Marketing Management Exam Practice Tests
Course Introduction
Marketing Management explores the foundational concepts and strategic roles of marketing within organizations. This course covers key topics such as market analysis, consumer behavior, segmentation, targeting, and positioning, as well as the development and implementation of effective marketing strategies. Students will examine the marketing mix product, price, place, and promotion and learn how to apply these elements to real-world business challenges. Through case studies and hands-on projects, the course emphasizes decision-making processes, adaptation to global markets, and the integration of digital marketing techniques, preparing students to manage marketing initiatives that drive organizational success.
Recommended Textbook
Principles of Marketing 7th AUSTRALIAN Edition by Gary Armstrong
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14 Chapters
2302 Verified Questions
2302 Flashcards
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Chapter 1: Marketing: Creating and Capturing Customer
Value
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142 Verified Questions
142 Flashcards
Source URL: https://quizplus.com/quiz/29418
Sample Questions
Q1) Discuss how organisations use digital and social media marketing to engage consumers.
Answer: The consumer love affair with digital and mobile technology makes it fertile ground for marketers trying to engage customers.So it is no surprise that the internet and rapid advances in digital and social media have taken the marketing world by storm.Digital and social media marketing involves using digital marketing tools,such as websites,social media,mobile ads and apps,online video,email,blogs and other digital platforms,to engage consumers anywhere,anytime via their computers,smartphones,tablets,internet-ready TVs and other digital devices.At the most basic level,marketers set up company and brand websites that provide information and promote the company's products.Many companies also set up branded community sites,where customers can congregate and exchange brand-related interests and information.Beyond brand websites,most companies are also integrating social and mobile media into their marketing mixes.
Q2) Human ________ are states of felt deprivation.
Answer: needs
Q3) A marketing organisation's ________ proposition is the set of benefits or values it promises to deliver to consumers to satisfy their needs.
Answer: value
Page 3
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Chapter 2: Company and Marketing Strategy: Partnering to
Build Customer Engagement, value and Relationships
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163 Verified Questions
163 Flashcards
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Sample Questions
Q1) In the BCG matrix,income from ________ can be used to help finance the company's question marks and stars.
A)dogs
B)SBUs
C)cash cows
D)sales revenue
E)overseas operations
Answer: C
Q2) Current or emerging external environmental or competitive factors that challenge a company's performance are known as ________.
A)strengths
B)strategies
C)weaknesses
D)opportunities
E)threats
Answer: E
Q3) A marketing organisation's mission should NOT be stated as making more sales or ________.Instead,the mission should focus on customers and the ________.
Answer: profits;customer experience
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Chapter 3: The Marketplace and Customers: Analysing the Environment
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163 Verified Questions
163 Flashcards
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Sample Questions
Q1) The ________ consists of the forces close to the organisation that affect its ability to serve its customers - the organisation,marketing channel firms,customer markets,competitors and publics.
Answer: microenvironment
Q2) The boom of internet marketing has led to consumer concerns about ________.
A)pornography
B)false advertising
C)online privacy issues
D)sustainability
E)social responsibility
Answer: C
Q3) The distribution of income is shifting.The rich have grown richer,the middle class has shrunk and the poor have remained poor,leading to a(n)________ market.
Answer: tiered
Q4) Social environment refers to the trend towards increased use of social media such as Facebook and Twitter.
A)True
B)False
Answer: False
Page 5
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Chapter 4: Marketing Analytics: Gaining Customer Insights
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172 Verified Questions
172 Flashcards
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Sample Questions
Q1) Which method could a marketing researcher use to obtain information that people are unwilling or unable to provide?
A)observational research
B)focus groups
C)personal interviews
D)internet surveys
E)questionnaires
Q2) Major suppliers and resellers are not important sources of intelligence information for marketing decision making.
A)True
B)False
Q3) AMF Research Group must guard against problems during the implementation phase of marketing research for its clients.Which of the following is NOT a problem that should be anticipated during this phase?
