Media Ethics
Final Test Solutions
Course Introduction
Media Ethics examines the moral responsibilities and ethical challenges faced by professionals in various media industries, including journalism, advertising, public relations, and digital platforms. The course explores core ethical principles such as truth, fairness, privacy, and accountability, as well as the impact of media on society and public opinion. Students will analyze real-world case studies, evaluate ethical dilemmas, and develop frameworks for making principled decisions in complex situations, preparing them to navigate the rapidly evolving landscape of modern media.
Recommended Textbook
Media and Culture Mass Communication in a Digital Age 10th Edition by Richard Campbell
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17 Chapters
1726 Verified Questions
1726 Flashcards
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Page 2
Chapter 1: Mass Communication- a Critical Approach
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97 Verified Questions
97 Flashcards
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Sample Questions
Q1) Which of the following statements does not represent part of the traditional high culture critique against popular culture?
A)Popular culture is formulaic and repetitive.
B)Popular culture simply exploits and recycles high culture to lesser effect.
C)Popular culture debases our taste for finer culture.
D)Popular culture creates a greater appetite for high culture, making high culture less elite.
E)The abundance of pop culture material leaves consumers with less time and money to spend on high culture.
Answer: D
Q2) Selective exposure ___________.
A)is a TV show about the quirky inhabitants of a remote town in Alaska
B)refers to the process of media gatekeepers selecting information to which an audience will be exposed
C)deals with how much time audiences choose to spend with any media
D)refers to the fact that people tend to seek out messages that agree with what they already believe
E)refers to early film development techniques
Answer: D
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Chapter 2: The Internet, Digital Media, and Media Convergence
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93 Verified Questions
93 Flashcards
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Sample Questions
Q1) The Kindle Fire and iPad are examples of touchscreen _________________________.
Answer: tablets
Q2) An FCC plan twice rejected by federal courts
A)Twitter
B)Digital divide
C)2010 net neutrality rules
D)Opt-in policy
E)Internet service provider
Answer: C
Q3) Computer engineer Ray Tomlinson established the "login name@host computer" convention for e-mail addresses.
A)True
B)False
Answer: True
Q4) The Children's Internet Protection Act of 2000 requires schools and libraries that receive federal funds for Internet access to filter out obscene, pornographic, or harmful content Web sites.
A)True
B)False
Answer: True
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Chapter 3: Digital Gaming and the Media Playground
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101 Verified Questions
101 Flashcards
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Sample Questions
Q1) A graphic interactive "character" situated within the world of a game is called a(n)
Answer: avatar
Q2) Game sites and blogs are among the most popular external communities for gamers.
A)True
B)False
Answer: True
Q3) In 1975, Atari began successfully marketing a home version of Pong through an exclusive deal with ______.
A)Dave and Buster's
B)Magnavox
C)Warner
D)Sears
E)Chuck E.Cheese
Answer: D
Q4) Like television shows, books, and comics before them, electronic games have also inspired movies.
A)True
B)False
Answer: True
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Chapter 4: Sound Recording and Popular Music
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108 Verified Questions
108 Flashcards
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Sample Questions
Q1) In the 1920s, many radio stations went off the air because they couldn't afford to pay for the rights to broadcast recorded music.
A)True
B)False
Q2) Motown music groups had a more stylized, softer sound than the funk music of James Brown and Wilson Pickett.
A)True
B)False
Q3) Which of the following statements about hip-hop music is true?
A)It is a broad description of music and culture that includes rapping, sampling/cutting, and deejays.
B)It provides a way for artists to debate issues of gender, race, class, violence, and drugs.
C)It has been criticized for lyrics that degrade women and glorify violence.
D)Some of its most popular artists include Lupe Fiasco and YG.
E)All of the options are correct.
Q4) Music talent scouts, or _________________________, discover, develop, and sometimes manage performers.
Q5) Unauthorized online file sharing is known as __________________.
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Chapter 5: Popular Radio and the Origins of Broadcasting
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127 Verified Questions
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Sample Questions
Q1) Guglielmo Marconi envisioned wireless telegraphy only as point-to-point communication and not as a one-to-many mass medium.
A)True
B)False
Q2) Politicians have threatened to cut government funding for public broadcasting.
A)True
B)False
Q3) The Radio Act of _____________________ established the Federal Radio Commission.
Q4) What kind of radio consumer are you? Describe the ways you use radio-regular broadcasts, podcasts, HD radio, satellite radio, or Internet radio.Do you actively listen to the radio or is it just "in the background"?
Q5) Marconi is widely considered the father of radio, yet he never did any broadcasting, nor was he part of the media.Explain.
Q6) Explain how radio survived the coming of television.
Q7) In the 1920s, CBS operated two radio networks, CBS-Red and CBS-Blue.
A)True
B)False
Q8) Define format radio, and give examples.
Page 7
Q9) What were De Forest's and Fessenden's contributions to radio?
