Data Analytics
Final Exam Questions
Course Introduction
Data Analytics is an interdisciplinary course focusing on techniques and tools used to collect, process, and analyze data to extract meaningful insights for informed decision-making. Students will explore the entire data lifecycle, including data collection, cleaning, visualization, and statistical analysis in both structured and unstructured datasets. The course introduces key concepts such as descriptive and inferential statistics, data mining, and predictive modeling, alongside practical skills using software like Excel, Python, or R. Emphasis is placed on real-world applications across industries, ethical considerations, and effective communication of analytical findings through reports and visualizations.
Recommended Textbook
Business Intelligence 2nd Edition by Efraim Turban Ramesh Sharda
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6 Chapters
415 Verified Questions
415 Flashcards
Source URL: https://quizplus.com/study-set/1402 Page 2
Chapter 1: Business Intelligence
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65 Verified Questions
65 Flashcards
Source URL: https://quizplus.com/quiz/27901
Sample Questions
Q1) The benefits of dashboards are that they provide a comprehensive visual view of key performance indicators, trends, and exceptions.
A)True
B)False
Answer: True
Q2) One of the most important aspects of a successful BI is that it must be of benefit to the enterprise as a whole rather than a single manager or task.
A)True
B)False
Answer: False
Q3) Which BI analytic application provides the following business value: Interact with customers based on their preference and your need to manage cost?
A) customer segmentation
B) fraud detection
C) customer attrition
D) channel optimization
Answer: D
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Chapter 2: Data Warehousing
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70 Verified Questions
70 Flashcards
Source URL: https://quizplus.com/quiz/27902
Sample Questions
Q1) The high cost of data warehouses limits their use to large companies. As an alternative, many firms use a lower-cost, scaled-down version of a data warehouse referred to as (an) ________.
A) data mart
B) operational data store
C) dependent data mart
D) independent data mart
Answer: D
Q2) Operational data store is used for the medium- and long-term decisions associated with the enterprise data warehouse (EDW).
A)True
B)False
Answer: False
Q3) Data often are fragmented in distinct operational systems, so managers often make decisions with partial information at best. ________ cuts through this obstacle by accessing, integrating, and organizing key operational data in a form that is consistent, reliable, timely, and readily available where needed.
Answer: Data warehousing
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4
Chapter 3: Business Performance Management
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70 Verified Questions
70 Flashcards
Source URL: https://quizplus.com/quiz/27903
Sample Questions
Q1) BPM is an enterprise-wide strategy that seeks to prevent organizations from optimizing ________ business at the expense of overall corporate performance.
A) corporate wise
B) global
C) regional
D) local
Answer: D
Q2) Characteristics of all well-designed dashboards and scorecards include all of the following except:
A) they present a static, real-world view of the data
B) they use visual components to highlight, at a glance, the data and exceptions that require action
C) they are transparent to the user and extremely easy to use
D) they enable drill-down or drill-through to underlying data sources or reports
Answer: A
Q3) DMAIC is a ________ business improvement model.
Answer: closed-loop
Q4) Targets are measured against a baseline or ________.
Answer: benchmark
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Chapter 4: Data Mining for Business Intelligence
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70 Verified Questions
70 Flashcards
Source URL: https://quizplus.com/quiz/27904
Sample Questions
Q1) ________ means that discovered patterns in a dataset hold true on new data with a sufficient degree of certainty.
Q2) On the commercial side, the most common use of data mining has been in ________ sectors.
A) manufacturing and heath care
B) finance, retail, and health care
C) online retail and government
D) R&D and scientific
Q3) List three of the major characteristics and objectives of data mining.
Q4) In an article in Harvard Business Review, Thomas Davenport (2006) argued that the latest strategic weapon for companies is ________.
A) customer relationship management
B) e-commerce
C) online auctions
D) analytical decision making
Q5) Data mining is a prime candidate for better management of companies that are data-rich, but knowledge-poor.
A)True
B)False
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Chapter 5: Text and Web Mining
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70 Verified Questions
70 Flashcards
Source URL: https://quizplus.com/quiz/27905
Sample Questions
Q1) The term "stop-words" are used by text mining to ________ commonly used words.
Q2) Stop words, such as a, am, the, and was, are words that are filtered out prior to or after processing of natural language data.
A)True
B)False
Q3) Text mining can be used to increase cross-selling and up-selling by analyzing the unstructured data generated by call centers.
A)True
B)False
Q4) When registered users revisit Amazon.com, they are greeted by name. This task involves recognizing the user by ________.
A) pattern discovery
B) association
C) text mining
D) reading a cookie
Q5) ________ applications focus on "who and how" questions by gathering and reporting direct feedback from site visitors, by benchmarking against other sites and offline channels, and by supporting predictive modeling of future visitor behavior.
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Chapter 6: Business Intelligence Implementation: Integration and Emerging Trends
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70 Verified Questions
70 Flashcards
Source URL: https://quizplus.com/quiz/27906
Sample Questions
Q1) What is privacy? Why is it difficult to enforce privacy regulations?
Q2) Privacy has long been a(n) ________ issue.
A) legal
B) ethical
C) social
D) all of the above
Q3) Without committed management support and sponsorship a business implementation has a high risk of failure.
A)True
B)False
Q4) One of the applications of the massive amounts of data that are generated by RFID is in supply-chain management.
A)True
B)False
Q5) A multitiered application architecture consists of:
A) ERP, cpm, and SCM
B) Web browser, Web server, application server, and database server
C) enterprise applications
D) All of the above
Q6) What are four major advantages of using Second Life for decision support? Page 8
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