Global Business Environment
Chapter Exam Questions
Course Introduction
Global Business Environment explores the dynamic and complex context in which international businesses operate today. The course examines the economic, political, legal, technological, and cultural factors that shape global markets and impact multinational enterprises. Students will analyze topics such as globalization, international trade theories, foreign direct investment, and the influence of supranational organizations. Emphasis is placed on understanding how differences in macroeconomic and regulatory conditions affect business strategies and decision-making, equipping students with the tools needed to critically assess global opportunities and challenges.
Recommended Textbook
International Marketing 8th Edition by Michael R. Czinkota
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Page 2
Chapter 1: The International Marketing Environment
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Q1) What are the four natural features that affect geology?
A) Geological characteristics, terrain, hydrology, and climate
B) Time, place, environment, and money
C) Posture, texture, rotogravure, and agriculture
D) Prehistoric, historic, post-genealogical, and genealogical
Answer: A
Q2) What was the total GDP of the United States in 2002?
A) $10,000,000
B) Approximately $45 for every man, woman and child in the U.S.
C) Half of Western Europe's GDP
D) Over ten trillion dollars
Answer: D
Q3) Which of the new technologies has allowed consumers to supply and receive products from across the world for personal use?
A) Travelogues on cable television
B) The Internet
C) Pensions and individual retirement accounts
D) Newly created niche markets
Answer: B
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Page 3
Chapter 2: Trade Institutions and Trade Policy
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Q1) The WTO (World Transport Organization) is the world's leading authority on settling transportation disputes between shippers of products and the countries which receive these goods.
A)True
B)False
Answer: False
Q2) Beginning in 1896, China experienced an explosion of international trade because of the foresight of Empress Dowager Tz'u-hsi.
A)True
B)False
Answer: False
Q3) The Roman Empire became one of the greatest world powers through which of the following means?
A) Asking other countries to join them in their empire
B) Sending out feudal lords to marry into the extended families of neighboring lands
C) Encouraging international business activities
D) Taxing the poor
Answer: C
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Chapter 3: The Cultural Environment
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Q1) Which of the following is one way in which companies have tried to avoid the training problem inherent in being an international company?
A) Hiring nationals to staff overseas operations
B) Standardizing all procedures in English operations
C) Lobbying the United Nations for a World Chamber of Commerce
D) Global Positioning Satellite technology
Answer: A
Q2) The basic economic infrastructure elements of a society are:
A) bonding, licensure, and tariff.
B) transportation, energy, and communication.
C) disease control, food rationing, and water cleanliness.
D) government, bureaucracy, and compartmentalizing.
Answer: B
Q3) Which department of the United States government publishes information about foreign countries?
A) Immigration and Naturalization Service
B) Department of Commerce
C) Department of Revenue
D) Internal Revenue Service
Answer: B
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Chapter 4: The Economic Environment
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Q1) Which three countries were involved in NAFTA and what are the characteristics of that agreement?
Q2) Two major governmental problems that international marketers must be aware of when considering foreign markets are the:
A) specified ages of adulthood and marriage.
B) inflation and debt problems of the country.
C) language barriers and taxation laws of the country..
D) laws surrounding volunteerism in the country and traffic patterns of the major industrial cities.
Q3) What infrastructure element is vital for a vibrant agricultural market?
A) Developed roads
B) Cropdusters
C) Moonlight harvesting
D) Bridge.
Q4) With its diamond mines and rich natural resources, Africa remains the richest continent on earth.
A)True
B)False
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Page 6
Chapter 5: The Political and Legal Environment
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Q1) Laws in the United States control all exports of goods, services, and ideas.
A)True
B)False
Q2) One of the problems with detecting the transfer of cutting-edge technology that may be considered a threat to world security is that technology has become so miniaturized that it is easy to hide and hard to detect.
A)True
B)False
Q3) Goods that one country exports to another country and that have both military and civilian uses are called:
A) war implements.
B) strategic alliances.
C) techno-conflict.
D) dual-use items.
Q4) Today's export controls use a(n) _____ approach affecting specific hotspots.
A) tactical balance
B) strategic balance
C) economic balance
D) managerial balance
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Chapter 6: Strategic Planning
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Q1) Glocalization is a mindset that says, "Go locate a product category" in an effort to substantiate target markets.
A)True
B)False
Q2) Which of the following does not describe a policy to help diffuse the emergence of the NIH syndrome?
A) Ensure that local managers participate in the development of marketing strategies.
