Corporate Communication Practice Exam
Course Introduction
Corporate Communication explores the strategies, tools, and processes organizations use to create, manage, and convey their messages both internally and externally. The course examines the role of communication in building corporate reputation, managing stakeholder relationships, and supporting organizational objectives. Topics include media relations, crisis communication, internal communication, corporate branding, and the impact of digital media on communication practices. Through case studies and practical exercises, students develop the skills needed to craft effective communication plans, handle communication challenges, and actively engage diverse audiences in the corporate environment.
Recommended Textbook
Business Communication 16th Edition by Carol Lehman
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19 Chapters
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Page 2
Chapter 1: Establishing a Framework for Business Communication
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75 Verified Questions
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Sample Questions
Q1) Which of the following statements is FALSE concerning privacy?
A)Most Americans feel they have less privacy today than ever.
B)Technology has made protection of copyright easier.
C)Electronic technology makes the sharing of information globally easier and at times without the consent of the information's owner.
D)A recent Harris poll revealed that over half of the people believe that technology must be controlled to preserve privacy.
Answer: B
Q2) The sender's primary objective is to decode the message so that the message received is as close as possible to the message that is sent.
A)True
B)False
Answer: False
Q3) In successful teams,leadership is likely to be shared,which requires more direct and effective communication within the organization.
A)True
B)False
Answer: True
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Chapter 2: Focusing on Interpersonal and Group Communication
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Sample Questions
Q1) According to the situational leadership model,a leader who listens,communicates,recognizes,and encourages is demonstrating directive behavior.
A)True
B)False
Answer: False
Q2) People constantly send meaning through kinesic communication which is expressed by nonverbal behavior.
A)True
B)False
Answer: True
Q3) Major distinctions between a group and a team are the members' cooperative attitude and level of commitment.
A)True
B)False
Answer: True
Q4) A task force is an example of a long-standing team or group.
A)True
B)False
Answer: False
Page 4
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Chapter 3: Planning Spoken and Written Messages
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Sample Questions
Q1) Which of the following demonstrates a proper sensitivity in wording?
A)The black workers supply the manpower we need to get the task accomplished.
B)It was time for the 62-year-old judge to leave his position.
C)The administration has accepted six of the new executive's recommendations.
D)Only the overweight customers remained at the buffet after the first hour.
Answer: C
Q2) Which of the following is the MOST accurate statement concerning conciseness?
A)To prepare a concise passage, include only those details that the receiver needs, and state those details in the fewest possible words.
B)Conciseness means that the writer should use as few words as possible when composing a message.
C)Conciseness results in weakly worded passages that indicate poor writing skills.
D)Conciseness is not recommended in formal business documents, such as business reports, because full disclosure is needed in such situations.
Answer: A
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Chapter 4: Preparing Spoken and Written Messages
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Sample Questions
Q1) Which of the following statements is true concerning the use of a computer's spell check,thesaurus,and grammar check?
A)Spell check identifies all miskeyed words.
B)A thesaurus is useful when the writer does not know the precise meanings of the suggested words.
C)Spell check identifies words used incorrectly.
D)Grammar check may not detect all writing errors.
Q2) An effective writer should try to write at the exact grade level of the receiver.
A)True
B)False
Q3) In a document that follows the deductive pattern,the topic sentence
A)precedes the details.
B)comes after the details.
C)contains the details.
D)leaves out any details.
Q4) Discuss why the effective business communicator should vary sentence and paragraph length.
Q5) Explain how writing a document in Plain English increases its effectiveness.
Q6) How can proofreading be seen as an ethical responsibility of a communicator?
Page 6
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Chapter 5: Communicating Electronically
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Q1) By adapting its reservation system for expanded web access by consumers,Wyndham Fairfield Resorts is using its website to respond to the needs of the end user.
A)True
B)False
Q2) Common invasions of privacy resulting from the use of technology include which of the following?
A)Organizations collecting excessive amounts of information for decision making.
