Export Management Practice Exam
Course Introduction
Export Management introduces students to the principles and practices involved in the exportation of goods and services across international borders. The course covers key topics such as export documentation, international trade regulations, logistics and transportation, payment methods, risk management, and market entry strategies. Students will learn how to identify potential export markets, comply with legal and regulatory requirements, and develop effective export plans. Practical case studies and real-world examples are used to illustrate the challenges and opportunities in global markets, helping students to acquire the skills necessary for successful export operations in a competitive international environment.
Recommended Textbook
International Marketing 8th Edition by
Michael R. Czinkota
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18 Chapters
1062 Verified Questions
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Page 2
Chapter 1: The International Marketing Environment
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Sample Questions
Q1) Common cultural pressures result in similar social phenomena and behavior around the world. To what does the text attribute more frequent shopping worldwide?
A) The emergence of uniform currency worldwide
B) More dual-income families
C) Common ancestral beginnings
D) The rise in nuclear family units
Answer: B
Q2) Lakes, rivers and other bodies of water influence the kinds of economic activities that occur in a given place.
A)True
B)False
Answer: True
Q3) Currency flows and exchange rates have a greater effect on trade than do government monetary policies.
A)True
B)False
Answer: True
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Page 3
Chapter 2: Trade Institutions and Trade Policy
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Sample Questions
Q1) The WTO, IMF, and World Bank operate on a global level. Which of the following is an example of a trade alliance that operates under this same concept on a regional basis?
A) The Economic Bloc
B) The World Chamber of Commerce
C) The United Nations
D) The Foundation for a Free America
Answer: A
Q2) The disappointment with past policy measures, particularly trade negotiations, is mainly the result of
A) lack of funds.
B) lack of expectations.
C) overblown competitiveness.
D) Overblown expectations.
Answer: D
Q3) The charter for the International Trade Organization (ITO) was signed in Havana, Cuba in 1948.
A)True
B)False
Answer: True
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Page 4
Chapter 3: The Cultural Environment
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Sample Questions
Q1) Back-translation is a copy technique used by marketers and advertisers to:
A) translate culturally specific words into the common vernacular.
B) portray a culturally diverse unit into a semantic simile.
C) become a method of control whereby the original translation is translated back by a different person to test whether the original translation has communication problems.
D) oversee the backlog of translation work faced by the majority of global companies.
Answer: C
Q2) Which department of the United States government publishes information about foreign countries?
A) Immigration and Naturalization Service
B) Department of Commerce
C) Department of Revenue
D) Internal Revenue Service
Answer: B
Q3) Modernization and Westernization are the same.
A)True
B)False
Answer: False
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Chapter 4: The Economic Environment
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Sample Questions
Q1) A household refers to only related people who live in the same housing unit.
A)True
B)False
Q2) The availability and quality of an infrastructure is critically important in evaluating marketing operations abroad.
A)True
B)False
Q3) The Group of Five are:
A) money managers who regulate worldwide currency rates.
B) money, markets, media, message, and methodology.
C) the United States, Britain, France, Germany, and Japan.
D) automobiles, trains, boats, planes, and waterways.
Q4) List and briefly describe the five elements of success that are required for an international marketer to take advantage of and thrive in developing markets.
Q5) With its diamond mines and rich natural resources, Africa remains the richest continent on earth.
A)True
B)False
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Chapter 5: The Political and Legal Environment
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Sample Questions
Q1) In the past, the participants in international trade did so based on wage-based competition. What has been the new competitive focus in recent years?
A) Human capital competition
B) Military production competition
C) Currency devaluation competition
D) Technology based competition
Q2) When the United Nations approves trade sanctions for a particular country, all countries must abide by this decision, and, usually, this process works flawlessly.
A)True
B)False
Q3) What are the four areas of major concern which get government attention in most international markets?
A) Product, price, differentiation, and protection
B) Markets, media, money, and mechanics
C) Trade sanctions, export controls, import controls, and regulation of business behavior
D) Currency fluctuation, international monetary fund, taxes, and supply forecasts
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Chapter 6: Strategic Planning
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Q1) Two of the most powerful globalization drivers involve avoiding cost inefficiencies and duplication of effort.
A)True
B)False
Q2) When a company decides to diversify its portfolio and develops a strategy characterized by growth in a relatively large number of markets, this is known as:
A) speculation.
