Global Business Strategy
Final Test Solutions
Course Introduction
Global Business Strategy explores the frameworks and analytical tools necessary for developing and implementing effective strategies in the international business environment. The course examines how multinational companies navigate diverse markets, cultural contexts, and regulatory landscapes to achieve competitive advantage. Students will analyze real-world case studies and engage with topics such as global market entry, cross-border alliances, international risk management, and the impact of globalization on business operations. Emphasis is placed on strategic decision-making, agility, and leadership skills required to succeed in a rapidly evolving global economy.
Recommended Textbook
Global Marketing 8th Edition by Warren J. Keegan
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17 Chapters
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Page 2
Chapter 1: Introduction to Global Marketing
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Sample Questions
Q1) Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women.The decision to drop the famous "Just do it" tag line was based on the research indicating that:
A) the famous slogan did not have accurate translation in European languages.
B) Europeans do not like tag lines that portray American thinking.
C) college-age women in Europe are not as competitive about sports as men are.
D) the old slogan conveys superiority of men over women.
E) European women want to differentiate themselves from men.
Answer: C
Q2) Based on the size of the market in U.S.dollars,the leading consumer products are:
A) cell phones.
B) bottled water.
C) cigarettes.
D) video games.
E) recorded music.
Answer: C
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3
Chapter 2: The Global Economic Environment
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Sample Questions
Q1) The world economic environment is changing very rapidly and has become increasingly competitive.In order to achieve success,based on author William Greider's analysis,what are the realities that executives and marketers should take into account in such a dynamic environment?
Answer: (a)Capital movements have replaced trade as the driving force of the world economy; (b)production has become "uncoupled" from employment; (c)the world economy dominates the scene; individual country economies play a subordinate role; (d)the struggle between capitalism and socialism is largely over; and (e)the growth of e-commerce diminishes the importance of national barriers and forces companies to reevaluate their business models.
Q2) Measuring elevator populations in countries measured as units installed per thousand people gives an estimate of the market for elevators.That China has about one half an elevator per thousand people is indicative of:
A) low product saturation level.
B) high product saturation level.
C) high population level.
D) high technological level.
E) low technological level.
Answer: A
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Page 4
Chapter 3: The Global Trade Environment
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Sample Questions
Q1) The World Trade Organization,which came into existence on January 1,1995,is the successor of another organization with the abbreviation:
A) DSB.
B) GATT.
C) FTAA.
D) NAFTA.
E) ASEAN.
Answer: B
Q2) The English-speaking CARICOM members in the eastern Caribbean are concerned with defending their privileged trading position with:
A) Russia.
B) China.
C) the United States.
D) the United Kingdom.
E) Australia.
Answer: C
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Page 5
Chapter 4: Social and Cultural Environments
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Sample Questions
Q1) The use of this color dates back millennia as seen by artisans in ancient Egypt,China,and Mayan civilizations all worked with the color,which is now associated with royalty and divinity.
A) Red
B) Green
C) Blue
D) Orange
E) Brown
Q2) According to Hofstede's research on cultural values,masculinity dimension describes a society in which social roles of men and women overlap.
A)True
B)False
Q3) Long-term values include persistence (perseverance),defined as a general tenacity in the pursuit of a goal.
A)True
B)False
Q4) Competitive bidding is most likely to be infrequent in a low-context culture.
A)True
B)False
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Chapter 5: The Political, Legal, and Regulatory Environments
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Sample Questions
Q1) The U.S.Justice Department objected to a recent patent license agreement between S.C.Johnson & Sons and Bayer AG.The antitrust unit at the Justice department objected to:
A) the duration of the license.
B) the amount of royalties Johnson agreed to pay.
C) Bayer's attempts to circumvent FDA policies.
D) the exclusive nature of the license agreement.
E) the hostile arrangement between Bayer and Johnson.
Q2) If a foreign company is taken over by the host country government,and some form of compensation is paid,"confiscation" has occurred.
A)True
B)False
Q3) Any Western country doing business in Malaysia or the Middle East should have an understanding of:
A) the French Civil Code.
B) Anglo-Saxon common law.
C) Islamic law.
D) the Uniform Commercial Code.
E) Roman law and the Napoleonic Code.
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Chapter 6: Global Information Systems and Market Research
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Sample Questions
Q1) A market researcher who uses multidimensional scaling (MDS)will:
A) attempt to estimate market size by analogy.
B) ask respondents to rate a particular product or brand in terms of multiple characteristics or attributes.
