Retail Management
Exam Materials
Course Introduction
Retail Management provides a comprehensive overview of the principles, strategies, and operations involved in managing retail businesses. The course covers topics such as retail environment analysis, store layout design, merchandise planning, supply chain management, customer relationship management, and the integration of digital technology in retail. Students will explore the impact of consumer behavior, competitive strategies, pricing, promotion, and sales operations on retail performance. Case studies and practical exercises will foster an understanding of effective retail decision-making and equip students with skills essential for thriving in the dynamic retail sector.
Recommended Textbook
CB 6 6th Edition by Barry J. Babin
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16 Chapters
2052 Verified Questions
2052 Flashcards
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Page 2
Chapter 1: What is CB and Why Should I Care?
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127 Verified Questions
127 Flashcards
Source URL: https://quizplus.com/quiz/5325
Sample Questions
Q1) Procter & Gamble sells six different brands of laundry detergent,each with a unique offering for different market segments.Which business orientation does this illustrate?
A) Undifferentiated marketing
B) Differentiated marketing
C) Direct marketing
D) Ambush marketing
E) Viral marketing
Answer: B
Q2) Which of the following is a category of secondary stakeholders?
A) Customers
B) Managers
C) Mass media
D) Suppliers
E) Regulating agencies
Answer: C
Q3) The Internet has made geographical distance almost a non-issue.
A)True
B)False
Answer: True
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Page 3
Chapter 2: Value and the Consumer Behavior Value Framework
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132 Verified Questions
132 Flashcards
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Sample Questions
Q1) Refer to Superfocus Scenario.While consumers need and want this type of eyeglass,they also want something that looks fashionable.Most consumers would not consider the round,silver stainless steel or titanium aluminum charcoal gray frame fashionable.Thus,on a perceptual map,Superfocus would _____.
A) not be positioned as a very useful product
B) be positioned close to competitors
C) be in a quadrant all by itself
D) not even appear
E) not be very close to the ideal point
Answer: E
Q2) The market for any product is the sum of the demand existing in individual groups or segments of consumers.
A)True
B)False
Answer: True
Q3) A marketing strategy provides an operating orientation for the company.
A)True
B)False
Answer: False
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Chapter 3: Consumer Learning Starts Here: Perception
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134 Verified Questions
134 Flashcards
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Sample Questions
Q1) Contrasting stimuli are extremely ineffective in getting attention.
A)True
B)False
Answer: False
Q2) The JND (just noticeable difference)represents how much stronger one stimulus has to be relative to another so that someone can notice that the two are not the same.
A)True
B)False
Answer: True
Q3) Which of the following terms is used by marketers to describe the idea that consumers are often bombarded with too much information in their daily lives?
A) Clutter
B) Noise
C) Distraction
D) Discord
E) Distortion
Answer: A
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Chapter 4: Comprehension, Memory, and Cognitive Learning
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130 Verified Questions
130 Flashcards
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Sample Questions
Q1) According to which of the following theories,communications provide information in ways beyond the explicit or obvious content of a message?
A) Signal theory
B) Habituation theory
C) Dual-coding theory
D) Prospect theory
E) Multiple store theory
Q2) The process that occurs when preexisting knowledge is used to assist in storing new information is known as _____.
A) response generation
B) semantic coding
C) meaningful encoding
D) memory tracing
E) cognitive interference
Q3) Knowledge in long-term memory is stored in an associative network.
A)True
B)False
Q4) Define social stereotype.Explain how attempts to demarket a product can be implemented by stigmatizing consumption with a negative stereotype.
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Chapter 5: Motivation and Emotion: Driving Consumer Behavior
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131 Verified Questions
131 Flashcards
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Sample Questions
Q1) Emotions are considered psychobiological because they involve both psychological processing and physical responses.
A)True
B)False
Q2) Anne is extremely thrifty with her household expenses.Before buying anything,she makes sure that she is well-informed about all the best deals.This way Anne ensures that she gets more value from any purchasing activity.Which of the following types of consumer involvement is exemplified by Anne?
A) Shopping involvement
B) Momentary involvement
C) Associative involvement
D) Emotional involvement
E) Situational involvement
Q3) _____ motivation involves a drive to experience something personally gratifying.
A) Utilitarian
B) Preventive
C) Homeostatic
D) Physiological
E) Hedonic
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Chapter 6: Personality, Lifestyles, and the Self-Concept
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137 Verified Questions
137 Flashcards
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Sample Questions
Q1) For consumers having very strong ties to brands,the task of self-expression through product ownership is one of identity maintenance and communication.