B) sparsity.
C) density.
D) diversification.
Q3) Which of the following geographic regions is not in the triad?
A) Spain and Portugal
B) North America
C) Europe
D) Asia-Pacific region
Q4) Glocalization is a mindset that says, "Go locate a product category" in an effort to substantiate target markets.
A)True
B)False
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Chapter 7: Marketing Organization, Implementation, and Control
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Q1) The organizational structure and locus of decision making in multinational corporations is determined by a number of factors. Which is not one of those factors?
A) The degree of involvement in international operations
B) The demographic characteristics of customers in each region
C) The business in which the firm is engage
D) The human resource capability of the firm
Q2) Which of the following is not one of the managers that is included in the provisions for cooperation in the matrix approach?
A) Office manager
B) Functional manager
C) Resource manager
D) Product manager
Q3) When a firm maintains tight controls and strategic decision making is concentrated at headquarters, this is called:
A) control central.
B) headquarters control.
C) centralization.
D) decentralization.
Q4) What are the differences between a decentralized and a centralized organization?
Page 9
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Chapter 8: Research
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Q1) The researcher should take another look at the research methods employed and, based on their _____, determine any necessary modifications for future projects.
A) reliability
B) reference
C) understandability
D) usefulness
Q2) Where is the majority of global marketing research conducted?
A) Overseas
B) In the developing countries
C) Africa
D) In the industrialized nations of the world
Q3) Which of the following best represents what a firm needs to know about the culture of a host country when entering a new market?
A) Space, time, and environment
B) Money, media, and marketplace
C) War heroes, defense budgets, disaster relief, and government hierarchy
D) Culture, political system, societal structures, and language
Q4) How would a company decide to use secondary versus primary research in an international arena?
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Chapter 9: Market Entry and Expansion
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Q1) The flow of imports that foreign direct investors often bring with them affect the host country in a variety of ways. Which of the following is a negative effect of foreign direct investment by multinational companies?
A) Spacial disorientation
B) Land/sea acquisition
C) Preventing possible partnerships
D) Weakening of a nation's international trade position
Q2) Which of the following is considered a reactive motivation to go international?
A) Profit advantage
B) Saturated domestic markets
C) Managerial urge
D) Technological advantage
Q3) Which of the following is not a reason joint ventures are disbanded?
A) Success rates
B) Non-disclosure of sensitive information
C) Conflicts of interest
D) Disagreements about profit sharing
Q4) Efficiency seekers attempt to obtain the most economic sources of production.
A)True
B)False
Page 11
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Chapter 10: Product Adaptation
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Q1) Which of the following is not one of the groups of factors which determine cultural and psychological specificity in relation to products and services?
A) World mean temperature.
B) Consumption patterns.
C) Psychological characteristics.
D) General cultural criteria.
Q2) Which of the following is not one of the major functions of packaging?
A) Protection
B) Promotion
C) Provision
D) Convenience
Q3) When the core product is relatively or highly similar between competitors, marketers highlight what type of features to achieve differentiation?
A) Augmented.
B) Polite.
C) Innate
D) Planned
Q4) Explain how counterfeiting has become a problem in foreign markets.
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Chapter 11: Export Pricing
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Q1) The marginal cost method of pricing considers the direct costs of producing and selling products for export. What costs need to be excluded in these direct costs?
A) currency fluctuations
B) potential government regulations in future legislative sessions
C) fixed costs, R&D and domestic overhead
D) weather forecasts, especially in regards to El Nino
Q2) VAT is a form of government sanction which is imposed on the full export selling price which represents a government action to products introduced from another country. What does VAT represent?
A) Visions and Trust
B) Variable Actions Transcontinental
C) Value added tax
D) Variable annuity tax
Q3) The final export price of a good is negotiated in person.
A)True
B)False
Q4) Forfaiting provides the exporter with cash at the time of the shipment.
A)True
B)False
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Chapter 12: Marketing Communications
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Sample Questions
Q1) How should one use communication to be effective, maximize their outcome, and be successful overall?
Q2) There are three stages to the international business negotiation process and they are foundation, situation, and exploitation.
A)True
B)False
Q3) Identify the following: Any form of nonpersonal presentation of ideas, goods or services by an identified sponsor, with predominant use of mass communication.