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Page 8
Chapter 6: Television and Cable- the Power of Visual Culture
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117 Verified Questions
117 Flashcards
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Sample Questions
Q1) The quiz-show scandals of the 1950s provided the first indication that TV images could be manipulated.
A)True
B)False
Q2) With the establishment of the Corporation for Public Broadcasting in 1967, nonprofit radio and television stations no longer had to ask their audiences for financial support.
A)True
B)False
Q3) CATV stands for ______________________ antenna television.
Q4) The ability to stream TV shows on fourth screens such as smartphones and the iPad hasn't changed consumers' viewing habits much.
A)True
B)False
Q5) In the first years of television, cities that had operating television stations saw an increase in people going to movie theaters, more people going to nightclubs, and more people checking out library books.
A)True
B)False
Page 9
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Chapter 7: Movies and the Impact of Images
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136 Verified Questions
136 Flashcards
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Sample Questions
Q1) ______________________, an early tactic of movie studios to control exhibition, involved pressuring theater operators to accept marginal films with no stars in order to get access to films with the most popular stars.
Q2) Name three major stylistic or formal elements that defined the film style known as "Hollywood style."
Q3) The movie industry has largely embraced the Internet's ability to distribute new films and rentals to consumers.
A)True
B)False
Q4) Using as much detail as possible, describe six main revenue sources used by the movie industry today.
Q5) In commercial filmmaking, who is considered the "author" of a film?
A)The lead actor/actress
B)The executive producer
C)The studio
D)The screenwriter
E)The director
Q6) In 1903, Edwin S.Porter introduced the ______________________ genre with The Great Train Robbery.
10
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Chapter 8: Newspapers- the Rise and Decline of Modern Journalism
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83 Verified Questions
83 Flashcards
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Sample Questions
Q1) Daily newspaper circulation numbers ______.
A)have declined but these declines show some signs of being offset by increases in online readership
B)continue to grow in terms of actual paper subscriptions in the United States
C)continue to decline in places like Asia, Africa, and South America
D)continue to grow, but newspapers are still operating in the red
E)All of the options are correct.
Q2) General assignment reporters ______.
A)are assigned to particular beats or topics
B)are sometimes referred to as specialty reporters
C)are sometimes referred to as bureau reporters
D)handle all sorts of stories that might "break" in a day
E)All of the options are correct.
Q3) Which of the following is generally considered the biggest threat to the future of newspapers?
A)Yellow journalism
B)Competition from radio and TV
C)Declining readership, especially among younger people
D)The rising cost of paper
E)Public concern over corporate ownership
Page 11
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Chapter 9: Magazines in the Age of Specialization
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108 Verified Questions
108 Flashcards
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Sample Questions
Q1) The word magazine comes from the French term magasin, meaning "storehouse."
A)True
B)False
Q2) A national magazine with regional editions _____.
A)tailors ads to different age groups
B)contains different stories for different geographic regions
C)relies solely on subscription sales
D)relies solely on newsstand sales
E)sends special editorial content to readers with high incomes
Q3) Among magazines that target audiences by age, the most dramatic recent success has come from those aimed at _____.
A)children
B)tweens
C)young adults
D)adults over fifty
E)thirty- to forty-year-olds
Q4) The first magazines primarily offered entertainment news and gossip.
A)True
B)False
Q5) When and why did some of the major general-interest magazines fail?
Page 12
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Chapter 10: Books and the Power of Print
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95 Verified Questions
95 Flashcards
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Sample Questions
Q1) Parchment is a kind of paper made from plant reeds found along the Nile River.
A)True
B)False
Q2) Despite Amazon's attempt to jump-start the e-book market with the Kindle device, it is the slowest-growing segment of the book publishing industry.
A)True
B)False
Q3) By 2013, e-books represented more than 30 percent of adult fiction book sales in the United States.
A)True
B)False
Q4) What is the name of the project in which many libraries and companies like Microsoft and Amazon are joining forces to digitize millions of books with expired copyrights?
A)Apple
B)The Open Content Alliance
C)The Association of American Publishers
D)Google
E)The Digital Public Library of America
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Chapter 11: Advertising and Commercial Culture
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124 Verified Questions
124 Flashcards
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Sample Questions
Q1) Hidden or disguised print or visual messages are called ______.
A)subliminal advertising
B)slogans
C)public service announcements
D)saturation advertising
E)spam
Q2) A company that wants to get consumers to buy a more expensive version of an item, such as fancy bottled water, might try which persuasive technique?
A)Famous-person testimonial
B)Plain-folks pitch
C)Snob-appeal approach
D)Bandwagon effect
E)Irritation advertising
Q3) Ad agencies rarely use irritation advertising to sell products because people hate it and it doesn't work.
A)True
B)False
Q4) What is "earned media," and why is it valuable to online advertisers?
Q5) How can analyzing mythic elements be used to critique an ad?
