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General Management is an essential course designed to provide students with a foundational understanding of the principles and practices involved in managing organizations effectively. The course covers key managerial functions such as planning, organizing, leading, and controlling, while emphasizing decision-making, strategic thinking, and resource management. Students will explore topics like leadership styles, organizational behavior, motivation, communication, and the role of ethical considerations in management. Through case studies, discussions, and practical exercises, this course prepares students to face the dynamic challenges of todays business environment and equips them with the necessary skills to lead teams and organizations towards achieving their goals.
Recommended Textbook
Strategic Management Theory and Cases An Integrated Approach 12th Edition by Charles
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Q1) Devil's advocacy:
A) involves generating a plan and a counter-plan that reflects plausible conflicting courses of action.
B) is an example of ivory tower planning.
C) hides the possible perils of a recommended course of action.
D) involves generating a plan, and a critical analysis of that plan.
E) includes downplaying the problems that could result from implementing a particular plan .
Answer: D
Q2) The first component of the strategic management process is:
A) crafting the organization's mission statement.
B) coming up with a damage control plan.
C) analyzing the macroenvironment.
D) determining the firm's employee turnover rate.
E) deciding on a fit between the organization's strengths and weaknesses and the environment's opportunities and threats.
Answer: A
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Q1) As an industry enters the decline stage:
A) growth becomes negative.
B) rivalry among established companies usually decreases.
C) competitive pressures abate.
D) capacity reduces.
E) demand remains the same.
Answer: A
Q2) Strong brand loyalty and high customer switching costs are low barriers to entering an industry.
A)True
B)False
Answer: False
Q3) A group of firms all make tools for baking-pots, pans, measuring cups, and utensils. This group should be referred to as a market segment.
A)True
B)False
Answer: False
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Q1) Absorptive capacity refers to the ability of an enterprise to identify, value, assimilate, and use new knowledge.
A)True
B)False
Answer: True
Q2) Nene works in a factory where she picks crab meat from crabs. She is paid per day based upon the number of pounds of crab meat that she picks. Nene's daily number of pounds of crab meat can be referred to as her productivity.
A)True
B)False
Answer: True
Q3) Quality-as-excellence and quality-as-reliability are concepts that apply to goods but not services.
A)True
B)False
Answer: False
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Sample Questions
Q1) Close integration between research and development (R&D), production and marketing can help a company avoid innovation failures.
A)True
B)False
Q2) Poor commercialization occurs when there is definite customer demand for a new product, but the product is not well adapted to customer needs because of factors such as poor design and poor quality.
A)True
B)False
Q3) Employee productivity is:
A) a function of management delegation.
B) one of the key determinants of a company's efficiency.
C) not subject to measurement.
D) typically not sustainable in the long run.
E) a function that does not affect a company's profitability.
Q4) Diseconomies of scale are the unit cost increases associated with a large scale of output.
A)True
B)False

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Q1) The advantage that focused companies have over their broad market rivals is that they:
A) can sells on non-price factors, such as design or customer service.
B) can respond to demands for deep price discounts.
C) sell fewer products in bulk to outsell their rivals.
D) can initiate a price war in order to grow volume and drive its weaker rivals out of the industry.
E) can absorb cost increases that may be passed on downstream by powerful suppliers.
Q2) A segmentation strategy requires that a company:
A) standardize its products.
B) offer its products at low costs.
C) customize its products.
D) produce one basic offering.
E) attain high economies of scale by achieving a high volume of sales.
Q3) When a company decides to serve a limited number of segments, or just one segment, it is pursuing a segmentation strategy.
A)True
B)False
Q4) Define the generic business-level strategies companies pursue.
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Q1) Market development strategy involves finding new market segments for a company's products.
A)True
B)False
Q2) Factors leading to the slow growth of demand in embryonic industries include all of the following except the:
A) poor quality of the first products.
B) lack of complementary products.
C) customer passion for the products.
D) high production costs of the products.
E) lack of distribution channels for the products.
Q3) The challenge in a fragmented industry is to figure out the best set of strategies to overcome a fragmented market so that the competitive advantages associated with pursuing one of the different business models can be realized.
