Corporate Communication
Midterm Exam
Course Introduction
Corporate Communication explores the strategies and practices organizations use to manage and facilitate effective communication both internally among employees and externally with stakeholders, media, and the public. The course covers key topics such as organizational identity, reputation management, crisis communication, corporate social responsibility, stakeholder engagement, and the integration of traditional and digital communication channels. Students will analyze real-world case studies, develop communication plans, and gain the skills necessary to craft clear, consistent messages that support organizational goals and foster strong relationships with diverse audiences.
Recommended Textbook
Business and Professional Communication Principles and Skills for Leadership 2nd Edition by Steven
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15 Chapters
1056 Verified Questions
1056 Flashcards
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Page 2
Chapter 1: Communicating and Leading at Work
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70 Verified Questions
70 Flashcards
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Sample Questions
Q1) In an effectively led team,team members are less likely to be absent.
A)True
B)False
Answer: True
Q2) A is someone who has been appointed to coordinate and facilitate others in accomplishing a task/job.
A)leader
B)manager
C)subordinate
D)follower
Answer: A
Q3) Kelley is the leader of her English Club; she will often plan,schedule,and facilitate the weekly meetings.According to your textbook Kelley is performing as a leader.
A)task functions
B)process functions
C)responsibility functions
D)situational functions
Answer: A
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Chapter 2: Being Aware of Self and Others: Enhancing Communication
and Leadership
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75 Verified Questions
75 Flashcards
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Sample Questions
Q1) Jamey is very enthusiastic,ambitious,dramatic,and friendly.She enjoys recognition and attention,but many of her team members such as Juan are technical specialists who are serious,picky,critical,and are resistant to communicating with others.What is Jamey and Juan's social styles and how should Jamey approach communicating with Juan?
Answer: Jamey has an expressive social style because she is high on both responsiveness and assertiveness.Juan in contrast has an analytical social style and is low in both responsiveness and assertiveness.Jamey should approach communicating Juan by being tasked focused,on time,systematic,and minimizing dramatic gestures and vocal intensity.
Q2) Having the opportunity to be promoted is an example of a(n) .
A)leadership perk
B)motivation factor
C)hygiene factor
D)artifact
Answer: B
Q3) An organization's culture will never change.
A)True
B)False
Answer: False
Page 4
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Chapter 3: Using Verbal and Nonverbal Messages
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71 Verified Questions
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Sample Questions
Q1) Karla is picking out her outfit for her job interview,according to your textbook which of the following should she not do?
A)Wear something outrageous to stand out from all the other candidates.
B)Match the formality of the manager.
C)Appear neat and well groomed.
D)Monitor the physical appearance standards of the company.
Answer: A
Q2) Sexual harassment is not welcome,not asked for,and not returned.
A)True
B)False
Answer: True
Q3) is a nonverbal communication code that is based upon physical attraction,clothing and artifacts.
A)Haptics
B)Complementing
C)Body Movement
D)Physical Appearance
Answer: D
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Chapter 4: Listening and Responding
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Sample Questions
Q1) Before someone can listen to your message,he or she must select it from other competing messages.
Describe three ways you can help others select your messages.
Q2) The primary difference between a whole-part learning style and a part-whole learning style is that .
A)whole-part learners prefer learning the details first, while part-whole learners prefer learning the big picture first
B)whole-part learners prefer learning the big picture first, while part-whole learners prefer learning the details first
C)whole-part learners prefer listening, while part-whole learners prefer to speak
D)whole-part learners are better at processing more information, while part-whole learners are better at social decentering
Q3) When you select a message,it means that you pay attention to it.
A)True
B)False
Q4) Compare,contrast and give an example of selecting and attending.
Q5) Identify and define each of the five listening steps.
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Page 6
Chapter 5: Adapting to Differences
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Sample Questions
Q1) Someone who criticizes or opposes something in order to provoke a discussion or an argument is called a(n) .
