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E-Business and E-Commerce explores the fundamental concepts, strategies, and technologies driving business activities over digital platforms. The course covers key topics such as online business models, electronic payment systems, digital marketing, supply chain integration, cybersecurity, and legal issues in the online environment. Students analyze case studies, learn about the design and operation of e-commerce websites, and examine emerging trends including mobile commerce, social media marketing, and blockchain. By the end of the course, students will understand how digital transformation reshapes traditional businesses and enables new opportunities in the global marketplace.
Recommended Textbook
Essentials of MIS Global 11th Edition by Kenneth C.; Laudon
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Sample Questions
Q1) Investment in IT is 33% of all invested capital.
A)True
B)False
Answer: True
Q2) Which field of study focuses on both a behavioral and technical understanding of information systems?
A) sociology
B) operations research
C) economics
D) behavioral computing
E) management information systems
Answer: E
Q3) All of the following are advantages, for a firm, of cloud computing except
A) ability to support mobile computing.
B) ability to support remote work.
C) ability to improve communication.
D) ability to rely on markets to build value.
E) ability to reduce data storage costs.
Answer: C
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Sample Questions
Q1) A Web site that allows citizens to file taxes online is a form of ________.
Answer: e-government
Q2) The four major enterprise applications are
A) SCMs, CRMs, DSSs, and KMSs.
B) SCMs, CRMs, ESSs, and KMSs.
C) enterprise systems, SCMs, DSSs, and CRMs.
D) enterprise systems, SCMs, CRMs, and KMSs.
E) TPSs, MISs, DSSs, and ESSs.
Answer: D
Q3) A Web interface used to present integrated personalized business content to users is called a(n) ________.
Answer: portal
Q4) Transaction-level information is essential for operational management to be able to direct the day-to-day operations of the business.
A)True
B)False
Answer: True
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Sample Questions
Q1) In the value chain model, support activities are most directly related to the production and distribution of the firm's products and services, which create value for the customer.
A)True
B)False
Answer: False
Q2) Some organizations lack bedrock, unassailable assumptions that define their goals and products.
A)True
B)False
Answer: False
Q3) Which model is used to describe the interaction of external forces that affect an organization's strategy and ability to compete?
A) network economics model
B) competitive forces model
C) competitive advantage model
D) demand control model
E) agency costs model
Answer: B

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Q1) Ethics describes the principles of right and wrong that can be used by individuals to make choices to guide their behavior.
A)True
B)False
Q2) Which of the following U.S. laws gives patients access to personal medical records and the right to authorize how this information can be used or disclosed?
A) HIPAA
B) Gramm-Leach-Bliley Act
C) Privacy Protection Act
D) Freedom of Information Act
E) COPPA
Q3) Which of the following best describes intellectual property?
A) intangible property created by individuals or corporations
B) unique creative work or ideas
C) tangible or intangible property created from a unique idea
D) the expression of an intangible idea
E) any tangible or intangible property within the creative arts
Q4) How does the use of electronic voting machines act as a "double-edged sword?
" What moral dimensions are raised by this use of information technology?
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Q1) The collection of Web services that are used to build a firm's software systems constitutes what is known as a service-oriented architecture.
A)True
B)False
Q2) Interpretations of Moore's law assert that
A) computing power will eventually level off.
B) transistors decrease in size 50% every two years.
C) data storage costs decrease by 50% every 18 months.
D) PCs decrease in market share by 9% every 5 years.
E) computing power doubles every 18 months.
Q3) Which of the following refers to the ability of a computer, product, or system to expand to serve a larger number of users without breaking down?
A) modality
B) scalability
C) expandability
D) disintermediation
E) customizability
Q4) What is scalability?
Why is it essential to the success of the modern business firm?
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Q1) An automated or manual file that stores information about data elements and data characteristics such as usage, physical representation, ownership, authorization, and security is the
A) data dictionary.
B) data definition diagram.
C) entity-relationship diagram.
D) relationship dictionary.
E) data table.
Q2) The logical and physical views of data are separated in a DBMS. A)True
B)False
Q3) A one-to-many relationship between two entities is symbolized in a diagram by a line that ends with A) one short mark.
B) two short marks.
C) three short marks.
D) a crow's foot.
E) a crow's foot topped by a short mark.
Q4) What are the differences between data mining and OLAP? When would you advise a company to use OLAP?
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Q1) What has made the Google search engine so successful?
Q2) Blogs, wikis, and social networking sites were designed for individuals to communicate with each other. What uses do businesses have for these tools? Give specific examples.
Q3) The process of employing techniques to help a Web site achieve a higher ranking with the major search engines is called
A) VPN.
B) IAB.
C) SEM.
D) SEO.
E) RSS.
Q4) What service converts IP addresses into more recognizable alphanumeric names?
A) HTML
B) FTP
C) IP
D) HTTP
E) DNS
Q5) What are wireless sensor networks? How do they work and what are they used for?
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Q1) Smartphones have the same security flaws as other Internet-connected devices.
