Public Relations Ethics
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Course Introduction
Public Relations Ethics explores the principles and challenges of ethical communication within the field of public relations. This course examines the foundations of ethical theory, professional codes of conduct, and the decision-making frameworks that guide public relations professionals. Students will analyze case studies involving honesty, transparency, loyalty, conflicts of interest, social responsibility, and the role of digital and social media in ethical dilemmas. By engaging with real-world scenarios and contemporary issues, students develop the critical thinking skills necessary to identify, evaluate, and resolve ethical issues in public relations practice.
Recommended Textbook
THINK Public Relations 2nd Edition by
Dennis L. Wilcox
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17 Chapters
564 Verified Questions
564 Flashcards
Source URL: https://quizplus.com/study-set/1491
Page 2
Chapter 1: What Is Public Relations
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32 Verified Questions
32 Flashcards
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Sample Questions
Q1) Public relations professionals are not objective observers, but are advocates for their clients.
A)True
B)False
Answer: True
Q2) Which is the key major difference between public relations and advertising?
A) Advertising involves paid space and broadcast time.
B) Advertising relies on a number of communication tools.
C) Advertising is broader than public relations in scope.
D) Advertising often uses public relations as a communication tool.
E) Advertising uses the tools of persuasion.
Answer: A
Q3) Which of the following is NOT an element in the RACE formula?
A) Action
B) Research
C) Competition
D) Evaluation
E) Communication
Answer: C
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Page 3
Chapter 2: Careers in Public Relations
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61 Verified Questions
61 Flashcards
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Sample Questions
Q1) The use of publicity gained acceptance around 1900 with the launch of the first U.S.publicity agency, the Publicity Bureau.
A)True
B)False
Answer: True
Q2) Environmental activist John Muir used public relations tactics to help:
A) designate Yosemite Valley into a National Park.
B) promote the Sierra Nevada mountains as a tourist destination.
C) stop the spread of railroads through pristine wilderness.
D) Protect the Yosemite Valley in California.
E) Both A and D.
Answer: E
Q3) Today, much of the writing in public relations is done for "controlled media."
A)True
B)False
Answer: True
Q4) Public relations practitioners should still begin their careers as journalists.
A)True
B)False
Answer: False
Page 4
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Chapter 4: Todays Practice: Departments and Firms
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30 Verified Questions
30 Flashcards
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Sample Questions
Q1) The most reputable Fortune 500 corporations tend to think of public relations as strategic management tool.
A)True
B)False
Q2) If public relations practitioner reports to the CEO of company, it is likely that he/she exerts an influence within the organization .
A)True
B)False
Q3) If benefits brochure prepared by the personnel department must have approval from the public relations department before production, the public relations department is described as having:
A) advisory authority.
B) compulsory-advisory authority.
C) concurring authority.
D) command authority level.
E) advise and consent.
Q4) Public relations is considered to be primarily "staff" function.
A)True B)False
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Chapter 5: Research and Campaign Planning
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32 Verified Questions
32 Flashcards
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Sample Questions
Q1) Public relations research should be conducted
A) before a campaign begins.
B) once a campaign is under way.
C) periodically throughout the campaign.
D) after the campaign ends.
E) All of the above.
Q2) Which is NOT an element of Ketchum's Strategic Planning Model?
A) facts
B) goals
C) audience
D) outcomes
E) key message
Q3) Public relations professional Lisa Eggerton of RSCG Magnet says, "Research gives context in which to talk about product." What does this quote mean?
A) Research findings can be used to substantiate hunches about a product.
B) In the minds of consumers, research adds credibility to a product.
C) Armed with research findings, a company can claim whatever it wants.
D) Both A and B.
E) None of the above.
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Page 6
Chapter 6: Communication and Measurement
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31 Verified Questions
31 Flashcards
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Sample Questions
Q1) Into which media category do publicity, advertising, and product placements fall?
A) Public
B) Controlled
C) Interactive
D) Events
E) One-on one
Q2) The theory that says people use the mass media for variety of purposes in known as:
A) two-way symmetrical communication.
B) two-step flow.
C) management by objective.
D) uses and gratifications.
E) spiral of silence.
Q3) Which are the following is not legitimate goal of communication?