B)Employers monitoring the time employees spend on a task.
C)Supervisors reading employees' electronic mail.
D)All of the above.
Q3) An organization that wants to provide business partners with always-available information and contact should use which of the following?
A)Intranet
B)Extranet
C)Email
D)Voice mail
Q4) What questions should you ask yourself in determining whether electronic communication is an appropriate message channel?
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Chapter 6: Delivering Good and Neutral News Messages
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Sample Questions
Q1) Neutral messages contain content that is not likely to generate an emotional message from the receiver.
A)True
B)False
Q2) The steps for the deductive sequence approach for a good-news message are
A)begin with the details, state the main idea, and end on a friendly thought.
B)begin with the main idea, provide details and explanation, and end on a future-oriented closing thought.
C)start with a friendly thought, provide details, and end with the main idea.
D)none of the above
Q3) Voicemail communication is extremely important because on most business calls,you most likely will be leaving a message rather than talking to someone.
A)True
B)False
Q4) Cookie blocking will prevent unwanted tracing of your computer activities while allowing subscribed online services to continue operating.
A)True
B)False
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8
Chapter 7: Delivering Bad-News Messages
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Sample Questions
Q1) Which of the following is NOT a technique for writing a bad-news message?
A)Use positive language to accentuate the positive.
B)Use the deductive writing approach.
C)Sandwich the bad news between the buffer and positive closing.
D)Use passive voice, general terms, and abstract nouns.
Q2) A company plans to downsize over the next year.Which of the following would be the BEST way to prepare employees for this negative announcement?
A)Send an email to employees the first day that employees are scheduled for layoff.
B)Send a letter to laid off employees at their home address instructing them not to report for work to avoid emotional confrontations.
C)Use the company's internal communications (newsletters and intranet) to make employees aware of the downsizing before it happens.
D)Call a staff meeting at the end of the day on the Friday before layoffs begin to make the negative announcement.
Q3) An Internet user may at times want to conduct transactions anonymously.List and explain three methods for preserving your anonymity in cyberspace.
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Page 9
Chapter 8: Delivering Persuasive Messages
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Sample Questions
Q1) Businesses have learned that unethical behavior
A)is sometimes required when persuading people in lower socioeconomic groups.
B)is sometimes justified when the desired action is achieved.
C)is always followed by negative legal repercussions.
D)is not good for business in the long run.
Q2) While the majority of claims against companies come from unethical individuals,companies must still respond because of the few who believe they have a legitimate claim.
A)True
B)False
Q3) Which of the following summarizes the AIDA steps in the persuasive process?
A)Get attention, investigate options, create desire, encourage acceptance.
B)Gain acceptance, invite questions, designate action, encourage action.
C)Get attention, arouse interest, create desire, encourage action.
D)Get attention, initiate action, discuss benefits, create acceptance.
Q4) Habitat for Humanity uses both mailed messages and its website to solicit donations.
A)True
B)False
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Chapter 9: Understanding the Report Process and Research Methods
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Sample Questions
Q1) Which type of primary research requires no direct involvement with human subjects?
A)Observational studies
B)Experimental research
C)Normative surveys
D)Longitudinal research
Q2) Explain the benefits of conducting secondary research.
Q3) The results of product research conducted within a particular cultural setting
A)can be applied broadly as long as all words are corrected translated.
B)has proven suitable for global application by such companies as Disney and Coca Cola.
C)can prove inappropriate and cause serious problems when applied on a global scale. D)has proven the constancy of human behavior.
Q4) Reports that examine the buying habits of a group of teenagers at three-month intervals are examples of a longitudinal study.
A)True
B)False
Q5) Describe the four steps in finding a solution to a business problem.
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Chapter 10: Managing Data and Using Graphics
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Sample Questions
Q1) When interpreting and analyzing a graphic presented within the text,
A)restate what the graphic obviously shows to facilitate deeper level understanding.
