Consumer Behavior Practice Exam
Course Introduction
Consumer Behavior explores the psychological, social, cultural, and economic factors that influence individuals purchasing decisions and consumption patterns. This course examines how consumers recognize needs, search for information, evaluate options, make purchases, and experience post-purchase behavior. Students will analyze theories and models of consumer motivation, perception, learning, attitude formation, and decision-making. The course also addresses the impact of social influences such as family, reference groups, and culture, as well as how marketing strategies can be tailored to better meet consumer needs and preferences. Through case studies and real-world examples, students will gain practical insights into predicting, understanding, and influencing consumer actions in a dynamic marketplace.
Recommended Textbook
CB4 4th Edition by Barry J. Babin
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16 Chapters
2151 Verified Questions
2151 Flashcards
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Page 2
Chapter 1: What Is CB and Why Should I Care
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122 Verified Questions
122 Flashcards
Source URL: https://quizplus.com/quiz/22225
Sample Questions
Q1) Companies must deal only with geographical distances when operating in different countries.
A)True
B)False
Answer: False
Q2) A consumer research study analyzes the factors, such as age, income, and stage of family life cycle, predicting a consumer's likelihood to purchase a 3-D television. Data were collected from 3,000 consumers using a structured questionnaire. Which type of research does this represent?
A) qualitative
B) interpretive
C) quantitative
D) structured
E) focused
Answer: C
Q3) Costs involve more that just the price of the product.
A)True
B)False
Answer: True
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Page 3
Chapter 2: Value and the Consumer Behavior Value Framework
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121 Verified Questions
121 Flashcards
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Sample Questions
Q1) Companies embracing the total value concept demonstrate an understanding that products provide value in multiple ways.
A)True
B)False
Answer: True
Q2) All of the following are elements of the marketing mix EXCEPT _____.
A) price
B) planning
C) promotion
D) distribution
E) product Answer: B
Q3) A positioning map is used to depict graphically the positioning of competing products.
A)True
B)False Answer: True
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Page 4
Chapter 3: Consumer Learning Starts Here: Perception
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135 Verified Questions
135 Flashcards
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Sample Questions
Q1) Think of something you know how to do well. Was your knowledge of this activity the result of intentional or unintentional learning? Be sure to explain the difference between the two types of learning in your explanation.
Answer: Students' responses will vary, but they need to explain the two types of learning in their answers. With<B> unintentional learning</B>, an individual simply senses and reacts (or responds) to the environment. Basically, they learn without trying and do not attempt to comprehend the information presented. With<B> intentional learning</B>, one sets out to specifically learn information devoted to a certain subject.
Q2) Refer to Warning Labels Scenario. In countries where these types of labels are already present, some smokers put their cigarette package in a plastic holder that covers up the information on the package. These consumers' decision to not even see the warning is an example of _____.
A) sensory denial
B) selective retention
C) selective exposure
D) contrast
E) subliminal processing
Answer: C
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Chapter 4: Comprehension, Memory, and Cognitive Learning
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151 Verified Questions
151 Flashcards
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Sample Questions
Q1) A memory code is the mental path by which some thought becomes active.
A)True
B)False
Q2) Brain dominance refers to the phenomenon of _____.
A) brain-sidedness
B) hemispheric lateralization
C) cognitive/affective division
D) framing
E) habituation/adaptation
Q3) Which of the following is TRUE regarding sensory memory?
A) Sensory memory has limited capacity.
B) Consumers must allocate attention for sensory memory to be activated.
C) Information stored in sensory memory is coded with semantic coding.
D) Sensory memory is very perishable and lasts only a very short time.
E) all of these choices are true
Q4) Nostalgia is a yearning to relive past events.
A)True
B)False
Page 6
Q5) Define the concept of comprehension and list the main factors that influence what gets comprehended. Discuss an example of each factor.
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Chapter 5: Motivation and Emotion: Driving Consumer Behavior
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135 Verified Questions
135 Flashcards
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Sample Questions
Q1) Emotions are considered _____ because they involve both psychological processing and physical responses.
A) psychometric
B) psychoparametric
C) psychobiological
D) psychophysiological
E) cognitive appraisals
Q2) Situational involvement often comes about when consumers are shopping for something with relatively low involvement but a relatively high price.
