Media Kit
About Us This is actually not a machine at all.
Hydrow is the first and only Live Outdoor Reality™ (LOR) rower that
This is a true human experience.
uses innovative technology to bring the on-water, outdoor experience
And it’s beautiful.
of rowing straight to the home. Hydrow challenges users with dynamic
This is Hydrow.
rowing workouts led by world-class athletes that are streamed live and on-demand from various waterways around the world, including Miami, New York City, London, Boston, Scotland, and more.
Hydrow Company Timeline 2018 January 4
First design meeting
January 30
First on-water workout filmed with Paralympian Dani Hansen (first full-time Hydrow Athlete)
June 14
First prototype built
October 2
IndieGoGo 30-day campaign was launched (surpassed goal in 4 minutes)
2019 February 7
Received $20 million+ investment led by L Catterton’s growth fund
May 14
Announced expansion of series A to $27 million and launched nationwide shipping
May 14
Delivery to 1st customer
August 8
First on-water workout filmed with Paralympian Dani Hansen (first full-time Hydrow Athlete)
September 22
Hydrow completes filming its first Destinations series in London, England
November 29
Best Buy Black Friday Deals: Hydrow outsells all other connected fitness products in both unit sales and revenue
2020 January 18
Grand Opening of the Hydrow Studio at the Waldorf Astoria Resort in Boca Raton, FL
May 6
On billion meters rowed by Hydrow subscribers
June 16
Announced $25 million in funding led by L Catterton’s growth fund, bringing the total capital raised to $52 million
June 29
First ever celebrity live row with Lance Bass and Michael Turchin
July 21
First ever celebrity Instagram TV Live On the Mat workout with Venus Williams and Michelle Sosa
Meet Our Founder - Bruce Smith A lifelong entrepreneur, rower and coach, Bruce Smith is the CEO & Founder of Hydrow, the Live Outdoor Reality™ (LOR) rower. As a U.S. National Team Rowing Coach and Head of the Charles Regatta winner himself, Bruce coached the U.S. Lightweight Eight to a Bronze medal at the 2015 World Rowing Championships, and is the former Executive Director of Community Rowing Inc. in Boston where he sought to increase access to the sport. With a continued passion for the mental and physical benefits of rowing, plus the empathy and community it creates, Bruce’s goal for Hydrow is to make a positive impact through the sport of rowing, allowing people to feel more connected to one another, and live healthier lives on a daily basis. Originally from Canada, Bruce now calls Cambridge, MA home located conveniently just blocks away from the famous Charles River.
Long before our founder Bruce was born, his an-
Bruce is at the helm of all of our efforts,
Under his guidance, the Hydrow team has
cestors were building shell boats. So perhaps un-
bringing to the table a lifetime of rowing ex-
been able to create a world-class way to do
surprisingly, the very first time he found the sport
perience, a long and well-respected coach-
that: our rower. Together, we continue the
his lifelong obsession began. He’ll tell you it was
ing career, an unrelenting passion to push
movement, the “swing” that connected Bruce
the “swing” of the rhythm of rowing in perfect
the sport forward, and both first-hand and
with the water way back when. Our state-of-
harmony with his teammates that bonded him to
scientific evidence of the impact rowing can
the-art home fitness machine grants you ac-
the boathouse and the lifestyle. Today, he’ll insist
have on body and mind. And it is his mission
cess to the world’s most beautiful waterways,
that the same “swing” is what continues to move
to share all of that with anyone interested.
the sport’s most elite athletes, whole-body
the entire rowing community forward.
health and a community that spans centuries, and the globe.
Meet the Athletes
James Dietz
Dani Hansen
James is a competitor at heart,
Dani’s consistent enthusiasm
but not the kind that takes him-
and passion on the water is
self too seriously – which we
almost as impressive as her
find to be a winning combina-
multiple medals in the World
tion. From his contagious laugh
Championships and Paralym-
to his entertaining stories,
pics. If you’re looking for feel-
James makes you forget just
good, high-energy workouts,
how hard you’re working.
you can always count on Dani.