A) To inform
B) To persuade
C) To motivate
D) To deflect negative public opinion
E) To build mutual understanding
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Chapter 7: Public Opinion and Persuasion
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30 Flashcards
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Sample Questions
Q1) _____ is the propaganda technique of associating the person, product, or organization with something that has high status, visibility, or credibility.
A) Transfer
B) Glittering generalities
C) Bandwagon
D) Card stacking
E) Plain folks
Q2) Persuasion can be used to
A) change hostile opinions.
B) neutralize hostile opinions.
C) crystallize latent opinions.
D) maintain favorable opinions.
E) all of the above.
Q3) Researchers by behaviorists suggests that public relations messages should A) be simple.
B) be subliminal.
C) be authoritarian.
D) relay the impression that "everyone is doing it."
E) Both A and D.
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Page 8
Chapter 8: Managing Competition and Conflict
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32 Verified Questions
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Sample Questions
Q1) Regarding business crises, it is safe to say that:
A) the great majority are expected.
B) the great majority are unexpected.
C) most are "smoldering" crises.
D) with a plan, the business can deal with nearly any crisis.
E) Both A and C.
Q2) What is the strategy taken in the recovery phase of strategic management of conflict?
A) monitoring media
B) taking preventative actions
C) dealing with crisis or disaster
D) repairing relations and public image
E) conflict positioning
Q3) After carefully assessing threat, the public relations professional may decide to
A) ignore a pressure group.
B) let an issue "die on the vine."
C) disregard the evidence of danger.
D) Both A and B.
E) None of the above.
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Page 9
Chapter 9: Ethics and the Law
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Sample Questions
Q1) All of the following are suggestions for "winning" in the court of law and the court of public opinion EXCEPT:
A) make carefully planned public comments in the earliest stages of a crisis or legal issue.
B) Work with lawyers only on a limited basis, as needed.
C) develop a litigation communication team before you need it.
D) public relations professionals should counsel and coach the legal team.
E) all of the above.
Q2) For public relations practitioners, the <b>most</b> important lesson gained from the News of the World scandal is that:
A) Even Rupert Murdoch is not untouchable.
B) Ethics in media are much different than ethics in public relations.
C) Trust and brand reputation are fragile commodities.
D) What is legal may not be ethical.
E) The public is very forgiving.
Q3) company has an unlimited right to publicize the activities of its employees in employee newsletters.
A)True
B)False
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Page 10
Chapter 10: Reaching Diverse Audiences
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32 Verified Questions
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Sample Questions
Q1) Currently, around _____ percent of U.S.households own computer.
A) 35
B) 80
C) 50
D) 95
E) 65
Q2) The minority populations in America are highly diverse, even within their own ethnic groups.
A)True
B)False
Q3) In which of the following places is the field of public relations growing?
A) Russia
B) China
C) India
D) Latin America
E) all of the above
Q4) Increasingly, traditional media primarily appeal to older or more highly educated audiences.
A)True
B)False
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Chapter 11: The Mass Media
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Sample Questions
Q1) series of pre-booked, one-on-one interviews from fixed location via satellite with series of television journalists is called
A) desk-side briefings.
B) a satellite media tour.
C) a pre-packaged pitch.
D) an up-close-and-personal.
E) none of the above.
Q2) Although traditional news releases are still used, their use is dying out in small towns, where editors now prefer social media.
A)True
B)False
Q3) Public relations professionals should hold news conferences frequently.
A)True
B)False
Q4) When travel writer visits an exclusive new resort, it is customary for the resort to pick up the tab.
A)True
B)False
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Page 12
Chapter 12: The Internet and Social Media
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Sample Questions
Q1) Steve Cody recommends all of the following tactics for creating successful employee blog EXCEPT:
A) post infrequently to manage expectations.
B) be transparent.
C) generate as much original material as possible.
D) only link to relevant blog sites.
E) all of the above.
Q2) Overwhelmingly, public companies now use webcasts for range of outreach purposes.
A)True
B)False
Q3) Organizations and public relations staffs have discovered that unfortunately, texting is not useful way to reach employees.
A)True
B)False
Q4) Facebook makes social media outreach easy for public relations professionals; once the page is set up, the messaging takes care of itself.
