Export-Import Management Test Preparation
Course Introduction
Export-Import Management is a comprehensive course designed to provide students with essential knowledge and practical skills related to international trade operations. The course covers key aspects of exporting and importing, including trade documentation, payment methods, legal frameworks, shipping and logistics, customs procedures, foreign exchange regulations, and risk management strategies. Students will also examine the roles of various stakeholders such as freight forwarders, customs brokers, and regulatory authorities. Through case studies and real-world examples, learners will develop the proficiency to make informed decisions and manage the complexities of cross-border transactions effectively, preparing them for successful careers in global business environments.
Recommended Textbook
Global Marketing 9th Edition by Warren J. Keegan
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17 Chapters
1689 Verified Questions
1689 Flashcards
Source URL: https://quizplus.com/study-set/1469
Page 2
Chapter 1: Introduction to Global Marketing
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91 Verified Questions
91 Flashcards
Source URL: https://quizplus.com/quiz/29251
Sample Questions
Q1) The best-selling smartphone in China is marketed by:
A)Samsung.
B)Xiaomi.
C)Apple.
D)Mitsubishi.
E)Android.
Answer: B
Q2) Starbucks dropped the word "Coffee" from its logo when it acquired a juice maker and a bakery. This is an example of "diversification."
A)True
B)False
Answer: True
Q3) Multinational companies pursuing strategies of product adaptation run the risk of failing to be successful against global competitors that have recognized opportunities to serve global customers.
A)True
B)False
Answer: True
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Chapter 2: The Global Economic Environment
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91 Verified Questions
91 Flashcards
Source URL: https://quizplus.com/quiz/29260
Sample Questions
Q1) Which one of the following nations fall in the lower-middle-income category?
A)Burundi
B)Bangladesh
C)Egypt
D)Venezuela
E)none of the above
Answer: C
Q2) The Gross Domestic Product (GDP), a measure of a nation's economic activity, is calculated by all of the following factors except:
A)consumer spending.
B)investment spending.
C)government purchases
D)industry purchases.
E)net exports.
Answer: D
Q3) The struggle between capitalism and socialism that began in 1917 is over.
A)True
B)False
Answer: True
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Page 4
Chapter 3: The Global Trade Environment
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91 Verified Questions
91 Flashcards
Source URL: https://quizplus.com/quiz/29261
Sample Questions
Q1) The ultimate goal of a free trade agreement is to have standardized duties on goods that cross borders between the partners.
A)True
B)False
Answer: False
Q2) Political and social instability in the Middle Eastern region can primarily be attributed to:
A)desert conditions and lack of agricultural land.
B)cultural differences among nations.
C)a wide gap between rich and poor nations due to oil revenues.
D)lack of water purification facilities.
E)the "Arab Spring."
Answer: C
Q3) A preferential trade agreement is a mechanism that confirms special treatment on select trading partners, thereby at times discriminating against other trading partners.
A)True
B)False
Answer: False
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Chapter 4: Social and Cultural Environments
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91 Verified Questions
91 Flashcards
Source URL: https://quizplus.com/quiz/29262
Sample Questions
Q1) According to Hofstede, a cultural dimension which describes a society in which the social roles of men and women overlap, with neither gender exhibiting overly ambitious or competitive behavior is known as:
A)nurturing
B)individualistic
C)collectivistic
D)power distance
E)achievement
Q2) Historically, the lagoon in Venice provided Venetians with a safe haven from Germanic and Hun invaders.
A)True
B)False
Q3) Giving examples show how technology is providing interesting new opportunities for exploiting linguistics in the name of marketing.
Q4) Colgate discovered that in Spanish colgate is a verb form that means "go hang yourself."
A)True
B)False
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Page 6
Chapter 5: The Political, Legal, and Regulatory
Environments
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94 Verified Questions
94 Flashcards
Source URL: https://quizplus.com/quiz/29263
Sample Questions
Q1) The German civil-law tradition prevails in all of the following countries except:
A)Poland.
B)Hungary.
C)Czech Republic.
D)Scandinavia.
E)Germany.
Q2) Patents and trademarks that are protected in one country are protected in another, so global marketers must ensure that patents and trademarks are registered.
A)True
B)False
Q3) In most of the European Union countries, the influence of regulatory agencies is pervasive. What steps will be necessary of a corporation to protect business interest and advance new programs?
Q4) A Russian ban on European dairy imports has resulted in excess supplies of milk and falling prices for small-scale Lithuanian dairy producers.
A)True
B)False
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Chapter 6: Global Information Systems and Market Research
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98 Verified Questions
98 Flashcards
Source URL: https://quizplus.com/quiz/29264
Sample Questions
Q1) Describe guidelines that are recommended by David Arnold for data gathering and explain their importance in marketing research.
Q2) The term "Safe Harbor" agreement applies to privacy issues pertaining to the companies that wish to transfer data to the United States from Europe.