C) ask respondents to evaluate product or brand pairs in terms of similarity.
D) attempt to determine the combination of product features that create the greatest utility for consumers.
E) conduct a focus group.
Q2) A vice-president of a shoe company was in India to assess the market.He found that many people in the southern part of India were walking bare footed.This can be indicative of either the fact that there is a potential market for shoes or there is no market for shoes in that part of the world.To formally confirm one instinct or the other the vice-president should:
A) establish an office to start manufacturing shoes in India.
B) give free shoe samples to a selected group of customers.
C) conduct research to find the potential and actual customers.
D) find out if that is true for other Asian countries.
E) give up the idea of doing business in India.
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Chapter 7: Segmentation, Targeting, and Positioning
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Q1) IKEA,the home furnishings retailer based in Sweden,wraps itself in the Swedish flag-literally,since inside and out,their stores are decorated in the national colors of blue and yellow.This is an example of local consumer culture positioning.
A)True
B)False
Q2) Some of Body Shop's recent advertising has emphasized the difference between the company's principles and those of "mainstream" cosmetics companies on such issues as animal testing.As described here,Body Shop's ads illustrate positioning by:
A) competition.
B) niche.
C) quality/price.
D) attribute/benefit.
E) culture.
Q3) India is the world's fastest growing cell phone market with the industry expanding at a rate of 50% annually with 5 million new subscribers added every month.This is an indication of continued private-sector growth.
A)True
B)False
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Chapter 8: Importing,Exporting,and Sourcing
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Sample Questions
Q1) A nontariff barrier (NTB)includes all of the following except:
A) quota.
B) discriminatory procurement policies.
C) restrictive administrative policies.
D) restrictive technical regulations.
E) ad valorem duty.
Q2) Agricultural subsidies are particularly controversial because,although they protect the interests of farmers in some countries,they work to the detriment of farmers in countries such as:
A) Singapore.
B) the United States.
C) India.
D) Switzerland.
E) Japan.
Q3) In general,the greater the distance between the product source and the target market,the greater the time delay for delivery and the lower the transportation cost.
A)True
B)False
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10
Chapter 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances
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Sample Questions
Q1) The alliance between GE and Snecma got off to a strong start due to the personal chemistry between the top two executives of respective companies in spite of the differing views regarding governance,management,and organization.
A)True
B)False
Q2) The strategy to use joint ventures has several advantages which do not include: A) risk sharing.
B) reduced financial risk.
C) reward sharing.
D) achieve synergy.
E) only way to enter a country or region.
Q3) The joint venture between Corning Glass and Mexican manufacturer Vitro failed primarily due to conflicts arising out of cultural differences.
A)True
B)False
Q4) McDonald's and other fast food restaurants have benefitted tremendously by using franchising as a mode of entry into different countries.What are the benefits of franchising and how does it differ from other modes of entry?
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Chapter 10: Brand and Product Decisions in Global Marketing
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Sample Questions
Q1) Many American car buyers perceived Korean cars as:
A) durable.
B) cheap.
C) reliable.
D) of high quality.
E) good investment.
Q2) ________ can also be thought of as an asset representing the value created by the relationship between the brand and its customers over time.
A) Brand extensions
B) Co-branding
C) Brand image
D) Brand equity
E) Brand loyalty
Q3) Intangible product attributes includes a brand's overall reputation or mystique.
A)True
B)False
Q4) Brand equity is an example of a tangible product attribute.
A)True
B)False
Page 12
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Chapter 11: Pricing Decisions
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Sample Questions
Q1) India's Tata Motors launched the Nano,a radical new design with a rock-bottom sticker price of $2,500.
A)True
B)False
Q2) When Tag Heuer,a marketer of luxury watches,takes out newspaper ads urging consumers to purchase Tag Heuer products from authorized dealers only,the company is most likely attempting to combat the ________ problem.
A) countertrade
B) market holding
C) price escalation
D) gray market
E) market skimming
Q3) Parallel importing occurs when companies employ a(n)________ multinational pricing policy that calls for setting different prices in different country markets.
A) ethnocentric
B) polycentric
C) regiocentric
D) geocentric
E) extension
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Page 13
Chapter 12: Global Marketing Channels and Physical Distribution
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Sample Questions
Q1) By definition,________ feature a narrow but deep merchandise mix and high levels of service.
A) department stores
B) specialty retailers
C) supermarkets
D) convenience stores
E) discount stores
Q2) Saks Fifth Avenue has ________ stores in the Middle East.
