Business Information Technology Exam Preparation Guide
Course Introduction
Business Information Technology is a dynamic interdisciplinary course that explores the intersection of business processes and information technology. The course introduces students to the fundamental concepts of information systems, IT infrastructure, database management, systems analysis and design, and the strategic use of technology in organizations. Emphasizing practical skills and critical thinking, students will learn how to leverage IT solutions to improve business performance, manage organizational data, and support decision-making processes. By covering topics such as e-commerce, cybersecurity, project management, and emerging technologies, the course prepares students for the challenges of the modern digital workplace and equips them with the knowledge to drive innovation in various business environments.
Recommended Textbook
E Commerce 2019 Business Technology and Society 15th Edition by Kenneth C. Laudon
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Page 2
Chapter 1: The Revolution Is Just Beginning
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Q1) What kind of problems does the global nature of e-commerce pose?
Answer: The global nature of e-commerce poses public policy issues of equity,equal access,content regulation,and taxation.For instance,in the United States,public telephone utilities are required under public utility and public accommodation laws to make basic service available at affordable rates,so everyone can have telephone service.Should these laws be extended to the Internet and the Web? If goods are purchased by a New York State resident from a website in California,shipped from a center in Illinois,and delivered to New York,what state has the right to collect a sales tax? Should some heavy Internet users who consume extraordinary amounts of bandwidth by streaming endless movies be charged extra for service,or should the Internet be neutral with respect to usage? What rights do nation-states and their citizens have with respect to the Internet,the Web,and e-commerce?
Q2) Universal standards make price discovery more costly,slower,and less accurate.
A)True
B)False
Answer: False
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Chapter 2: E-Commerce Business Models and Concepts
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Q1) Which of the following is not a primary activity in a firm value chain?
A) outbound logistics
B) finance/accounting
C) operations
D) after-sales service
Answer: B
Q2) Innovative entrepreneurs and their business firms that destroy existing business models are referred to as:
A) crowdfunders.
B) venture capitalists.
C) disruptors.
D) angel investors.
Answer: C
Q3) Scale economies are efficiencies that result from increasing the size of the business.
A)True
B)False
Answer: True
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Chapter 3: E-Commerce Infrastructure: The Internet, Web, and Mobile Platform
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Q1) All of the following statements about mobile apps are true except:
A) mobile apps have usurped television as the most popular entertainment medium.
B) iOS apps are cross-platform, open-source applications.
C) over 200 billion apps have been downloaded from the Apple App Store.
D) almost all the top 100 brands have a presence in at least one of the major app stores.
Answer: B
Q2) Which of the following statements about cloud computing is not true?
A) A public cloud is typically used by companies with stringent privacy and security requirements.
B) Dropbox is an example of a public cloud.
C) Hybrid clouds offer both public and private cloud options.
D) A private cloud may be hosted internally or externally.
Answer: A
Q3) HTML defines the structure of a web page.
A)True
B)False
Answer: True
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Page 5
Chapter
and Apps
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Q1) Which of the following typically includes a data flow diagram (DFD)to describe the flow of information for an e-commerce site?
A) physical design
B) logical design
C) testing plan
D) co-location plan
Q2) Native web apps need to be developed for different mobile platforms.
A)True
B)False
Q3) A template test is a form of which type of testing?
A) unit testing
B) system testing
C) acceptance testing
D) A/B testing
Q4) Objects can be retrieved from the database using Java Server Pages.
A)True
B)False
Q5) What are widgets and how are they used? How do they differ from mashups?
Q6) List and describe the eight most important factors in successful e-commerce site design. Page 6
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Page 7
Chapter 5: E-Commerce Security and Payment Systems
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Q1) An intrusion detection system can perform all of the following functions except:
A) examining network traffic.
B) setting off an alarm when suspicious activity is detected.
C) checking network traffic to see if it matches certain patterns or preconfigured rules.
D) blocking suspicious activity.
Q2) ________ is the ability to ensure that messages and data are only available to those authorized to view them.
A) Confidentiality
B) Integrity
C) Privacy
D) Availability
Q3) All the following statements about symmetric key cryptography are true except:
A) in symmetric key cryptography, both the sender and the receiver use the same key to encrypt and decrypt a message.
B) the Data Encryption Standard is a symmetric key encryption system.
C) symmetric key cryptography is computationally slower.
D) symmetric key cryptography is a key element in digital envelopes.
Q4) Why is it difficult to accurately estimate the actual amount of cybercrime?
Q5) What is a sniffing attack and how does it differ from a MitM attack?
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Q1) Lead generation marketing firms specialize in inbound marketing.
A)True
B)False
Q2) What is marketing analytics software and what is it used for?
