E-Business Infrastructure
Final Exam Questions
Course Introduction
E-Business Infrastructure explores the foundational technologies and systems that support electronic business activities. The course covers essential components such as networking, web servers, databases, cloud computing, and security frameworks vital for the operation and growth of e-businesses. Students gain an understanding of how IT infrastructure enables online transactions, supports business processes, and integrates with supply chains. Emphasis is placed on planning, designing, and managing reliable and scalable e-business environments, as well as evaluating emerging trends and solutions that shape the digital marketplace.
Recommended Textbook E Commerce 2014 10th Edition by Kenneth C. Laudon
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Page 2
Chapter 1: The Revolution Continues
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Sample Questions
Q1) The Reinvention period of e-commerce is as much a sociological phenomenon as it is a technological or business phenomenon.
A)True
B)False
Answer: True
Q2) Which of the following best describes the early years of e-commerce?
A)They were a technological success but a mixed business success.
B)They were a technological success but a business failure.
C)They were a technological failure but a business success.
D)They were a mixed technological and business success.
Answer: A
Q3) Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?
A)consumer-to-consumer (C2C)
B)social e-commerce
C)mobile e-commerce
D)business-to-business (B2B)
Answer: C
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3
Chapter 2: E-Commerce Business Models and Concepts
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Q1) The financial services, travel services, and job placement services industries use the ________ business model.
Answer: transaction broker
Q2) What is the primary revenue model for an e-distributor?
A)sales
B)transaction fee
C)advertising
D)subscription
Answer: A
Q3) Which element of the business model addresses the question of why a customer should buy from the firm?
A)revenue model
B)competitive advantage
C)market strategy
D)value proposition
Answer: D
Q4) A(n)________ is a company that sells products and services that are very similar and in the same market segment.
Answer: direct competitor
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Chapter 3: E-Commerce Infrastructure: the Internet,
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Sample Questions
Q1) The concept behind document formatting had its roots in which of the following?
A)XML
B)SGML
C)HTML
D)GML
Answer: D
Q2) Local area networks that operate within a single organization that leases access to the Web directly from regional and national carriers are called:
A)wide area networks.
B)extranets.
C)campus area networks.
D)private exchanges.
Answer: C
Q3) During which phase of the development of the Internet was ARPANET invented?
A)Commercialization phase
B)Institutional phase
C)Innovation phase
D)Consolidation phase
Answer: B
Page 5
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Chapter 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps
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Sample Questions
Q1) ________ involves testing the site as a whole, in the same way a typical user would when using the site.
Q2) Discuss some of the unique features that must be taken into account when designing a mobile Web presence.
Q3) All of the following are important factors in Web site optimization except:
A)selecting keywords and page titles.
B)identifying market niches for your services or products.
C)buying search engine ads.
D)adhering to accessibility guidelines.
Q4) Which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site?
A)physical design
B)logical design
C)testing plan
D)co-location plan
Q5) Mobile Web apps are typically built using HTML5 and Java.
A)True
B)False
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Q6) A SWOT analysis describes strengths, weaknesses, opportunities, and ________.
Chapter 5: E-Commerce Security and Payment Systems
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Q1) The exploitation of human fallibility and gullibility to distribute malware is known as ________.
Q2) ________ refers to the ability to ensure that messages and data are only available to those authorized to view them.
A)Confidentiality
B)Integrity
C)Privacy
D)Availability
Q3) Most of the world's spam is delivered via which of the following?
A)viruses
B)worms
C)Trojan horses
D)botnets
Q4) Which of the following dimensions of e-commerce security is not provided for by encryption?
A)confidentiality
B)availability
C)message integrity
D)nonrepudiation
Q5) To internal computers, a proxy server is known as the ________.
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Q1) In 2013, mobile marketing grew at nearly the same rate as traditional online marketing.
A)True
B)False
Q2) The ________ rate is an e-mail campaign metric that measures the percentage of e-mails that could not be delivered.
Q3) Price is more important than convenience as a factor in online purchase decisions.
A)True
B)False
Q4) Which of the following statements about CAN-SPAM is not true?
A)CAN-SPAM went into effect in January 2004.
B)CAN-SPAM prohibits unsolicited e-mail (spam).
C)CAN-SPAM prohibits the use of deceptive subject lines and false headers.
D)Large spammers are among CAN-SPAM's biggest supporters.
Q5) Which of the following statements about a free pricing strategy is false?
A)Free products and services can knock out potential and actual competitors.
B)The free pricing strategy was born in the early days of the Web.
C)It is difficult to convert free customers into paying customers.