A)True
B)False
Q2) _____ combine(s)data on consumer expenditures and socioeconomic variables with geographic information in order to identify commonalities in consumption patterns of households in various regions.
A) Psychographic techniques
B) Psychoanalytic techniques
C) VALS
D) Geodemographic techniques
E) PRIZM
Q3) Refer to The Billionaire Lifestyle Scenario.Ralph's desire to be known as a philanthropist reflects his _____.
A) low need for cognition
B) low self-monitoring tendency
C) ideal social self
D) extended self
E) actual self
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Page 8
Chapter 7: Attitudes and Attitude Change
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139 Verified Questions
139 Flashcards
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Sample Questions
Q1) Justin wants to buy a new smartphone.He did a lot of research over the Internet and identified four attributes that he would rate his smartphone options on.He considered low price,sensitivity to touch,low weight,and compatibility with apps,as the attributes.He used a ten-point scale to rate how he thought each of his options would perform or how likely was it that the phones had those attributes.Next,he used a -3 to +3 scale to rate how he felt about these attributes.Finally,he opted for one particular model based on the highest overall attitude score.Which model did Justin implement?
A) The balance model
B) The elaboration likelihood model
C) The behavioral intention model
D) The changing schema-based affect model
E) The attitude-toward-the-object model
Q2) According to the balance theory,the relations between the elements of observer,person,and object are referred to as _____.
A) primacy relations
B) sentiment relations
C) central relations
D) peripheral relations
E) affective relations
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Page 9
Chapter 8: Group and Interpersonal Influence
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128 Verified Questions
128 Flashcards
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Sample Questions
Q1) Consumers who score high on the _____ variable are concerned about how other people react to their behavior.
A) need for cognition
B) typical intellectual engagement
C) attention to social comparison information
D) openness to experience
E) separateness-connectedness
Q2) Social couponing refers to a type of buying where consumers receive a coupon by joining a special social networking website.
A)True
B)False
Q3) Refer to Wedding Scenario.Which of the following roles did Janice's father assume with regard to the purchase of Janice's wedding dress?
A) Influencer
B) Gatekeeper
C) User
D) Decision maker
E) Surrogate consumer
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10
Chapter 9: Consumer Culture
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) Refer to MNC Scenario.A few months into his stay,Mr.Smith begins to learn the ways of life and appropriate behavior in China.This learning is referred to as _____.
A) acculturation
B) enculturation
C) adaptation
D) acclimatization
E) externalization
Q2) In societies with a high long-term orientation,consumers tend to be spendthrifts and indolent.
A)True
B)False
Q3) Maria is educating her children on culture-appropriate manners of addressing adults as "sir" or "ma'am." These accepted ways of addressing people represents _____.
A) etiquette
B) diplomacy
C) anomie
D) faux pas
E) vignette
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11
Chapter 10: Microcultures
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126 Verified Questions
126 Flashcards
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Sample Questions
Q1) The societal expectations for men and women among members of a cultural group are referred to as _____.
A) gender sanctions
B) gender identification
C) gender socialization
D) sex roles
E) sex ratios
Q2) Which of the following generational microcultures is also referred to as Generation Y?
A) Greatest generation
B) Silent generation
C) Baby Boomers
D) Millennials
E) Global generation
Q3) All microcultures have identical and consistent role expectations for its members.
A)True
B)False
Q4) Describe the six generational microcultures in the United States.
Q5) Give some examples of street microcultures in different parts of the world.
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Chapter 11: Consumers in Situations
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119 Verified Questions
119 Flashcards
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Sample Questions
Q1) Consumers with a low capacity to self-regulate are referred to as _____.
A) action-oriented
B) state-oriented
C) time-oriented
D) mood-oriented
E) object-oriented
Q2) Janice spends her weekends window shopping at various malls.She acknowledges that her weekend shopping outing is driven by boredom rather than any intention of making a purchase.She finds these outings interesting and relaxing.This is an example of _____ shopping.
A) acquisitional
B) epistemic
C) experiential
D) impulsive
E) adaptive
Q3) An environment with a favorable functional quality tends to be associated with some degree of positive affect.
A)True
B)False
Q4) Discuss the temporal factors that affect consumer behavior.
