Consumer Behaviour
Mock Exam
Course Introduction
Consumer Behaviour explores the psychological, social, and cultural factors that influence individuals purchasing decisions and consumption patterns. This course examines how consumers perceive, process, and respond to marketing stimuli, including motivation, attitudes, group influences, and decision-making processes. Students will analyze models of consumer behaviour and apply these concepts to real-world marketing strategies, gaining insight into how organizations can effectively target and communicate with their desired audiences.
Recommended Textbook
CB 2nd Canadian Edition by Murray Babin
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16 Chapters
2117 Verified Questions
2117 Flashcards
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2
Chapter 1: What Is CB, and Why Should I Care?
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119 Verified Questions
119 Flashcards
Source URL: https://quizplus.com/quiz/4730
Sample Questions
Q1) Procter and Gamble sells six different brands of laundry detergent, each with a unique offering for different market segments. Which business orientation does this illustrate?
A) undifferentiated marketing
B) differentiated marketing
C) niche marketing
D) multiple marketing
Answer: B
Q2) Which of the following involves the multitude of value-producing activities that facilitate exchanges between buyers and sellers?
A) consumer behaviour
B) marketing
C) psychology
D) economics
Answer: B
Q3) Benefits are the physical parts of a product.
A)True
B)False
Answer: False
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Page 3
Chapter 2: Value and the Consumer Behaviour Value Framework
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116 Verified Questions
116 Flashcards
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Sample Questions
Q1) Internal influences on the consumption process include factors such as service quality.
A)True
B)False
Answer: False
Q2) Cognition refers to the thinking or mental processes that go on as we process and store things that can become knowledge.
A)True
B)False
Answer: True
Q3) Relationship quality is a function of a consumer's perceived value of the relationship. A)True
B)False Answer: True
Q4) Products are multifaceted and can provide value in many ways.
A)True
B)False
Answer: True
Page 4
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Chapter 3: Consumer Learning Starts Here: Perception
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135 Verified Questions
135 Flashcards
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Sample Questions
Q1) Selective perception includes selective exposure, selective attention, and selective retention.
A)True
B)False
Answer: False
Q2) What is the just meaningful difference (JMD)?
A) the smallest amount of change in a stimulus that would influence consumer consumption and choice
B) the difference between the initial stimulus intensity and the increase or decrease in intensity that is relevant to a consumer
C) how much stronger one stimulus has to be relative to another so that someone can notice that the two are not the same
D) how a consumer's initial bias will influence the effectiveness of changing the intensity of a stimulus
Answer: A
Q3) Learning can occur without even trying.
A)True
B)False
Answer: True
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Page 5
Chapter 4: Comprehension, Memory, and Cognitive Learning
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140 Verified Questions
140 Flashcards
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Sample Questions
Q1) Continuation refers to the extent to which a consumer continues processing a message even after an initial understanding is achieved in the comprehension stage.
A)True
B)False
Q2) A script is a schema representing an event.
A)True
B)False
Q3) Which of the following describes information intensity?
A) the degree to which factors in the environment influence comprehension
B) the different meanings that can be associated with elements in a consumer's environment
C) the amount of information available for a consumer to process within a given environment
D) the way in which information is framed
Q4) Imperative knowledge refers to cognitive components that represent facts.
A)True
B)False
Q5) Compare and contrast the different memory stores in the multiple store theory of memory.
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Chapter 5: Motivation and Emotion: Driving Consumer Behaviour
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131 Verified Questions
131 Flashcards
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Sample Questions
Q1) Zone refers to the extremely high emotional involvement in which a consumer is engrossed in an activity.
A)True
B)False
Q2) Homeostasis refers to the fact that the body naturally reacts in a way so as to maintain a constant, normal bloodstream.
A)True
B)False
Q3) Which type of cognitive appraisal reviews responsibility for events and can evoke emotions such as gratefulness, frustration, or sadness?
A) outcomes
B) equity
C) anticipation
D) agency
Q4) Which measure of consumer emotions uses PANAS and PAD?
