Web-based Business Question Bank
Course Introduction
This course explores the foundational concepts and practical applications of conducting business over the internet. Students will learn about the development, deployment, and management of web-based business models, including e-commerce platforms, digital marketing strategies, and online customer relationship management. The curriculum covers topics such as website design for business, online payment systems, legal and ethical issues in digital commerce, and emerging technologies that are shaping the future of web-based enterprises. Through case studies and hands-on projects, students will gain the skills necessary to create, analyze, and optimize successful web-based businesses in a rapidly evolving digital landscape.
Recommended Textbook E Commerce Essentials 1st Edition by Kenneth C. Laudon
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11 Chapters
825 Verified Questions
825 Flashcards
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Chapter 1: The Revolution Is Just Beginning
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Sample Questions
Q1) A firm that is first to market in a particular area and that moves quickly to gather market share is referred to as a(n)________.
Answer: first mover
Q2) Has e-commerce changed the marketing of goods? If so, how?
Answer: E-commerce has greatly changed the marketing of goods. Before e-commerce was developed, the marketing and sale of goods was a mass-marketing and sales force-driven process. Marketers viewed consumers as passive targets of advertising campaigns. E-commerce has brought many new possibilities for marketing. The Internet and Web can deliver, to an audience of millions, rich marketing messages with text, video, and audio in a way not possible with traditional commerce technologies such as radio, television, or magazines. Merchants can target their marketing messages to specific individuals by adjusting the message to a person's name, interests, and past purchases. In addition, much information about the consumer can be gathered from the Web site the consumer visits. With the increase in information density, a great deal of information about the consumer's past purchases and behavior can be stored and used by online merchants. The result is a level of personalization and customization unthinkable with existing commerce technologies.
Q3) ________ refers to the displacement of market middlemen.
Answer: Disintermediation
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Page 3
Chapter 2: E-Commerce Business Models and Concepts
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75 Flashcards
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Sample Questions
Q1) Which of the following is not considered a portal?
A)Yahoo
B)MSN
C)WSJ.com
D)AOL
Answer: C
Q2) ________ and ________ are typically the most easily identifiable aspects of a company's business model.
A)Market strategy; market opportunity
B)Value proposition; revenue model
C)Value proposition; competitive environment
D)Revenue model; market strategy
Answer: B
Q3) Which of the following are Amazon's primary value propositions?
A)personalization and customization
B)selection and convenience
C)reduction of price discovery cost
D)management of product delivery
Answer: B
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Page 4
Chapter 3: E-Commerce Infrastructure: the Internet, Web, and Mobile Platform
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Sample Questions
Q1) The layer of Internet architecture that ties the applications to the communications network and includes such services as security and authentication is called the:
A)Network Technology Substrate layer.
B)Middleware Services layer.
C)Transport Services and Representation Standards layer.
D)Applications layer.
Answer: B
Q2) ________ is a way of formatting pages with embedded links that connect documents to one another and that also link pages to other objects.
Answer: Hypertext
Q3) The major technologies used with wireless local area networks are:
A)Wi-Fi and Bluetooth.
B)Wi-Fi and WiMAX.
C)Bluetooth and 3G.
D)WiMAX and 3G.
Answer: A
Q4) The totality of blog-related Web sites is referred to as the ________.
Answer: blogosphere
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Chapter 4: Building an E-Commerce Presence: Web Sites, Mobile
Sites, and Apps
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Sample Questions
Q1) Discuss some of the unique features that must be taken into account when designing a mobile Web presence.
Q2) An e-commerce site that cost $25,000 to develop is likely to require a yearly maintenance budget of approximately:
A)$5,000.
B)$10,000.
C)$25,000.
D)$50,000.
Q3) ________ verifies that the business objectives of the system as originally conceived are in fact working.
A)System testing
B)Acceptance testing
C)Unit testing
D)Implementation testing
Q4) Explain the main functionalities included in e-commerce server software and the decision-making process for a manager choosing from among the various e-commerce merchant server software suites.
Q5) With ________, the contents of a Web page are stored as objects in a database, rather than being hard-coded in HTML.
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Chapter 5: E-Commerce Security and Payment Systems
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Sample Questions
Q1) The Computer Security Institute reported in its 2011 survey that approximately ________ percent of responding organizations experienced a computer security incident within the previous 12 months. A)25
B)45 C)75
D)95
Q2) Malware that comes with a downloaded file that a user requests is called a: A)Trojan horse.
B)backdoor.
C)drive-by download.
D)PUP.
