Technology and Innovation Management Test
Questions
Course Introduction
Technology and Innovation Management explores the strategic and operational aspects of integrating technological advancements and innovation into organizational processes. The course examines how firms identify, evaluate, and adopt emerging technologies to gain competitive advantage, as well as how they foster a culture of innovation to drive growth and respond to dynamic market conditions. Through case studies and practical frameworks, students learn about innovation models, technology life cycles, research and development management, and the challenges associated with commercializing new ideas. Emphasis is placed on both the managerial skills and analytical tools needed to lead technology-driven change within organizations.
Recommended Textbook
Electronic Commerce 2012 Managerial and Social Networks Perspectives 7th Edition by Efraim Turban
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Chapter 1: Overview of Electronic Commerce
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Sample Questions
Q1) Reasons EC companies fail include
A) lack of financial skills.
B) little experience with marketing.
C) not ensuring they have the inventory and distribution setup to meet the fluctuating and increasing demand for their products.
D) all of the above.
Answer: D
Q2) An e-commerce model in which all the participants are businesses or other organizations describes
A) business-to-consumer.
B) business-to-business.
C) business-to-business-to-consumer.
D) consumer-to-business.
Answer: B
Q3) E-commerce 2.0 is based primarily on blogs and corporate-sponsored collaboration.
A)True
B)False
Answer: False
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Page 3
Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools
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Sample Questions
Q1) An order-processing technology that allows customers to accumulate items they wish to buy while they continue to shop best defines
A) intelligent agent.
B) e-fulfillment agent.
C) electronic shopping cart.
D) mobile portal.
Answer: C
Q2) Which of the following was Stormhoek Winery's successful marketing campaign that had volunteers,over a series of days,host dinners that included tasting Stormhoek wine?
A) 100 Geek Dinners in 100 Days.
B) Stormhoek's May Wine Days.
C) Stormhoek's Friends, Dinner, and Wine.
D) Stormhoek's No Grape Before It's Time Wine Tasting Event
Answer: A
Q3) A dashboard is a graphical display of performance results.
A)True
B)False
Answer: True
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Chapter 3: Retailing in Electronic Commerce: Products and Services
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Sample Questions
Q1) Each of the following describes retailing <b>except</b>
A) a retailer is a sales intermediary.
B) many manufacturers sell directly to consumers and through wholesalers and retailers.
C) e-tailing makes it easier for a manufacturer to sell directly to customers by cutting out the intermediary.
D) companies that produce a large number of products, such as Procter & Gamble, do not need retailers for efficient distribution.
Answer: D
Q2) Limitations of online travel services include
A) limited amount of free information.
B) substantial discounts.
C) the difficulty of using virtual travel agents can be very large.
D) increases in provider's commission and its processing.
Answer: C
Q3) A major problem in B2C is the increasing rate of online fraud.
A)True
B)False
Answer: True
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Chapter 4: B2B E-Commerce
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Sample Questions
Q1) An online third party that brokers a transaction online between a buyer and a seller best describes
A) strategic source.
B) horizontal marketplace.
C) vertical marketplace.
D) online intermediary.
Q2) Executive and supervisor portals are used for training,dissemination of company news,information,and discussion groups.
A)True
B)False
Q3) Mobile portals are accessible via mobile devices.
A)True
B)False
Q4) Stock exchanges and commodity exchanges (such as oil and sugar)are examples of spot buying.
A)True
B)False
Q5) List five generic types of portals.
Q6) List and briefly describe the four basic types of B2B transactions and activities.
Page 6
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Chapter 5: Innovative EC Systems: From E-Government to
E-Learning, collaborative Commerce, and C2C Commerce
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Sample Questions
Q1) Which of the following is the e-government category that includes activities within government units and those between governments?
A) government-to-unit
B) government-to-practice
C) government-to-government
D) government-to-business
Q2) Benefits of e-learning include
A) innovative teaching.