A) autonomic
B) introspective
C) physiological
D) self-report
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Chapter 6: Personality, Lifestyles, and the Self-Concept
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145 Verified Questions
145 Flashcards
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Sample Questions
Q1) Which trait represents a tendency for consumers to make unintended purchases?
A) impulsiveness
B) need for gratification
C) vanity
D) frugality
Q2) Which of the following believes consumers agree on the shared meaning of products and symbols?
A) symbolic interactionism
B) nomothetic perspective
C) idiographic perspective
D) congruency theory
Q3) The VALS group called "Believers" are self-expressive consumers who tend to be young, impulsive, and enthusiastic.
A)True
B)False
Q4) According to the shared meaning perspective, consumers agree on the shared meaning of products and symbols.
A)True
B)False
Q5) Explain self-congruency theory and its relevance to consumer behaviour.
Page 8
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Chapter 7: Attitudes and Attitude Change
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140 Verified Questions
140 Flashcards
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Sample Questions
Q1) Which type of effect is said to occur when material presented later in the message has the most impact?
A) primacy
B) central
C) recency
D) latter
Q2) When deciding which college or university to attend, most students take into account what they think other people, such as their family and friends, think about which school they should attend. For example, a student might believe that his parents want him to attend the school they went to, so he considers that in his decision. Which model has a component that assesses the consumer's perceptions of what other people think they should do in addition to their own attitude toward specific schools?
A) attitude-toward-the-object
B) hierarchical
C) behavioural intentions
D) elaboration likelihood
Q3) Describe balance theory and how it can be used to explain the effectiveness of celebrity endorsers in changing consumers' attitudes.
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9
Chapter 8: Consumer Culture
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118 Verified Questions
118 Flashcards
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Sample Questions
Q1) Which term refers to specific expectations that are associated with each type of person?
A) role expectations
B) cultural norms
C) gender roles
D) traditional roles
Q2) Countries with relatively high CD scores are more similar and thus tend to value the same types of consumption experiences.
A)True
B)False
Q3) Maria is teaching her children to say "please" and "thank you" and to say "sir" or "ma'am" when speaking to adults. What is the term for these customary mannerisms used in social situations that Maria is teaching her children?
A) etiquette
B) guanxi
C) persuasion
D) acculturation
Q4) What is consumer culture, how does it influence consumer value, and what are the functions it performs for consumers?
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Chapter 9: Microcultures
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) Which term refers to the very large group of very poor consumers?
A) disenfranchised consumers
B) secondary consumers
C) unattractive consumers
D) bottom of the pyramid consumers
Q2) Of the 12 "tribes" in Canada, which group represents the largest percentage of the population?
A) Disengaged Darwinists
B) Aimless Dependents
C) New Aquarians
D) Social Hedonists
Q3) A microculture is less significant than the overall culture in terms of the potential influence on consumer behaviour.
A)True
B)False
Q4) Stigmatization means that the consumer is marked in some way that indicates his or her place in society.
A)True
B)False
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Chapter 10: Group and Interpersonal Influence
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154 Verified Questions
154 Flashcards
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Sample Questions
Q1) Which term refers to a group that a consumer desires to become a member of?
A) formal
B) informal
C) aspirational
D) associative
Q2) Reference networks are networks of consumers connecting with one another based on common interests, associations, or goals.
A)True
B)False
Q3) Members of the Canadian Marketing Association know each other professionally and meet once a year at the CMA Summit. Some members work on research together, but most do not see each other any other times except for during this conference. Which type of group is the Canadian Marketing Association for its members?
A) primary
B) secondary
C) tangential
D) distant
Q4) Describe social networking websites and discuss how they may influence your behaviour.
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Chapter 11: Consumers in Situations
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126 Verified Questions
126 Flashcards
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Sample Questions
Q1) Which shopping activity is most likely to lead to high utilitarian value?
A) acquisitional
B) impulsive
C) experiential
D) end-state
Q2) Around which quality does Walmart position itself when it claims it is the low-price leader?