A)True
B)False
Q3) Consumer uneasy about buying things that others have previously touched is called _____.
A) emotional contagion
B) product rejection
C) negative affect referral
D) cognitive dissonance
E) product contamination
Q4) Describe Maslow's hierarchy of needs and give an example of each type of need.
Page 7
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Chapter 6: Personality, Lifestyles, and the Self-Concept
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145 Verified Questions
145 Flashcards
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Sample
Questions
Q1) Mary thinks of herself as a warm, caring person. She is happy with herself and believes others like her. These thoughts and feelings Mary has about herself comprise her _____.
A) self-meaning
B) image perception
C) body image
D) total self
E) self-concept
Q2) Symbology is the study of symbols and their meanings.
A)True
B)False
Q3) Sam usually buys products based on the price, packaging, or whether he liked the person who endorsed the product in a commercial. Which of the following best describes Sam?
A) high innovativeness
B) high frugality
C) low need for cognition
D) high materialism
E) low competitiveness
Q4) Explain self-congruency theory and its relevance to consumer behavior.
Page 8
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Chapter 7: Attitudes and Attitude Change
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140 Verified Questions
140 Flashcards
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Sample Questions
Q1) Research suggests that _____ are likely to occur when the audience is highly engaged (highly involved) and when verbal (versus pictorial) content is present. Thus, important information should be placed early in the message.
A) primacy effects
B) central effects
C) recency effects
D) initial effects
E) priming effects
Q2) Refer to Attitude Scenario. According to the elaboration likelihood model (ELM), this consumer will likely be influenced by which route to persuasion?
A) central route
B) peripheral route
C) primary route
D) sentiment route
E) matchup route
Q3) Attitude change tends to be relatively enduring when it occurs in the central route.
A)True
B)False
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9
Chapter 8: Consumer Culture
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122 Verified Questions
122 Flashcards
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Sample Questions
Q1) An Asian consumer who responds to a sales appeal with "yes" is definitely indicating agreement and readiness to purchase.
A)True
B)False
Q2) _____ is the extent to which authority and privileges are divided among different groups within a society and the extent to which these facts of life are accepted by the people within the society.
A) Masculinity
B) Individuality
C) Collectivism
D) Power distance
E) Uncertainty avoidance
Q3) Define core societal values (CSV) and discuss any three described in Chapter 8.
Q4) Long-term orientation reflects values consistent with Aristotle's philosophy and a prioritization of future reward over short-term benefits.
A)True
B)False
Q5) Explain the concept of glocalization and give and example of how marketers can apply it.
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Chapter 9: Microcultures
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120 Verified Questions
120 Flashcards
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Sample Questions
Q1) Refer to Baby Boomer Scenario. Many Baby Boomers pursuing encore careers might not have as much time to spend caring for grandchildren compared to earlier generations. Their children may be upset because they expect their parents to help with child care like their grandparents did for their parents. This situation involving conflicting expectations of grandparents helping out but not doing so because of their own active lifestyles has the potential to create _____ for the grandparent.
A) stigmatization
B) homogamy
C) role conflict
D) divergence
E) dissonance
Q2) Which term describes the finding that people of the same age end up sharing many of the same values and develop similar consumer preferences?
A) cohort-based microcultures
B) generational microcultures
C) age-based microcultures
D) world teen culture
E) chronological microcultures
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Chapter 10: Group and Interpersonal Influence
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153 Verified Questions
153 Flashcards
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Sample Questions
Q1) Consumers who spread information about all types of products and services that are available in the marketplace are referred to as _____.
A) surrogate consumers
B) opinion leaders
C) market mavens
D) universal shoppers
E) integrators
Q2) The spreading activation process refers to the way in which new products are adopted and spread throughout a marketplace.
A)True
B)False
Q3) Refer to Wedding Scenario. The process through which Janice learned to cook and how to handle and store food properly is called _____.
A) diffusion process
B) assimilation
C) consumer socialization
D) acculturation
E) consumer influence
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Chapter 11: Consumers in Situations
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128 Verified Questions
128 Flashcards
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Sample Questions
Q1) Which type of shopping value represents the worth obtained because some shopping task or job is completed successfully?