B) flexibility and self-paced.
C) updated and consistent material.
D) all of the above.
Q3) The central point of control for an e-market best defines
A) information portal.
B) collaboration hub.
C) vortal.
D) vendor hub.
Q4) C2C is an e-commerce model in which consumers sell directly to other consumers.
A)True
B)False
Q5) Identify five advantages of e-books.
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Chapter 6: Mobile Commerce and Ubiquitous Computing
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Q1) Each of the following is a barrier to location-based m-commerce <b>except</b>
A) wireless bandwidth is limited.
B) the accuracy of location technologies is often less than consumers expect.
C) there are presently not enough location-based systems to make this a viable technology.
D) consumers see constant location data transmissions as a violation of privacy.
Q2) A website with an audio interface that can be accessed through a telephone call best describes
A) voice portal.
B) mobile portal.
C) interactive portal.
D) WiMAX portal.
Q3) The process of automatically identifying a Web user's physical location without that user having to provide any information best defines
A) network-based positioning.
B) terminal-based positioning.
C) geolocation.
D) global positioning.
Q4) Define location-based m-commerce.Identify its five basic components.
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Chapter 7: Social Commerce
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Sample Questions
Q1) Social networks are an ideal place to disseminate viral videos.
A)True
B)False
Q2) Members of social networks who do social shopping and understand their rights and how to use the wisdom and power of crowdsourcing and communities to their benefit best describes
A) brand loyalists.
B) social climbers.
C) intelligent mavens.
D) social customers.
Q3) The major current revenue source for social commerce vendors is advertising.
A)True
B)False
Q4) An online community that harnesses the power of one's social networks for the introduction,buying,and selling of products,services,and resources,including one's own creations best describes
A) social vortal.
B) social marketplace.
C) relaxed commerce.
D) reverse commerce.
Page 9
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Chapter 8: Marketing and Advertising in E-Commerce
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Sample Questions
Q1) Data collection in the Web 2.0 environment includes each of the following <b>except</b>
A) folksonomy.
B) chatterbots.
C) scripting.
D) polling.
Q2) Methods for identifying users' profiles include each of the following <b>except</b>
A) content-based filtering.
B) activity-based filtering.
C) rule-based filtering.
D) button-based filtering.
Q3) In the consumer decision process,the influencer is the person who ultimately makes the buying decision.
A)True
B)False
Q4) Moderated focus groups conducted in chat rooms is one method for collecting online data.
A)True
B)False
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Chapter 9: E-Commerce Security and Fraud Protection
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Sample Questions
Q1) Unintentional threats include each of the following <b>except</b>
A) human errors.
B) environmental hazards.
C) computer system malfunctions.
D) identity theft.
Q2) Which of the following refers to the process of identifying,quantifying,and prioritizing the vulnerabilities in a system?
A) vulnerability assessment
B) feasibility assessment
C) initial security report
D) certification audit
Q3) The large number of possible key values created by the algorithm to use when transforming the message best describes
A) determinate.
B) encryption code.
C) encryption lock.
D) key space.
Q4) Phishing is an example of a technical attack.
A)True
B)False
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Chapter 10: Electronic Commerce Payment Systems
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Sample Questions
Q1) The success of an e-payment method depends on its interoperability with existing enterprise systems and applications.
A)True
B)False
Q2) What costs do online merchants incur for fraudulent transactions?
Q3) A special system that handles file management,security,input/output,and command execution and provides an application programming interface for a smart card best defines
A) networking operating system.
B) mobile operating system.
C) smart card operating system.
D) BIOS.
Q4) The processing of card payments has two major phases: identification and settlement.
A)True B)False
Q5) Identify five of the nine crucial factors that come into play in determining whether a particular method of e-payment successfully achieves critical mass.
Q6) Describe smart cards,stored-value cards,and e-checks.
