E-Business Final Test Solutions
Course Introduction
E-Business explores the principles, technologies, and strategies involved in conducting business activities online. The course covers the fundamentals of electronic commerce, digital marketing, online transactions, and the integration of information and communication technologies into business processes. Students will learn about e-business models, the development of digital marketplaces, security and privacy issues, legal and ethical considerations, and the impact of emerging technologies on business environments. Through case studies and practical applications, the course equips students with the skills to design, implement, and manage e-business initiatives in a rapidly evolving digital economy.
Recommended Textbook
Electronic Commerce 10th Edition by Gary Schneider
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12 Chapters
960 Verified Questions
960 Flashcards
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Page 2
Chapter 1: Introduction to Electronic Commerce
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80 Verified Questions
80 Flashcards
Source URL: https://quizplus.com/quiz/43753
Sample Questions
Q1) ____________________ learning makes it possible for people to learn skills and earn degrees no matter where they live or which hours they have available for study.
Answer: Distance
Q2) In some cases, business processes use traditional commerce activities very effectively, and technology cannot improve upon them.
A)True
B)False
Answer: True
Q3) The practice of an existing firm replacing one or more of its supplier markets with its own hierarchical structure for creating the supplied product is called ____.
A)marketing process
B)market integration
C)vertical integration
D)horizontal integration
Answer: C
Q4) The term ____________________ refers to the theft of musical artists' intellectual property.
Answer: digital piracy
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Chapter 2: Technology Infrastructure: the Internet and the
World Wide Web
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80 Verified Questions
80 Flashcards
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Sample Questions
Q1) The early versions of ____ let Web page designers create text-based electronic documents with headings, title bar titles, bullets, lines, and ordered lists.
A)HTTP
B)HTML
C)SGML
D)XML
Answer: B
Q2) IP addresses appear as five numbers separated by periods. A)True
B)False
Answer: False
Q3) The routers connected to the Internet backbone are sometimes called ____________________ routers.
Answer: backbone
Q4) A network which uses a specific set of rules and connects networks all over the world to each other, is called the ____________________.
Answer: Internet
Q5) Upstream bandwidth is also called ____________________ bandwidth. Answer: upload
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Chapter 3: Selling on the Web
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80 Verified Questions
80 Flashcards
Source URL: https://quizplus.com/quiz/43755
Sample Questions
Q1) ____ are advertising efforts directed to a known addressee and include mail, telephone calls, and e-mail.
A)Mass media
B)Personal contact
C)Addressable media
D)Broadcast media
Answer: C
Q2) ____ refers to markets that are too small to justify a mass media campaign, yet too large to cover using personal contact.
A)The hard middle
B)Mass media
C)Address media
D)Usability testing
Answer: A
Q3) A good site ____________________ lets visitors choose among information attributes, such as level of detail, forms of aggregation, viewing format, and downloading format.
Answer: design
Q4) The word portal means ____________________.
Answer: doorway
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Chapter 4: Marketing on the Web
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80 Verified Questions
80 Flashcards
Source URL: https://quizplus.com/quiz/43756
Sample Questions
Q1) The ____________________ is a not-for-profit organization that promotes the use of Internet advertising and encourages effective Internet advertising.
Q2) In a customer relationship management (CRM)system, the multiple sources of information about customers, their preferences, and their behavior is entered into a large database called a(n)____________________.
Q3) When based on things that happen at a specific time, behavioral segmentation is sometimes called ____________________ segmentation.
Q4) A study conducted by McKinsey & Company examined the online behavior of 50,000 active Internet users and identified six different groups.Provide a brief description of the following categories: Simplifiers, Surfers, Connectors, and Sportsters.
Q5) Claritas built ____________________ to take advantage of people's tendency to live near other people with similar tastes and preferences.
Q6) In the ____________________ stage of customer loyalty, potential customers learn more about the company or its products.
Q7) Conversion cost includes ____________________ cost.
Q8) When would you use a product-based marketing strategy?
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Chapter 5: Business-To-Business Activities: Improving Efficiency
and Reducing
Costs
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80 Verified Questions
80 Flashcards
Source URL: https://quizplus.com/quiz/43757
Sample Questions
Q1) Many companies use strategic alliances, partnerships, and long-term contracts to create relationships with other companies in the supply chains for the products that they manufacture or sell.
A)True
B)False
Q2) The long-term relationships that are created among participants in the supply chain are called ____.
A)quality partners
B)JIT alliances
C)supply alliances
D)joint suppliers
Q3) Direct materials that companies buy on a recurring basis are MRO supplies.
A)True
B)False
Q4) .____________________ is the ability to establish that a particular transaction actually occurred.
Q5) What are the advantages of using a value-added network?
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Q6) ____________________ exchanges are not controlled by a company that is an established buyer or seller in the industry.
Chapter 6: Social Networking, Mobile Commerce, and Online Auctions
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80 Verified Questions
80 Flashcards
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Sample Questions
Q1) Dutch auctions move large numbers of commodity items relatively slowly. A)True
B)False
Q2) In 2004, Google used a(n)____________________ auction to sell its stock to investors in its initial public offering.
Q3) Visitors spend a greater amount of time at portal sites than they do at most other types of Web sites, which is attractive to advertisers.
