Consumer Behavior Test Bank
Course Introduction
Consumer Behavior explores the psychological, social, and cultural factors that influence the purchasing decisions of individuals and groups. The course examines how needs, perceptions, attitudes, and motivations shape consumer choices, as well as the impact of social influences such as family, reference groups, and culture. Through analysis of decision-making processes and buyer behavior models, students learn how businesses use consumer insights to develop effective marketing strategies and enhance customer satisfaction. Case studies and real-world examples illustrate the connection between theory and practice in understanding and predicting consumer actions in diverse markets.
Recommended Textbook
Marketing Real People Real Choices 9th Edition by
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14 Chapters
2209 Verified Questions
2209 Flashcards
Source URL: https://quizplus.com/study-set/1403
Page 2
Michael R. Solomon
Chapter 1: Welcome to the World of Marketing: Create and Deliver Value
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151 Verified Questions
151 Flashcards
Source URL: https://quizplus.com/quiz/27907
Sample Questions
Q1) Green marketing and sustainability are interchangeable terms describing the same concept.
A)True
B)False
Answer: False
Q2) How would an ice cream vendor create the four types of utility?
Answer: The ice cream vendor would create form utility by combining ingredients to make a milkshake or a sundae. Place utility would mean the ice cream is available where the customer wants it. Time utility would mean the ice cream is available when the customer wants it. Possession utility refers to the enjoyment consumers have eating the ice cream.
Q3) Briefly describe the collaborative consumption trend.
Answer: In a trend called collaborative consumption, consumers become "rentrepreneurs" by renting out their belongings-tools, cars, homes, etc.-when they are not using them. This appeals to many consumers, particularly younger consumers, who would prefer to rent products rather than purchase and own them.
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Chapter 2: Global, Ethical, and Sustainable Marketing
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155 Verified Questions
155 Flashcards
Source URL: https://quizplus.com/quiz/27908
Sample Questions
Q1) In a(n) ________ structure, there are many sellers, each offering slightly different products and each having only a small share of the market.
A) monopoly
B) oligopoly
C) monopolistic competition
D) perfect competition
E) natural competition
Answer: C
Q2) Consumers pay for necessities out of their discretionary income.
A)True
B)False
Answer: False
Q3) Which of the following is NOT among the largest of the world's developing countries?
A) Brazil
B) Russia
C) India
D) Canada
E) China
Answer: D
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Page 4
Chapter 3: Strategic Market Planning
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156 Verified Questions
156 Flashcards
Source URL: https://quizplus.com/quiz/27909
Sample Questions
Q1) The promotional strategy identifies how, when, and where the firm will make the product available to targeted customers.
A)True
B)False
Answer: False
Q2) Which of the following is true about business planning?
A) Business planning involves taking action before developing objectives.
B) Business planning is an ongoing process.
C) Business planning is concerned with the long term but not the short term.
D) Business planning is concerned with the short term but not the long term.
E) Business planning takes place after development of the marketing plan.
Answer: B
Q3) The second step in strategic planning is to ________.
A) formalize a mission statement
B) establish the business portfolio
C) set SBU and department-level objectives
D) set organizational objectives
E) assess the organization's internal and external environments
Answer: E
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Page 5
Chapter 4: Market Research
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155 Verified Questions
155 Flashcards
Source URL: https://quizplus.com/quiz/27910
Sample Questions
Q1) The market research process step of defining the research problem has three components: specifying the research objectives, identifying the consumer population of interest, and ________.
A) placing the problem in an environmental context
B) determining a budget for the research process
C) selecting managers responsible for analyzing the data
D) determining whether primary data will be needed
E) deciding whether to hire a marketing research agency or to conduct the research in-house
Q2) A researcher investigating the amount of food waste in the typical four-person family plans to sift through the garbage of a small sample of representative families. This method is an example of an unobtrusive survey.
A)True
B)False
Q3) How does a marketing decision support system (MDSS) differ from a marketing information system (MIS)? Why might a marketer want to use an MDSS in addition to an MIS?
Q4) Compare and contrast the structure and uses of exploratory research and descriptive research.
