Decision Support Systems
Test Bank
Course Introduction
Decision Support Systems is a course that explores the design, development, and application of computer-based information systems that support business or organizational decision-making activities. Students will learn about the components and architectures of decision support systems, data management and analytical models, and the integration of expert systems and artificial intelligence techniques. The course emphasizes the practical use of these systems in real-world scenarios for problem solving, strategic planning, and improving overall administrative efficiency. Through case studies and hands-on projects, students gain insights into how decision support tools can enhance managerial decision quality and productivity.
Recommended Textbook
Business Intelligence 2nd Edition by Efraim
Turban Ramesh Sharda
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6 Chapters
415 Verified Questions
415 Flashcards
Source URL: https://quizplus.com/study-set/1402 Page 2
Chapter 1: Business Intelligence
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65 Verified Questions
65 Flashcards
Source URL: https://quizplus.com/quiz/27901
Sample Questions
Q1) Dashboards and information portals are important BI data visualization tools.
A)True
B)False
Answer: True
Q2) BI's major objective is to enable interactive access, sometimes in real time, to data, to enable manipulation of data, and to give business managers and analysts the ability to conduct appropriate analysis.
A)True
B)False
Answer: True
Q3) ________ is a process of searching for unknown relationships or information in large databases or data warehouses, using intelligent tools.
Answer: Data mining
Q4) BI must be a technical exercise for the information systems department to insure its success.
A)True
B)False
Answer: False
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Page 3
Chapter 2: Data Warehousing
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70 Verified Questions
70 Flashcards
Source URL: https://quizplus.com/quiz/27902
Sample Questions
Q1) The high cost of data warehouses limits their use to large companies. As an alternative, many firms use a lower-cost, scaled-down version of a data warehouse referred to as (an) ________.
A) data mart
B) operational data store
C) dependent data mart
D) independent data mart
Answer: D
Q2) A data warehouse contains ________ about how data are organized and how to use them effectively.
A) a data directory
B) a data index
C) data fields
D) metadata
Answer: D
Q3) According to conventional wisdom, independent data marts are a poor architectural solution.
A)True
B)False
Answer: True
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Chapter 3: Business Performance Management
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70 Verified Questions
70 Flashcards
Source URL: https://quizplus.com/quiz/27903
Sample Questions
Q1) A ________ is the quantification of an objective for a designated period of time. For example, if an organization has an objective of increasing profitability, that objective is turned into quantified targets.
Answer: strategic goal
Q2) Which of the following is not what an effective performance measurement system should do?
A) Align top-level strategic objectives and bottom-level initiatives.
B) Identify opportunities in a timely fashion.
C) Determine priorities and allocate resources based on those priorities.
D) Maintain measurement when the underlying processes and strategies change.
Answer: D
Q3) ________ is a framework for organizing, automating, and analyzing business methodologies, metrics, processes, and systems to drive the overall performance of the enterprise.
Answer: Business performance management (BPM)
Q4) A(n) ________ is a standard strengths, weaknesses, opportunities, and threats (SWOT) assessment of the company.
Answer: environment scan
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Page 5
Chapter 4: Data Mining for Business Intelligence
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70 Verified Questions
70 Flashcards
Source URL: https://quizplus.com/quiz/27904
Sample Questions
Q1) The term data mining was originally used to ________.
A) include most forms of data analysis in order to increase sales
B) describe the analysis of huge datasets stored in data warehouses
C) describe the process through which previously unknown patterns in data were discovered
D) All of the above
Q2) Business analytics and data mining provided 1-800-Flowers with all of the following benefits except:
A) more efficient marketing campaigns
B) increased mailings and response rates
C) better customer experience and retention
D) increased repeat sales
Q3) ________ data contains codes assigned to objects or events as labels that also represent the rank order among them; for example, credit score.
Q4) Two types of categorical data are nominal data and ordinal data.
A)True
B)False
Q5) List and briefly describe three of the major types of patterns that data mining attempts to identify.
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Chapter 5: Text and Web Mining
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70 Verified Questions
70 Flashcards
Source URL: https://quizplus.com/quiz/27905
Sample Questions
Q1) Compared to polygraphs for deception-detection, text-based deception detection has the advantages of being nonintrusive and widely applicable to textual data and transcriptions of voice recordings.
A)True
B)False
Q2) NLP has successfully been applied to a variety of tasks via computer programs to automatically process natural human language that previously could only be done by humans. List three of the most popular of these tasks.
Q3) The purpose and processes of text mining are different from those of data mining because with text mining the input to the process are data files such as Word documents, PDF files, text excerpts, and XML files.
A)True
B)False
Q4) Text mining is important to competitive advantage because knowledge is power, and knowledge is derived from text data sources.
A)True
B)False
Q5) Describe a marketing application of text mining.
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Chapter 6: Business Intelligence Implementation: Integration and Emerging Trends
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70 Verified Questions
70 Flashcards
Source URL: https://quizplus.com/quiz/27906
Sample Questions
Q1) Placing ________ chips on each flavor cartridge and using readers allows Coca-Cola to test new drink flavors and concepts, observe what flavors and combinations customers are choosing, identify regional preferences, and keep track of the amounts they are drinking.
Q2) Virtual worlds are well-developed, interesting tools for businesses and consumers and have gained widespread acceptance.
A)True
B)False
Q3) Virtual worlds are defined as artificial worlds created by computer systems in which the user has the impression of being immersed.
A)True
B)False
Q4) List three reasons for BI project failures.
Q5) Advertising and sales are the major EC activities in public social networks.
A)True
B)False
Q6) Privacy is the right to be left alone and the right to be free from ________ personal intrusions.
Page 8
Q7) List four characteristics and benefits of SaaS.
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