B)emphasize the main point with a summary, comparisons to other sources, and speculations on outcomes.
C)restate all data presented in a text format.
D)do none of the above since the graphic speaks for itself.
Q2) The extreme use of color,complicated symbols and art techniques,and unusual combinations of typefaces,should be avoided because they can distract and bury relevant data.
A)True
B)False
Q3) What questions should you ask yourself to help determine whether using a graphic presentation is appropriate and effective your written or oral report.
Q4) People who want to understand the interpretation of data are generally more interested in reading about proportions and ratios than about specific numbers.
A)True
B)False
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Chapter 11: Organizing and Preparing Reports and Proposals
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Sample Questions
Q1) An unsolicited proposal is prepared by an individual or firm that sees a problem to be solved and submits a proposal for consideration.
A)True
B)False
Q2) Which of the following is NOT true of the executive summary?
A)It provides an overview of the essential elements in an entire report.
B)It includes the table of contents.
C)It summarizes the recommendations.
D)It previews the major report divisions.
Q3) Which report parts are the primary focus of short reports? List some report features that may be incorporated into short reports.
Q4) "Authorization was received from the IRS" is an example of a sentence using active voice.
A)True B)False
Q5) Explain the differences between internal and external proposals,as well as solicited and unsolicited proposals.
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Q6) What is research credibility,and how can you enhance your credibility as a researcher?
Chapter 12: Designing and Delivering Business
Presentations
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Sample Questions
Q1) Which of the following is true concerning the English language?
A)It is the generally recognized international business language because it is easy to understand and free of ambiguities.
B)It includes numerous sports analogies that are easily understood by non-native speaker of English.
C)It has a core of only about 1,500 words and simple grammatical rules that make it easy to learn.
D)It includes many figurative expressions that do not have literal meanings.
Q2) Which of the following techniques should you consider when using Java script as designed by Sun Microsystems to upload presentations to the Web?
A)Keep graphics small to reduce load time.
B)Use universally available fonts.
C)Use different browsers and different computers to view the presentation.
D)All of the above are recommended techniques.
Q3) Under the Copyright Act of 1976,copyright is automatic as soon as a file is posted to the Internet.
A)True
B)False
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Chapter 13: Preparing Résumés and Application Letters
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Sample Questions
Q1) Discuss five guidelines for producing a résumé for posting to YouTube.
Q2) Online recruiting is beneficial because
A)it has eliminated discriminatory hiring practices.
B)background checks of applicants are no longer necessary.
C)more and better information on applicants is available since a résumé can provide links to other informational items.
D)of all of the above.
Q3) Franz is sending a résumé to an advertising agency that has advertised in his local newspaper for a copywriter.Which of the following would make the best closing sentence for the application letter?
A)"May I have an appointment with you on March 8?"
B)"I hope you will consider me for the position of copywriter."
C)"I would appreciate an opportunity to discuss how I can benefit Acme Corporation in the copywriter position."
D)"You may call me at your earliest convenience at 616-555-0485."
Q4) A career summary section on your résumé has become a standard section in today's information age.
A)True
B)False
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Chapter 14: Interviewing for a Job and Preparing
Employment Messages
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Sample Questions
Q1) Kyle has an interview with a Fortune 500 company.Which of the following is LEAST important for him to know prior to the interview?
A)The company's status in the industry.
B)The products and services of the company.
C)The company insurance and benefits.
D)The names of the corporate officers.
Q2) When an interviewer deliberately creates anxiety to assess your ability to perform under stress,the interviewer is conducting an unstructured interview.
A)True
B)False
Q3) Like other messages that convey unpleasant news,job-refusal letters are written inductively.
A)True
B)False
Q4) Which of the following is NOT recommended behavior in a job interview?
A)Initiate a handshake if the interviewer does not.
B)Wait for the interviewer to ask you to be seated.
C)Lean slightly forward to show interest.
D)Emphasize a rising intonation at the end of sentences.
