E-Commerce Strategy Practice Exam
Course Introduction
E-Commerce Strategy explores the principles, frameworks, and tools necessary for developing and implementing successful digital business strategies. The course examines key elements such as online business models, value propositions, digital marketing, customer acquisition and retention, logistics, and payment systems. Students analyze real-world case studies to understand competitive dynamics in the e-commerce sector and learn to navigate issues related to security, privacy, and regulation. Through practical assignments and strategic planning exercises, participants gain skills to critically evaluate trends, assess opportunities, and craft adaptable strategies for online business growth in a fast-changing digital landscape.
Recommended Textbook
Electronic Commerce 10th Edition by Gary Schneider
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12 Chapters
960 Verified Questions
960 Flashcards
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Page 2
Chapter 1: Introduction to Electronic Commerce
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80 Verified Questions
80 Flashcards
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Sample Questions
Q1) As more people participate in a network, the value of the network to each participant increases.This is known as the ____.
A)law of diminishing returns
B)network effect
C)listing effect
D)fax effect
Answer: B
Q2) The combination of language and customs is often called ____________________.
Answer: culture
Q3) Buyers and sellers in commodity markets experience significant transaction costs.
A)True
B)False
Answer: False
Q4) In some cases, business processes use traditional commerce activities very effectively, and technology cannot improve upon them.
A)True
B)False Answer: True
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Chapter 2: Technology Infrastructure: the Internet and the
World Wide Web
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80 Verified Questions
80 Flashcards
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Sample Questions
Q1) Asymmetric connections provide the same bandwidth for each direction. A)True
B)False
Answer: False
Q2) As an individual packet travels from one network to another, the computers through which the packet travels determine the best route for getting the packet to its destination.Describe this process.
Answer: The computers that decide how to best forward each packet are called routing computers, router computers, routers, gateway computers (because they act as the gateway from a LAN or WAN to the Internet)or border routers (because they are located at the border between the organization and the Internet.)The programs on the routers that determine the best path contain rules called routing algorithms.The programs apply these algorithms to information they have stored in routing tables or configuration tables.This information includes lists of connections that lead to particular groups of other routers, rules that specify which connection to use first, and rules for handling instances of heavy packet traffic and network congestion.
Q3) A(n)____________________ is a language that can be used to define other languages.
Answer: metalanguage
Page 4
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Chapter 3: Selling on the Web
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80 Verified Questions
80 Flashcards
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Sample Questions
Q1) The word portal means ____________________.
Answer: doorway
Q2) Account ____________________ is the ability to obtain bank, investment, loan, and other financial account information from multiple Web sites and display it all in one location at the bank's Web site.
Answer: aggregation
Q3) The U.S.government deregulated the securities trading business in the early ____.
A)1960s
B)1970s
C)1980s
D)1990s
Answer: B
Q4) The ____________________, used by Lands' End, is an intelligent agent program that learns the customer's preference and makes suggestions.
Answer: personal shopper
Q5) Putting the customer at the center of all site designs is called a customer____________________ approach to Web design.
Answer: centric
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Chapter 4: Marketing on the Web
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80 Flashcards
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Sample Questions
Q1) The weighting of the factors that search engines use to decide which URLs appear first on searches for a particular search term is called search engine directory.
A)True
B)False
Q2) The pricing metric in which payment is calculated on each thousand persons in the estimated audience is called ____________________.
Q3) Technology-enabled relationship management is often called ____.
A)relationship management
B)customer relationship management
C)automated relationship management
D)domain name management
Q4) The ____________________ is a not-for-profit organization that promotes the use of Internet advertising and encourages effective Internet advertising.
Q5) When based on things that happen at a specific time, behavioral segmentation is sometimes called ____________________ segmentation.
Q6) A(n)____________________ ad is an ad that appears in its own window when the user opens or closes a Web page.
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Page 6
Chapter 5: Business-To-Business Activities: Improving Efficiency
and Reducing
Costs
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80 Verified Questions
80 Flashcards
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Sample Questions
Q1) What is the difference between direct and indirect materials?
Q2) ____ allows trading partners to pass messages through the VAN instead of connecting their computers directly to each other.
A)Indirect connection EDI
B)Direct connection EDI
C)Loop EDI
D)VAN EDI
Q3) Instead of connecting directly to each of its trading partners, a company might decide to use the services of a(n)____________________.
Q4) Many companies use strategic alliances, partnerships, and long-term contracts to create relationships with other companies in the supply chains for the products that they manufacture or sell.
A)True
B)False
Q5) One common support activity that underlies multiple primary activities is ____.
A)record-keeping
B)auditing
C)training
D)regulation
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Chapter 6: Social Networking, Mobile Commerce, and Online Auctions
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Sample Questions
Q1) By the late 1990s, virtual communities were selling ____________________ to generate revenue.
Q2) ____________________ auctions, either sealed-bid or open-outcry, work well only for items of known quality, such as securities or graded agricultural products, that are regularly traded in large quantities.