A)True
B)False
Q2) The Sarbanes-Oxley Act
A) requires financial institutions to ensure the security of customer data.
B) specifies best practices in information systems security and control.
C) imposes responsibility on companies and management to safeguard the accuracy of financial information.
D) outlines medical security and privacy rules.
E) identifies computer abuse as a crime and defines abusive activities.
Q3) Explain how an SQL injection attack works and what types of systems are vulnerable to this type of attack.
Q4) Is the cloud a safer and more secure computing environment than an in-house network?
Why or why not?
Q5) Three major concerns of system builders and users are disaster, security, and human error. Of the three, which do you think is most difficult to deal with? Why?
Q6) What are the security challenges faced by wireless networks?
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Q1) ________ CRM includes customer-facing applications such as tools for sales force automation, call center and customer service support, and marketing automation.
A) Analytical
B) Employee
C) Operational
D) Partner
E) Next-generation
Q2) An enterprise system helps reduce redundant business processes.
A)True
B)False
Q3) Concurrent supply chains are made possible by which technology?
A) ERP systems
B) the Internet
C) supply-chain management systems
D) just-in-time supply-chain technologies
E) extranets
Q4) Major CRM application software vendors include Oracle, SAP, and Salesforce.com.
A)True
B)False

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Sample Questions
Q1) What is the difference between personalization and customization, as applied to e-commerce technologies?
A) Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user.
B) Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user.
C) Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences.
D) Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences.
E) There is no difference, both terms refer to changing a product or communication for the consumer.
Q2) Price transparency refers to the ability of consumers to discover what merchants actually pay for products.
A)True
B)False
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Q1) Expert systems are typically used in business in discrete, highly structured decision-making situations.
A)True
B)False
Q2) You are an automotive engineer working on an application that will automatically parallel park a car. The intelligent technique you may find most useful is
A) case-based reasoning.
B) artificial intelligence.
C) fuzzy logic.
D) expert system.
E) a neural network.
Q3) Identify three important qualities or capabilities of knowledge work systems.
Q4) VRML requires the use of a powerful server as well as large amounts of bandwidth.
A)True
B)False
Q5) Intelligent techniques include CAD and VRML.
A)True
B)False
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Q1) Big data is commonly used to analyze and predict consumer preferences.
A)True
B)False
Q2) Decisions regarding managing and monitoring day-to-day business activities are referred to as ________ intelligence.
A) business
B) analytical
C) operational
D) transactional
E) production
Q3) The concept of management ________ describes situations in which managers act on preconceived notions that reject information that does not conform to their prior conceptions.
A) filters
B) roles
C) biases
D) risk
E) politics
Q4) Describe the balanced scorecard model and its role in ESS.
Q5) What is the business value of a DSS?
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Q1) In object-oriented development
A) the class is used as the basic unit of systems analysis and design.
B) an object is a collection of data that is acted on by external processes.
C) processing logic resides within objects.
D) a strict, step-by-step development process is essential.
E) data and processes are separated.
Q2) The four kinds of structural organizational change enabled by IT, in order from least to most risky, are
A) rationalization, automation, reengineering, and redesigning.
B) rationalization, automation, reengineering, and paradigm shift.
C) automation, rationalization, redesigning, and paradigm shift.
D) automation, redesigning, restructuring, and paradigm shift.
E) paradigm shift, reengineering, rationalization, and automation.
Q3) What is the business importance of managing the quality of business processes?
Describe two methods of quality management.
Q4) Prototyping is more iterative than the conventional lifecycle.
A)True
B)False
Q5) What qualities of object-oriented development make this method especially suitable for Internet applications?
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Q1) Formal planning and control tools
A) enable a project to have sufficient technical support for project management and development.
B) enable a project manager to properly document and monitor project plans.
C) portray a project as a network diagram with numbered nodes representing project tasks.
D) consist of ways to link the work of the implementation team with users at all organization levels.
E) enable senior management to track the development of systems.
Q2) The criteria used for evaluation in a scoring model are usually determined by A) lengthy discussions among the decision-making group.
B) portfolio analysis.
C) the IS steering committee.
D) systems analysts.
E) project managers.
Q3) A planned series of related activities for achieving a specific business goal is called a(n) ________.
Q4) ________ refers to the application of knowledge, skills, tools and techniques to achieve specific targets within specified budget and time constraints.
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Q1) Which of the following is not a business driver of global business?
A) global communication and transportation technologies
B) development of global culture
C) emergence of global social norms
D) political stability
E) growth of international systems
Q2) List at least four general cultural factors and four specific business factors driving global business. Which two factors (one of each) do you feel are most problematic at the current moment?
Why?
Q3) Describe the four main global strategies that form the basis for global firms' organizational structure.
Q4) Transnational firms have
A) no single national headquarters but many regional headquarters and perhaps a world headquarters.
B) headquarters in each country where they do business.
C) headquarters in the home country with smaller headquarters around the world.
D) no single headquarters.
E) a centralized headquarters but not in the home country.
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