Corporate Communication Practice Exam
Course Introduction
Corporate Communication explores the strategies and practices organizations use to manage and enhance their internal and external communications. The course covers key concepts such as corporate identity, image, and reputation; stakeholder engagement; crisis communication; and media relations. Students will analyze real-world case studies and develop practical skills in writing press releases, crafting corporate messages, and designing communication plans. Emphasis is placed on the role of effective communication in achieving organizational goals, fostering ethical practices, and navigating the complexities of a global business environment.
Recommended Textbook
Business Communication Today 12th Edition by Courtland L. Bovee
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Page 2
Chapter 1: Achieving Success Through Effective Business Communication
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Q1) The only thing a person needs to receive a message is technical compatibility with the person who's sending the message.
A)True
B)False
Answer: False
Q2) The rumor mill tends to be most active when employees receive too much information about their company.
A)True
B)False
Answer: False
Q3) An example of downward communication is
A)a junior staff person giving information to a staff supervisor.
B)a sales manager giving instructions to a salesperson.
C)an email message about sick leave from one staff secretary to another.
D)a company briefing held on the organization's top floor.
Answer: B
Q4) Emotional intelligence involves the ability to relate to the needs of others.
A)True
B)False Answer: True
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Chapter 2: Mastering Team Skills and Interpersonal Communication
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Sample Questions
Q1) These days, no one is bothered when employees use mobile phones in meetings.
A)True
B)False
Answer: False
Q2) You and several coworkers serve on a task force charged with updating the company's personnel-policy manual. To proceed effectively, you should concentrate on
A)pointing out as many typos, misspellings, and grammatical errors as possible.
B)ensuring that all members have a clear and shared sense of purpose.
C)making other team members feel good.
D)doing all of the above.
Answer: B
Q3) When you encounter someone who is resistant to change
A)confront the person aggressively.
B)overcome resistance with logic.
C)empathize with the person's concerns.
D)tell that person to quit whining and get back to work.
Answer: C
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Page 4
Chapter 3: Communicating in a World of Diversity
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Sample Questions
Q1) Cultural ________ is the pattern of physical cues, environmental stimuli, and implicit understanding that convey meaning between two members of the same culture.
Answer: context
Explanation:The two cultural contexts that are commonly referred to are high- and low-context cultures.
Q2) To English-speaking U.S. listeners, Arabic speech may sound A)excited or angry.
B)disinterested.
C)timid.
D)all of the above.
Answer: A
Q3) In general, attitudes toward work and success are consistent across the world. A)True
B)False
Answer: False
Q4) What is culture?
Answer: Culture is a shared system of symbols, beliefs, attitudes, values, expectations, and norms for behavior.
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Page 5
Chapter 4: Planning Business Messages
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Sample Questions
Q1) Telephone calls are
A)completely incapable of conveying nonverbal signals.
B)now acceptable only for external communication.
C)capable of conveying quite a few nonverbal signals.
D)no longer practical when compared to email.
Q2) The three general purposes of business messages are to inform, to persuade, and to collaborate.
A)True
B)False
Q3) You've been asked to prepare a report on whether or not your company should consider other health insurance providers. List four informal techniques for gathering information to include in your report.
Q4) When you want to confirm, illuminate, or expand on the supporting points in a business message, use ________ if you believe that dramatic tension will stimulate your audience's interest.
A)facts and figures
B)narration or storytelling
C)references to authority figures
D)examples and quotations
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Chapter 5: Writing Business Messages
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Sample Questions
Q1) What's the problem with phrases such as "attached please find" and "we are in receipt of"?
A)They are rude.
B)They are too intimate.
C)They are stale and pompous.
D)They involve preaching and bragging.
Q2) Replacing harsh, unpleasant terms with milder words, or ________, can avoid negative connotations for your audience.
Q3) Most companies expect you to use texting acronyms in professional business writing.
A)True
B)False
Q4) A sentence is in the ________ voice when the subject performs the action and the object receives the action.
Q5) List at least three guidelines to follow if you want to achieve a conversational tone in business messages.
Q6) Give the definition of a complex sentence, then provide an example of one.
Q7) A(n)________ is a cluster of sentences related to the same general topic.
Q8) What is the difference between tone and style in business writing?
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Chapter 6: Completing Business Messages
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Sample Questions
Q1) Which of the following sentences contains a camouflaged verb?
A)Some do; others don't.
B)She is a marketing manager but also serves as ad manager.
