3. Brand Identity

2.5 Target Audience

In order to capture the friendly relaxed tone of voice, the welcoming feeling of Cairns and the vibrancy of the community and nature, a flexible, colourful logo has been developed. The brand identity consists of:

the logo the typography the colour palette the logo pattern

3. Brand Identity

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2.5 Target Audience

More articles from this publication:

2.5 Target Audience

3.6 Brand Images

1. Introduction

3.5 Elements & Pattern

3.3 Logo Useage

3.7 Do’s & Dont’s

2.1 Current Branding

This article is from:

Cairns Brand Book Project