Global Strategy Exam Materials
Course Introduction
Global Strategy examines how organizations develop and implement strategies to compete effectively in international markets. The course explores the complexities of operating across diverse cultural, economic, and regulatory environments, focusing on tools and frameworks for global market analysis, entry strategies, and competitive positioning. Key topics include the globalization of industries, cross-border mergers and acquisitions, strategic alliances, global value chains, and risk management. Students will analyze real-world cases to understand the challenges multinational firms face and the strategic choices they must make to achieve sustainable competitive advantage worldwide.
Recommended Textbook
Strategic Management Concepts and Cases 1st Edition by Jeffrey H. Dyer
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14 Chapters
699 Verified Questions
699 Flashcards
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Page 2
Chapter 1: What Is Business Strategy
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Q1) Appetit Corp.is a famous deli in the metropolitan city of Atika.The company became popular because of its consistency in the quality of bread it provided and its creativity in adding unique elements to create different flavors.One of Appetit's products is an infusion of peanut butter and barbeque sauce filled in a bun.Appetit Corp.also engages its customers in contests that ask them to make their own unique variety of bread,which later features among the company's products with the winner's name.All these factors have helped to create unique value that keeps its customers coming back for more.This scenario best illustrates Appetit Corp.'s _____.
A) capabilities
B) substitutes
C) values
D) resources
Answer: A
Q2) What is the next step in the strategic management process that a company should take after identifying prospective markets?
Answer: The next step in the strategic management process after identifying prospective markets is attempting to decide what unique value is to be offered in those markets.
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Page 3
Chapter 2: Analysis of the External Environment: Opportunities and Threats
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Q1) Pancake Platter Inc.opens a new breakfast deli in the small town of Lakeville.It makes a lot of profit during its first year because it is the only deli in the area.Customers choose to have breakfast at this deli because their only other options for availing this type of service would be to travel several miles to the next town.This scenario best illustrates
A) substitution
B) rivalry
C) opportunity
D) integration
Answer: C
Q2) How do switching costs affect industry rivalry?
Answer: The lower the switching costs,the easier it is for competitors to poach customers,thereby increasing industry rivalry.
Q3) A firm that provides products that are inputs to another firm's production process is known as a(n)_____.
Answer: supplier
Q4) How is buying power related to switching costs?
Answer: If customers,or buyers,can easily switch firms,then buyers have increased power.
Page 4
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Chapter 3: Internal Analysis: Strengths, Weaknesses, and Competitive Advantage
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Q1) The procedures,processes,or routines for delivering value to customers,employees,suppliers,or investors most accurately define the term _____.
A) competitive parities
B) operating capabilities
C) dynamic capabilities
D) network externalities
Answer: B
Q2) The management at WonderPlanners Inc.wants to improve their production and operating capabilities by adopting a leaner process.As such,the employees of WonderPlanners are asked to eliminate the excess use of efforts and materials.WonderPlanners Inc.finally manages to achieve a competitive advantage after its employees follow these new practices repeatedly over time.From the information given in this scenario,we can infer that WonderPlanners Inc.has developed _____.
A) competitive parity
B) dynamic capabilities
C) service inimitability
D) network externalities
Answer: B
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Chapter 4: Cost Advantage
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Q1) Orange Superstore is largely customer centric and economical in its methods.The store sells the best quality products at prices that are lower than other stores.The store depends on the fact that its salespeople get better at completing their tasks over time.This method used by Orange Superstore is an example of _____.
A) cost limitation strategy
B) cost advantage strategy
C) proprietary knowledge strategy
D) sustained competitive advantage strategy
Q2) Mention the four ways that companies achieve cost advantage through lower-cost inputs and explain bargaining power over suppliers.
Q3) Information that is not public and that is viewed as the property of the holder is called _____.
Q4) Explain why a learning curve is more complex than a scale curve.
Q5) A strategy in which the unique value offered to customers is lower-priced products or services is known as _____.
Q6) Define learning curve,experience curve,and scale curve.Compare them with each other.
Q7) Which is an important source of proprietary knowledge?
Page 6
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Chapter 5: Differentiation Advantage
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Q1) The marketing department of a cosmetics brand conducts a research.40% of its customers said that they prefer the brand because they do not need to reapply the product often,while 30% said that they chose the brand because the products are organic.If the brand segments the customers by the features of the cosmetics they prefer,the segmentation is primarily based on _____.
