Business Research Methods
Chapter Exam Questions
Course Introduction
Business Research Methods explores the fundamental concepts, techniques, and tools necessary for conducting systematic research in a business context. This course covers the entire research process, from defining research problems and objectives to designing research strategies, collecting and analyzing data, and interpreting and presenting results. Students will learn both qualitative and quantitative research methodologies, gain practical skills in data collection instruments such as surveys and interviews, and utilize statistical analysis to inform sound business decisions. Emphasis is placed on the ethical considerations of conducting research and on developing critical thinking and analytical skills essential for evidence-based management.
Recommended Textbook
Essentials of Marketing Research Global 1st Edition by Naresh K. Malhotra
Available Study Resources on Quizplus
13 Chapters
1331 Verified Questions
1331 Flashcards
Source URL: https://quizplus.com/study-set/1731 Page 2
Chapter 1: Introduction to Marketing Research
Available Study Resources on Quizplus for this Chatper
98 Verified Questions
98 Flashcards
Source URL: https://quizplus.com/quiz/34450
Sample Questions
Q1) A formalized set of procedures for generating, analyzing, storing, and distributing pertinent information to marketing decision makers on an ongoing basis is called a marketing information system.
A)True
B)False
Answer: True
Q2) A marketing research project is warranted when ________.
A)the required information is already in the organization
B)the decision which the research addresses has already been made
C)the research will be used for gaining political ends
D)time or money are not available in adequate amounts
E)the cost of the research is less than its eventual benefits
Answer: E
Q3) Segmentation is an example of a topic typically addressed by problem-solving research.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above. Page 3
Chapter 2: Defining the Marketing Research Problem and Developing an Approach
Available Study Resources on Quizplus for this Chatper
103 Verified Questions
103 Flashcards
Source URL: https://quizplus.com/quiz/34451
Sample Questions
Q1) All of the following represent factors that comprise the environmental context of the problem EXCEPT ________.
A)resources of the firm
B)objectives of the decision maker
C)accounting practices used by the firm twenty years ago
D)economic environment
E)constraints of the firm
Answer: C
Q2) Research questions are refined statements of the specific components of the problem.
A)True
B)False
Answer: True
Q3) In graphical models, the variables and their relationships are stated in prose form.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above.
Page 4
Chapter 3: Research Design, Secondary and Syndicated Data
Available Study Resources on Quizplus for this Chatper
141 Verified Questions
141 Flashcards
Source URL: https://quizplus.com/quiz/34452
Sample Questions
Q1) The objective of causal research is discovery of ideas and insights.
A)True
B)False
Answer: False
Q2) A type of research design that has as its primary objective the provision of insights into and comprehension of the problem situation confronting the researcher is called
A)conclusive research
B)descriptive research
C)causal research
D)exploratory research
E)insight research
Answer: D
Q3) Syndicated services or sources can be classified based on the unit of measurement.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above.
Page 5
Chapter 4: Qualitative Research
Available Study Resources on Quizplus for this Chatper
96 Verified Questions
96 Flashcards
Source URL: https://quizplus.com/quiz/34453
Sample Questions
Q1) The structured and direct form of questioning on social media has consumers willing to project their underlying thoughts, motivations, and feelings regarding the issues of concern.
A)True
B)False
Q2) It is not possible to conduct depth interviews using social media.
A)True
B)False
Q3) In the third-person technique, the respondent is presented with a verbal or visual situation and asked to relate the beliefs and attitudes of a third person to the situation.
A)True
B)False
Q4) In a short essay, list at least five applications of focus groups. Include a specific example of each application to support your answer.
Q5) Depth interviews are described as loosely structured, one-on-one conversations with individuals drawn from the target audience.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
Page 6
Chapter 5: Survey and Observation
Available Study Resources on Quizplus for this Chatper
95 Verified Questions
95 Flashcards
Source URL: https://quizplus.com/quiz/34454
Sample Questions
Q1) A large and nationally representative sample of households who have agreed to periodically participate in mail questionnaires, product tests, and telephone surveys are called mail panels.
A)True
B)False
Q2) Low sample control and low response rates are disadvantages of using electronic interviewing to collect research data.
A)True
B)False
Q3) Which of the following is NOT an advantage of using computer-assisted personal interviewing to collect research data?
A)good response rate
B)low cost
C)low potential for interviewer bias
D)good for physical stimuli
E)very good control of environment
Q4) In a short essay, list and discuss at least three advantages and three disadvantages of using telephone interviewing to collect marketing research data.
To view all questions and flashcards with answers, click on the resource link above.
Page 7
Chapter 6: Experimentation and Causal Research
Available Study Resources on Quizplus for this Chatper
91 Verified Questions
91 Flashcards
Source URL: https://quizplus.com/quiz/34455
Sample Questions
Q1) Variables that measure the effect of the independent variables on the test units are called dependent variables.
A)True
B)False
Q2) Experimental design is the set of experimental procedures specifying the test units and sampling procedures and all of the following EXCEPT specifying ________.
A)independent variables
B)dependent variables
C)plan for data analysis
D)how to control the extraneous variables
E)test stimuli
Q3) The ________ is a preexperimental design in which a group of test units is measured before and after exposure to the treatment.
A)one-shot case study
B)one-group pretest-posttest design
C)random group
D)static group
E)before-and-after study
Q4) In a short essay, list and discuss the three specific preexperimental designs.
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Measurement and Scaling
Available Study Resources on Quizplus for this Chatper
124 Verified Questions
124 Flashcards
Source URL: https://quizplus.com/quiz/34456
Sample Questions
Q1) A(n)________ allows the respondent to place a mark at any point along a line running between two extreme points rather than selecting from among a set of predetermined response categories.