Page 16
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Chapter 15: Document Format and Layout Guide
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Sample Questions
Q1) The writer's business title may be typed following or on the line below the writer's typed name.
A)True B)False
Q2) Most companies today follow the U.S.Postal Service recommendation to key the recipient's address in a letter in all capital letters with no punctuation.
A)True B)False
Q3) Calibri is a contemporary default font that is replacing Times New Roman. A)True B)False
Q4) A watermark on business stationery detracts from the impression of quality. A)True B)False
Q5) A subject line may be typed with or without all caps. A)True B)False
Q6) Describe two common business letter formats; include an advantage of each.
Q7) Discuss the use of emoticons in business messages.
Page 17
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Chapter 16: Referencing Styles
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Q1) When using APA style and you want to acknowledge that you have consulted resources that did not result in citations in the paper,include those sources in the list of references and refer to the list as Bibliography.
A)True
B)False
Q2) Both MLA and APA styles support the use of in-text citations.
A)True
B)False
Q3) A number of widely used reference styles are available for documenting the sources of information used in report writing.Identify two widely used reference styles and tell where one can obtain information on how to use them correctly.
Q4) In some reference styles,it is permissible to include subheadings that denote the types of publications documented,such as books,articles,websites,etc.
A)True
B)False
Q5) Why can citing electronic sources be challenging? What is the best advice for citing electronic sources when you are unsure about the required format?
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Chapter 17: Language Review and Exercises
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Sample Questions
Q1) Which of the following sentences is correctly punctuated?
A)"We will meet the deadline," the supervisor said, "even though we have to work overtime."
B)"We will meet the deadline" the supervisor said "even though we have to work overtime."
C)"We will meet the deadline", the supervisor said, "even though we have to work overtime".
D)"We will meet the deadline" the supervisor said, "even though we have to work overtime".
Q2) An adverb is used to modify a noun or pronoun while an adjective is used to modify a verb,an adjective,or another adverb.
A)True
B)False
Q3) The following sentence is grammatically correct: She is the fastest of the two data clerks.
A)True
B)False
Q4) Explain how apostrophes are used to form possessives.
Q5) Explain the various verb tenses and how they are used.
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Chapter 18: Extension Course Posttest
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Sample Questions
Q1) Which of the following statements is MOST accurate in regard to presentation software for the design of graphics?
A)Current presentation software packages have eliminated the need for users to have any previous knowledge of graphic or visual design.
B)The latest presentation software packages try to guide users away from the worst errors of taste and judgment.
C)Developers of presentation software continue to ignore rules for effective design of graphic aids in the default settings of their products.
D)An effective writer can confidently rely on default settings in presentation software to design effective visuals.
Q2) Giselle,Luis,and Aricelli will be making a team presentation to a client firm.Which of the following is NOT a guideline for developing an effective team presentation?
A)During the team presentation, everyone on the team should take part.
B)Team members should plan seamless transitions between segments and presenters.
C)One individual should be designated to answer questions from the audience.
D)Team members should agree on the purpose of the presentation and a schedule for preparation.
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Chapter 19: Extension Course Pretest
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Sample Questions
Q1) Which of the following employment messages would most appropriately be written using an inductive approach?
A)A letter of application that accompanies your résumé
B)A thank-you message written after your interview
C)A job refusal letter written to decline a job offer
D)None of the above would use an inductive approach
Q2) Which of the following sentences best expresses the receiver's point of view?
A)I want to register my satisfaction, along with that of others, with the new employee training program.
B)A new training program can be a tremendous boost to employee enthusiasm.
C)Congratulations on your launch of the new employee training program.
D)I hear that you are the one to thank for the new employee training program.
Q3) To overcome receiver resistance to a persuasive appeal,the price typically should NOT be
A)mentioned early in the message.
B)delayed in the message until reader benefits have been established.
C)associated with benefit to the reader.
D)broken down into a small, insignificant amount such as price per day.
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