A)True
B)False
Q4) A divestment strategy's success is often dependent upon good timing.
A)True
B)False
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Q1) A technical standard helps to guarantee compatibility between products and their complements.
A)True
B)False
Q2) Companies that are locked out of a market are those in which consumers are unwilling to bear the switching costs required for them to abandon the established standard and adopt the new one.
A)True
B)False
Q3) An example of an important complementary asset is a state-of-the-art manufacturing facility.
A)True
B)False
Q4) Computer software products have high marginal costs.
A)True
B)False
Q5) One important advantage of being a first mover is that it guarantees success.
A)True
B)False
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Q1) Black and Decker, Capitol One, Gillette, and Unilever are all companies that conduct business in two or more national markets. These companies are known as:
A) bimarket companies.
B) national companies.
C) domestic companies.
D) multinational companies.
E) localized companies.
Q2) A company, Pluto Inc., employs the franchising strategy to enter a new national market. Which of the following statements is more likely to be true of Pluto?
A) It is more likely to be a service company.
B) It is more likely to have a greater control over the quality the products manufactured in the foreign country.
C) It is less likely to impose strict rules regarding how a franchisee does business.
D) It is less likely to receive royalty payment from the franchisee.
E) It is more likely to bear the development costs associated with opening a foreign market on its own.
Q3) List and briefly describe each of the four basic global strategies.
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Q1) A leading software company merged with its competitor to form a new company. Which of the following is likely to be the result of this merger?
A) Decreased cost per unit output
B) Decreased bargaining power over suppliers and customers
C) Increased industry rivalry
D) Decreased profitability
E) Decreased product differentiation
Q2) Product bundling occurs when a firm offers a range of products that are sold together at a single price.
A)True
B)False
Q3) How can strategic outsourcing strengthen a company's business model and increase its profitability?
Q4) In a strategic alliance, one company in the agreement benefits more than the other. A)True
B)False
Q5) What is the relationship between a company's corporate-level strategy and its business model?
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Q1) A company can pursue relative diversification to enhance the competitive position of its core business.
A)True
B)False
Q2) A company considering entering an industry that is in the mature stage of its life cycle would generally prefer which of the following entry strategies?
A) Joint ventures
B) New ventures
C) Acquisitions
D) Long-term contracting
E) Taper integration
Q3) What is perhaps the most important reason why acquisitions fail?
A) The expense of the acquisition
B) The timing of the acquisition
C) Management's unwillingness to make the necessary effort to make the acquisition work effectively
D) Incompetence on the part of workers in the acquired firm
E) Difficulties in coordinating manufacturing activities
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Q1) A stock option is a right to buy:
A) shares of the company's stock at the stock's current price.
B) shares of the company's stock at half the stock's current price.
C) shares of the company's stock at a predetermined price at some point in the future.
D) bonds issued by the company.
E) stock in an underperforming company.
Q2) Which of the following statements concerning stock-based compensation schemes for executives is NOT true?
A) Under accounting regulations that were enforced until 2005, stock options, like wages and salaries, were expensed.
B) Huge stock-option grants can align the interests of management and stockholders.
C) Stock-based compensation schemes can dilute the equity of stockholders.
D) Huge stock-option grants increase the outstanding number of shares in a company.
E) Top managers can earn huge bonuses from stock options that were granted several years prior.
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Q1) Flat organizational structures are characterized by:
A) many levels of management compared to the size of the company.
B) slower response to changes in the competitive environment.
C) a relatively wide span of control.
D) reduced flexibility in decision-making strategies.
E) an increase in bureaucratic costs.
Q2) If a firm's leaders are using a functional structure but feel it is becoming too complex as the company grows in size, the leaders can turn to:
A) a simple structure.
B) downsizing.
C) reengineering.
D) restructuring.
E) a multidivisional structure.
Q3) Silica Dustcloud Inc. plans to change its organization structure from a market structure to a functional structure and create separate divisions. This change will better serve its different groups of customers.
A)True
B)False
Q4) Identify and discuss the three building blocks of organizational structure.
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