Mac Evans
Aquil Abdullah
Meet Mac – Irish Step Dancer
Don’t let Aquil’s constant,
and former D1 collegiate rower.
beaming smile fool you – as
A lifelong, dedicated athlete,
an Olympian and four-time
Mac picked up rowing in col-
U.S. National Team member,
lege and hasn’t looked back.
Aquil is a fierce competitor. An
Mac finds motivation in the
expert in motivating his crew,
team aspect of rowing,
Aquil will have you giving your
and she thinks you will too.
all, and thanking him for it.
Michelle Sosa
Mike Dostal
Nick Karwoski
Laine Maher
If you’re looking for a row where
An England native, Mike
When Nick was on the U.S.
After a successful rowing career
you can feel free to let your
grew up rowing. Mike has no
National Triathlon Team, row-
at the University of Wisconsin,
guard down, try a workout with
shortage of rowing accom-
ing was a part of his training
Laine shifted her mindset to
Michelle. Her love of rowing start-
plishments, from winning the
routine since it combined all of
tackle two marathons while also
ed during her collegiate career –
British National Championship,
the muscle groups needed in
working full time. This experience
she finds that it provides a strong
to racing for Great Britain, to
running, swimming and biking.
taught her the value of creating
sense of self-accomplishment,
placing in the U.S. National
The perfect workout buddy,
efficient, tough and exciting
and she hopes it will provide the
Championship. You’ll love his
Nick will get you moving no
workouts that can fit easily
same for others.
enthusiasm for exercise.
matter your mood.
into any schedule.
Sera Moon
Grace Luczak
Peter Donohoe
Christie Wang
Drawn to physical challenges,
An Olympian, Grace is a
Peter is our head strength and
A nationally certified Pilates
Sera walked onto her college
serious athlete but she likes
movement specialist. As an
instructor, Christie leads many
crew team as a sophomore. Sera
bringing a not-so-serious tone
Olympian, conditioning coach,
of our On the Mat workouts.
is as tough as they come, but
to her workouts. Grace’s goal
corrective exercise specialist
Her experience working with
also knows what it feels like to
is to make her workouts fun
and Pilates instructor, Peter’s
pro athletes combined with
struggle to find workout inspi-
enough that you forget how
methodology continues to
her relatable and practical
ration. Everyone has ups and
hard you’re working. Grace is
influence the movement of
approach to exercise provides
downs – when you have yours,
a motivating coach and sup-
athletes from many sports.
fitness benefits for all levels.
she’ll help you power through.
portive teammate.
The Hydrow Experience Hydrow offers diverse, dynamic workouts for rowing and beyond - from classes designed to get your heart pumping and muscles burning, to meditative, restorative rows. We even have workouts that get you off your Hydrow and onto a mat for stretching, strength training, yoga and pilates to compliment your rowing workouts.
Live Rows
On The Mat Workouts
Move in-sync with our athletes in real-time on the water.
We offer an entire library of workouts beyond rowing that you can take through the Hydrow
On-Demand
screen or on your mobile device using our
We record every live row, so you can choose from thou-
app. Elite trainers lead you in yoga, Pilates
sands of on-demand workouts any time you want.
and strength training to compliment your
Journeys Explore scenic waterways at your own pace through unguided rows.
rowing workouts.
Hydrow is the Live Outdoor Reality™ (LOR) rower led by world-class athletes, including some training for the U.S. National Rowing team. Hydrow delivers a live on-water rowing experience at home that engages two times more of the body’s muscles than biking or running. Now more than ever, people’s over-scheduled, stressful lives leave little time for meaningful exercise and the soul-enriching opportunity to spend time outdoors. Hydrow’s innovative LOR technology brings balance and peace, while simultaneously delivering a challenging workout and engaging 86% of the body’s muscles compared to 44% with cycling.
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© Hydrow 2020-2021