Consumer Behavior Exam Review
Course Introduction
Consumer Behavior examines the psychological, social, cultural, and economic factors that influence individuals' and groups' purchasing decisions. This course explores how consumers gather information, evaluate alternatives, and make choices in the marketplace. Topics include perception, motivation, learning, attitudes, decision-making processes, and the impact of social influences such as family, culture, and reference groups. By understanding these underlying factors, students will gain insights into how marketers can develop effective strategies to satisfy consumer needs and build long-lasting customer relationships.
Recommended Textbook
Marketing Real People Real Choices 9th Edition by Michael R. Solomon
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14 Chapters
2209 Verified Questions
2209 Flashcards
Source URL: https://quizplus.com/study-set/1403
Page 2
Chapter 1: Welcome to the World of Marketing: Create and Deliver Value
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151 Verified Questions
151 Flashcards
Source URL: https://quizplus.com/quiz/27907
Sample Questions
Q1) A ________ is a desire for a particular product a consumer uses to satisfy a need in a specific way that is culturally and socially influenced.
A) benefit
B) demand
C) value
D) utility
E) want
Answer: E
Q2) A value proposition includes the whole bundle of benefits the firm promises to deliver, not just the benefits of the product itself.
A)True
B)False
Answer: True
Q3) What is the difference between consumer goods and consumer services? Give an example of each.
Answer: Consumer goods are the tangible products that individual consumers purchase for personal or family use. Consumer services are intangible products that consumers pay for and use but never own. Examples will vary, but should reflect these definitions.
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Chapter 2: Global, Ethical, and Sustainable Marketing
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155 Verified Questions
155 Flashcards
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Sample Questions
Q1) A ________ supplier pledges to pay producers in developing countries a price sufficient to ensure that the workers who produce the goods receive a fair wage and that the manufacturers use environmentally sustainable practices when possible.
A) green
B) societal
C) gray
D) fair
E) utilitarian
Answer: D
Q2) A severe recession is a depression, a period in which prices fall but there is little demand because few people have money to spend and many are out of work. This condition is part of ________.
A) the microenvironment
B) the business cycle
C) the technological environment
D) the legal environment
E) social norms
Answer: B
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Page 4
Chapter 3: Strategic Market Planning
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156 Verified Questions
156 Flashcards
Source URL: https://quizplus.com/quiz/27909
Sample Questions
Q1) Employee morale, promotion strategies, and competitors' reactions are all aspects of a company's internal environment.
A)True
B)False
Answer: False
Q2) During past years, the Oreo cookie has undergone many changes. It is no longer just a cookie. Oreo cookies now appear in breakfast cereals, ice cream, pie crust, cake mix, frosting, brownies, and granola bars. These are all examples of which type of growth strategy?
Answer: Changes to the Oreo cookie fall within the guidelines of the product development strategies. One aspect of this strategy is extending the product line by developing new variations of the item.
Q3) Within a larger corporation, each SBU ________.
A) has its own business portfolio
B) has access to equal resources
C) has separate shareholders
D) is a separate profit center
E) is dependent upon central management for a mission statement
Answer: D
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Chapter 4: Market Research
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155 Verified Questions
155 Flashcards
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Sample Questions
Q1) Compare and contrast the structure and uses of exploratory research and descriptive research.
Q2) Even if you opt out of receiving emailed marketing messages from a company, the company is within its legal rights to continue sending you its promotional emails.
A)True
B)False
Q3) Nielsen compiles ratings of television shows and then sells the information to other firms. Nielsen conducts ________.
A) custom research
B) case study research
C) syndicated research
D) exploratory research
E) ethnographic research
Q4) Explain what advantages a company might see in using an intranet.
Q5) What is the difference in the qualitative versus quantitative approach to research?
Q6) Describe the function of customer insights.
Q7) Discuss the components and functions of a marketing information system (MIS).
Q8) Compare and contrast syndicated research with custom research.
