St. Benedict Parish & Preparatory School 2016 2017 Branding Guide

St. Benedict Parish & Preparatory School

2016-2017

Branding Guide

2016-2017 SBPS Branding Guide

Grades PK-12

Table of Contents

1 2

Our Logo

Logo Size and Color Options

3

Improper Logo Usage

4 6

5

Our Colors

Our Type Fonts

Use of Parish & School Name in Print and Social Media

7

Taking Good Photos

8

Design

2016-2017 SBPS Branding Guide

Grades PK-12

1

Our Logo Belltower - The belltower is our marker in the community. It stands above all around it and people can see it from miles away. The ringing bells in the community calling all to prayer, worship, faith, service and community. The lighted tower is a symbol of light in the darkness. It’s a symbol of tradition, legacy, strength and vitality.

Symbolism of the circle - The circle represents the infinity of God and the inclusivity of the universe. It represents the notions of totality and wholeness. We are ONE unified, inclusive parish/school community,always moving forward together.

OFFICIAL BRANDMARK/LOGO

A.

2016-2017 SBPS Branding Guide

Grades PK-12

ALTERNATIVE BRANDMARK/LOGO B.

This logo option can be used for SCHOOL ONLY materials.

C.

This logo option can be used for HIGH SCHOOL ONLY materials.

D.

This logo option features our 5 Mission Statement Words and can be used for ALL SCHOOL materials.

E.

This is our new St. Benedict Bengals Secondary School Athletic Logo and All - School Spirit Wear logo.

The logo utilizes PMS 194 Maroon and PMS 123 Gold ST. BENEDICT PREP font is Alpha Slab One BENGALS script font is Brush Script ST. BENEDICT PREP

2016-2017 SBPS Branding Guide

Grades PK-12

2

Sizing Our logo represents the Parish and School and should always be utilized at a proper size to insure readability.

Our logo should be used at a 3/4” minimum size when used at the top or heading of any printed materials

Logo can be used at a 1/2” minimum size when used in the footer of printed materials

Letterhead Usage: Our logo should be used at a 1.5” size when used on letterhead

At this size, type is too small to be readable.

There is no maximum size usage limit for our logo. As long as it is a Vector File or a 300 dpi actual-size jpeg, the logo can be used as large as desired.

Clear Space Always be sure to leave a MINIMUM of 1/4” inch around the logo; clear of any other logos or type

2016-2017 SBPS Branding Guide

Grades PK-12

Logo Color Choices Depending on the usage, our logo can be used in a color variation that works within the design and maintains the integrity and readability of our brand.

Most commonly use: Maroon and Black

The brandmark can maroon when appearing over a white or light background

Reverse the brandmark out in all-white when used on a dark background

Use the brandmark in black or drk grey for one-color jobs

2016-2017 SBPS Branding Guide

Grades PK-12

3 Improper Logo Usage When using our logo with photography, you will need to create a background for the logo to help it separate from the photograph background.

Proper Logo Usage If there is not either a light or dark enough area on the photograph in which the logo can fit and be fully readable, try screening a box of color for a subtle background area.

A solid box with a one-color logo pops nicely.

Place our traditional logo into a white circle.

2016-2017 SBPS Branding Guide

Grades PK-12

4 Our Colors PRIMARY COLOR PALLET

PMS 194

PMS COOL GREY 10

C26 M26 Y66 K18

C61 M53 Y48 K19

BLACK

SECONDARY COLOR PALLET

PMS COOL GREY 4

PMS 194 AT 60%

C26 M21 Y22 K0

PMS 123 C26 M21 Y22 K0

Colors can be used at any percentage of the primary color, as long as overlay copy is readable. PMS 123 gold is used in our HS Materials, HS Athletic Materials, etc.

2016-2017 SBPS Branding Guide

Grades PK-12

5

Our Typeface

GEORGIA Georgia Regular Georgia Italic Georgia Bold Georgia Bold Italic

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() Georgia is ideal for both print and web use.

ARIAL Arial Narrow Arial Narrow Italic Arial Narrow Bold Arial Narrow Bold Italic Arial Regular Arial Italic Arial Bold Arial Bold Italic Arial Black

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() Arial is ideal for both print and web use.

