Entrepreneurship and E-Commerce
Exam Answer Key
Course Introduction
This course explores the fundamentals of entrepreneurship with a focus on leveraging e-commerce in todays digital economy. Students will learn to identify business opportunities, develop viable business models, and craft effective strategies for launching and managing online ventures. The curriculum covers market analysis, digital marketing, funding options, legal considerations, and the use of e-commerce platforms. By examining real-world case studies and engaging in practical projects, students gain hands-on experience in building and scaling businesses online, preparing them for careers as entrepreneurs or e-commerce specialists.
Recommended Textbook E Commerce 2014 10th Edition by
Kenneth C. Laudon
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Page 2
Chapter 1: The Revolution Continues
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Sample Questions
Q1) Which of the following statements about e-commerce in the United States in 2013 is not true?
A)Mobile e-commerce generates more revenue than social e-commerce.
B)Approximately 155 million Americans are expected to make at least one purchase online.
C)The amount of data that the average American consumes continues to increase.
D)Growth rates for B2C e-commerce are higher in the United States than in Europe.
Answer: D
Q2) E-commerce is available just about everywhere and anytime.This is known as ________.
Answer: ubiquity
Q3) Which of the following is a characteristic of e-commerce during the Invention period?
A)mobile technology
B)earnings and profit emphasis
C)distintermediation
D)extensive government surveillance
Answer: C
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3
Chapter 2: E-Commerce Business Models and Concepts
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Sample Questions
Q1) In general, the key to becoming a successful content provider is to:
A)own the content being provided.
B)own the technology by which content is created, presented, and distributed.
C)provide online content for free.
D)provide other services as well as online content.
Answer: A
Q2) The financial services, travel services, and job placement services industries use the ________ business model.
Answer: transaction broker
Q3) The terms revenue model and financial model can be used interchangeably.
A)True
B)False
Answer: True
Q4) A(n)________ is the set of activities performed in an industry or in a firm that transforms raw inputs into final products and services.
Answer: value chain
Q5) A(n)________ marketplace supplies products and services of interest to particular industries.
Answer: vertical
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Chapter
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Sample Questions
Q1) An IPv4 address is expressed as a:
A)32-bit number that appears as a series of four separate numbers separated by semicolons.
B)64-bit number that appears as a series of four separate numbers separated by semicolons.
C)64-bit number that appears as a series of four separate numbers separated by periods.
D)32-bit number that appears as a series of four separate numbers separated by periods.
Answer: D
Q2) The process of slicing digital messages into parcels, sending them along different communication paths as they become available, and reassembling them at the destination point is called:
A)routing.
B)the Transmission Control Protocol.
C)packet switching.
D)the File Transfer Protocol.
Answer: C
Q3) An iPad is an example of a(n)________ computer. Answer: tablet
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Chapter 4: Building an E-Commerce Presence: Web Sites, Mobile
Sites, and Apps
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Sample Questions
Q1) Apache Web server software is based on Microsoft's Windows operating system. A)True
B)False
Q2) Explain both the demand-side and the supply-side considerations when choosing the hardware platform for an e-commerce site.Include a discussion of I/O-intensive vs.CPU-intensive operations and scalability.
Q3) The practice of owning (or leasing)and managing your own Web servers but housing them in a vendor's physical facility is known as ________.
Q4) Discuss some of the unique features that must be taken into account when designing a mobile Web presence.
Q5) Prior to the development of e-commerce, Web sites primarily delivered static content.
A)True
B)False
Q6) Storing HTML pages in RAM rather than on a server's hard drive is an inexpensive way to fine-tune the processing architecture of a Web site.
A)True
B)False
Page 6
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Chapter 5: E-Commerce Security and Payment Systems
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Sample Questions
Q1) Linden Dollars, created for use in Second Life, are an example of:
A)digital cash.
B)virtual currency.
C)EBPP.
D)peer-to-peer payment systems.
Q2) The Data Encryption Standard uses a(n)________-bit key.
A)8
B)56
C)256
D)512
Q3) Digital cash is legal tender that is instantly convertible into other forms of value without the intermediation of any third parties.
A)True
B)False
Q4) Drive-by downloads are now the most common method of infecting computers.
A)True
B)False
Q5) TLS does not guarantee server-side authentication.
A)True
B)False
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Sample Questions
Q1) What is Web analytics software and what is it used for?
Q2) Which of the following measures the ratio of items purchased to product views?
A)conversion rate
B)cart conversion rate
C)browse-to-buy ratio
D)view-to-cart ratio
Q3) Which of the following is not true about search engine advertising?
A)Spending on search engine advertising constitutes almost half of all online advertising spending.