Q3) In a(n)____________________ auction, multiple sellers submit price bids to an auctioneer who represents a single buyer.
Q4) Usenet ____________________ were message posting areas in which interested persons (primarily from the education and research communities)could discuss various topics.
Q5) Sniping software observes auction progress until the last second or two of the auction clock.
A)True
B)False
Q6) When selling high-value items through an online auction, sellers can use an escrow service to protect their interests.
A)True
B)False
Q7) Describe the operation of a typical auction.
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Chapter 7: The Environment of Electronic Commerce: Legal,
Ethical, and Tax
Issues
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Sample Questions
Q1) A business cannot commit a tortious act simply by selling a product that causes harm to a buyer.
A)True
B)False
Q2) ____________________ taxes are levied by states and local governments on the personal property and real estate used in the business.
Q3) The name or part of that name that a business uses to identify itself is called a(n)____________________.
Q4) The ability of a government to exert control over a person or corporation is called ____.
A)subjugation
B)jurisdiction
C)legitimacy
D)notice
Q5) A(n)____________________ is a right granted by a government to the author or creator of a literary or artistic work.
Q6) Every kind of agreement or exchange between parties, no matter how simple, is a type of ____________________.
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Chapter 8: Web Server Hardware and Software
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Sample Questions
Q1) A(n)____________________ is any computer used to provide files or make programs available to other computers connected to it through a network.
Q2) The open-source Apache Software Foundation sponsored a dynamic page-generation technology called ______________________________.
Q3) A(n)____________________ architecture approach requires the use of a few very large and fast computers.
Q4) _____________________________________________ comes bundled with current versions of Microsoft Windows Server operating systems and is used on many corporate intranets because many companies have adopted Microsoft products as their standard products.
Q5) A program called ____ tests the connectivity between two computers connected to the Internet.
A)Telnet
B)Tracert
C)Ping
D)Finger
Q6) ____________________, a programming language produced by Sun, can be used to produce dynamic Web pages.
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Chapter 9: Electronic Commerce Software
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Sample Questions
Q1) IBM WebSphere Commerce Professional Edition can only be used for business-to-business applications.
A)True
B)False
Q2) The goal of customer relationship management software is to understand each customer's specific needs and then customize a product or service to meet those needs.
A)True
B)False
Q3) Much of the data in SOAP applications is stored and transmitted in ____________________ format.
Q4) ____ software is designed to help businesses manage the information in documents, rather than the documents themselves.
A)Programming management
B)Knowledge management
C)Indexing management
D)Information management
Q5) ____________________ application systems return pages generated by scripts that include the rules for presenting data on the Web page with the business logic.
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Chapter 10: Electronic Commerce Security
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Sample Questions
Q1) A(n)____________________ cookie originates from a Web site other than the site being visited.
Q2) JavaScript programs, like Java applets, operate under the restrictions of the Java sandbox security model.
A)True
B)False
Q3) ____________________ Java applets are those that have not been established as secure.
Q4) A(n)____________________ occurs when an Internet e-mail message is intercepted and its contents are changed before it is forwarded to its original destination.
Q5) Any organization concerned about protecting its electronic commerce assets should have a(n)____________________ in place.
Q6) When Java applets are run within the constraints of the sandbox, they have full access to the client computer.
A)True
B)False
Q7) What are the six main elements included on a digital certificate?
Q8) The science that studies encryption is called ____________________.
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Chapter 11: Payment Systems for Electronic Commerce
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Sample Questions
Q1) A(n)____ is a set of connections between banks that issue credit cards, the associations that own the credit cards (such as MasterCard or Visa), and merchants' banks.
A)transaction network
B)e-money network
C)interchange network
D)closed loop system
Q2) ____________________ is a technique used by criminals to convert money that they have obtained illegally into cash that they can spend without having it identified as the proceeds of an illegal activity.
Q3) The most important step that companies can take today to prevent phishing attacks is to update their prevention technology.
A)True
B)False
Q4) ____________________ can be accomplished by purchasing goods or services with ill-gotten electronic cash.
Q5) A card verification number (CVN)is a three- or four-digit number that is printed on the credit card, but is not encoded in the card's ____________________.
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Chapter 12: Planning for Electronic Commerce
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Sample Questions
Q1) ____ are firms, such as system integrators and consultants, that have experience in moving projects along and scaling up prototypes.
A)Operational partners
B)Venture sponsors
C)Venture capitalists
D)Equity partners
Q2) Briefly discuss three built-in biases in the ROI technique that can lead managers to make poor decisions.
Q3) The ____ is the existing company that wants to launch an electronic commerce initiative.
A)equity partner
B)venture sponsor
C)operational partner
D)outsourcing partner
Q4) Project management was developed by IBM.
A)True
B)False
Q5) Today, project managers use specific application software called ____________________ software to help them oversee projects.
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