Page 13
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Chapter 12: Decision Making I: Need Recognition and Search
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) Perceived risk refers to the perception of the negative consequences that are likely to result from a course of action and the uncertainty of which course of action is best to take.
A)True
B)False
Q2) Decision-making perspectives guide consumers on how to approach decision making.
A)True
B)False
Q3) Which of the following is an example of behavioral influence perspective?
A) Marcie goes window-shopping with her friends and buys a designer gown that is on display at a store.
B) Kate needs to buy a wedding gown. She surfs the Internet and visits all the boutiques in Florida to compare prices and quality.
C) Mandy loves skiing and she has signed herself up for an expensive ski training in Switzerland.
D) Tamara plans to spend an entire weekend relaxing at her favorite spa.
E) Leon wants to buy a new automobile. He visits a few dealerships and test-drives quite a few automobiles. He compares prices and features of the various models before selecting one.
Page 14
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Chapter 13: Decision Making II: Alternative Evaluation and Choice
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126 Verified Questions
126 Flashcards
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Sample Questions
Q1) The experiential decision-making process illustrates attribute-based evaluation. A)True
B)False
Q2) Which of the following statements is true about the issues that affect consumer judgments?
A) Consumer judgments based on the perceived relationship between attributes of products always lead to negatively biased implications about the product.
B) Brand names have an impact on consumer judgments.
C) If consumers cannot tell the difference between two options, then their judgments about the products are highly accurate.
D) Consumers who are highly impulsive make the best judgments.
E) Brand inertia is often used by consumers as a signal of quality.
Q3) Refer to Energy Bar Scenario.Using the lexicographic rule,the consumer is most likely to select _____.
A) Crayton Bar as it has the highest protein content
B) Goodie-meal Bar as it has the lowest fat content
C) Snacky-Bar as it has the lowest sugar content
D) Goodie-meal Bar as it has the highest sugar content
E) Snacky-Bar as it has the lowest calorie count
Page 15
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Chapter 14: Consumption to Satisfaction
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) Service quality is often discussed as the difference between consumer expectations of different service aspects and the actual service that is delivered.
A)True
B)False
Q2) Refer to Fine Dining Scenario.Sara had come across many good reviews on Raffiné,and she was eagerly looking forward to the dining experience there.However,she was less than pleased with their services and therefore did not enjoy dining at the restaurant.Which of the following is most likely to have occurred?
A) Confirmation
B) Positive disconfirmation
C) Neutral disconfirmation
D) Negative disconfirmation
E) Satisfaction
Q3) Durable goods are goods that are consumed over extremely short periods of time.
A)True
B)False
Q4) Explain the expectancy/disconfirmation theory.Describe how it explains your satisfaction or dissatisfaction from a recent consumption experience.
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Page 16
Chapter 15: Consumer Relationships
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119 Verified Questions
119 Flashcards
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Sample Questions
Q1) When Angie went out for dinner with Zack,her boyfriend,she was embarrassed with his behavior.Zack complained when the waiter brought out the wrong order,but the waiter did not respond appropriately to his complaint.As a result,Zack started yelling at him,calling him names,and demanded to see the manager.The other diners stared at them and Angie just wanted him to stop behaving like that.Zack's behavior at the restaurant is an example of _____ revenge.
A) procedural
B) retaliatory
C) rancorous
D) distributive
E) restorative
Q2) In the social media world,the key is to respond quickly before negative news goes viral.
A)True
B)False
Q3) Define customer commitment and describe its significance.
Q4) Dissatisfied consumers are more likely to complain than angry consumers.
A)True
B)False
Q5) Explain how relationship quality impacts value for both customers and the firm.
Page 17
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Chapter 16: Consumer and Marketing Misbehavior
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123 Verified Questions
123 Flashcards
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Sample Questions
Q1) Refer to Cigarette Marketing Scenario.Jose owns a convenience store and refuses to sell cigarettes even though he knows he can make a lot of money by doing so.He believes that it is a disservice to consumers to sell things that are harmful to them.Which of the following best represents Jose's belief about selling cigarettes?
A) Moral equity
B) Relativism
C) Contractualism
D) Teleology
E) Utilitarianism
Q2) The "I'm working for you!" selling technique relies on the _____ theory.
A) belief congruence
B) self-perception
C) expectation states
D) equity
E) elaboration
Q3) The "I'm working for you!" technique relies on equity theory.
A)True
B)False
Q4) What role does value play in consumer misbehavior?
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