D)Free products and services can help build market awareness.
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Chapter 7: E-Commerce Marketing Communications
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Q1) Which of the following is a real-time feed showing a friend's activities, chats, and music listening on Facebook?
A)News Feed
B)Timeline
C)Ticker
D)Social Graph
Q2) By 2012, social marketing had overtaken mobile marketing.
A)True
B)False
Q3) Which of the following is not true about mobile marketing?
A)Mobile marketing is the fastest growing form of online marketing.
B)Mobile marketing is growing at around 50% a year.
C)A substantial part of mobile marketing should be counted as social marketing.
D)By 2015, it is estimated that spending on social marketing will exceed the amount spent on mobile marketing.
Q4) Facebook's marketing success on both desktop and mobile platforms is based on:
A)the sale of user clickstream data.
B)ads inserted into users' News Feeds.
C)ads targeted through Facebook's Open Graph and Graph Search tools.
D)fees for Brand Pages and other specialized business marketing tools.
Page 9
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Chapter 8: Ethical, Social, and Political Issues in
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Q1) ________ copyright infringement lawsuits are concerned with the distinction between an idea and its expression.
Q2) An ISP basic service plan, allowing 300GB of data transfer per month, with additional data transfer available for $15 for 50GB, is an example of a tiered plan called ________.
Q3) ________ involves bypassing the target site's home page and going directly to a content page.
Q4) Which ethical principle states that when confronted with an ethical dilemma, an individual should take the action that produces the least harm, or the least potential cost?
A)the Slippery Slope
B)Risk Aversion
C)No Free Lunch
D)the Collective Utilitarian principle
Q5) Net neutrality refers to Internet backbone owners treating all Internet traffic equally.
A)True
B)False
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Chapter 9: Online Retailing and Services
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Q1) Groupon is an example of local commerce.
A)True
B)False
Q2) Approximately two-thirds of U.S.Internet users use online banking.
A)True
B)False
Q3) Service industry groups are categorized generally into two groups, those that provide transaction brokering and those that involve:
A)retailing goods.
B)personalization.
C)information brokering.
D)providing hands-on services.
Q4) The leading provider of account aggregation technology is ________.
Q5) ________ provide integrated airline, hotel, conference center, and auto rental services at a single Web site.
Q6) Thus far, the most successful and innovative pure-play online retailer is ________.
Q7) The four major sectors in the travel market are airline tickets, hotel reservations, cruises/tours, and ________.
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Chapter 10: Online Content and Media
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Sample Questions
Q1) Music download networks offer:
A)high user control and high user focus.
B)high user control and low user focus.
C)low user control and high user focus.
D)low user control and low user focus.
Q2) Internet users consume more media of all types than non-Internet users.
A)True
B)False
Q3) All of the following typically favor the elimination of DRM except:
A)hackers.
B)technology companies.
C)content owners.
D)telecommunications pipeline companies.
Q4) Apple's Newsstand is an example of a(n)________.
Q5) Which of the following three forms of media account for over 77% of the hours spent consuming media?
A)television, radio, and the Internet
B)television, magazines, and the Internet
C)the Internet, radio, and newspapers
D)television, the Internet, and newspapers
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Chapter 11: Social Networks, Auctions, and Portals
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Q1) BlackPlanet is an example of a(an)________ social network.
A)practice-based
B)interest-based
C)affinity-based
D)general
Q2) Which of the following involves e-mailing another seller's bidders and offering the same product for less?
A)transaction interception
B)bid siphoning
C)shill bidding
D)persistent bidding
Q3) Which of the following types of auctions tends to be best for sellers?
A)English auctions
B)Name Your Own Price auctions
C)Dutch Internet auctions
D)Group buying auctions
Q4) Define the term auction and explain the four major Internet auction types discussed in the chapter and how they function.
Q5) What are the different types of social networks and what is the business model of each one?
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Chapter 12: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
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Q1) EDI began as a(n)________ system.
A)document automation
B)document elimination
C)continuous replenishment
D)MRP
Q2) Collaborative commerce is primarily concerned with the development of a rich communications environment.
A)True
B)False
Q3) EDI document structures are defined by:
A)a single international standards body.
B)by individual suppliers and buyers.
C)industry committees.
D)each purchaser.
Q4) Identify and describe the major stages in the development of B2B commerce.
Q5) Independent exchanges are the fastest growing form of online B2B e-commerce.
A)True
B)False
Q6) A(n)________ supply chain includes a company's secondary and tertiary suppliers. Page 14
Q7) Exostar is an example of a (an)________.
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