banner (600px X 75px) Video Gallery up to 6 Up to 6 PR’s on Racing Equipment Page 1 Catalog or Brochure Download Link 1 Full Page ad In Marketplace listing 1 Half Page ad in Marketplace listing Complete Package Full Page Totals Complete Package Half Page Totals

PACKAGE PRICE

REN DIGITAL MAGAZINE (6 ISSUES)

PRICE/ ISSUE

PACKAGE PRICE

1 FP ad in 6 issues of REN Magazine

$605 $455 FREE

$3,630 $2,730

PRICE/ MONTH

PACKAGE PRICE

$235 $235 $190 $385 $235 $190 $115 $235

$1,410 $1,410 $1,140 $2,310 $1,410 $1,140 $690 $1,410

REN ENEWSLETTER (6 ISSUES)

PRICE/ ISSUE

PACKAGE PRICE

BANNERS SQUARE DISPLAY BUTTONS VIDEO

$95 $95 $55 $115

1 HP ad in 6 issues of REN Magazine 1 Editorial Feature in 2 different issues

REN WEBSITE (6 MONTHS) LEADER BOARD: 728px X 90px LARGE DISPLAY: 700px w X 400px SQUARE DISPLAY: 300px X 250px SKY SCRAPER: 120px X 600px HALF SKY SCRAPER: 120px X 300px BANNERS: 728px X 90px BUTTONS: 300px X 100px VIDEO:

FREE

$570 $570 $330 $690

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MARKETPLACE PACKAGES

SPEED PACKAGE MARKETPLACE PAGE ON REN WEBSITE AND THE DIGITAL MAGAZINE The Racing Equipment News Marketplace is designed to provide our audience of racing professionals and enthusiasts a one-stop platform for guidance in buying decisions for their performance goals. The Speed Package delivers a consistent three-month promotion, as well as one editorial feature in one digital issue during that three-month period.

SPEED PACKAGE

MARKETPLACE PAGE ON REN WEBSITE Company Logo and Name Company Contact Info Company Description up to 300 words Social Media Links Up to 5 Sub-Category Listings

PRICE/ MONTH

$33

$99

$60 $50 $10 FREE $5 $100 $75 $258 $233

$180 $150 $30 FREE $15 $300 $225 $774 $699

UPGRADES TO PAGE Leader Board (728px X 90px) Banner (600px X 75px) Video Gallery up to 3 Up to 3 PR’s on Racing Equipment Page 1 Catalog or Brochure Download Link 1 Full Page ad In Marketplace listing 1 Half Page ad in Marketplace listing Complete Package Full Page Totals Complete Package Half Page Totals

PACKAGE PRICE

REN DIGITAL MAGAZINE (3 ISSUES)

PRICE/ ISSUE

PACKAGE PRICE

1 FP ad in 3 different issues of REN Mag

$750 $600 FREE

$2,250 $1.800 FREE

PRICE/ MONTH

PACKAGE PRICE

LEADER BOARD: 728px X 90px LARGE DISPLAY: 700px w X 400px SQUARE DISPLAY: 300px X 250px SKY SCRAPER: 120px X 600px HALF SKY SCRAPER: 120px X 300px BANNERS: 728px X 90px BUTTONS: 300px X 100px VIDEO:

$250 $250 $200 $400 $250 $200 $125 $250

$750 $750 $600 $1,200 $750 $600 $375 $750

REN ENEWSLETTER (3 ISSUES)

PRICE/ ISSUE

PACKAGE PRICE

BANNERS SQUARE DISPLAY BUTTONS VIDEO

$100 $100 $60 $125

1 HP ad in 3 issues of REN Magazine 1 Editorial Feature in 1 issue

REN WEBSITE (3 MONTHS)

$300 $300 $180 $375

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MAGAZINE ONLY Stay up-to-da te and follow us on...

DIGITAL MAGAZINE

racingequ March 2018 ipmentnew s.com

Racing Equipment News uses today’s technology to put some power and performance in your advertising program. With the use of this technology you can now link your product or service, video, poduct specials or website directly in the hands of your perspective buyers.

More M otor Mu scle

ADVERTISING RATES Ad Size Full Page Half Page

Priority Positions Price Per Month

Motor Mayhem

3x 6x 9x $1,500 $1,212 $1,083 $1,200 $912 $783

PLUS:

SCAT

JE PISTONS

LUNATI

$2,100

ADVERTISING SPECS Ad Size Full Page Half Page

Da rt

Full Page

Trim Size 8.5” x 10.875” at 300 dpi 7.5” x 4.875” at 300 dpi

1/2 Page Horizontal

ARTWORK REQUIREMENTS * 300 dpi file in a pdf, jpeg, or tif, in the correct size of the ad requested. * Include all links or emails addresses needed for the advertisement.

Issue Sponsorships are available.

Specialty ad sizes are available. Please contact us for specs and rate.

CLINT W. CABINESS, Owner/Publisher

Racing Equipment News/Dialed-In Media Group clint@racingequipmentnews.com | 205.613.5910

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WEBSITE ONLY

Extend your reach in the Racing & Performance online market at racingequipmentnews.com RacingEquipmentNews.com will effectively extend your reach and visibility throughout the racing

marketplace. Your online marketing can reach racers, car chiefs, owners, retailers, car enthusiast, clubs, tracks, members, and subscribers. With the online Home, Marketplace, Racing Equipment, Magazine, and Racing News you will have an excellent opportunity to reach your specialized market. Our own Mobile Magazine is hosted and archived on the website, which also drives our social media outreach.

SPECIFICATION & PRICING WEBSITE AD SIZE 3 Mo.

6 Mo. 12 Mo.

LEADER BOARD:

$500

$475

$450

LARGE DISPLAY:

$500

$475

$450

SQUARE DISPLAY:

$400

$380

$360

SKY SCRAPER:

$800

$775

$750

HALF SKY SCRAPER:

$500

$475

$450

BANNERS:

$400

$380

$360

BUTTONS:

$250

$230

$210

VIDEO DISPLAY:

$500

$475

$450

Size: 728 pixels wide x 90 pixes tall

Size: 700 pixels wide x 400 pixes tall

Size: 300 pixels wide x 250 pixels tall Size: 120 pixels wide x 600 pixels tall Size: 120 pixels wide x 300 pixels tall Size: 728 pixels wide x 90 pixels tall Size: 300 pixels wide x 100 pixels tall

* All prices are per month.

ARTWORK REQUIREMENTS * {Static Ads} 72-200 dpi file in a gif, png, jpeg, psd, or tif, in the correct size of the ad requested. * {Animated Ads} 72-200 dpi file in a gif in the correct size of the ad requested * Include all links or email addresses needed for the advertisement.

SOCIAL MEDIA

Racing Equipment News understands the power of social media. We use it to help reach a segment of the racing community. Be sure to like and follow us. Please consult your sales representative for package details.

BE SURE TO FOLLOW US

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CONTACT INFORMATION

FUELING YOUR PASSION FOR POWER & PERFORMANCE

CLINT W. CABINESS Publisher/Creative Director clint@racingequipmentnews.com 205.613.5910

NICK BOLIEK Editorial/Tech Director nick@racingequipmentnews.com 205.381.1400

MEDIA GUIDE ««2021 racingequipmentnews.com PUBLISHED BY:

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