A)comparative scale
B)itemized rating scale
C)continuous rating scale
D)Likert scale
E)extreme scaling
Q2) The scaling techniques commonly used in marketing research can be classified into ________ and ________.
A)random; nonrandom scales
B)comparative; noncomparative scales
C)interval; ratio scales
D)nominal; ordinal scales
E)object; non-object scales
Q3) Systematic error describes measurement error that arises from arbitrary changes that have a different effect each time the measurement is made.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
Page 9
Chapter 8: Questionnaire and Form Design
Available Study Resources on Quizplus for this Chatper
87 Verified Questions
87 Flashcards
Source URL: https://quizplus.com/quiz/34457
Sample Questions
Q1) Open-ended questions are most useful in conclusive research and as opening questions.
A)True
B)False
Q2) Which of the following of the 6 W's is NOT particularly well-suited for serving as a guideline for defining the issue in a question?
A)Who
B)What
C)When
D)Where
E)Why
Q3) Which of the following is the last step in the questionnaire design process?
A)arrange the questions in proper order
B)eliminate bugs by pretesting
C)identify the form and layout
D)reproduce the questionnaire
E)present the results to the client
Q4) In a short essay, discuss ethical issues of questionnaire design related to a)the researcher/respondent relationship, and b)the researcher/client relationship.
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Sampling: Design and Procedures
Available Study Resources on Quizplus for this Chatper
86 Verified Questions
86 Flashcards
Source URL: https://quizplus.com/quiz/34458
Sample Questions
Q1) According to the text, all of the following are challenges faced in implementing a sampling design in international research EXCEPT ________.
A)individuals responsible for making or influencing decision may vary
B)in developing an appropriate sampling frame one cannot rely on high-quality secondary data as one can in developed countries
C)equivalence of samples can elude the researcher
D)probability sampling techniques are uncommon overseas
E)non-governmental organizations are needed for implementing the sampling design in some countries of the world
Q2) ________ is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.
A)Convenience sampling
B)Snowball sampling
C)Simple random sampling
D)Systematic sampling
E)Window sampling
Q3) In a short essay, list and discuss the five steps in the sampling design process.
To view all questions and flashcards with answers, click on the resource link above.
Chapter 10: Data Collection and Preparation
Available Study Resources on Quizplus for this Chatper
138 Verified Questions
138 Flashcards
Source URL: https://quizplus.com/quiz/34459
Sample Questions
Q1) Treatment of missing responses poses problems, particularly if the proportion of missing responses is ________.
A)between 1 percent and 3 percent
B)between 3 percent and 5 percent
C)between 5 percent and 7 percent
D)between 8 percent and 9 percent
E)more than 10 percent
Q2) To evaluate interviewers on the quality of interviewing, the supervisor ________.
A)should ask other interviewers about the interviewer in question
B)must directly observe the interviewing process
C)should ask the respondent about the qualities of the interviewer in question
D)should use a pretested questionnaire to evaluate the interviewer
E)should ask permission of the interviewer
Q3) According to the text, the symbols used in the assignment of codes to each possible response to each question is usually a number.
A)True
B)False
Q4) List and discuss the major areas of the fieldwork/data collection process
To view all questions and flashcards with answers, click on the resource link above.
12
Chapter 11: Data Analysis: Frequency Distribution,
Hypothesis Testing, and Cross-Tabulation
Available Study Resources on Quizplus for this Chatper
88 Verified Questions
88 Flashcards
Source URL: https://quizplus.com/quiz/34460
Sample Questions
Q1) The null hypothesis is always the hypothesis that is tested, but can never be accepted based on a single test.
A)True
B)False
Q2) The most common measures of variability are the ________ and ________.
A)median; range
B)variance; mean C)mean; median D)range; variance E)difference; trend line
Q3) The mean squared deviation of all the values from the mean is called the variance. A)True
B)False
Q4) Cross-tabulation examines associations between variables, not causation. A)True B)False
Q5) The most common measures of variability are the range and variance. A)True B)False
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Data Analysis: Hypothesis Testing Related to
Differences, Correlation, and Regression
Available Study Resources on Quizplus for this Chatper
94 Verified Questions
94 Flashcards
Source URL: https://quizplus.com/quiz/34461
Sample Questions
Q1) The most popular parametric test is the ________ conducted for examining hypotheses about means.
A)F-test
B)p-test
C)t-test
D)z-test
E)parametric test
Q2) A frequency distribution that depends on two sets of degrees of freedom is called a(n)________.
A)p distribution
B)t distribution
C)F distribution
D)z distribution
E)chi-square distribution
Q3) The test statistic for evaluating the null hypothesis associated with the product moment correlation is the F-test.
A)True
B)False
Q4) In a short essay, discuss multiple regression and the multiple regression model.
Q5) In a short essay, discuss t-test, the t statistic, and the t distribution.
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 13: Report Preparation and Presentation
Available Study Resources on Quizplus for this Chatper
90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/34462
Sample Questions
Q1) If ease of locating items is critical, a(n)________ arrangement of the data in a table is most appropriate.
A)numerical
B)current ranking
C)alphabetical
D)random
E)catalogued
Q2) A report should be as brief as possible but not at the expense of completeness.
A)True
B)False
Q3) Which of the following filler words is appropriate to use during a presentation?
A)"uh"
B)"y'know"
C)"all right"
D)"like"
E)No filler words should be used during a presentation.
Q4) The client writes a letter of estimation to the researcher before work on the project begins.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 15