Page 12
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Chapter 11: Order Fulfillment Along the Supply Chain and Other
Ec Support Services
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Sample Questions
Q1) The inability to deliver products on time is a typical problem in offline commerce,but not online commerce.
A)True
B)False
Q2) Logistics is the process of planning,implementing,and controlling the efficient and effective flow and storage of goods,services,and related information from point of origin to point of consumption to meet customer requirements.
A)True
B)False
Q3) Ameritrade is an example of a transaction broker.
A)True
B)False
Q4) A major problem in order fulfillment is the demand forecast. A)True B)False
Q5) How can order-taking activity be improved with IT? Discuss two ways and the benefit of each.
Q6) Define reverse logistics.List five options.
Page 13
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Chapter 12: EC Strategy, Globalization, and Smes
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Sample Questions
Q1) A management tool that assesses organizational progress toward strategic goals by measuring performance in a number of different areas is
A) balanced scorecard.
B) BCG growth-share matrix.
C) SWOT analysis.
D) Web analytics.
Q2) ________ is the process of making the selected applications and projects a reality by hiring staff; purchasing equipment; licensing,purchasing,or writing software; and contracting vendors.
A) Project management
B) Resource allocation
C) Project planning
D) Strategy assessment
Q3) The geographical issues of shipping goods and services across international borders are not well known.
A)True
B)False
Q4) Identify five security issues to consider when setting an EC strategy.
Q5) List five general strategies for competitive advantage.
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Chapter 13: Implementing EC Systems: From Justification to
Successful Performance
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Sample Questions
Q1) A comparison of the costs of a project against the benefits best defines A) IRR.
B) benefits metric.
C) cost-benefit analysis.
D) feasibility justification.
Q2) A Web-based seller of CDs carefully monitors the prices charged by its competitors for identical products.This company has the ability to change a given price within three minutes in response to changes by competitors.This is an example of EC A) competitive advantage.
B) core competency.
C) product or service differentiation.
D) agility.
Q3) Structured management is a holistic management approach focused on aligning all aspects of an organization with the wants and needs of clients.
A)True
B)False
Q4) Explain tangible costs and benefits.Explain intangible costs and benefits.
Q5) Define cloud computing.Identify five advantages of cloud computing.
Q6) List and briefly describe three reasons why EC justification is needed.
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Chapter 14: E-Commerce: Regulatory, Ethical, and Social Environments
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Q1) EC sellers need to protect against fraud and each of the following <b>except</b>
A) public keys.
B) customers who deny that they placed an order.
C) customers who give false credit card or bad check information in payment for products and services provided.
D) use of their name by imposter sellers.
Q2) Which of the following extends a copyright to 70 years after the death of the author?
A) Carry Grant Copyright Extension Act
B) Communications Privacy and Consumer Empowerment Act
C) Sonny Bono Copyright Extension Act
D) Sarbanes-Oxley Act
Q3) Which of the following is the European Union's directive that aims to regulate the activities of any person or company that controls the collection,storage,processing,or use of personal data on the Internet?
A) EU Privacy Enforcement Act
B) EU Information Control and Disbursal Act
C) EU Data Protection Directive
D) EU Internet Data Collection Act
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Chapter 15: Launching a Successful Online Business and EC Projects
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Sample Questions
Q1) There is a serious downside for start-up businesses that acquire venture capital because they lose control over the business.
A)True
B)False
Q2) An important source of financial support or direct funding for pre-VC (venture capital)firms is an incubator.
A)True
B)False
Q3) In addition to providing an easy mechanism for buying books,the Amazon.com Web site is easily searchable by book title and author.It also has book reviews and suggests titles based on previous purchase activity.These enhancements make the Amazon site a favorite for readers.This is an example of
A) CNP.
B) using a meta tag.
C) internal Web site promotion.
D) search engine optimization.
Q4) Identify three common ways to add EC initiatives to the existing business.
Q5) List and briefly discuss funding options for a start-up online business.
Q6) List eleven website design criteria.
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