A) licensed
B) organic
C) franchise
D) joint venture
E) own-label focus
Q3) In less-developed countries the most important channel of distribution is:
A) door to door.
B) public marketplaces.
C) wholesale marketplaces.
D) pyramid schemes.
E) retail stores.
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Q4) What are global retail categories? Describe these categories giving examples.
Chapter 13: Global Marketing Communications Decisions I:
Advertising and Public Relations
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Q1) Some of the world's most memorable advertising campaigns originate from "big" ideas with an unlimited number of new executions.Such a campaign is said to have "legs."
A)True
B)False
Q2) Publicity is similar to advertising in that companies pay the media for placement of stories and news items.
A)True
B)False
Q3) Benetton's striking print and outdoor advantage campaigns keyed to the "United Colors of Benetton" generated both controversy and widespread media attention.
A)True
B)False
Q4) In China,McDonald's is careful not to advertise prices with multiple occurrences of the number four since,in Cantonese,the pronunciation of the word four sounds similar to that of the word death.
A)True
B)False
Page 15
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Special Forms of
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Q1) PepsiCo experienced great success in Latin America with its Numeromania contest,which lured consumers by promise of big cash prizes.They used the same contest in Poland successfully.This shows that:
A) Numeromania can be used in different languages.
B) Numeromania can be used in cash starved countries.
C) leverage experience gained in one country can be used in another country.
D) economically squeezed consumers love Pepsi.
E) Numeromania helped in developing a taste for Pepsi in both countries.
Q2) Thomas Burke,an executive at Saatchi & Saatchi,is quoted as saying ________ are "the most powerful form of advertising ever created."
A) corporate advocacy ads
B) infomercials
C) banner ads on the Internet
D) direct mail campaigns
E) catalog sales
Q3) At concerts and other events,street teams pass out free samples while driving specially modified cars with giant Red Bull cans mounted on them.
A)True
B)False
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Chapter 15: Global Marketing and the Digital Revolution
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Sample Questions
Q1) The Web site's architecture should be flexible enough to allow all of the following except:
A) different dates.
B) currency.
C) money formatting.
D) local culture.
E) privacy.
Q2) What is meant by e-commerce? How can the e-commerce activities be classified?
Q3) How can Web sites be classified? Show how different companies fall under different categories.
Q4) Localizing a Web site in native language can be done by translating a Web site from the home-country language.
A)True
B)False
Q5) "Convergence" is a term that describes a world in which the telecommunications,consumer electronics,computer,and entertainment industries are entering each other's markets.
A)True
B)False
Q6) What is convergence? What kind of challenges does it present?
Page 17
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Chapter 16: Strategic Elements of Competitive Advantage
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Q1) "Switching costs" are one of the barriers to entry in Porter's five forces model.
A)True
B)False
Q2) The strong rivalry in the U.S.market between Dell,Gateway,Hewlett-Packard,Apple,and other computer companies has helped make the United States a world leader in personal computers.
A)True
B)False
Q3) The automobile industry has become fiercely competitive on a global basis.The initial success of foreign automakers in the United States was due to all of the following reasons except:
A) reluctance of U.S. manufacturers to design high-quality cars.
B) inability of U.S. manufacturers to manufacture high-quality cars.
C) reluctance of U.S. manufacturers to make inexpensive small cars.
D) bigger cars meant bigger profits for U.S. manufacturers.
E) U.S. manufacturers did not realize drivers' preferences.
Q4) What does the phrase factor condition refer to? How can these factors be inherited or created? Describe Porter's categories of factor conditions.
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Page 18
Chapter 17: Leadership, Organization, and Corporate Social Responsibility
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Sample Questions
Q1) Inge G.Thulin is chief executive of:
A) Nissan Motor (Japan).
B) 3M (USA).
C) Ford Motor Company (USA).
D) Pharmacia Corporation (USA).
E) Atlas Copco AB (Sweden).
Q2) In addition to "selling" their visions,top management at both Whirlpool and GE face the formidable task of building:
A) their company stature.
B) physical layout and design.
C) a cadre of globally oriented managers.
D) a cadre of loyal customers.
E) access to distribution channels.
Q3) A joke among the Japanese says that the only way to escape from the salesperson is to leave the country.Explain this statement highlighting the differences between lean producers and U.S.mass producers.
Q4) As a company's international business grows,the need for having international divisions becomes evident.Explain how an international division structure works and what factors contribute to the establishment of an international division.
Page 19
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