A)ensuring the accuracy of the collected data
B)respondents who give biased answers
C)interviewers who make mistakes or take shortcuts
D)interpreting and reporting the findings
E)ensuring the completeness of the collected data
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Page 6
Chapter 5: Buyer Behaviour: Understanding Consumer and Business Buyers
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167 Verified Questions
167 Flashcards
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Sample Questions
Q1) Mike thought he had received the best deal on his new car.Shortly after the purchase,he started to notice certain disadvantages of his new car as he learned more about other cars available.He is experiencing ________.
A)post-purchase culture
B)selective perception
C)cognitive dissonance
D)purchase decision
E)information evaluation
Q2) The term ________ refers to qualitative research designed to probe consumers' hidden,subconscious motivations.
A)perception analysis
B)lifestyle research
C)motivation research
D)need recognition investigation
E)depth research technique
Q3) The buying centre is a fixed or formally identified purchasing unit within an organisation.
A)True
B)False
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Chapter 6: Customer-Driven Marketing Strategy: Creating
Value for Target Customers
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191 Verified Questions
191 Flashcards
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Sample Questions
Q1) Unilever sells six brands of laundry detergent,each designed for one of six laundry segments Unilever has identified.Together,these six brands take four times the market share of the company's closest rival.Which of the following is a disadvantage of Unilever's differentiated marketing strategy?
A)lost sales that would have been made with an undifferentiated marketing strategy across all segments
B)lost customer loyalty due to lack of brand loyalty
C)increased costs for separate marketing plans for each brand
D)other suppliers controlling pricing
E)lack of resources to succeed in an attractive segment
Q2) A customer-driven marketing strategy seeks to build the right relationships with the right customers.
A)True
B)False
Q3) In ________ marketing,an organisation ignores market segment differences and creates a single offer for the whole market.
Q4) Market ________ is the process of arranging for a product to occupy a clear,distinctive and desirable place relative to competing products in the minds of target consumers.
Page 8
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Chapter 7: Products, services and Brands: Offering
Customer Value
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173 Verified Questions
173 Flashcards
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Sample Questions
Q1) Product quality has two dimensions ________ and ________.
Q2) The impossibility of a barber storing haircuts for later sale is an example of which of the following?
A)service intangibility
B)service inseparability
C)service variability
D)service perishability
E)provider-customer interaction
Q3) What are the two dimensions of product quality?
A)performance and resistance
B)level and consistency
C)conformance and style
D)design and innovation
E)features and design
Q4) Who will win 'the battle of the brands' between manufacturers' brands and private label brands? Support your position.
Q5) Product ________ reflects the ability of a product to perform its functions.
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Q6) The typical shopper makes ________ purchase decisions in stores and passes by some 300 items per minute.
Chapter 8: New Products: Developing and Managing Innovation
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172 Verified Questions
172 Flashcards
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Sample Questions
Q1) A review of the sales,costs and profit projections for a new product to find out whether they satisfy the company's objectives is called a ________.
A)business feasibility plan
B)market strategy development
C)business analysis
D)product acceptance
E)proposal
Q2) Ferntree Lawn and Garden Products is engaged in marketing strategy development.Management should first create a statement outlining the product's planned price,distribution and marketing budget for the first year.
A)True
B)False
Q3) Most products in the marketplace are in the ________ stage of the product life-cycle.
A)development
B)introduction
C)growth
D)maturity
E)decline
Page 10
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Chapter 9: Pricing: Capturing Customer Value
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167 Verified Questions
167 Flashcards
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Sample Questions
Q1) It is most typical for producers who use captive-product pricing to set the price of the main product ________ and set ________ on the supplies necessary to use the product.
A)low;low mark-ups
B)high;low mark-ups
C)low;high mark-ups
D)high;high mark-ups
E)moderately;moderate mark-ups
Q2) When rival companies illegally talk to each other about their price setting intentions,this is known as price ________.
A)predation
B)collusion
C)plagiarism
D)penetration
E)deception
Q3) When using product bundle pricing,sellers combine several of their products and offer the bundle at an increased price for increased profit.
A)True
B)False
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Chapter 10: Placement: Customer Value Fulfilment
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147 Verified Questions
147 Flashcards
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Sample Questions
Q1) Wholesalers fall into three main groups-merchant wholesalers,brokers and ________,and manufacturers' sales branches and offices.