A)devil's advocate
B)challenger
C)arguer
D)debater
Q2) Having low communication apprehension means a person is afraid to speak.
A)True
B)False
Q3) List the six strategies outlined in your textbook for adapting a message to a Generation Y member.
Q4) Which of the following is NOT a recommendation for adapting to those with low argumentativeness?
A)Engage them in debate.
B)Play the devil's advocate.
C)Wait for them to speak up.
D)Learn how to argue.
Q5) "The power is in the people" reflects a centralized power cultural perspective.
A)True
B)False
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Chapter 6: Relating to Others at Work
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Sample Questions
Q1) Customers understand they are one of a number of people seeking assistance from a service provide; therefore customers accept being treated in an impersonal manner.
A)True
B)False
Q2) List the five guidelines for upward communication.
Q3) According to your textbook over half of the people researched had experienced and office romance.
A)True
B)False
Q4) Letting the other person know what you want and need,as well as finding out what the other person wants and needs is given as a recommendation during which stage of the PUGSS model?
A)Describe the problem
B)Achieve understanding
C)Identify goals
D)Brainstorm solutions
Q5) List the eight communication procedures for communicating upward negative information or communicating failures to a boss.
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Chapter 7: Interviewing Principles and Skills
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Sample Questions
Q1) Using the funnel sequence encourages the interviewee to answer questions quickly.
A)True
B)False
Q2) When using the tunnel sequence,the interviewer is interested in the depth of responses rather than the breadth.
A)True
B)False
Q3) "How do you lead?" is an example of a(n) .
A)closed question
B)hypothetical question
C)leading question
D)open question
Q4) The question "You are experiencing conflict with one of your co-workers.How do you handle the situation?" is an example of a clearinghouse probe.
A)True
B)False
Q5) Describe the four suggestions your textbook gives for finding the appropriate person to interview.
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Page 9
Chapter 8: Interviewing Types
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Sample Questions
Q1) During an appraisal interview,Bertha explained the various problematic behaviors that she has observed to her employee.After explaining these behaviors,Bertha asks "Do you agree that this is a problem?" Which step in the problem-solution approach is best reflected by her statement?
A)Describe the problematic behavior
B)Get agreement that a problem exists
C)Mutually discuss alternative options
D)Mutually agree on action to be taken to solve the problem
Q2) Patty is leaving her organization after 15 years.She has always been a valued employee and as such,management would like to determine why she is leaving.What type of interview would be most beneficial in this situation?
A)Exit interview
B)Career-search information interview
C)Job interview
D)Panel interview
Q3) Briefly discuss the three worst ways to look for a job and the three best ways to look for a job.
Q4) List and define the three different types of interviews.
Q5) List and briefly describe each step involved when preparing for a job interview.
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Chapter 9: Collaborating in Teams
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Sample Questions
Q1) An organization that has a flat structure rather than a hierarchical structure is referred to as a .
A)group-based organization
B)flat-based organization
C)collaborative organization
D)team-based organization
Q2) Margaret is having difficulty getting her employees to arrive on time.As a result,she implements a policy that says that anyone who is more than five minutes late will get "written up," and three write- ups are grounds for dismissal.What type of power is Margaret using?
A)Legitimate
B)Referent
C)Expert
D)Coercive
Q3) Team norms typically develop without anyone explicitly spelling out what the norm should be.
A)True
B)False
Q4) List and define the three approaches to team communication.
Q5) What are the key differences between a small group and a team?
11
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Chapter 10: Enhancing Team Meetings
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Sample Questions
Q1) Ralph is setting the agenda for his upcoming department meeting and does not know where to place the quarterly reports and status updates,which can be distributed by memo or email if needed.Where should Ralph place the reports on the agenda?
A)In the middle
B)At the end
C)In the very beginning
D)The second item discussed
Q2) Both traditional brainstorming and the nominal group technique can be used at any phase of the problem-solving process.
A)True
B)False
Q3) While facilitating a meeting,Blakely is making it a point to clarify any misunderstandings and emphasize areas of agreement.According to your textbook,what strategy is Blakely using to reach group and team consensus?