A)True
B)False
Q3) If Avon would like to sell cosmetics in India, a good estimate can be achieved by researching the average wage of an office secretary.
A)True
B)False
Q4) It is difficult to obtain a representative sample in Brazil since the technological infrastructure for gathering market data is minimal.
A)True
B)False
Q5) Every "touch point" provides important data about consumers. A)True
B)False
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Chapter 7: Segmentation, Targeting, and Positioning
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105 Verified Questions
105 Flashcards
Source URL: https://quizplus.com/quiz/29265
Sample Questions
Q1) Assume that the market segment is judged to be large enough, and the strong competitors are either absent or deemed to be vulnerable, then is it safe to enter the country?
Q2) IKEA, the home furnishings retailer based in Sweden, wraps itself in the Swedish flag-literally, since inside and out, their stores are decorated in the national colors of blue and yellow. This is an example of local consumer culture positioning.
A)True
B)False
Q3) A psychographic segmentation, "Comfortable Belongers" refers to "up-and-comers" of a country's population.
A)True
B)False
Q4) A global segment is referred to as "global teens" which includes:
A)people with shared interest in fashions.
B)affluent, well-traveled persons.
C)movie stars.
D)technology professionals.
E)persons having power.
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Chapter 8: Importing, Exporting, and Sourcing
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114 Verified Questions
114 Flashcards
Source URL: https://quizplus.com/quiz/29266
Sample Questions
Q1) Tariffs can be thought of as the "three R's" of global business: rules, rigor, and regulations of individual countries.
A)True
B)False
Q2) "Export selling" involves tailoring various elements of the marketing mix to global market requirements.
A)True
B)False
Q3) The only marketing mix element that is applicable in export selling is:
A)price.
B)product.
C)promotion.
D)place.
E)process.
Q4) In 2013, U.S. goods and services exports totaled $2.3 trillion, which comes to about 15 percent of the GDP. This means that nearly 85 percent of the goods and services produced in the United States are consumed at home.
A)True
B)False
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Chapter 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances
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102 Verified Questions
102 Flashcards
Source URL: https://quizplus.com/quiz/29267
Sample Questions
Q1) Which automaker currently has a joint venture with Hindustan Motors (India)?
A)Volkswagen
B)Ford
C)GM
D)Renault
E)Mazda
Q2) Japanese keiretsu is considered to be a strong cooperative strategy that will have an impact in global marketing. Describe what it is and how it can affect U.S. businesses.
Q3) The terminology used to describe the new forms of cooperation strategies varies widely and the phrases used include all of the following except:
A)collaborative agreements.
B)strategic alliances.
C)global strategic partnerships.
D)strategic international alliances.
E)Greenfield operations.
Q4) Avon Products uses both acquisition and joint ventures to enter developing markets.
A)True
B)False
Page 11
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Chapter 10: Brand and Product Decisions in Global Marketing
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102 Verified Questions
102 Flashcards
Source URL: https://quizplus.com/quiz/29252
Sample Questions
Q1) Many consumers consider products with labels such as "Made in Bangladesh" and "Made in Brazil" to be of inferior quality and value.
A)True
B)False
Q2) The appeal of the product extension-communication adaption strategy is its relatively low cost of implementation.
A)True
B)False
Q3) What is the significance of innovation in global marketing? Describe different categories of innovation with examples.
Q4) Generally speaking, which of the following product categories represents the best potential for extension into international markets without adaptation?
A)companion products
B)food products
C)industrial products
D)intangible products
E)non-alcoholic drinks
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Chapter 11: Pricing Decisions
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/29253
Sample Questions
Q1) Which of the following does not contribute to price escalation in global marketing?
A)shipping and insurance charges
B)value added taxes (VAT)
C)different Incoterms as incentives
D)duties and tariffs
E)fluctuating exchange rates
Q2) If a Lexus car is priced in U.S. dollars and sold at the dollar converted price in Indian rupees, what problems can be expected? What is the difference between ethnocentric, polycentric and geocentric pricing?
Q3) Historically, many companies that used the ________ for pricing were located in the Pacific Rim.
A)skimming strategy
B)penetration strategy
C)cost-based strategy
D)price ceiling strategy
E)transfer pricing strategy
Q4) How can price be used as a strategic variable to achieve specific financial goals? Under what conditions should skimming or penetration pricing be adapted as strategy?
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13
Chapter 12: Global Marketing Channels and Physical Distribution
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106 Verified Questions
106 Flashcards
Source URL: https://quizplus.com/quiz/29254
Sample Questions
Q1) When Walmart stores first expanded into Mexico, management established a joint venture with the country's largest retailer. Judging by the approach Walmart used, management must have viewed Mexico as:
A)culturally close and easy to enter.
B)culturally distant and easy to enter.
C)culturally close and difficult to enter.
D)culturally distant and difficult to enter.
E)culturally difficult and easy to enter.