A)True
B)False
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Chapter 13: Events and Promotions
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31 Verified Questions
31 Flashcards
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Sample Questions
Q1) It's important to involve visitors at trade show booth.
A)True
B)False
Q2) Which of the following items should be considered when planning meeting?
A) lighting
B) screens or monitors
C) seating and tables
D) speaker's podium
E) all of the above
Q3) You are the junior-level public relations staff member at Tacoma Community College.One of your first major projects is to plan and facilitate strategic planning meeting between college faculty, students, and community stakeholders.What questions do you first need to ask? What are the most important considerations in setting up the meeting and ensuring its success?
Q4) When planning banquet, which factors requires the closest attention?
A) The budget.
B) The facilities.
C) The food plan.
D) Beverage service.
E) Seating arrangements.
Page 14
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Chapter 14: Global Public Relations
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Sample Questions
Q1) To avoid alienating any segment of the press, news releases distributed in Malaysia should be distributed in:
A) one language.
B) two languages.
C) four languages.
D) English.
E) as many languages as possible.
Q2) In terms of revenue, Wal-Mart is the world's largest company.
A)True
B)False
Q3) Even companies that don't operate in the United States may engage in lobbying the U.S.government.
A)True
B)False
Q4) Discuss career opportunities in international public relations.What should interested university students do to prepare for such career?
Q5) The practice of public relations has grown most in developing nations. A)True
B)False
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Chapter 15: Corporate Public Relations
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Sample Questions
Q1) The primary purpose of "viral marketing" is to:
A) stimulate impulse purchases or downloads.
B) entertain people.
C) get worldwide attention for CEO.
D) make a political statement.
E) join a cause.
Q2) In recent survey, 81 percent of respondents said they expected companies to play positive, active role in society.
A)True
B)False
Q3) The initials IPO stand for:
A) investor programs only.
B) investing processing outside.
C) initial public offering.
D) initial purchase option.
E) imitation public option.
Q4) Many CEOs view the print and broadcast media as the biggest threat to their company's reputation.
A)True
B)False
Page 16
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Chapter 16: Entertainment, Sports, and Tourism
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Sample Questions
Q1) Regarding crisis management in the travel industry, which of the following is <b>most</b> true?
A) Traditionally, the PR function has been too slow to react.
B) It is an important part of public relations work.
C) Crises can be complex and come in many forms.
D) Crises can usually be managed from within the company.
E) B and C only.
Q2) Which industry provides excellent opportunities for market-based public relations (i.e., product promotion)?
A) pharmaceutical
B) high-tech
C) nursing care
D) fast food
E) home improvement
Q3) If travelers are not treated well on trip, it is not only the travel company's responsibility; it is also public relations issue.
A)True
B)False
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17
Chapter 17: Government and Politics
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30 Verified Questions
30 Flashcards
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Sample Questions
Q1) Deep suspicion exists about former legislators and officials who capitalize on their connections and charge fees for doing what is commonly called:
A) "tax write-offs."
B) "influence peddling."
C) "back scratching."
D) "favor trade-offs."
E) none of the above.
Q2) Federal agencies spend several hundred million dollars each year promoting all of the following EXCEPT:
A) foreign trade.
B) military recruitment.
C) government health services.
D) U.S. Postal Services.
E) all of the above.
Q3) The president receives more media attention than Congress and all the federal agencies combined.
A)True
B)False
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Chapter 18: Nonprofit, Health, and Education
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Sample Questions
Q1) Nonprofits are tax-exempt organizations.
A)True
B)False
Q2) The primary factor for giving is ego satisfaction.
A)True
B)False
Q3) Which is <b>not</b> correct statement about nonprofit organizations?
A) Competition among nonprofit agencies for donations is intense.
B) Nonprofit agencies always cooperate with each other.
C) Nonprofit agencies are advocating their individual causes.
D) Partnerships among nonprofit organizations are based on common interests.
E) all are correct
Q4) Discuss the role and function of public relations work in nonprofit organizations.Is it viable career path for public relations graduates? Explain.
Q5) In reality, college or university has little in common with the American Red Cross.
A)True
B)False
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Page 19