B) Dictate to the local markets the philosophy of the global headquarters.
C) Encourage local managers to generate ideas for possible global use.
D) Maintain a product portfolio that includes locals as well as regional and global brands.
Q3) The quest for cost savings and improved transportation and transfer methods has allowed some marketers to concentrate customer service activities rather than have them present in all country markets.
A)True
B)False
Q4) Why are global marketers interested in the Triad regions of North America, Europe and the Asia Pacific region?
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Chapter 7: Marketing Organization, Implementation, and Control
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Q1) A mixed structure of organization means that both customers and clients are involved.
A)True
B)False
Q2) An approach to organization based on geographical areas is called geographics.
A)True
B)False
Q3) This division centralizes in one entity, with or without separate incorporation, and accepts all of the responsibility for international activities.
A) Presidential division
B) Sales division
C) International division
D) Organizational division
Q4) A highly competent national subsidiary located in a strategically critical market can become a:
A) first place moderator.
B) gold star.
C) tactical advancer.
D) strategic leader.
Page 9
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Chapter 8: Research
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Q1) Which of the following does not affect primary research?
A) Environment
B) Attitudes
C) Market conditions
D) The Congressional Quarterly
Q2) A marketing plan is usually developed prior to doing any international research.
A)True
B)False
Q3) Which of the following best describes the technology used by the National Trade Data Bank to disseminate information about markets?
A) Presentations in universities, including classrooms
B) Email and fax distribution via subscription
C) CD-ROM
D) Magazine publications
Q4) Delphi studies are a way of gathering data by pooling responses from focus group attendees with information gathered from the Internet and personal interviews in order to augment the statistics gathered through quantitative means.
A)True
B)False
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Chapter 9: Market Entry and Expansion
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Q1) Which of following terms is exemplified in this statement: The United States is "closer" to Canada than it is to Mexico because the U.S. and Canada have similar cultures.
A) Separation
B) Transcontinental
C) Psychological distance
D) Placement
Q2) Conditions used to be such that the first entrant into a foreign market could count on being the leader for years, but in today's marketplace, the competitive edge is not as great because:
A) of competing technology and a frequent lack of intellectual property rights protection.
B) competing firms were there first.
C) globalization and the Internet do not allow there to be a "first firm".
D) most countries do not allow startup firms to enter into the market.
Q3) Which of the following statements about companies that export is not true?
A) Companies that export have a higher rate of taxation than those that do not.
B) Companies that export grow faster than those that do not export.
C) Companies that export are more productive than those that do not export.
D) Companies that export have employees that tend to earn more.
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Chapter 10: Product Adaptation
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Q1) What are the three conditions which generally require product adaptation in consumer goods?
A) Time, space and utility.
B) Focus, layout and entity.
C) Cultural grounding, economic conditions and target markets.
D) Money, labor and foreclosure.
Q2) The name, term, symbol, sign or design used by a firm to differentiate its offerings from those of its competitors is called the:
A) peer group.
B) lesson.
C) brand.
D) image.
Q3) Which of the following is not a non-tariff barrier?
A) Time
B) Product standards
C) Testing or approval procedures
D) Subsidies for local products
Q4) The need for adaptation is based on the degree of cultural grounding.
A)True
B)False
Page 12
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Chapter 11: Export Pricing
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Q1) What is the process of setting an export price?
Q2) A draft is a form of government currency used to pay duty on products shipped across country boundaries.
A)True
B)False
Q3) What does Free Alongside Ship (FAS) mean?
A) At a named U.S. Port of export the exporter quotes a price for the goods including delivery, alongside a vessel at the port.
B) The price is designated while traveling on a ship in an ocean.
C) The customs representatives pull upside the ship to make the pricing decision.
D) When other ships come alongside the vessel, there are not taxes making it free.
Q4) Some exporters prefer price stability to the greatest possible degree and allow mark-ups to vary in maintaining stable local currency prices.
A)True
B)False
Q5) Why has Price become such a dynamic element of the marketing mix?
Q6) What is a skimming price strategy?
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Page 13
Chapter 12: Marketing Communications
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Q1) Identify the following: Any form of nonpersonal presentation of ideas, goods or services by an identified sponsor, with predominant use of mass communication.
A) Business press
B) Advertising
C) Soliciting
D) Charitable trust
Q2) When the United States sponsors a specialized event in order to expand the sale of goods and services and to promote establishment of agencies and representation abroad, this act is called:
A) a focus group.
B) trade missions.
C) retail organization.