A)True
B)False
Q4) In English auctions, bidders risk becoming caught up in the excitement of competitive bidding and then bidding more than their private valuations.This phenomenon is called the ____________________.
Q5) The 2008 U.S.elections saw the first major use of blogs as a political networking tool. A)True
B)False
Q6) If multiple items are being auctioned in a(n)____________________ sealed-bid auction, successive lower (next highest)bidders are awarded the remaining items at the price they bid.
Page 8
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Chapter 7: The Environment of Electronic Commerce: Legal,
Ethical, and Tax
Issues
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80 Verified Questions
80 Flashcards
Source URL: https://quizplus.com/quiz/43759
Sample Questions
Q1) Non-U.S.corporations and individuals cannot be sued in U.S.courts if they conduct business or commit tortious acts in the United States.
A)True
B)False
Q2) A(n)____________________ is a right granted by a government to the author or creator of a literary or artistic work.
Q3) The most common examples of business-related intentional ____________________ involve defamation, misrepresentation, fraud, and theft of trade secrets.
Q4) ____________________ occurs when someone other than a domain name's owner changes the ownership of the domain name.
Q5) Click-wrap acceptance is when a Web site user agrees to that site's EULA or its terms and conditions by clicking a button on the Web site.
A)True
B)False
Q6) Any business that uses the Web becomes an international business instantly.
A)True
B)False
Page 9
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Chapter 8: Web Server Hardware and Software
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80 Verified Questions
80 Flashcards
Source URL: https://quizplus.com/quiz/43760
Sample Questions
Q1) Finger is a program that runs on Windows operating systems.
A)True
B)False
Q2) Microsoft developed the first widely used server-side dynamic page-generation technology called ____.
A)ASP
B)SQL
C)JSP
D)PHP
Q3) A black list spam filter can be implemented at the individual level.
A)True
B)False
Q4) The message that a Web client sends to request a file or files from a Web server is called a(n)____________________.
Q5) The main job of a Web server computer is to respond to requests from Web client computers.
A)True
B)False
Q6) Telnet programs use a set of rules called the ____________________.
Q7) Explain the difference between a dynamic Web page and a static Web page.
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Chapter 9: Electronic Commerce Software
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80 Verified Questions
80 Flashcards
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Sample Questions
Q1) ____________________ hosting means that the client's Web site is on a server that hosts other Web sites simultaneously and is operated by the service provider at its location.
Q2) Because of the cost of the technology involved, creating an online store can be much more expensive than building a chain of retail stores. A)True B)False
Q3) With ____________________ hosting, the service provider makes a Web server available to the client, but the client does not share the server with other clients of the service provider.
Q4) A principle called ________________________________________ describes the way the Web uses networking architecture to identify and locate Web pages and the elements (graphics, audio clips, and so on)that make up those Web pages.
Q5) The practice of replacing a company 's investment in computing equipment by selling Internet-based access to its own computing hardware and software is called
Q6) What is the purpose of supply chain management software?
Q7) What is the difference between shared hosting and dedicated hosting?
Page 11
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Chapter 10: Electronic Commerce Security
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80 Verified Questions
80 Flashcards
Source URL: https://quizplus.com/quiz/43762
Sample Questions
Q1) What are the six main elements included on a digital certificate?
Q2) A Web browser that has entered into an SSL session indicates that it is in an encrypted session.
A)True
B)False
Q3) Active content is launched in a Web browser automatically when that browser loads a Web page containing active content.
A)True
B)False
Q4) Any message traveling on the Internet is subject to secrecy, integrity, and necessity threats.
A)True
B)False
Q5) ____________________ cookies remain on the client machine indefinitely.
Q6) ____ refers to preventing data delays or denials.
A)Integrity
B)Secrecy
C)Necessity
D)Readiness
Page 12
Q7) ____________________ are programs that enhance the capabilities of browsers.
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Chapter 11: Payment Systems for Electronic Commerce
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80 Verified Questions
80 Flashcards
Source URL: https://quizplus.com/quiz/43763
Sample Questions
Q1) A ____ is a stored-value card that is a plastic card with an embedded microchip that can store information.
A)credit card
B)debit card
C)charge card
D)smart card
Q2) The Internet has opened new opportunities for organized crime in their traditional types of criminal activities and in new areas such as generating spam, phishing, and identity theft.
A)True
B)False
Q3) Online cash storage is similar to money kept in a wallet.
A)True
B)False
Q4) The average consumers who engage in online payment transactions are easy prey for expert criminals.
A)True
B)False
Q5) What are the disadvantages of using paper checks?
Q6) Describe the basic structure of a phishing attack.
Page 13
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Chapter 12: Planning for Electronic Commerce
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80 Verified Questions
80 Flashcards
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Sample Questions
Q1) ROI measurements can be biased in a way that gives undue weight to costs.
A)True
B)False
Q2) For many companies, one of the largest and most significant costs associated with electronic commerce initiatives is the cost of not undertaking such an initiative.
A)True
B)False
Q3) The ____________________ version is the "under construction" version of a Web site.
Q4) The process of helping employees cope with changes in the workplace is called ____________________.
Q5) Partial outsourcing is also called ____________________ outsourcing.
Q6) Project management was developed by IBM.
A)True
B)False
Q7) Many companies create Web sites to build brands or enhance their existing marketing programs.
A)True
B)False
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