Top Producer - ALLISON DANIELS

Allison and Reese Daniels Make Real Estate a Family Affair

Written by Susan Marquez

Photography by Abe Draper Photography

Allison Daniels

Allison Daniels always wanted to be in the medical field. After graduating, the Monticello native enrolled in the X-ray program at Copiah Lincoln Community College. “I worked in X-ray for seven or eight years,” says Allison. During that time, she met her husband and got married. After having her second child, she decided to leave her 9-to-5 job to stay home with her children for a while. “When my second daughter went to kindergarten, I was looking for something I could do to contribute to the family financially. I wanted to find something that would still give me time with the girls when they weren’t in school.”

Reese and Allison Daniels

As their family grew, Allison and her husband, Reese, tried to sell their home in Byram so they could move to Clinton. The home didn’t sell, and they ended up renting it out. “We also rented a home in Clinton, so we were both tenants and landlords.” Allison called a friend who was in real estate, Jenny Winstead. “She was there for me, and she introduced me to Tena Myers, the principal broker at Three Rivers Real Estate in Flowood. During the process of being a landlord and in the attempt to sell our home, God continually put it on my heart to look into a career in real estate.”

On a whim one day, Allison began taking the online real estate courses. “I finished the courses in one month,” she says. “I took the test in 2018 and was led to Three Rivers Real Estate and introduced to Principal Broker Tena Myers. The same day I found out I passed my test, I also found out I was pregnant with my fourth child.”

While others told Allison to interview with other brokers, she felt an immediate connection with Tena. “I felt spiritually fed by Tena’s words. I like how she built people up, and I felt that her business and her agents were constantly covered in prayer. I didn’t feel the need to go anywhere else after meeting her. I knew that’s where the Lord wanted me to be.”

Three Rivers is a long drive from Clinton, but Allison says it gives her an opportunity to branch out into Rankin County while also staying close to home in Clinton and Hinds County. With her mother-in-law stepping in to help with the children, Allison says her first few years in real estate were great. In her second year in the industry, Allison was one of the top-selling agents at Three Rivers, and she was also awarded the “Rising Star” award in 2020. In 2021, she was awarded as second top list agent and won the award of second top selling agent in the entire brokerage. She also received the award for “Agent’s Choice,” chosen by her fellow agents at Three Rivers, and has been a multimillion-dollar producer since her first year in real estate.

“I have always loved to look at houses, but as I got into this, I began to realize that showing houses is only a small part of the whole picture. There is so much that goes on behind the scenes. While showing houses is an important part of the job, I think my favorite part is advocating for my clients. Every transaction is different. Every day is different. I like that. I learn something new with each transaction, and the more knowledgeable I become, the more confidence I gain. My goal is to make sure my clients’ goals are met.” Allison says that if her clients think it has all been easy, she has done her job. “I want to take the stress out of the process for them.”

Reese was a firefighter when he and Allison were first married. He went to Mississippi College and got his business finance degree and went to work with Jeff Zachary at State Farm for several years. Reese left that job when the opportunity opened up for him to work as an executive director in the elder care industry as the marketing director for an assisted living center. “Reese has a heart for helping people,” says Allison. “He loved it. I started selling real estate, and I helped him out as office manager for a while.” Then Allison’s business took off. “I needed his help,” she says. Reese went ahead and got his real estate license in January 2021, and he went to work at Three Rivers as well. “It’s been great because we tag team for each other.”

Allison says while her main focus is on residential real estate, Reese has gravitated toward land sales. “We are both doing what we love.” Allison says her love of people is what drives her in this business. She says that since the majority of her business comes from her social media marketing, she spends a lot of her time researching ways to stay top of mind, and she is always looking for creative ways to market her business and her brand. “My brand is being family oriented and being a busy mom. It’s something that comes naturally to me. Our business is based around family, and I think my clients relate to that because they are busy with their families as well.”

When they’re not working, Reese and Allison are busy with their children’s activities. Her oldest son is 18, her girls are 11 and 10, and her youngest son just turned 3. “They are involved with soccer, competitive cheer and dance, church activities, band and show choir,” says Allison. “It keeps us young, and it keeps us busy. We love it!”