SUPPLEMENTAL TYPEFONTS There are circumstances that require additional creative fonts to convey a unique look or expression.

Here are just some of the unique fonts that we have used on our printed materials:

Brush Script IMPACT

Often used with Bengal Athletic Logo

Often used in a headline to add emphasis

Rock Salt

Used in our “We Do College Prep Differently” tagline

Alfa Slab One Roboto

Used along with our Bengal Script font

Used as body copy font in Annual Reports and Newsletters

Copperplate

Also used as a headline font to add emphasis

2016-2017 SBPS Branding Guide

Grades PK-12

6

Proper Use of Parish & School Name in Print and Social Media PROPER USE:

1. St. Benedict Parish and Preparatory School (SBPPS) or SBPPS 2. St. Benedict Parish 3. St. Benedict Preparatory School (SBPS) or SBPS 4. St. Ben’s - This version can only be used when addressing a family in a more informal piece of correspondence.

EXAMPLE 1 - Headline and Subhead:

Why Fundraising Matters at St. Benedict Parish and Preparatory School (SBPS) < A

B > Our SBPS School Advisory Board deliberately sets tuition below the cost of

educating our students to ensure a quality Catholic education is accessible to a broad spectrum of families.

EXAMPLE 2 - Body Copy:

There is a gap between the tuition St. Benedict Preparatory School charges and the full cost of educatingeach child. That gap is on average approximately $850 per C> student. Fundraising is purposely used to close that gap in the annual SBPS school budget.

A. Used in a headline ALWAYS spell out the full title of the Parish and School.

B. When used in a subhead, always spell out the full title and include the acronym in parenthesis.

C. When used in body copy, always spell out the full title and include the acronym in parenthesis the FIRST time. After that, you only need to use the acronym.

IMPROPER USE IN A SENTENCE:

Come and see what St. Benedict’s has to offer!

PROPER USE IN A SENTENCE:

Come and see what St. Benedict Preparatory School has to offer!

2016-2017 SBPS Branding Guide

Grades PK-12

7

Taking a Good Photo When taking a photo, it is important to keep in mind how the photo will be used. Is the photo for print or web? Is this an editorial photo, or promotional?

Serious or care-free? Candid or staged? Next time you are charged with taking a photo for use in one of St. Benedict’s many communication vehicals (Bulletin, Block, Buzz, newsletters, posters, etc.), consider the audience and the end use. Focus on the subject of your photo and zoom in. Or catch a larger experience and zoom out. And keep in mind that it may take a couple of shots to get your perfect image! Also, proper resolution is important or you may wind up with a fuzzy photo. 300 dpi at actual size is always a sure bet.*

Photo taken for bulletin: Spotlight on the Teacher Soft Focus filtered applied to background in Adobe Photoshop *Photos can be used at 72 dpi (dots per inch) for web use only. When taking a photo for printed materials, always make sure your image is at least 300 dpi at actual size. EXAMPLE: If your image needs to print at approx. an 8-1/2” X 11” final size, please make sure that your camera is set to photograph at 300 dpi and at 8” X 10” at minimum size.

2016-2017 SBPS Branding Guide

Grades PK-12

PHOTOS THAT WORK

Staged photo taken for 2014-15 Annual Report. Image adjusted in Photoshop.

Candid photo taken at BenFest.

Zoom in!

Architecture can be dramatic when taken at the right angle

Photo taken on the 1st day of Kindergarten. Donâ&#x20AC;&#x2122;t be afraid to ask your subject to look at the camera and smile!

Beauty can be seen in the most arbitrary and mundane things.

Watch how the light catches form and take your shot!

Catching action and expression is not always easy. You might need to take a few shots to get THE one!

2016-2017 SBPS Branding Guide

Grades PK-12

8 Design There are a myriad of ways to combine photography and typography along with our logo branding and messaging. The following are just a few examples of functional and accepted uses of the combination of these elements:

2016-2017 SBPS Branding Guide

Grades PK-12

2016-2017 SBPS Branding Guide

Grades PK-12

St. Benedict Preparatory School 3900 N. Leavitt Street Chicago, IL 60618 773-539-0066 www.stbenedict.com