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Digital Transformation in Organizations explores how emerging digital technologies are reshaping business models, operations, and organizational cultures. The course examines the strategic, managerial, and technological aspects of adopting digital solutions, addressing topics such as process automation, data-driven decision-making, digital leadership, and change management. Through case studies and real-world examples, students will critically assess the challenges and opportunities organizations face as they navigate digital disruption, while gaining practical insights into designing and implementing successful digital transformation initiatives.
Recommended Textbook Management Information Systems 10th Edition by
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14 Chapters
1779 Verified Questions
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James A. OBrien George M. Marakas

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Q1) Falling prices of computer hardware and software should continue to induce more businesses to expand their computerized operations.
A)True
B)False
Answer: True
Q2) In the context of the information systems model, data resources are typically organized as databases and expert systems.
A)True
B)False
Answer: False
Q3) Information technology can help all kinds of businesses improve the efficiency and effectiveness of their business processes and managerial decision making.
A)True
B)False
Answer: True
Q4) Marketing and selling books to consumers over the Internet is an example of _______________ commerce.
Answer: electronic or Internet or "E-"
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Q1) When a firm strives to find ways to help its suppliers and customers reduce their costs or to increase the costs of their competitors, it is pursuing a strategy of
A) innovation
B) alliance
C) cost leadership
D) growth
Answer: C
Q2) A customer-focused business has a strategic focus on customer _______________, which recognizes that quality rather than price has become the primary determinant in a customer's perception of value.
Answer: value
Q3) Companies that consistently offer the best value from the customer's perspective do all the following, except:
A) Keep track of their customers' individual preferences
B) Keep up with market trends
C) Supply products, services, and information anytime, anywhere
D) Offer lowest prices and fastest delivery
Answer: D
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Q1) Printing information on paper is the most common form of information output.
A)True
B)False
Answer: False
Q2) ROM chips are widely used as a primary storage medium because they can be erased and overwritten.
A)True
B)False Answer: False
Q3) Digital cameras and digital video cameras enable users to shoot, store, and download still photos or full-motion video and audio onto their PCs.
A)True
B)False
Answer: True
Q4) Optical scanning enables the direct entry of data from source documents into a computer system.
A)True
B)False Answer: True
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Questions
Q1) Open-source licensing is defined by all of the following except:
A) The license must not discriminate against any person or group of persons
B) The license must not contaminate other software by placing restrictions on any software distributed along with the licensed software
C) The license must allow modifications and derived works, and must allow them to be distributed under the same terms as the license of the original software
D) The license must be specific to a product
Q2) Which of the following is not considered a system management software packages?
A) Database management
B) CASE tools
C) System utilities
D) Application servers
Q3) Software is considered the _______________ part of the computer, whereas the hardware is considered the _______________ part.
A) expensive, inexpensive
B) inexpensive, expensive
C) variable, invariable
D) invariable, variable
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Q1) All of the fields used to describe the attributes of an entity are grouped to form a _______________.
Q2) Entity Relationship Diagrams are _______________ of the various files and their relationships within a database system.
Q3) A group of related records is a data file, or a _______________.
A) field
B) record
C) table
D) database
Q4) A large database system is often distributed into smaller databases based on some logical relationship between the data and the location of the databases.
A)True
B)False
Q5) A(n) _______________ is an integrated collection of logically related data elements.
A) master file
B) program base
C) database
D) integrated file
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Q1) Voice over IP is a technology that allows a remote worker to function as if he or she were directly connected to a regular telephone network, even while at home or in a remote office.
A)True
B)False
Q2) The _______________ layer in an OSI model provides communications services for end users.
A) application
B) data link
C) network
D) transport
Q3) Local and global telecommunications networks are rapidly converting to digital transmission technologies. Digital technology provides all of the following benefits over analog technology except:
A) Much lower error rates
B) Equivalent transmission speeds
C) Movement of larger amounts of information
D) Greater economy
Q4) _______________ are the most common type of communications processor.
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Q1) Targeted marketing includes all of the following components except:
A) Online behavior
B) Content
C) Credit
D) Demographics/psychographics
Q2) Syntellect Interactive Services developed _______________ for cable pay-per-view systems.
Q3) _______________ focuses on the efficiency of a firm's internal production, distribution, and financial processes.
Q4) All of the following are supported by the accounting business function except:
A) General ledger
B) Inventory control
C) Capital budgeting
D) Payroll
Q5) Enterprise collaboration systems are cross-functional e-business systems that enhance communication, coordination, and collaboration among the members of business teams and workgroups.
A)True
B)False
Q6) A transaction is _______________.