Q3) Insiders present a greater security threat to e-commerce sites than outsiders. A)True
B)False
Q4) Explain how an online credit card transaction works, identifying the parties involved and describing how SSL is involved. What are the limitations of online credit card payment systems?
Q5) Define and explain how EBPP systems work. Describe each of the main EBPP business models.
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Sample Questions
Q1) ________ behavior refers to the transaction log that consumers establish as they move about the Web from site to site.
Q2) In the United States today, single, white, young college-educated males with high income dominate the Internet in terms of percentage of Internet usage.
A)True
B)False
Q3) The dial-up audience is ________ the broadband audience.
A)virtually indistinguishable from B)more educated than
C)less intensely involved with the Internet than D)wealthier than
Q4) In ________ advertising, companies pay for ads to be placed dynamically on any participating Web site that the search engine determines is appropriate.
A)paid inclusion
B)network keyword
C)keyword
D)social
Q5) Discuss four features of social e-commerce that are driving its growth.
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Chapter 7: Ethical, Social, and Political Issues in E-Commerce
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Sample Questions
Q1) Which of the following situations would not qualify for the fair use exception to United States copyright law?
A)A professor clips a newspaper article just before class and distributes copies of it to his class.
B)A journalist quotes a paragraph from a book in a review of the book.
C)A student copies a photograph of his favorite band from a Web site created by the band's record label and places it on the student's personal Web site.
D)Google posts thumbnail images of books in the Google Book Search Project.
Q2) ________ is collected data that can be used to identify and locate an individual.
A)A personal profile
B)P3P
C)Anonymous information
D)PII
Q3) Copyright protection protects against others copying the underlying ideas in a work.
A)True
B)False
Q4) The main stakeholders arguing against net neutrality are ________.
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Chapter 8: Online Retail and Services
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Sample Questions
Q1) ________ are sites that provide consumers with comparison shopping services, independent financial advice, and financial planning.
Q2) Which of the following is not one of the central challenges facing the online retail industry?
A)lack of physical store presence
B)consumer concerns about the privacy of personal information
C)inconvenience in returning goods
D)delivery delays
Q3) The top 25 retailers account for about ________ percent of all online retail.
A)90
B)60
C)45
D)20
Q4) Groupon is an example of local commerce.
A)True
B)False
Q5) ________ provides job search centers for more than 9,000 Web sites, and 140 newspapers.
Q6) Describe the state of the online retail sector today.
Q7) The leading provider of account aggregation technology is ________.
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Chapter 9: Online Content and Media
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Sample Questions
Q1) The a la carte revenue model allows users to pay only for what they use.
A)True
B)False
Q2) Zinio is an example of which of the following?
A)interactive book developer
B)magazine aggregator
C)e-reader platform
D)vanity press
Q3) Around how many page views do online newspapers generate in a typical month?
A)41 million
B)410 million
C)4)1 billion
D)41 billion
Q4) The publishing and entertainment industries make up the largest share of the commercial content marketplace.
A)True
B)False
Q5) A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n)________ model.
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Chapter 10: Social Networks, Auctions, and Portals
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Sample Questions
Q1) Howard Rheingold, one of The Well's early participants, coined the term ________ to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."
Q2) All of the following are situations in which markets fail to produce socially desirable outcomes except:
A)information asymmetry.
B)monopoly power.
C)externalities.
D)network effects.
Q3) Which of the following is the original social photo-sharing site?
A)Facebook
B)Flickr
C)Instagram
D)Polyvore
Q4) Which of the following statements about auctions is not true?
A)The market leader in C2C auctions is Craigslist.
B)Auctions constituted a significant part of B2B e-commerce in 2012.
C)Over a third of procurement officers use auctions to procure goods.
D)In B2C auctions, established merchants offer items for sale using dynamic pricing techniques.
Page 12
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Chapter 11: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
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Q1) Which of the following primarily involve long-term sourcing?
A)e-distributors and exchanges
B)e-distributors and industry consortia
C)e-procurement Net marketplaces and exchanges
D)e-procurement Net marketplaces and industry consortia
Q2) EDI began as a(n)________ system.
A)document automation
B)document elimination
C)continuous replenishment
D)MRP
Q3) B2B commerce includes all of the following business processes except:
A)use of corporate intranets.
B)inventory management.
C)product development.
D)order fulfillment.
Q4) Demand chain visibility is one goal of collaborative commerce.
A)True
B)False
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Q5) Inventory Locator Service is an example of a(n)_________.
Q6) Exostar is an example of a(n)________.
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