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Chapter 5: Marketing Analytics: Welcome to the Era of Big Data
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150 Verified Questions
150 Flashcards
Source URL: https://quizplus.com/quiz/27911
Sample Questions
Q1) Soundz, a marketer of high-end headphones, wants to identify new markets in Asia with high potential for growth and dense pockets of consumers with growing incomes. Which of the following would be the best source of data to help the leadership at Soundz decide which new markets present the best opportunities?
A) corporate I.T. sources
B) social media sources
C) government sources
D) commercial entity sources
E) partner database sources
Q2) Explain how a sporting goods retailer could use both direct and indirect paths to data creation.
Q3) Every action you take online leaves a digital imprint, data that can be used to create valuable insights into consumer behavior.
A)True
B)False
Q4) Identify two actions other than the purchase of a good or service that could be measured through calculation of a conversion rate.
Q5) Briefly explain how marketers use marketing controls.
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Chapter 6: Understand Consumer and Business Markets
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155 Verified Questions
155 Flashcards
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Sample Questions
Q1) How does a television commercial about a company that will help a person lose weight attempt to influence the problem recognition phase of the consumer decision-making process? Explain your answer.
Q2) When an insurance company tailors its promotional messages to show how its products protect people from being devastated by a natural disaster or an accident, the company is appealing to a higher level need on Maslow's hierarchy of needs.
A)True
B)False
Q3) ________ occurs when two or more goods are necessary to create a product.
A) Inelastic demand
B) Fluctuating demand
C) Joint demand
D) Elastic demand
E) Economic demand
Q4) Tri Restaurant, Inc. is the parent company of three chains of restaurants. How might Tri Restaurant, Inc. utilize the company extranet?
Q5) Compare the three business-to-business buyclasses.
Q6) What is the difference between producers and resellers?
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Chapter 7: Segmentation, Target Marketing, and Positioning
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152 Verified Questions
152 Flashcards
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Sample Questions
Q1) How might a marketer benefit most from using PRIZM?
Q2) Demographic variables are so frequently used in market segmentation because they ________.
A) create smaller segments than other methods do
B) create more easily reached segments than other methods do
C) do not involve stereotypes
D) are easy to measure in comparison to many other methods
E) involve fewer attributes to consider than other methods do
Q3) BMW allows customers to design their own vehicles from a set of options at BMW's website. What is this called?
Q4) A soup company found its canned nacho cheese sauce was too spicy for Americans in the East and not spicy enough for those in the West and the Southwest. As a result, the company's plants in Texas and California produce a hotter nacho cheese sauce than is produced in its other plants. The company is using ________ segmentation.
A) geographic
B) life cycle
C) psychographic
D) lifestyle
E) usage
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Chapter 8: Product I: Innovation and New Product Development
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152 Verified Questions
152 Flashcards
Source URL: https://quizplus.com/quiz/27914
Sample Questions
Q1) In which stage of the consumer's adoption of a new product does the purchase actually take place?
A) awareness
B) adoption
C) interest
D) tipping point
E) evaluation
Q2) ________ include convenience products, shopping products, specialty products, and unsought products.
A) Fast moving consumer goods
B) Consumer products
C) MRO products
D) Industrial products
E) Component products
Q3) Explain durable and nondurable goods. Give an example of each.
Q4) Why would a company create a knockoff of a product?
Q5) Laggards tend to be in a higher social class than consumers in other adopter categories.
A)True
B)False
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Chapter 9: Product Ii: Product Strategy, Branding, and Product Management
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155 Verified Questions
155 Flashcards
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Sample Questions
Q1) According to your text, which of the following is probably the most used and most recognized form of branding?
A) brand name
B) trade character
C) patent
D) logo
E) copyright
Q2) General Foods produces many different brands of coffee, including Brim, Maxim, Maxwell House, International Coffees, Sanka, and Yuban. Each brand is likely to have its own ________.
A) venture team
B) market manager
C) product category manager
D) communication manager
E) brand manager
Q3) How can a marketer use a package to communicate with consumers?
Q4) What is the difference between a product line and a product mix?
Q5) The UPC is a global system of product identification. A)True B)False
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Chapter 10: Price: What Is the Value Proposition Worth
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162 Verified Questions
162 Flashcards
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Sample Questions
Q1) What are some of the potential consumer benefits to purchasing items online?