A)Keep the group oriented towards its goal
B)Listen to the ideas of others
C)Promote honest dialogue and discussion
D)Seek out differences of opinion
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12
Chapter 11: Developing Your Professional Presentations
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Sample Questions
Q1) Richard delivered a presentation to a group of 200 people.Because the audience was so diverse,he decided to focus his message to a specific segment of his audience.This segment of the audience is known as the .
A)target audience
B)segment audience
C)customer section
D)audience competency
Q2) During Joe's presentation he observes that he whole audience is giving him good eye contact.This is a good indicator that they are listening.
A)True
B)False
Q3) Which of the following is given as a suggestion when using descriptions and explanations in your speech?
A)Make sure descriptions and explanations are lengthy.
B)Use abstract language.
C)Avoid too many descriptions and explanations.
D)Use expert testimony when using descriptions and explanations.
Q4) List and explain the four functions of a conclusion.
Q5) Describe why someone might experience anxiety before giving a presentation.
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Chapter 12: Delivering Professional Presentations
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Sample Questions
Q1) Steve is developing a PowerPoint presentation for his speech on effective listening skills.He has several long passages in his presentation and needs his font to be easy to read.Which font should Steve choose?
A)Serif font
B)Script font
C)Decorative font
D)Sans serif font
Q2) During her speech at a national conference,Deanna opened her presentation by saying "Lez get started.Lemme tell you a story that dint happen to me,but happened to a friend." What type of speaking error is Deanna violating?
A)Dialect
B)Pitch
C)Articulation
D)Inflection
Q3) Holding up three fingers while saying,"I have three major points to talk about this afternoon" is an example an effective gesture.
A)True
B)False
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14
Chapter 13: Achieving Your Presentation Goals: Informing, Persuading
and Relating
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Sample Questions
Q1) In a public relations presentation,the speaker is specifically providing information to public image for the person or organization the speaker is representing.
A)create a negative
B)manipulate a conservative
C)maintain a neutral
D)promote a positive
Q2) A short talk that provides information to an audience is known as a .
A)report
B)task analysis
C)briefing
D)toast
Q3) According to the hierarchy of needs,basic safety needs have to be satisfied before we attend to any other concern.
A)True
B)False
Q4) Persuasive speakers intentionally try to change or reinforce listener's feelings,ideas,or behavior.
A)True
B)False
Page 15
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Chapter 14: Writing for Business
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Sample Questions
Q1) Explain the purpose of a complaint letter and list four suggestions for writing a letter of complaint that's likely to be read and acted upon.
Q2) A general rule for handling bad news is to deliver it directly.
A)True
B)False
Q3) The front matter of a report should be the meat of the report and contain the main information.
A)True
B)False
Q4) Letters sent to collect payment,acknowledge receipt of something,and address possible concerns are examples of .
A)correspondence
B)memo
C)progress report
D)activity report
Q5) An abstract should be included in the front matter of a report.
A)True
B)False
Q6) Explain how to deliver correspondence which contains bad news.
Page 16
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Chapter 15: Managing Time: Managing Information
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Sample Questions
Q1) The following is an example of a goal."By the end of the week,I will finish writing the repost about the proposed merger project."
A)True
B)False
Q2) List and describe each of the four criteria for an objective.
Q3) According to your textbook,all well written objectives contain.
A)Action steps
B)Timelines
C)Adjectives
D)Definitions
Q4) Which of the following best describe the two-minute email rule?
A)Only take two minutes to respond to an email.
B)Wait two minutes after reading an email before responding.
C)Check your email every two minutes.
D)If an email will take longer than two minutes to respond to, wait and do it when you have multiple emails.
Q5) List the four strategies for managing paperwork.
Q6) How does technology sometimes make prioritizing difficult?
Q7) Explain how to use nonverbal cues to signal your availability to others.
Q8) List and briefly describe each of the five time management principles.
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