D) fitness franchise.
Q3) The connector for the message between sender and receiver in communication is known as the pipeline.
A)True
B)False
Q4) How should one use communication to be effective, maximize their outcome, and be successful overall?
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Chapter 13: Distribution Management
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Q1) Which of the following was not cited in the text as a reason for termination of the channel relationship?
A) Authoritarian decision by the consumer advocacy group
B) Marketers distribution approach
C) Intermediary's lack of performance
D) One of the parties not honoring agreements
Q2) Which of the following is not a responsibility of an intermediary?
A) Promotional Activities
B) Financing
C) Logistics
D) Communication with retailers
Q3) What is the main reason to use an intermediary when introducing an internationally marketed product into a new foreign market?
A) Space reduction.
B) Fighting of possible retailing expenditures.
C) To gain quick, easy and relatively low-cost entry.
D) Sensationalize the installment precedent.
Q4) How should a marketing channel be designed?
Q5) Why is privacy such an issue in e-business?
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Chapter 14: Global Product Management and Branding
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Q1) Which of the following is not a reason for international product failure?
A) Customer filtration
B) Lack of product distinctiveness
C) Unexpected technical problems
D) Mismatches between functions
Q2) What function does the international team fulfill in the product development process?
A) Implementing package shipping requirements
B) Providing support to subsidiaries and international input into the planning efforts
C) Establishing aisles of communication between participants
D) Financing on a global scale
Q3) GM, Ford, and DaimlerChrysler have joined together to develop new concepts for use in the automotive sector. What is this agreement called?
A) Joint Operating Agreement (JOA)
B) Multi-national collusion
C) R&D Consortia
D) Vroom marketing
Q4) How is branding affected in the worldwide global marketing effort?
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Chapter 15: Global Services
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Q1) What is the term for the reduction of governmental involvement in the marketplace?
A) Waste
B) Political marketing
C) Deregulation
D) Trade legislation
Q2) Explain how the role of international services in the world economy has increased in the past decade.
Q3) Why is the service sector important in international marketing?
Q4) The fastest-growing sector of world trade is in the services industries.
A)True
B)False
Q5) What is the first step an international service marketer must take to be successful?
A) Notify the local government officials.
B) Tie the service to a tangible good.
C) Publish information about the service.
D) Determine the nature of the service offering.
Q6) What is the difference between a good and a service?
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Page 17
Chapter 16: Global Logistics and Materials Management
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Q1) One of the three major concepts of the logistics of international management, _______ concept is based on the notion that materials-flow activities within and outside of the firm are so extensive and complex that they can be considered only in the context of their interaction.
A) aggregation
B) ego and the id
C) overland
D) systems
Q2) When a shipper is going to ship corrosives, flammables, and poisons, he must submit a:
A) voyager sheet.
B) inventory list on overseas web pages.
C) shipper's declaration for dangerous goods.
D) PPTOC.
Q3) Within each country, an international firm faces specific logistical attributes that may be quite different from those experienced at home.
A)True
B)False
Q4) Why are reverse distribution systems important?
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Chapter 17: Global Pricing
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Q1) Barter is the exchange of goods for other goods of equal value.
A)True
B)False
Q2) How can the effect of environmental influences on overseas marketers be alleviated?
A) By not shipping products overseas through conventional channels.
B) By manipulating transfer prices in principle
C) By creating demand in ancillary markets
D) By encouraging non-user participation
Q3) Transfer pricing is described as:
A) the value added to goods and services.
B) selling goods overseas for less than what they are sold for in the exporter's home market.
C) goods which have been imported from another country and priced at twice what they were sold for in the exporter's home market..
D) the intercorporate pricing of sales to members of the corporate family.
Q4) A countertrade is a transaction in which purchases are tied to sales and sales to purchases.
A)True
B)False
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Chapter 18: Global Promotional Strategies
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Q1) The marketing communication function charged with executing programs to earn public understanding and acceptance is known as:
A) sales promotion.
B) couponing.
C) public relations.
D) umbrella marketing.
Q2) When a company employs sales people to help sell the product, this is known as:
A) product differentiation.
B) situational marketing.
C) preventable posturing.
D) personal selling.
Q3) What is the ideal strategy for developing a message in a global market?
A) Have a researcher on staff
B) Partner with another company to amortize expense
C) Have a world brand
D) Employ international personalities
Q4) Sampling is not a form of sales promotion.
A)True
B)False
Q5) Why do international marketers use advertising agencies?
Page 20
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