Q2) Which of the following is NOT a type of pricing objective?
A) elasticity
B) market share
C) profit
D) competitive effect
E) image enhancement
Q3) What is predatory pricing?
Q4) When Joe's Coffee Nook raised the price of a latte, Joe noticed a substantial change in his daily latte sales. A price reduction caused his sales to increase. From this information, you can assume the demand for lattes is ________.
A) static
B) supply-driven
C) across-elastic
D) elastic
E) inelastic
Q5) What is vertical integration, and how does it affect a retailer's pricing?
Q6) Consumer surveys are often important to marketers using demand-based pricing.
A)True
B)False
Page 12
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Chapter 11: Deliver the Goods: Determine the Distribution Strategy
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161 Verified Questions
161 Flashcards
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Sample Questions
Q1) Which of the following is in place when a producer, dealer, wholesaler, retailer, or customer interacts with more than one type of channel?
A) dual or multiple distribution system
B) intermediation
C) knowledge management
D) supply chain management
E) vertical marketing system
Q2) In a ________, two or more companies at the same channel level join together to develop a new marketing opportunity.
A) franchise
B) corporate VMS
C) horizontal marketing system
D) multiple distribution system
E) conventional marketing system
Q3) What types of products are exclusively distributed?
Q4) Explain why inventory control has such a major impact on the costs of logistics.
Q5) Exchanges that occur in the grey market are illegal.
A)True
B)False
Page 13
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Chapter 12: Deliver the Customer Experience: Goods and Services Via
Bricks and Clicks
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170 Verified Questions
170 Flashcards
Source URL: https://quizplus.com/quiz/27918
Sample Questions
Q1) Customers of a ________ buy most of the store's products in larger-than-normal packages and quantities.
A) warehouse club
B) department store
C) factory outlet store
D) leased department store
E) hypermarket
Q2) Which type of self-service store offers a limited line of inexpensive items, often at a single price point?
A) convenience store
B) box store
C) specialty store
D) variety store
E) leased department store
Q3) Explain how customers are an important element of the service encounter.
Q4) Demographic changes have motivated marketers to make changes in the retailing industry.
A)True
B)False
Q5) Describe how nonstore retailing has recently grown.
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Chapter 13: Promotion I: Advertising and Sales Promotion
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165 Verified Questions
165 Flashcards
Source URL: https://quizplus.com/quiz/27919
Sample Questions
Q1) To posttest an ad for Maytag appliances, interviewers could ask consumers what appliance ads they have seen in the last month.
A)True
B)False
Q2) ________ involves a channel member purchasing large quantities of a product during a discount period, warehousing the product, and not buying the product again until another discount is offered.
A) Pushing
B) Forward buying
C) Rebating
D) Co-op buying
E) Discounting
Q3) CGM, which stands for ________, includes online consumer comments, discussions, reviews, photos, images, videos, podcasts, and webcasts.
A) crowd-generated media
B) community-generated media
C) consumer-generated media
D) content-graded media
E) consumer-generated messaging
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Page 15
Chapter 14: Promotion Ii: Social Media, Directdatabase
Marketing, Personal Selling, and Public Relations
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170 Verified Questions
170 Flashcards
Source URL: https://quizplus.com/quiz/27920
Sample Questions
Q1) More U.S. advertising dollars are spent on digital than television ads.
A)True
B)False
Q2) Which of the following identifies a difference between Twitter and Facebook?
A) Twitter is a broadcast medium, and Facebook is not.
B) Facebook is a broadcast medium, and Twitter is not.
C) Facebook is a location-based social network, and Twitter is not.
D) Twitter is a location-based social network, and Facebook is not.
E) Twitter is a part of the Internet of Things, and Facebook is not.
Q3) Buzz works best when companies put paid consumers in charge of creating their own messages.
A)True
B)False
Q4) Compare and contrast proactive public relations activities and crisis management.
Q5) Why might a company with a small advertising budget turn to guerilla marketing?
Q6) Prospecting and cold calling are interchangeable terms.
A)True
B)False
Page 16
Q7) Discuss how marketers can use virtual worlds to convey marketing communications.
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