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Chapter 5: Marketing Analytics: Welcome to the Era of Big Data
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150 Verified Questions
150 Flashcards
Source URL: https://quizplus.com/quiz/27911
Sample Questions
Q1) Walgreens customers can sign up for the Balance Rewards program, entering a member number or using a member card every time they make a Walgreens purchase in order to receive discounts and build up points that can be redeemed for rewards. Information that Walgreens collects through these purchases is best described as
A) scanner data
B) web
C) unstructured data
D) sentiment analysis
E) data mining
Q2) Which of the following is not a focus of customer relationship management?
A) customer prioritization
B) share of customer
C) lifetime value of the customer
D) customer equity
E) undifferentiated targeting
Q3) CRM programs facilitate communication from a company to its customers and from customers to the company.
A)True
B)False
Page 7
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Chapter 6: Understand Consumer and Business Markets
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155 Verified Questions
155 Flashcards
Source URL: https://quizplus.com/quiz/27912
Sample Questions
Q1) Purchase decision making usually begins with information search and then moves to evaluation of alternatives.
A)True
B)False
Q2) Brand loyalty in the product choice step of the consumer decision-making process is an example of a ________.
A) psychographic
B) consumer expectation
C) cognitive dissonance
D) heuristic
E) behavioral target
Q3) ________ purchases are much greater than ________ purchases, both in the quantity of items ordered and how much they cost.
A) Business; consumer
B) Organizational; institutional
C) Online; offline
D) Not-for-profit; for-profit
E) Joint; derived
Q4) Compare the three business-to-business buyclasses.
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Chapter 7: Segmentation, Target Marketing, and Positioning
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152 Verified Questions
152 Flashcards
Source URL: https://quizplus.com/quiz/27913
Sample Questions
Q1) Which of the following is NOT part of a target marketing strategy?
A) dividing the market into segments based on customer characteristics
B) identifying a market that is likely to buy a product
C) selecting one or more segments as target markets
D) developing a product to meet the needs of a specific market segment
E) positioning a product
Q2) A large chain amusement park sells tickets at its main gate for guests who are visiting the park for just that one day. The park also sells seasonal passes that can only be used on weekdays. What market segmentation is being implemented by the amusement park?
Q3) How do marketers use the assumption that "birds of a feather flock together"?
Q4) Which generation was referred to as "busters" and was thought of as slackers who are cynical about marketing?
A) Generation Y
B) Generation X
C) Baby Boomers
D) Millennials
E) Generation Z
Page 9
Q5) Why do marketers segment the market and use a target marketing strategy?
Q6) How might a marketer benefit most from using PRIZM?
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Page 10
Chapter 8: Product I: Innovation and New Product Development
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152 Verified Questions
152 Flashcards
Source URL: https://quizplus.com/quiz/27914
Sample Questions
Q1) For an amusement park, concession food stands and the amusement rides themselves are examples of ________.
A) MRO products
B) specialty products
C) processed materials
D) equipment
E) convenience products
Q2) ________ are typically lower in social class than other adopter categories and are bound by tradition.
A) Early adopters
B) Early majority
C) Late majority
D) Laggards
E) Impulse buyers
Q3) Marketers classify convenience products as ________.
A) staple products, impulse products, and emergency products
B) specialty products, shopping products, and unsought products
C) core products, actual products, and augmented products
D) generic products and branded products
Page 11
E) attribute-based products and price-based products
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Chapter 9: Product Ii: Product Strategy, Branding, and Product Management
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155 Verified Questions
155 Flashcards
Source URL: https://quizplus.com/quiz/27915
Sample Questions
Q1) Firms interested in using socially responsible packaging that is less harmful to the environment are developing ________.
A) aesthetic packaging
B) sustainable packaging
C) ingredient packaging
D) venture packaging
E) copycat packaging
Q2) A good brand name should do all of the following EXCEPT fit ________.
A) the target market
B) the competition
C) the customer's culture
D) the product's benefits
E) legal requirements
Q3) Venture teams focus exclusively on which of the following?
A) products in the maturity stage of the product life cycle
B) products in the growth stage of the product life cycle
C) relationships with large, important customers
D) the development of a new product
E) the promotional plan for a new product
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Q4) How can marketers use elements of the marketing mix to improve product quality?
Chapter 10: Price: What Is the Value Proposition Worth
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162 Verified Questions
162 Flashcards
Source URL: https://quizplus.com/quiz/27916
Sample Questions
Q1) Trade or functional discounts are offered by manufacturers to which of the following?