A) brand image
B) demographics
C) product attributes
D) psychographics of wholesalers
Q2) The research and development department of Chi Inc.studies the buying patterns of its customers.If it starts with the customers in the first step of the consumption chain,which of the following does it most likely study?
A) How do its customers find its products?
B) How do its customers order its products?
C) How do its customers become aware of their needs?
D) How do its customers pay for the products?
Q3) Explain the reason why substitute products are taken as a threat by firms.
Q4) What is brand image and when does a company make use of this product differentiation method?
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Chapter 6: Corporate Strategy
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Q1) Which of the following is an ancient Greek word for excessive pride,arrogance,or overconfidence that is used to refer to the actions of managers when they diversify or make acquisitions based on their own experience or gut feelings rather than on solid data and research?
A) Kanban
B) Hubris
C) Agora
D) Kaizen
Q2) Saturn Inc.is an e-commerce company that sells home appliances.The firm recently started selling its line of packaged food items online.In this scenario,Saturn Inc.chose _____.
A) unrelated-linked diversification
B) related-constrained diversification
C) unrelated-constrained diversification
D) related-linked diversification
Q3) Mention the factors that lead to destroying value through diversification.Explain any three of them.
Q4) Explain the ways in which diversification adds value.
Q5) What is a greenfield entry? When should a company use it?
Q6) In vertical integration,movement in the direction of raw materials is _____.
Page 8
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Chapter 7: Vertical Integration and Outsourcing
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Q1) The process where a firm contracts out a business process or activity to an external supplier is known as _____.
A) outsourcing
B) vertical integration
C) horizontal diversification
D) market penetration
Q2) Which of the following statements is a characteristic of subcontractors?
A) They are responsible for bringing in key functions to regulate a company.
B) They have to assign and coordinate various projects of a company.
C) They have 10 percent share in the profits accrued by a company.
D) They create made-to-order contributions for a company.
Q3) Lupus LLC is a company that sells personalized gift items.It reduces the cost of employing professional artists,designers,photographers,salespeople,and retailers by letting its members and other people submit their ideas for designs,quotes,and phrases on its e-commerce website.Which of the following types of crowdsourcing does Lupus LLC use?
A) Crowdvoting
B) Crowdinnovation
C) Crowdtasking
D) Crowdcreating
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Chapter 8: Strategic Alliances
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Q1) Marcel,the CEO of an automobile company,considers extending his research and development facility by collaborating with a multinational company.He believes that a contractual alliance will be ideal for this collaboration,but other senior members of the management oppose a contractual alliance.Which of the following statements is likely to strengthen Marcel's argument?
A) The relationship between the two firms is likely to be supported by equity investments.
B) The two firms are likely to seek a joint venture through the collaboration.
C) Cooperation between the two firms is not likely to depend on cross-equity holdings.
D) Interdependence between the two firms is not likely to be low.
Q2) Sands Inc.,a financial firm,partners with another organization that is at a similar stage along the value chain.The parent organizations create a legally independent firm.However,Sands brings more resources to the new firm than the other partner.Which of the following is being exemplified in this case?
A) A contractual alliance
B) An equity alliance
C) A distribution agreement
D) A joint venture
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Page 10
Chapter 9: International Strategy
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Q1) The spread of businesses across national borders is called _____.
Q2) Kitsch Along Inc.,a cloth manufacturer,raises funds in a country where interest rates are lower than the United States.In this case,the type of arbitrage strategy adopted by the company is primarily _____.
A) linguistic
B) cultural
C) administrative
D) capital
Q3) Score Ink Corp.,a publishing firm,decides to enter a new market.It changes its strategy from standardization to local responsiveness in order to meet the needs of the new market.However,in order to execute this strategy,it had to increase production and distribution expenses.Which of the following is adopted by Score Ink?
A) A multidomestic strategy
B) A global strategy
C) An arbitrage strategy
D) A standardization strategy
Q4) Explain the four different modes of international market entry.
Q5) The stages a product or service goes through during its lifespan refers to a(n)_____.
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Chapter 10: Innovative Strategies That Change the Nature of Competition
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Q1) Lica Inc.,a software company,initially offers a small percentage of its services for free.Once customers get familiar with the services,they decide to purchase them at a premium.The company makes money on the add-on services like application downloads,messenger updates,and other online services.Other companies pay Lica for advertising through these portals.Which of the following innovative strategies has been adopted by the company?