C)The recommendation of the committee is to proceed as planned.
D)He slowly, deliberately added the numbers.
Q2) Words that do not affect the meaning of a sentence are usually unnecessary and contribute to sentence clutter.
A)True
B)False
Q3) When you're determining the best way to distribute a business message, consider A)cost of distributing the message.
B)convenience for you and your audience.
C)security and privacy concerns.
D)all of the above.
Q4) Briefly explain what the opening of a document should accomplish.
Q5) Word combinations that are needlessly repetitive are called ________.
Q6) Briefly describe two strategies for clarifying sentence structure.
Q7) Describe at least three software tools that can help you revise and polish a document.
Page 8
Q8) Briefly describe at least three advantages of using lists in business documents.
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Chapter 7: Electronic Media
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Q1) The ability to update content quickly and easily makes ________ a natural medium when communicators want to get messages out in a hurry.
A)websites
B)podcasting channels
C)blogs or microblogs
D)user-generated content sites
Q2) When you're creating a website, think of it as ________ that visitors must learn how to operate before they can use it efficiently.
A)a data-driven dynamo
B)a panorama of possibilities
C)a modular multimedia matrix
D)an information-delivery machine
Q3) The ________ of websites makes them more difficult to plan and organize than virtually any other type of communication.
A)linear nature
B)versatility
C)objectivity
D)narrow scope
Q4) List at least three drawbacks of using instant messaging in business.
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Chapter 8: Social Media
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Q1) Without a steady stream of new information, a blog is unlikely to be successful.
A)True
B)False
Q2) How can businesses use social networking to support collaboration?
Q3) Creating effective social media content in business means taking every opportunity to promote your company's products.
A)True
B)False
Q4) Blogs are useful tools for crisis communication.
A)True
B)False
Q5) The Segway Social network, which connects owners of these unique personal vehicles, is an example of a A)specialized social network.
B)privatized social network.
C)location-based social network.
D)general-purpose social network.
Q6) ________ ________ are online services that help people and organizations form connections and share information.
Page 10
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Chapter 9: Visual Media
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Sample Questions
Q1) In a line chart, what do the vertical and horizontal axes normally illustrate?
Q2) A surface chart is
A)a type of three-dimensional pie chart.
B)a form of line chart in which all the lines add up to the top line.
C)a type of map showing various terrains.
D)used to show interrelationships within an organization.
Q3) The style and quality that you choose for your visuals depends mostly on
A)the gender of your audience.
B)whether or not your topic is controversial.
C)the subject matter and the situation at hand.
D)all of the above.
Q4) The edge of the bottom section of a surface chart shows the cumulative total for all of the categories.
A)True
B)False
Q5) A basic principle of design is to maintain ________ or visual parallelism among all the visuals in a document.
Q6) What is "chartjunk"?
Q7) A(n)________ is a poor choice for noticing mathematical trends.
Q8) Define and explain the "visual evolution in business communication."
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Chapter 10: Writing Routine and Positive Messages
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Sample Questions
Q1) List the three major categories of common routine requests.
Q2) The close of a routine reply or positive message should
A)clearly state who will do what next.
B)explain the reasons for any negative information you have included.
C)offer an explanation for why this decision was made.
D)create some ambiguity, so the audience will be more likely to contact you.
Q3) What potential legal problem can result from writing a critical recommendation letter?
Q4) You're preparing an internal blog posting providing information on this year's annual company picnic. The message is generally positive, but you need to say that-unlike past picnics-the event will not be catered. What approach is best for conveying mildly disappointing information such as this in the context of a positive message?
Q5) In a positive message, you should explain your point completely in the A)introduction.
B)body.
C)close.
D)None-all parts are usually the same length.
Q6) Messages of ________ recognize the contributions of employees or business associates.
Page 12
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Chapter 11: Writing Negative Messages
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Sample Questions
Q1) Even when you are positive the person making a claim or request for adjustment is not telling the truth, it is vital to avoid saying or writing anything the recipient might interpret as ________. If you do not, you increase the likelihood that you and/or your company will be sued.
Q2) If you must give an employee a negative performance review, A)do so by email or fax.
B)support your claims with careful documentation.
C)limit your discussion to the areas where the employee needs improvement. D)do all of the above.
Q3) What are some viable options for refusing social networking recommendation requests?
Q4) In a negative message using the indirect approach, an effective explanation section leads readers to your conclusion before you come right out and say it. A)True B)False
Q5) Customers who make a claim or request an adjustment tend to be ________ involved; therefore, the indirect method is usually best for refusals.