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Chapter 12: Public Relations and Framing the Message
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108 Flashcards
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Sample Questions
Q1) Doris Fleischman
A)Lamented influence of PR profession on modern life
B)Convinced women that cigarette smoking was publicly acceptable
C)Helped open the PR profession to women
D)Transformed image of millionaire John D.Rockefeller, Sr.
Q2) Some public relations firms have altered entries on sites like Wikipedia in order to make their clients look good.
A)True
B)False
Q3) Edward Bernays
A)Lamented influence of PR profession on modern life
B)Convinced women that cigarette smoking was publicly acceptable
C)Helped open the PR profession to women
D)Transformed image of millionaire John D.Rockefeller, Sr.
Q4) P.T.Barnum used gross exaggeration, fraudulent stories, and staged events to secure newspaper coverage for his clients, his American Museum, and his circus.
A)True
B)False
Q5) What is a pseudo-event? How does it relate to the manufacturing of news?
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Chapter 13: Media Economics and the Global Marketplace
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96 Verified Questions
96 Flashcards
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Sample Questions
Q1) The purpose of antitrust laws is to encourage diversity and competition in the marketplace.
A)True
B)False
Q2) Apple is now the largest e-commerce site in the world.
A)True
B)False
Q3) Which of the following is an example of synergy by Disney?
A)Creating a movie series from its popular theme-park ride Pirates of the Caribbean
B)Merging with Pixar in 2006
C)Starting Buena Vista in 1953
D)Hiring Michael Eisner to lead a new management team in 1984
E)Opening Disneyland Paris in 1991
Q4) The U.S.mainstream news media have done little in recent years to sustain a public debate.
A)True
B)False
Q5) The twentieth century saw a shift away from a manufacturing economy to a/an __________________ economy in the United States.
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Chapter 14: The Culture of Journalism- Values, Ethics, and Democracy
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67 Verified Questions
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Sample Questions
Q1) Many journalists take great pride in asking tough questions and acting as an adversary to the prominent political leaders and major institutions they cover.
A)True
B)False
Q2) Which of the following is true about sound bites?
A)They are the TV equivalent of a photograph in newspapers.
B)Their average length has increased since the 1960s.
C)They are usually quite brief and can come from an expert, a celebrity, a victim, or a person on the street.
D)They are part of a newspaper article.
E)They typically allow extra time for complex and nuanced ideas.
Q3) Critics of CNN say it too often engages in ethnocentrism because ______.
A)it only covers news about Caucasians
B)it tells international stories from a variety of global perspectives
C)it centers its news reporting around ethnic issues
D)it tells international stories from a largely American point of view
E)None of the above options is correct.
Q4) What is "public journalism"? What are two potential benefits and two potential criticisms of public journalism?
Page 17
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Chapter 15: Media Effects and Cultural Approaches to Research
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Sample Questions
Q1) In media research, an area that focuses on media ownership and what that might mean for the messages distributed to the public is called
Q2) The idea of the public sphere, defined as a space for critical public debate, was first advanced by American media critic Walter Lippmann.
A)True
B)False
Q3) Why might it be important for academic researchers to make the results of their work accessible to people outside of their disciplines and outside of academia?
Q4) Researchers associated with the minimal-effects model argue that people engage in selective exposure and selective retention with regard to the media.
A)True
B)False
Q5) Name (and briefly explain) two major study conclusions used to discount the magic bullet, or hypodermic-needle, theory.
Q6) In social science research, the ________________________ group serves as a basis for comparison with the experimental group.
Page 18
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Chapter 16: Legal Controls and Freedom of Expression
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Sample Questions
Q1) ________________________ restraint is the legal definition of censorship in the United States.
Q2) The Sedition Act strengthened First Amendment protections for citizens.
A)True
B)False
Q3) Which model of expression tolerates all forms of speech, including pornography?
A)Authoritarian
B)State model
C)Libertarian
D)Social responsibility
E)Communitarian
Q4) A written or broadcast expression that defames someone's character is ______.
A)absolute privilege
B)copyright
C)censorship
D)fair use
E)libel
Q5) The ________________________ model for journalism and speech places control in the hands of government, which speaks for ordinary citizens and workers in order to serve the common goals of the state.
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Chapter 17: General Questions Covering the Entire Text
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Sample Questions
Q1) Bob Woodward
A)Saturday Evening Post
B)Pentagon Papers
C)Washington Post
D)McClure's
E)Collier's
F)"The Yellow Kid"
G)North Star
H)Martin Chuzzlewit
I)"Stop! In the Name of Love"
J)New-York Weekly Journal
K)File-sharing
L)New York World
Q2) What do you consider the three most important problems facing media and society today? What solutions would you propose? Give both specific and general ideas.
Q3) What are the qualities of the kind of journalism you would like to see? In what ways are current news sources fulfilling or falling short of those expectations? Give specific examples.
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