A) Business press
B) Advertising
C) Soliciting
D) Charitable trust
Q4) What category is not a typical exhibitor at a trade show?
A) Manufacturers
B) Distributors
C) Vendors
D) Customers
Q5) What is the dual purpose of effective and efficient communication?
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Chapter 13: Distribution Management
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Q1) Distributors do not purchase the product so therefore they have less incentive to move the product through the channel.
A)True
B)False
Q2) Why is the Internet a potential threat to the music industry?
A) Timing
B) Unrestricted encryption products
C) Spatial flocking
D) Artists can deliver their works directly to customers
Q3) The expenditure incurred in maintaining a channel once it is established is referred to as:
A) price streaming.
B) cost.
C) hand tooling.
D) capital.
Q4) Communication is an important consideration in channel design.
A)True
B)False
Q5) Why is privacy such an issue in e-business?
Q6) How should a marketing channel be designed?
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Chapter 14: Global Product Management and Branding
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Q1) What are the three basic criteria upon which a new product competing for limited development funds is screened?
A) Procurement, production, and profit
B) Affirmative action, political sensitivity, and cultural
C) Market, technical, and financial
D) Channel height, weight, and width
Q2) Branding is one of the major benefits of a well-conducted portfolio analysis.
A)True
B)False
Q3) Most multinational corporations locate most of their product development operations by contracting outsourcing agencies.
A)True
B)False
Q4) The product development process begins with:
A) idea generation.
B) customer complaints or feedback.
C) pricing wars.
D) distribution analysis.
Q5) How is branding affected in the worldwide global marketing effort?
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Chapter 15: Global Services
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Q1) Which of the following statements about the service sector is true?
A) Global services are tangible.
B) The service is a global phenomenon.
C) Only services are marketed abroad.
D) Services are only sold in conjunction with a product.
Q2) It is difficult for governments to track transactions in the service sector.
A)True
B)False
Q3) Infant industries are those service industries that cater specifically to parents with small children, who usually rely heavily on extra services.
A)True
B)False
Q4) Recent growth in the service sector is a global phenomenon.
A)True
B)False
Q5) Which one of the following possession service acts is considered tangible?
A) Accounting
B) Banking
C) Refueling
D) Programming
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Chapter 16: Global Logistics and Materials Management
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Sample Questions
Q1) Tramp service is:
A) providing jobs for homeless by giving them dock jobs.
B) ramping products to and from liners with a t-ramp.
C) ocean freight service available for irregular routes and is scheduled on demand.
D) airline service on the Tarmac.
Q2) What is the major reason for the lack of local ports in developing countries?
A) Governments lack the necessary resources to construct and service ports.
B) Native people do not wish to destroy the ecosystem.
C) Shipping channels only go to international ports.
D) Five governors have brought environmental questions.
Q3) The integration of the three concepts of logistics, resulting in the new paradigm where a series of value-adding activities concentrate a company's supply side with its demand side, is called:
A) supply-chain management.
B) interactive management.
C) systems side management.
D) free enterprise management.
Q4) Why are reverse distribution systems important?
Q5) How can inventory be used as a strategic tool?
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Chapter 17: Global Pricing
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Q1) When competition is keen or expected to increase in the near future, what would cause a product to be more attractive to buyers and the market less attractive to the competition?
A) Flooding the market
B) Skimming pricing strategy
C) Perception marketing
D) Low prices
Q2) According to section 482, which of the following is NOT an arm's length method of pricing?
A) The resale price method
B) The cost plus method
C) The comparable uncontrolled price method
D) The aggressive elite method
Q3) Manipulating intercorporate prices complicates internal control measures and, without proper documentation, will cause major problems.
A)True
B)False
Q4) What is one thing that the price element of the marketing mix creates that the other three elements do not?
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Chapter 18: Global Promotional Strategies
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Q1) Determining the target audience is one of the three basic decisions that must be made by the media planner when developing a media schedule.
A)True
B)False
Q2) International marketing campaigns are similar to domestic campaigns in that they may be targeted to multiple audiences.
A)True
B)False
Q3) Which of the following is not a budgeting method for an international promotional program?
A) Objective and task
B) Percentage of sales
C) Executive judgment
D) Pre-planned experimental approach
Q4) Why do international marketers use advertising agencies?
Q5) Conflicting national regulations make global promotional efforts difficult for the international marketer.
A)True
B)False
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