Q6) Explain the characteristics of an effective letter rejecting a job applicant.
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Chapter 12: Writing Persuasive Messages
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Sample Questions
Q1) Using simple language in persuasive messages usually increases your credibility with a skeptical audience.
A)True
B)False
Q2) When writing a persuasive claim letter, you should
A)assume that the other person has no interest in helping you.
B)use a confident and positive tone.
C)mention as many additional complaints as possible about the company.
D)say you have already contacted an attorney (even if you really haven't).
Q3) ________ are the particular advantages that readers will realize from the features of a product or idea.
Q4) When writing a persuasive request for action, you should
A)use the hard-sell approach.
B)demonstrate that helping you will solve a significant problem.
C)ask for more than you actually want so that you'll have a cushion for negotiation.
D)avoid flattery.
Q5) ________ reasoning is a logical fallacy in which you try to support your claim by using the premise of your statement.
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Chapter 13: Finding, Evaluating, and Processing Information
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Sample Questions
Q1) Briefly explain the main difference between an Internet search engine and a web directory.
Q2) ________ law covers printed materials, audiovisual material, many forms of artistic expression, computer programs, maps, mailing lists, and even answering-machine messages.
Q3) After you've developed a problem statement to define the problem or purpose of your research, your next step will involve
A)evaluating sources of information.
B)analyzing numerical data and textual information.
C)creating a knowledge manipulation system to categorize your research.
D)discovering the specific information gaps that your research must fill.
Q4) To find out your company's average monthly utility bill over the last year, you would need to calculate the ________ of the last twelve bills.
A)mean
B)median
C)mode
D)highest
Q5) Briefly explain the difference between primary research and secondary research.
Q6) A(n)________ is a logical interpretation of the facts in your report.
Page 15
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Chapter 14: Planning Reports and Proposals
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Q1) What is the primary difference between a feasibility report and a justification report?
Q2) When writing a work plan, it's important to begin by developing a problem statement.
A)True
B)False
Q3) ________ ________ reports study events that happened in the past, with the hope of learning how to avoid similar failures in the future.
Q4) A ________ outlines an organization's official position on issues that affect its success.
A)policy report
B)position paper
C)feasibility report
D)business plan
Q5) An email summarizing an employee's trip to a trade show would be an example of a personal activity report.
A)True
B)False
Q6) What is the difference between a solicited and an unsolicited proposal?
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Chapter 15: Writing and Completing Reports and Proposals
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Q1) The synopsis of a formal report is
A)a brief overview of the report's most important points.
B)a fully developed "mini" version of the report.
C)usually from one to five pages in length.
D)a list of all the headings and subheadings in the report.
Q2) The general purpose of any ________ is to persuade readers to do something, such as purchase goods or services, fund a project, or implement a program.
Q3) When writing business reports for outsiders (such as customers or suppliers), it is best to
A)use a more formal tone than you would for an internal audience.
B)use a less formal tone than you would for an internal audience.
C)avoid the use of headings, transitions, previews, and reviews.
D)sprinkle your writing with idioms, acronyms, and jargon.
Q4) As stated in your textbook, effective report content is accurate. Therefore, information presented in the report
A)should be positive.
B)must be easy to find.
C)should be relatively precise.
D)must be factually correct.
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Chapter 16: Developing Oral and Online Presentations
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Q1) Giving your audience a preview of what you'll be talking about will reduce their interest and attention.
A)True
B)False
Q2) One of the steps in analyzing your audience is to
A)determine whether your audience is comfortable listening to the language you speak.
B)remember to keep your speech or oral presentation short.
C)define your purpose.
D)prepare a detailed, informative outline.
Q3) Because you can adapt to your audience while you are speaking, don't worry about analyzing the audience for an oral presentation.
A)True
B)False
Q4) List the four delivery methods for oral presentations.
Q5) You should never ask to see the location for your presentation in advance, since doing so shows a lack of confidence.
A)True
B)False
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Chapter 17: Enhancing Presentations with Slides and Other
Visuals
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Q1) On slides for business presentations, you should use as little white space as possible. A)True
B)False
Q2) A presenter who is using free-form slides is
A)released from the constraints of place and time.
B)responsible for conveying more of the content.
C)more likely to present complex subjects in a cohesive, integrated manner.
D)able to rely on each slide to function as a multimedia teleprompter.
Q3) Describe the eight factors you should consider when completing slides and other visuals.