Q2) A(n)________ brings buyers and sellers together and assists in negotiations.
Q3) ________ do not take title to goods and perform only a few functions.Their main function is to facilitate buying and selling,for which they are paid a commission.
A)Agents and brokers
B)Industrial distributors
C)Rack jobbers
D)Producer's cooperatives
E)Commission merchants
Q4) Unlike other forms of shopping centre,________ ________ ________ are not centrally owned or managed.
Q5) In moving goods,managers try to choose a set of warehouses (stocking points),or cross-docking points,and transportation carriers that will deliver finished goods to final destinations in the desired ________ and / or at the lowest ________.
Q6) _________ must first define their target markets and then decide how they will position themselves in those markets.
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Page 12
Chapter 11: Communicating Customer Value: Advertising and Public Relations
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172 Verified Questions
172 Flashcards
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Sample Questions
Q1) Because of advertising's public nature,consumers tend to think of large-scale advertised products as more legitimate.
A)True
B)False
Q2) ________ is the message execution style that depicts one or more typical people using the product in a normal setting.
A)Lifestyle
B)Fantasy
C)Slice of life
D)Personality symbol
E)Testimonial evidence
Q3) Integrated marketing communications encourages brand messages to be developed by different departments within an organisation.
A)True
B)False
Q4) A company's marketing communications mix is also called its promotion mix.
A)True
B)False
Q5) Advertising is moving away from ________ and towards ________.
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Chapter 12: Personal Selling and Sales Promotion: Creating
Value in Relationships
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174 Verified Questions
174 Flashcards
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Sample Questions
Q1) Companies are always looking for ways to increase active selling time.All of the following are ways to save time to accomplish this goal EXCEPT which one?
A)Use phones,email or teleconferencing instead of travelling.
B)Simplify administrative duties.
C)Improve sales call and routing plans.
D)Reduce the number of customers each sales rep must visit.
E)Supply more and better customer information.
Q2) Which of the following is NOT a source of information used by salespeople to generate leads?
A)referrals
B)web sources
C)social networks
D)directories
E)All of the above are useful sources.
Q3) Cash-back offers or ________ involve the consumer sending labels that the manufacturer exchanges for money.
Q4) ________ is the step in the selling process when the salesperson meets and greets the buyer,in order to get the relationship off to a good start.
Page 14
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Chapter 13: Direct and Digital Marketing: Interactivity and Fulfilment
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133 Verified Questions
133 Flashcards
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Sample Questions
Q1) A 30-minute television advertising program marketing a single product is called a(n)________.
A)telemarketing advertisement
B)infomercial
C)home shopping channel
D)integrated marketing advertisement
E)direct-response commercial
Q2) Which of the following best describes 'viral marketing'?
A)Creating a website or email that is so captivating that users will want to pass it along.
B)It refers to problems that occur with viruses online.
C)It is another term for invasions of online privacy.
D)It is another term for online security.
E)It refers to a system that allows suppliers to access inventory online.
Q3) Using ________ telephone marketing,marketers sell directly to consumers.
A)inbound
B)outbound
C)direct-response
D)opt-out
E)business-to-business
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Chapter 14: Sustainable Marketing: Social Responsibility, ethics and Legal Compliance
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166 Verified Questions
166 Flashcards
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Sample Questions
Q1) When considering intellectual property,a new drug,a new method of doing electronic business,a new tool and a new engine are all likely to be protected via ________.
Q2) Good examples of the marketability of ________ are seen in products such as the iMac or iPod.
Q3) The ________ holds that a company's marketing should support the best long-run performance of the marketing system.
A)consumerism movement
B)global marketing system
C)sustainable marketing concept
D)the free enterprise system
E)consumer-oriented marketing concept
Q4) ________ is an organised movement seeking to protect and improve people's living environment.
Q5) Importantly,________ compliance is not a once-off affair.
Q6) Seatbelts are considered to be 'salutary products'.
A)True
B)False
Page 16
Q7) Briefly outline the four 'societal classification of products' and provide an example of each.
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