Q3) Recency refers to the:
A) percentage of customers who do not return during the next year after an initial purchase.
B) time elapsed since the last visit made by a customer.
C) percentage of existing customers who continue to buy on a regular basis.
D) percentage of customers who return to the site within a year to make additional purchases.
Q4) Which of the following online advertising formats attracted the least amount of spending in 2018?
A) search
B) classifieds
C) rich media
D) e-mail
Q5) Define and describe the functionality of customer relationship management (CRM)systems.
Q6) What are two methods being developed to track consumers across devices? Page 9
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Page 10
Chapter 7: Social, Mobile, and Local Marketing
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Q1) Apple's iBeacon uses which of the following technologies?
A) BLE
B) NFC
C) E9-1-1
D) QR codes
Q2) Which of the following dominates the local mobile search market?
A) Twitter
B) Apple
C) Facebook
D) Google
Q3) Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?
A) Amplify
B) FBX
C) DoubleClick
D) PTAT
Q4) Eddystone is an open-source standard for beacon technology.
A)True
B)False
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Chapter 8: Ethical, Social, and Political Issues in E-Commerce
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Q1) A social consequence of the richness of Internet information is:
A) an increase in shallowness.
B) an increase in the ease of creating misleading information.
C) very persuasive messages might reduce the need for multiple independent sources of information.
D) an increase in vulnerability to hacking attacks.
Q2) Net neutrality refers to the idea that Internet service providers (ISPs),including cable Internet and wireless carriers,should treat all data on the Internet in the same manner,and not discriminate or price differentially by content,protocol,platform,hardware,or application.
A)True
B)False
Q3) Which of the following is not an e-commerce public safety and welfare issue?
A) regulation of gambling
B) regulation of cigarette sales
C) regulation of pornography
D) regulation of taxation
Q4) Google defended its Library Project on the grounds of fair use.
A)True
B)False
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Chapter 9: Online Retailing and Services
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Q1) Which of the following is not considered a current asset?
A) long-term investments
B) cash
C) accounts receivable
D) marketable securities
Q2) In ________,all of a customer's financial (and even nonfinancial)data are pulled together into a single,personalized website.
A) account aggregation
B) a financial portal
C) integrated financial services
D) EBPP systems
Q3) All of the following statements about the MOTO sector are true except:
A) compared to general merchandisers, the transition to e-commerce was easier for MOTO firms.
B) the MOTO sector is also referred to as the specialty store sector.
C) MOTO was the last technological retailing revolution that preceded e-commerce.
D) distribution of catalogs is one of MOTO retailers' biggest expenses.
Q4) What are the challenges faced by automobile manufacturers in selling online?
Q5) Explain why online career services are so well suited to the Web.
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Chapter 10: Online Content and Media
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Q1) Explain the concept of media convergence.
Q2) Which of the following types of online content is consumed by the lowest percentage of U.S.Internet users?
A) e-books
B) magazines
C) video
D) digital audio
Q3) In 2017,the various entertainment industries together accounted for about __% of total media industry revenues,while the print media industries collectively accounted for about ___%.
A) 24%, 76%
B) 76%, 24%
C) 89%, 11%
D) 11%, 89%
Q4) Which streaming gaming channel was purchased by Amazon in 2015?
A) Dailymotion
B) YouTube.com
C) Twitch.tv
D) Shield.nvidia.com
Q5) What is DRM and why is it used?
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Chapter 11: Social Networks, Auctions, and Portals
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Q1) Which of the following now owns LinkedIn?
A) Facebook
B) Google
C) Microsoft
D) Verizon
Q2) In 2018,around what percentage of the total United States population used social networks?
A) 50%
B) 60%
C) 70%
D) 80%
Q3) Which of the following companies purchased Instagram?
A) Google
B) Apple
C) Facebook
D) Microsoft
Q4) Keeping bid increments low decreases the number of bidders and lowers the frequency of their bids.
A)True
B)False
Page 15
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Chapter 12: B2B E-Commerce: Supply Chain Management and Collaborative
Commerce
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Q1) The term BYOD refers to employees:
A) working from home.
B) being allowed or encouraged to use their own mobile devices and laptops.
C) using mobile devices for work.
D) bringing work devices to the home.
Q2) What is the first step in the procurement process?
A) negotiate price
B) qualify the seller and its products
C) issue a purchase order
D) search for suppliers
Q3) Operating on a global scale is one objective of private industrial networks.
A)True
B)False
Q4) Which of the following is another name for a private industrial network?
A) industry consortia
B) EDI system
C) PTX
D) net marketplace
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Q5) Describe at least five characteristics of Net marketplaces.
Q6) Why is B2B e-commerce seen as a potential revenue source for B2B firms?
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Page 17