A) legitimate
B) verifiable
C) functional
D) affective
Q3) Susan's daughter's birthday party is about to start in an hour and Susan is still at the store buying party favours and decorations. She really wanted this party to be special for her daughter, but she didn't have time to shop around for the perfect items so she purchased what was available. Which temporal factor is influencing Susan's purchase?
A) circadian rhythm
B) seasonality
C) time pressure
D) time of day
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Page 13
Chapter 12: Decision Making I: Need Recognition and Search
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) Which of the following is NOT a potential activity in the decision-making process?
A) post-choice evaluation
B) search for information
C) exchange
D) need recognition
Q2) Brand loyalty involves deeply held commitment to rebuy a product or service regardless of situational influences that could lead to switching behaviour.
A)True
B)False
Q3) Cognitive dissonance refers to the negative emotions that come from failed search processes.
A)True
B)False
Q4) Minimizing is the practice of using decision-making shortcuts to arrive at satisfactory, rather than optimal, decisions.
A)True
B)False
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Chapter 13: Decision Making II: Alternative Evaluation and Choice
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122 Verified Questions
122 Flashcards
Source URL: https://quizplus.com/quiz/4742
Sample Questions
Q1) Which decision rule do consumers use to select an option that performs best on the most important attribute to that consumer?
A) conjunctive
B) disjunctive
C) lexicographic
D) primary
Q2) Research has shown that consumers feel discontented and unhappy given too many choices. Consumers therefore should make what kind of decisions when it comes to evaluating alternatives?
A) limited capacity
B) limited rationality
C) bounded rationality
D) bounded capacity
Q3) The conjunctive and EBA rules can result in the same decision if the same cutoff points are used for both rules.
A)True
B)False
Q4) Name and describe the four types of noncompensatory decision rules.
Page 15
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Chapter 14: Consumption to Satisfaction
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122 Verified Questions
122 Flashcards
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Sample Questions
Q1) Normative expectations are expectations of what a consumer thinks should happen given past experiences with a product or service.
A)True B)False
Q2) Consumer expectations can directly impact satisfaction, but only when the consumer has very little involvement.
A)True B)False
Q3) Which does NOT accurately describe consumer satisfaction?
A) Consumer satisfaction is a relatively enduring consumer trait.
B) Consumer satisfaction is a postconsumption phenomenon because it is a reaction to an outcome.
C) Like other emotions, satisfaction results from a cognitive appraisal.
D) Satisfaction is a relatively mild emotion that does not create strong behavioural reactions.
Q4) A self-ascribed event occurs when a consumer blames him- or herself for a bad event.
A)True B)False
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Chapter 15: Consumer Relationships
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120 Verified Questions
120 Flashcards
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Sample Questions
Q1) Which of the following means consumers pass on negative information about a company from one person to another?
A) complaining behaviour
B) negative word-of-mouth
C) rancorous revenge
D) buzz marketing
Q2) Joe was not satisfied with his meal or the service at a restaurant, so he told the manager about it. Which type of postconsumption behaviour did Joe perform?
A) switching
B) disconfirming
C) complaining
D) attributing
Q3) Which statement is NOT a suggested alternative course of action for handling negative public publicity?
A) Deny responsibility for any negative event.
B) Take responsibility for any negative events and be visible in the public eye.
C) Release information allowing the public to draw its own conclusion.
D) Spread counter information but don't identify the company as the source.
Q4) Describe each component of true consumer loyalty.
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Chapter 16: Marketing Ethics and Consumer Misbehaviour
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175 Verified Questions
175 Flashcards
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Sample Questions
Q1) Which product category is education an example of?
A) desirable
B) salutary
C) pleasing
D) ethical
Q2) Which of the following is a state that occurs when there is a disconnect between cultural goals and norms and the capacities of members of society to act within societal norms in an effort to achieve those goals?
A) deviance
B) misbehaviour
C) problem behaviour
D) anomie
Q3) Consumer misbehaviour is behaviour that violates generally accepted norms of conduct.
A)True
B)False
Q4) Cyberbullying is the attack of innocent people on the Internet.
A)True
B)False
Q5) Describe consumer misbehaviour and discuss how it affects the exchange process.
Page 18
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