Q4) Describe some considerations to keep in mind in timing the distribution of your handouts.
Q5) When using thinner fonts in electronic presentations,
A)use a wide variety of them, to keep the presentation interesting.
B)include decorative fonts to help maintain audience interest.
C)use boldface type so that letters won't look washed out.
D)use all capital letters so type will stand out.
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Q6) When modifying text for electronic slides, it is best to ________ the amount of words each one contains.
Chapter 18: Building Careers and Writing Résumés
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Q1) By definition, a résumé is a
A)personal journal about a person's education, employment background, and job qualifications.
B)structured summary of a person's education, employment background, and job qualifications.
C)random sample of a person's education, employment background, and job qualifications.
D)comprehensive catalog of a person's education, employment background, and job qualifications.
Q2) A type of résumé that emphasizes a candidate's skills and accomplishments while also including a complete job history is termed
A)a chronological résumé.
B)a functional résumé.
C)a combination résumé.
D)an indirect résumé.
Q3) Describe the main sections or elements that are included on most résumés.
Q4) ________ is the process of making informal connections with a broad sphere of mutually beneficial business contacts.
Q5) Briefly explain the best time to begin crafting a personal job-search strategy.
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Chapter 19: Applying and Interviewing for Employment
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Q1) List the two functions of an application letter's final paragraph.
Q2) Describe at least three common employment messages that follow an interview.
Q3) In ________-________ interviews, the interviewer poses broad questions and encourages the applicant to talk freely.
Q4) When you receive a job offer that you want to accept, you should reply within ________ days.
Q5) In ________ interviews, candidates are asked how they would handle hypothetical work problems.
Q6) Within two days after an employment interview, you should
A)have a friend call to see whether you got the job.
B)write a follow-up letter (using the format for persuasive messages)and include another copy of your résumé.
C)send the interviewer a short note of thanks.
D)assume that you didn't get the job if you haven't heard anything.
Q7) Many interviewers begin making a decision about the applicant
A)within the first 20 seconds of the interview.
B)during the question-and-answer stage.
C)during the final minutes of the interview.
D)after the candidate has left.
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Chapter 20: Handbook of Grammar, Mechanics, and Usage
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Q1) Which of the following possessive phrases is not correct?
A)The team's contract with the players
B)The teams' contract with the players
C)Its advantages to the players
D)It's advantages to the players
Q2) A linking verb is always followed by a noun, pronoun, or adjective.
A)True
B)False
Q3) Which of the following punctuation marks is used to separate a dependent clause at the beginning of a sentence from the rest of the sentence?
A)Semicolon
B)Colon
C)Comma
D)Dash
Q4) Which of the following terms should not be hyphenated?
A)The relationship was long-term.
B)We had a long-term relationship.
C)That is one self-confident politician.
D)I introduced her as my ex-wife.
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Chapter 21: Format and Layout of Business Documents
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Q1) Put a page number at the top of every page in a formal report.
A)True
B)False
Q2) When preparing a formal report that will be bound, leave at least a
A)uniform 2-inch margin on all sides.
B)2-inch margin at the top and bottom and a 1-inch margin on the sides.
C)1-inch margin on three sides and a 1-1/2-inch margin on the bound side.
D)uniform 1-1/2-inch margin on all sides.
Q3) The proper sequence for the standard parts of a letter is
A)heading, date, inside address, salutation, body, complimentary close, signature block.
B)date, heading, inside address, salutation, body, typewritten name, complimentary close.
C)salutation, date, heading, inside address, body, complimentary close, signature block. D)inside address, heading, date, salutation, body, complimentary close, typewritten name.
Q4) "Feb. 10th 2012" is the correct way to type the date in a letter.
A)True
B)False
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Chapter 22: Documentation of Report Sources
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Q1) In the Chicago humanities style, the bibliography
A)lists only those works actually cited in the text.
B)lists works in the order cited in the text.
C)can include annotations.
D)does all of the above.
Q2) The MLA style uses ________ to document sources in the text of a report.
A)the author-date system.
B)the author-page reference system.
C)superscripts and footnotes or endnotes.
D)full citations within the text itself.
Q3) When preparing the list of references in the APA style
A)include all the works you consulted, even if you didn't actually cite them anywhere in the text.
B)include full information on any personal communications or interviews you conducted in your research.
C)include only those works that you specifically cited in the text.
D)do all of the above.
Q4) There is no difference between endnotes and a bibliography.
A)True
B)False
Page 24
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