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Q1) The demands of today's competitive business environment are pushing manufacturers to use which of the following technologies to help them re-engineer their relationships with suppliers, distributors, and retailers?
A) Intranets
B) Extranets
C) E-commerce Web portals
D) All of the choices are correct.
Q2) According to the textbook case, InfoEDI's forms-based interface lets businesses connect to InfoEDI via modems and Web browsers.
A)True
B)False
Q3) _______________ systems store customer account data in common databases and then make it available throughout a company via Internet, intranet, or other network links.
A) Enterprise Resource Planning (ERP)
B) Supply Chain Management (SCM)
C) Customer Relationship Management (CRM)
D) Knowledge Management (KM)
Q4) According to the textbook case, CRM is easier to implement when
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Q1) Which of the following statements reflects the e-commerce success factor of security and reliability?
A) "I want to be able to quickly find what I'm looking for."
B) "I want the lowest price on the Web, every time."
C) "I'm looking for a huge variety of goods and services."
D) "I want to receive my order in the timeframe promised."
Q2) A _______________ procurement marketplace unites major buyers who combine their purchasing catalogs to attract more suppliers, and thus more competition and lower prices.
A) many-to-one
B) some-to-many
C) many-to-some
D) many-to-many
Q3) Companies are recognizing that success will go to those who can execute clicks-and-_______________ strategies that bridge the physical and virtual worlds.
Q4) User profiles are used to provide you with a personalized view of the contents of a site, as well as product recommendations and personalized Web advertising as part of a _______________ marketing strategy.
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Q1) The concept of a geographic information system and data visualization dates back to the 1800s.
A)True
B)False
Q2) Enterprise information portals are typically tailored or personalized to the needs of individual business users or groups of users.
A)True
B)False
Q3) Even information that is outdated, inaccurate, or hard to understand has meaning, usefulness, and value.
A)True
B)False
Q4) Which of the following represents knowledge in the form of past performance, occurrences, and experiences?
A) Case-based reasoning
B) Frame-based knowledge
C) Object-based knowledge
D) Rule-based knowledge
Q5) Information has three dimensions: time, content, and _______________.
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Q1) Which of the following is an example of questions that would be asked when establishing a "customer value" strategic vision?
A) Who are our customers?
B) How can we add value for the customer with e-business services?
C) How are our customers' priorities shifting?
D) Who should be our target customers?
Q2) A strength is the potential for new business markets or innovative breakthroughs that might expand present markets.
A)True
B)False
Q3) E-mail, chat systems, discussion groups, and a company website are typical examples of the _______________ quadrant of a strategic positioning matrix.
A) global market penetration
B) product and service transformation
C) cost and efficiency improvements
D) performance improvement in business effectiveness
Q4) _______________ is a process that carries out the plans for changes in business/IT strategies and applications that were developed during the planning process.
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Q1) Direct conversion should be considered only in extreme circumstances, where no other conversion strategy is available.
A)True
B)False
Q2) Most successful Web sites are built to specifications that satisfy executives, rather than customers or users.
A)True
B)False
Q3) The question of compatibility with hardware and software being provided by competing suppliers is a _______________ evaluation factor.
A) performance
B) compatibility
C) technology
D) connectivity
Q4) In all cases, a preliminary feasibility assessment is a necessary step.
A)True
B)False
Q5) Systems design consists of three design activities: user interface, data design, and _______________ design.
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Q1) The stakeholder theory maintains that:
A) Companies have ethical responsibilities to all members of society, which allow corporations to exist based on a social contract
B) Managers are agents of the organization's owners, and their only ethical responsibility is to increase the profits of the business without violating the law or engaging in fraudulent practices
C) Managers have an ethical responsibility to manage a firm for the benefit of all individuals and groups that have a claim on a company
D) Managers are agents of the customer, and their only ethical responsibility is to increase the service of the business, without violating the law or engaging in fraudulent practices
Q2) The text defines a ________________ as a person who maintains knowledge of the vulnerabilities he or she finds and exploits them for private advantage, not revealing them to either the general public or the manufacturer for correction.
A) hacker
B) cyber-slacking
C) cracker
D) resource theft
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Q1) The conventional approach to managing IT human resources is to develop evolving workgroups that are organized around emerging IT-intensive business initiatives, with little explicit delegation of tasks.
A)True
B)False
Q2) A trend toward downsizing prompted a move back toward IT decentralization by many business firms.
A)True
B)False
Q3) Which of the following is the least outsourced IT area?
A) Maintenance and repair
B) Consulting and re-engineering
C) Network administration
D) Total IT outsourcing
Q4) The conventional approach to managing IT human resources is to hire "best by position" personnel who bring specific IT expertise.
A)True
B)False

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