Q2) Nakumatt, is a supermarket chain in Kenya, where people go to show that they are educated and prosperous and cognizant of larger affairs.
A)True
B)False
Q3) When utilizing the services of a local independent distributor, management is well advised to treat the distributor as a temporary market-entry vehicle.
A)True
B)False
Q4) What are the market entry expansion strategies which are available to retailers that wish to cross borders? Describe these strategies in detail.
Page 14
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Chapter 13: Global Marketing Communications Decisions I:
Advertising and Public Relations
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/29255
Sample Questions
Q1) Food is a product category most likely to exhibit cultural sensitivity. Using Heinz ketchup as an example, discuss how the company has used its advertising taking into account cultural sensitivities in different parts of the world.
Q2) Japan's Fuji Photo Film asked its advertising agency to develop an advocacy campaign for the United States targeted to appeal both to Walmart and to its customers. This is an example of:
A)local advertising.
B)pattern advertising.
C)global advertising.
D)advocacy advertising.
E)image advertising.
Q3) A supplier in China was accused of selling outdated meat to the fast-food giant McDonald's. Sales declined as a result.
A)True
B)False
Q4) Because of its size and presence in more than 200 countries, the Coca-Cola Company is often the target of anti-globalization protests. Giving examples, show how negative publicity affects global marketers.
Page 15
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Chapter 14: Global Marketing Communications Decisions 2:
Sales Promotion, Personal Selling, and Special Forms of Marketing Communication
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100 Verified Questions
100 Flashcards
Source URL: https://quizplus.com/quiz/29256
Sample Questions
Q1) Ethnocentric companies are likely to use an expatriate sales force in countries at all levels of economic development.
A)True
B)False
Q2) Starbucks dispatches "Chill Patrols" in the summertime to pass out samples of ice-cold Frappuccinos to overheated commuters during rush hour in busy metropolitan areas. This is an example of "point-of-dirt" sampling.
A)True
B)False
Q3) In the six-step presentation plan, the first and last steps are respectively:
A)presentation; demonstration.
B)approach; close.
C)presentation; negotiation.
D)approach; presentation.
E)approach; servicing the sale.
Q4) Direct marketing and mass marketing are becoming a very popular method for communicating with consumers. Giving reasons for their worldwide popularity, show the differences between direct and mass marketing.
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Chapter 15: Global Marketing and the Digital Revolution
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101 Verified Questions
101 Flashcards
Source URL: https://quizplus.com/quiz/29257
Sample Questions
Q1) Smartphones that are equipped with a global positioning system can determine the users' exact geographic position. This capability has created new opportunity for marketers by using all of the following innovative means except:
A)text messages can be sent to smartphone users who are in the vicinity.
B)offering special deals to smartphone users who happen to be in the vicinity.
C)promoting mobile campaigns which will reach smartphone users.
D)obtaining demographic information about the smartphone users.
E)locate smartphone users for delivering products or services.
Q2) Google's Chrome operating system, which has been described as "a new computing paradigm," is designed to exploit the opportunities of cloud computing.
A)True
B)False
Q3) Describe the principles developed by Christensen in order to help managers recognize the innovator's dilemma and develop appropriate responses to environmental change.
Q4) The digital revolution is causing dramatic, desired changes in industry structures.
A)True
B)False
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Chapter 16: Strategic Elements of Competitive Advantag
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101 Verified Questions
101 Flashcards
Source URL: https://quizplus.com/quiz/29258
Sample Questions
Q1) In the shipbuilding industry, Polish and Chinese shipyards offer simple, standard vessel types at low prices that reflect low production costs. This represents generic strategy related to:
A)cost leadership.
B)differentiation.
C)cost focus.
D)focused differentiation.
E)cost differentiation.
Q2) Competition in an industry tends to drive rates of return on invested capital up towards the level of "perfect competition."
A)True
B)False
Q3) In the terminology of the strategic intent framework for competitive advantage, a firm that establishes advantages in a number of different areas has:
A)attribute diversity.
B)marketing breadth.
C)comparative advantage.
D)layers of advantage.
E)a "double diamond."
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Page 18
Chapter 17: Leadership, Organization, and Corporate Social Responsibility
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102 Verified Questions
102 Flashcards
Source URL: https://quizplus.com/quiz/29259
Sample Questions
Q1) After establishing that the organizational matrix is appropriate for a business, what should management expect as to the integration of basic competencies on a worldwide basis?
Q2) Primary stakeholders include all of the following except:
A)top management.
B)employees.
C)media.
D)suppliers.
E)customers.
Q3) There is general agreement that the matrix design is the single best organization structure for global marketing.
A)True
B)False
Q4) Corporate social responsibility (CSR)refers to a company's obligation to pursue goals and policies that are in a company's best interest.
A)True
B)False
Q5) At Whirlpool, North American operations are organized in a matrix structure. What is the key to successful matrix management?
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