B)The top three search engine providers supply over 95% of all online searches.
C)The click-through rate for search engine marketing has been fairly steady over the years.
D)Search engine advertising is the fastest growing type of online advertising.
Q4) The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time.
A)search engine marketing
B)flash marketing
C)yield management
D)bait-and-switch
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Chapter 7: E-Commerce Marketing Communications
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Sample Questions
Q1) A cell phone's GPS is accurate to within 5 feet of the actual location of the phone.
A)True
B)False
Q2) Which of the following is not true about mobile marketing?
A)Mobile marketing is the fastest growing form of online marketing.
B)Mobile marketing is growing at around 50% a year.
C)A substantial part of mobile marketing should be counted as social marketing.
D)By 2015, it is estimated that spending on social marketing will exceed the amount spent on mobile marketing.
Q3) The ratio of impressions to fans is a measure of:
A)engagement.
B)amplification.
C)community.
D)fan acquisition.
Q4) How does Google Analytics track user behavior at a participating Web site?
A)cookies
B)beacons
C)server logs
D)super cookies
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Chapter 8: Ethical, Social, and Political Issues in E-Commerce
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Q1) Google defends its Library Project on the grounds of fair use.
A)True
B)False
Q2) Which of the following is not one of the four stages of e-commerce governance?
A)government regulation
B)self-regulation
C)privatization
D)deregulation
Q3) All of the following statements about the Digital Millennium Copyright Act (DMCA)are true except:
A)the DMCA makes it illegal to circumvent technological measures to protect works.
B)the DMCA makes Internet Service Providers (ISPs)responsible and accountable for hosting Web sites or providing services to infringers regardless of whether the ISP is aware of infringement.
C)the DMCA requires search engines to block access to infringing sites.
D)the DMCA allows libraries to make digital copies of works for internal use only.
Q4) ________ profiles identify people as belonging to highly specific and targeted groups.
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Chapter 9: Online Retailing and Services
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Sample Questions
Q1) All of the following are challenges for catalog merchants except:
A)high costs of printing and mailing.
B)building a credible Web site.
C)the need to bring staff in or manage new technology.
D)building sophisticated order entry and fulfillment systems.
Q2) Which of the following is not one of the central challenges facing the online retail industry?
A)lack of physical store presence
B)consumer concerns about the privacy of personal information
C)inconvenience in returning goods
D)delivery delays
Q3) In 2013, online retail revenues were approximately:
A)$2.6 billion.
B)$26 billion.
C)$260 billion.
D)$2.6 trillion.
Q4) In the United States, the service sector accounts for about 75% of all economic activity.
A)True
B)False
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Chapter 10: Online Content and Media
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Sample Questions
Q1) Apple's Newsstand is an example of a(n)________.
Q2) In 2013, approximately how much were consumers expected to spend on digital music?
A)$39 million
B)$390 million
C)$3.9 billion
D)$39 billion
Q3) All of the following typically favor the elimination of DRM except: A)hackers.
B)technology companies.
C)content owners.
D)telecommunications pipeline companies.
Q4) Amazon's ________ is not just an e-book reader but also a media and entertainment portable device.
Q5) In 2013, the social gaming market is the fastest growing form of online gaming. A)True
B)False
Q6) ________ convergence involves the merger of media enterprises into synergistic combinations that can create and cross-market content on different platforms.
Page 12
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Chapter 11: Social Networks, Auctions, and Portals
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Q1) Sponsored community sites are network sites created by government, non-profit, or for-profit organizations.
A)True
B)False
Q2) Most of today's well-known portals began as search engines.
A)True
B)False
Q3) Auction prices are always lower than prices in fixed priced markets.
A)True
B)False
Q4) Which of the following is a common problem in sealed bid markets?
A)bid rigging
B)discriminatory pricing
C)persistent bidding
D)seller nonperformance
Q5) One of the first online virtual communities was:
A)The Well.
B)Myspace.
C)AOL.
D)Salon.com.
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Chapter 12: B2b E-Commerce: Supply Chain Management and Collaborative
Commerce
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Q1) ________ purchasing involves the purchase of goods based on immediate needs in larger marketplaces that involve many suppliers.
Q2) Demand chain visibility is one goal of collaborative commerce.
A)True
B)False
Q3) How are social networks being used in B2B e-commerce?
Q4) An ________ primarily serves businesses that buy indirect goods on a spot purchasing basis.
A)e-distributor
B)e-procurement company
C)exchange
D)industry consortium
Q5) EDI began as a(n)________ system.
A)document automation
B)document elimination
C)continuous replenishment
D)MRP
Q6) Walmart has one of the most efficient B2B supply chains in the world.
A)True
B)False Page 14
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