A) A combination of freemium and third-party strategies
B) A cross-sell strategy
C) A combination of high-end and low-end disruptive strategies
D) A bundling strategy
Q2) Which of the following statements is a characteristic of a disruptive innovation?
A) It disturbs an existing market by displacing an earlier technology.
B) It typically uses old technologies used by competitors in the market.
C) It sustains a company's current product offering by the firm's established knowledge. D) It typically offers value in a way that is easy to imitate.
Q3) Explain mass customization with an example.
Q4) Explain the four stages of the product life cycle.
Q5) What are low-end disruptive innovations? Explain with an example.
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Chapter 11: Competitive Strategy
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Questions
Q1) Zeal Inc.,an electronic goods manufacturer,launches an air conditioner that contributes to the downfall of Ochre Corp.,a company struggling to stay in the market amidst bankruptcy.Which of the following concepts is exemplified in this scenario?
A) Knowing the strengths and weaknesses
B) Bringing strength against weakness
C) Neutralizing vulnerability
D) Developing strategies that cannot be easily copied
Q2) Lucy,a researcher,wants to identify the main differences in different healthcare firms competing to deliver value.She studies the relative price,product line breadth,and geographic placement to identify the differences.Which of the following is Lucy likely to rely on to identify how the firms compete?
A) A strategic group map
B) A workflow analysis
C) An employee survey
D) A quality control measure
Q3) Briefly describe the game theory.
Q4) An analysis that breaks down the structure of a market or industry into its constituent groups is called a(n)_____.
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Page 13
Chapter 12: Implementing Strategy
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Q1) What are the three phases of changes?
Q2) A software industry implements a new structural change in the corporate hierarchy.Employees are provided with a clear statement of desired outcomes and endpoints for organizational change.This is an example of _____.
A) generating urgency
B) building a guiding coalition
C) creating a response profile
D) creating a vision
Q3) LeeAllen Inc.,a well-established healthcare centre,starts a new production unit.The company hires 100 new employees for the new unit to meet the customer demand.In the context of the 7 S model of organizational alignment,which of the following is exemplified in this case?
A) Structure
B) Strategy
C) Style
D) Staffing
Q4) Write a note on the structure of the 7 S model of organizational alignment.
Q5) In the context of the 7 S model of organizational alignment,the _____ category describes key processes that span a firm's organizational structure.
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Chapter 13: Corporate Governance and Ethics
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Q1) A _____ is a formal declaration of a company's core values,business objectives,and ethical aspirations.
Q2) Describe two of the arguments used by participants of debates about ethics.
Q3) The _____ of a corporation have a legal fiduciary duty to act in the best interests of the corporation's owners.
A) customers
B) suppliers
C) directors
D) distributors
Q4) Pick N Shop Inc.operates a chain of supermarkets.The company offers a bonus of $500 to its sales representatives if they can sell products worth $5,000 per month.It also offers bonuses and other benefits to its employees and managers.By offering such bonuses,Pick N Shop Inc.is primarily trying to avoid a(n)_____.
A) hostile takeover
B) proxy fight
C) agency problem
D) accountability problem
Q5) Briefly describe agency problems.How can they destroy value in an organization?
Q6) Who is a stakeholder of a business organization?
Page 15
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Chapter 14: Strategy and Society
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Q1) Walter Inc.,an engineering firm,follows stringent rules related to safety such as wearing helmets,sporting safety goggles,and dust masks while working on-site.In this scenario,which of the following responsibilities is fulfilled by Walter?
A) Hybrid responsibility
B) Ethical responsibility
C) Philanthropic responsibility
D) Economic responsibility
Q2) Differentiate between institutional change and capacity building.
Q3) Ruth works for an electronics manufacturing company,Zeeway Inc.,whose employees volunteer over 1 million hours per year on initiatives that include environmental conservation,economic empowerment,and literacy programs.Which of the following best represents Zeeway's initiative?
A) Incremental innovation
B) Competition response strategy
C) Corporate social responsibility
D) Strategic alliance
Q4) Discuss the four fundamental social responsibilities of a business.
Q5) Discuss the role of a social entrepreneur in the creation of shared value.
Q6) Discuss the four roles played by stakeholders in the value net.
Page 16
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