Brand Attributes
MU MODERN Se
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Brand Attributes
TABLE OF CONTENTS About The Muse — 3 Brand Attributes — 4 Logo Logo Variations Improper Logo Usage Color Palette Typographic Hierachy Patterns Textures Icons Interior Design Moodboard Branded Goods — 13 Storefront Stationery Totes Gift Bags Employee Shirt Item Tags Patterned Packing Tape Textured Packing Tape
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ABOUT THE MUSE
Brand Attributes
MODERN MUSE is a contemporary and vintage slow-lifestyle shop inspired by ancient European art and raw materials. We celebrate the old and the new. We encourage you to take a pause, breathe in, and admire the history behind the items in our shop. Quite literally making you a conscious consumer. Our selection is composed of curated secondhand clothing, accessories, home-wares, and featured work by local artisans. We are heavily inspired by Morocco, southern France, Italy, and the Greek Islands. MODERN MUSE is where modern women slow down.
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Brand Attributes
LOGO Logo with tagline
*
Primary logo
where modern women slow down.
Secondary logo
where modern women slow down.
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*the color playa is only to be used with a background color. logo with tagline is only to be used for advertising purposes.
LOGO VARIATIONS
Brand Attributes
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Brand Attributes
IMPROPER LOGO USAGE
Please do not rotate.
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Please do not use a color that isn’t terracotta, tofu, olive or black and white.
Please do not distort.
Brand Attributes
*
COLOR PALETTE
* *
*main brand colors.
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Brand Attributes
TYPOGRAPHIC HIERARCHY
Perennial custom type in all caps. Quicksand Light Regular typeface in all caps. Quicksand Regular with a treatment of -86 tracking. Garamond Premiere Pro Light Italic Display +2 points larger than body size and baseline is +/-2 points. *Perennial is a custom typeface made exclusively for Modern Muse. 8
Brand Attributes
PATTERNS
*pattern strokes are set to 1.
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TEXTURES
ICONS
Brand Attributes
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Brand Attributes
INTERIOR DESIGN MOODBOARD
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STOREFRONT
Branded Goods
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Branded Goods
STATIONERY
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TOTES
Branded Goods
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Branded Goods
GIFT BAGS
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Branded Goods
EMPLOYEE SHIRT
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Branded Goods
ITEM TAGS
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PATTERNED PACKING TAPE
Branded Goods
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Branded Goods
TEXTURED PACKING TAPE
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Branded Goods
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