A) hedonic shopping value
B) absolute shopping value
C) epistemic shopping value
D) acquisitional shopping value
E) utilitarian shopping value
Q2) Situational characteristics related to time are known as _____.
A) temporal factors
B) sequential factors
C) fleeting factors
D) seasonal factors
E) epistemic factors
Q3) The hedonic quality represents the emotional meaning of an environment, which results from the sum effect of all ambient attributes that affect the way one feels in that place.
A)True
B)False
Q4) List the dimensions that impact the quality of an environment.
Q5) Discuss antecedent conditions consumers bring to a consumption environment.
Page 13
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Chapter 12: Decision Making I: Need Recognition and Search
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) Consumer decision making always focus on the purchase of a product or service.
A)True
B)False
Q2) Brand loyalty involves deeply held commitment to rebuy a product or service regardless of situational influences that could lead to switching behavior.
A)True
B)False
Q3) John will never purchase a Ford automobile because of a previous bad experience with that brand. To which set of alternatives will Ford belong for John?
A) inert set
B) rejection set
C) noncompliance set
D) lost set
E) inept set
Q4) Describe the three major decision-making perspectives and describe a purchase decision you or your family made that illustrates each one.
Q5) Compare and contrast the three decision-making approaches and describe which one you used when making a recent purchase.
Page 14
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Chapter 13: Decision Making Ii: Alternative Evaluation and Choice
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117 Verified Questions
117 Flashcards
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Sample Questions
Q1) Refer to Energy Bar Scenario. Calories, protein content, and sugar are all examples of product _____.
A) benefits
B) evaluative criteria
C) utilitarian components
D) features
E) subordinate categories
Q2) One way to determine the criteria that consumers use when judging products is to directly ask them through surveys.
A)True
B)False
Q3) When purchase involvement is high, consumers use signals such as brand name, price, appearance, and retailer reputation to infer information about product quality.
A)True
B)False
Q4) Explain affect-based and attribute-based evaluations and discuss when each is used. Give an example of when you used each type of evaluation when making a purchase decision.
Q5) Name and describe the four types of noncompensatory decision rules.
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Chapter 14: Consumption to Satisfaction
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122 Verified Questions
122 Flashcards
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Sample Questions
Q1) Expectations do not affect performance perceptions.
A)True
B)False
Q2) Patty saw a product at a spa that claimed it was a "facelift in a bottle." She asked the salesclerk if the product was really any good because she would like for that to be true. She ended up paying $69.95 for the product and took it home anticipating a positive result from using it. Which emotion was Patty experiencing?
A) joy
B) hope
C) satisfaction
D) value
E) relief
Q3) Temporal factors, antecedent conditions, and the physical environment are particularly influential on the consumption experience.
A)True
B)False
Q4) Consumers form expectations based on a number of different sources.
A)True
B)False
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Chapter 15: Consumer Relationships
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115 Verified Questions
115 Flashcards
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Sample Questions
Q1) Stan has not stepped foot in a Walmart store in more than ten years, and he will do everything possible to avoid going to that store. Stan is best described as a(n) _____ consumer.
A) antiloyal
B) renegade
C) vigilante
D) apathetic
E) lost
Q2) A consumers' sense of attachment, dedication, and identification is known as customer commitment.
A)True
B)False
Q3) One suggestion for handling consumer complaints effectively is to not admit any wrongdoing.
A)True
B)False
Q4) Complainers are valuable sources of feedback for businesses.
A)True
B)False
Q5) List the behavioral outcomes of consumption.
Page 17
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Chapter 16: Consumer and Marketing Misbehavior
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198 Verified Questions
198 Flashcards
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Sample Questions
Q1) Most consumers do not steal from stores because they believe that it is wrong to do so. These beliefs reflect consumers' _____.
A) moral beliefs
B) relative beliefs
C) equity beliefs
D) personal beliefs
E) legal beliefs
Q2) Shoplifting, fraud, abusive behavior, compulsive purchasing, compulsive shopping, and binge drinking are examples of consumer problem behaviors.
A)True
B)False
Q3) A situation whereby an injured consumer attempts to show that a firm could foresee a potential injury might occur and then decided not to act on that knowledge is referred to as _____.
A) absolute liability
B) strict liability
C) noncompensatory liability
D) compensatory liability
E) negligence
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Page 18