A) channel intermediaries who perform wholesaling tasks that the manufacturer would otherwise have to perform
B) consumers who earn a price reduction for buying in bulk
C) intermediaries who pay their bills before they are due
D) manufacturers that agree to exclusive distribution contracts
E) the government market and other organizations that require bid proposals
Q2) When a beverage maker came out with a new drink and priced it at half price for a month to attract buyers, the company was using a(n) ________ strategy.
A) penetration pricing
B) skimming price
C) everyday low price
D) trial pricing
E) promo pricing
Q3) Explain how prestige products may relate to some customers' feelings of self-worth. What is an example of a prestige product?
Q4) Explain the concept of opportunity cost, giving at least one example from your life.
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13
Chapter 11: Deliver the Goods: Determine the Distribution Strategy
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161 Verified Questions
161 Flashcards
Source URL: https://quizplus.com/quiz/27917
Sample Questions
Q1) Due to the success of the Internet, few producers sell through intermediaries today.
A)True
B)False
Q2) Railroads are best for carrying coal, iron ore, grain, and lumber over long distances.
A)True
B)False
Q3) To reduce inventory management costs, many companies use a system called ________, which involves carrying only small inventories of parts or merchandise, often only enough for a few days of operation.
A) just in time (JIT)
B) level loading
C) stock outing
D) logistics management
E) enterprise resource planning (ERP)
Q4) Channels that contain intermediaries are indirect.
A)True
B)False
Q5) How can a firm benefit from involvement in a contractual VMS?
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Chapter 12: Deliver the Customer Experience: Goods and Services Via
Bricks and Clicks
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170 Verified Questions
170 Flashcards
Source URL: https://quizplus.com/quiz/27918
Sample Questions
Q1) Describe how nonstore retailing has recently grown.
Q2) The only types of retailers that have proven that e-commerce can be profitable are the traditional bricks-and-mortar retailers.
A)True
B)False
Q3) Ads for an airline promote its last minute fare savers program. This program is one way to deal with the service characteristic of perishability.
A)True
B)False
Q4) Modifications to certain characteristics of what is being marketed are integral to the ________ approach.
A) pure selling
B) product improvement
C) market improvement
D) product fulfillment
E) market fulfillment
Q5) What is meant by merchandise breadth and depth? Give an example of a store for each of the following: narrow assortment, broad assortment, shallow assortment, and deep assortment.
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Chapter 13: Promotion I: Advertising and Sales Promotion
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165 Verified Questions
165 Flashcards
Source URL: https://quizplus.com/quiz/27919
Sample Questions
Q1) Gross rating points (GRPs) are a measure of the quantity of media included in a given media plan.
A)True
B)False
Q2) Apple ran ads featuring real people who had switched from Microsoft Windows PCs to Macs. When companies use people, actors, or sports celebrities to express the product's effectiveness, what kind of execution format is being used?
A) testimonial
B) lifestyle
C) comparative
D) unique selling proposition
E) slice of life
Q3) Fear appeal ads convey the message that not using the advertised product has negative consequences consumers want to avoid.
A)True
B)False
Q4) What is the difference between institutional advertising and advocacy advertising?
Q5) What are the basic differences between sales promotion and advertising?
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Chapter 14: Promotion Ii: Social Media, Directdatabase
Marketing, Personal Selling, and Public Relations
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170 Verified Questions
170 Flashcards
Source URL: https://quizplus.com/quiz/27920
Sample Questions
Q1) Which of the following is the most logical reason that many organizations rely heavily on personal selling?
A) to make more efficient use of the promotional mix
B) to quickly move a product to the maturity stage of the product life cycle
C) to create consistent marketing communications
D) to more effectively sell highly technical or very expensive products
E) to decrease promotional expenditures
Q2) Compare and contrast proactive public relations activities and crisis management.
Q3) Which of the following is an input measure of a salesperson's success?
A) volume of sales
B) number of orders
C) number of sales calls
D) customer satisfaction
E) level of repeat business
Q4) Crisis management is typically a public relations function.
A)True
B)False
Q5) Why might public relations efforts have a strong impact on public awareness at a substantially lower cost than advertising?
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